Chapter 160： : Hardy Casino

A few days later, Mike flew from New York to Las Vegas, and Hardy personally picked up the plane at the airport. The two met and gave a warm hug.

"Hadi, thank you for your help to the Corleone family." Mike sincerely thanked.

"Mr. Vito has already thanked him." Hardy smiled.

"No, this is my gratitude. I know how dangerous the family was at the time. If it weren't for your help, I'm afraid other families would not stop and negotiate." Mike said.

Hardy smiled, "Stop talking about that, let's take you to see our Flamingo Casino."

The two came to the Flamingo Casino, the luxurious casino lobby, the rows of gaming tables, the luxuriously decorated hotel, the tree-lined palm trees, and the small river lake. It is so rare to have such a lake in Nevada.

"It's very beautiful here, no wonder it costs so much money, how do you plan to run Hardy next?" Mike asked.

Hardy talked to Mike again about the business strategy he had said with Bill.

Improve the ancillary facilities, improve the playability here, make it a leisure mecca, increase publicity, and advertise in newspapers, magazines, radio stations and TV.

Increasing flights and buses, air tickets and tickets can be used to deduct chips from the Flamingo Casino, and more interesting links are added in the casino to attract people, such as timed sweepstakes, gambling contests and other activities.

"I have contacted the construction company and the person in charge has come to see it and said that the construction can be completed in three months, which means that the casino can officially open in early October. The weather in Las Vegas in October is very pleasant. It is a good time to open. ."

"I have called HD Pictures and asked them to send a team of directors over to shoot promotional photos and videos, and then advertise in the New York Times, Los Angeles Times, Playboy Magazine, radio and TV stations."

"I just established the airline, and now it has started trial operation. I am going to add a route from Los Angeles to Las Vegas. I will buy 20 buses back to open the long-distance passenger service from Los Angeles to Las Vegas. It takes half an hour. trip."

"I have another idea, which is to set up a betting TV channel to broadcast information about gambling, and even be able to use TV betting in the future. Others can call over to place bets and draw prizes later."

......

After hearing Hardy's plan, Mike was shocked and admired.

Hardy thinks very well, covering everything he can think of, and can mobilize so many resources, such as increasing routes, which is not something ordinary people can do, but Hardy has his own airline and can easily arrange it.

Mike thought for a while and said, "Hadi, have you ever thought of changing the name of the casino?"

Hardy was taken aback for a moment.

"Do you have any idea?"

"I heard that the name Flamingo was originally the nickname of the woman Siegel liked. Now that the casino is owned by us, I think we should change the name." Mike said.

"Then what name do you want to change to?"

"Hardy Casino, I think it sounds better than a flamingo." Mike finished speaking and looked at Hardy with a smile.

Hardy was taken aback for a moment, and then he laughed.

afternoon,

The two came to the business administration department of the Las Vegas City Government and confirmed the new shares. The shares of the original three families all belonged to Mike, who held 39% of the casino shares.

Hardy originally had 18% of the shares, and Siegel pledged 43% of the shares here. Siegel died and the money could not be repaid. The shares belonged directly to Hardy. After the rights were confirmed again, Hardy owned 61% of the casino shares. .

At the same time, the name registered in the management department was changed, and the name was officially changed to "Hadi Hotel".

Since then, the casino has been officially owned by Hardy and Mike.

Back at the casino, Mike took out a check and handed it to Hardy, "Hadi, this is the money to buy shares."

Hardy took the check and looked at it. It said three million. "Then I'm welcome. This money is used for the construction of the casino's unfinished facilities and the opening."

Of course, this money is Hardy's personal, and the casino only temporarily borrowed the money. After all, the casino belongs to Hardy and Mike. After the casino makes money, the money will be repaid.

The next day.

The people from HD Pictures are here. The director has complete photography and lighting. He also brought dozens of actors and actresses signed by the hd agency. They are very excited about the appearance of these actors who have no reputation.

Hardy specifically called Ava Gardner and Heidi Lama before and asked them to come over to shoot a promotional video, and they put down their work and made a special trip.

Two top Hollywood female stars, wearing beautiful dresses, introduced Hardy Hotel in front of the camera, and selected the most beautiful shots to make the casino hotel look more luxurious.

night,

The neon lights were flashing, the casino was full of handsome men and beauties. People kept gambling and reveling. Someone won thousands of dollars in one go, and the people next to them happily followed.

Beauties gambling money stimulus,

These are the elements that make hormones surge.

Two days.

The team took hundreds of photos and more than three hours of video. These were taken back for editing and put into magazines and TV for advertising.

In the past two days, Mike has been watching and admiring Hardy more and more. He found that after Hardy’s guidance, the shots and expressions he shot were more eye-catching than the director thought. I don’t know where he got so many ideas. .

If Hardy knew Mike’s voice, he would definitely tell him that after watching a few videos, mortals can become gods.

During the filming, Hardy arranged Ava Gardner and Heidi Rama in the Hardy Hotel room, but they were not on the same floor.

The main reason is that the voice is too loud to disturb the other party.

After the filming was over, the two big beauties left, Ava returned to the crew to continue filming, and the filming team returned to Los Angeles.

Hardy is also going back, but he has to make some arrangements before he leaves.

determine:

The head of casino operations, Upton, 42 years old this year, was originally the head of the Jewish gang McKinsey No. 5 club. He was very experienced in casino operations. He was a sleek and sleek person. Hardy asked him to bring people over in advance. Familiar with the environment, the second is to stare at the project, waiting for all to complete the smooth opening.

At the same time, let Andy arrange several accounting tellers here.

The security force for the casino is Rossi, one of the four chiefs of the Los Angeles company. Rossi has fifty people.

Robert Drew, the head of HD security in Las Vegas, reserved 50 security personnel, and everyone else withdrew to Los Angeles.

Before, Hardy brought so many people here to expand the territory. Now the situation in Las Vegas has basically stabilized. There are 50 people in Los Angeles plus 50 people in HD security, which is enough to deal with here. thing.

If there are bigger things, Los Angeles is not far from Las Vegas. One hour by plane and four or five hours by car, you can quickly send troops to solve any troubles.

Arranged here, Hardy took Mike, Andy's team, and the security team to Los Angeles. The Los Angeles branch of the TV factory has been under construction for more than half a year, and Mike is going to inspect it.

The TV factory is located in the suburbs of Los Angeles and covers a large area. Four production lines are already in place and are being installed. The person in charge told Mike that it will take about a month for these four production lines to be installed, which means that trial production will be available in mid-August. , A period of time earlier than expected.

The trial production is mainly for testing machines, and the output will not be too large, but two hundred per day is still no problem, and the production capacity is already stronger than the old factory.

Hardy smiled and said: "We can continue to cooperate with the bank, using installment direct sales methods, I can find Bank of America, Wells Fargo and other banks to cooperate."

When Hardy came up with this sales model, Mike admired it.

"Well, I have already negotiated with several major banks in New York, and they are all willing to develop this business, so that they can also increase a lot of loan users, which is also of great benefit to them."

After watching the TV factory, Hardy took Mike to the Barbie Factory and Playboy Magazine, both of which are now helping Hardy continue to make a profit.

Barbie dolls have now become synonymous with high-end toys. There are special counters in every big city. As soon as the doll costume competition comes out, it attracts the attention of countless people. The Barbie doll factory has received thousands of design drawings, some of which are really excellent. Suspicion comes from the hands of professional designers.

Now every month Barbie dolls can bring about 100,000 profits to Hardy, and the annual profits are millions.

As for the Playboy magazine , it is even more profitable. After several months of development, the sales volume has now increased to 300,000 copies per issue, half of which are mailed sales, and the magazine’s profit is higher.

The magazine calculated an account, and now the monthly profit income is about 400,000 US dollars, and the profit for that year was 5 million.

After Playboy magazine announced its quarterly financial report, many people were shocked by the magazine's income, and the stock price also soared. Now Playboy's stock price has reached $15 per share.

In other words, only Playboy magazine has a market value of 50 million US dollars, and there is still a lot of room for appreciation.

Mike was shocked when he heard this number.

Together with Hardy, he invested tens of millions to build a TV factory. This TV factory can be said to be the largest TV factory in the United States, with an annual output of 400,000 units, but he estimated that the market value would be tens of millions if it goes public.

The Corleone family has worked hard for decades, including fixed assets and various stock investments, but only more than 20 million.

Hardy randomly set up a magazine, and now the city is worth 50 million. It is no wonder that he and his father said that the ceiling of underworld business is very low, making money is not easy and dangerous, and if you want a family to reach a higher level, you still have to take the right path.

The underworld can only be used as an aid.

But legitimate business is not that easy to do. The truly successful entrepreneurs are only a very small part. To build a business family requires extremely high abilities and a long-term strategic vision.

Mike is not so confident at this point.

However, he felt that Hardy would be able to succeed. He didn't know why he had such an idea, perhaps it was instinct.

Hardy warmly entertained Mike for a few days. Mike left and returned to New York. Hardy still had a lot to do.

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