Chapter 206： ：Can open big prize

Chapter 208 Cans give big prizes

The current Lockheed is not the later Lockheed Martin, the world’s number one arms dealer. Although it has won many orders during the war, it still has a lot of gaps with Boeing.

During World War II, Lockheed did make a lot of money and produced nearly 20,000 aircraft for the military, including the famous P-38 "Lightning" twin-engine fighter.

Hadi played an airplane shooting game called ‘1945’ after an hour, in which there was a P-38 "Lightning" figure.

After the end of World War II, the U.S. military layoffs on a large scale and cut war expenses. At the same time, a large number of aircraft were eliminated. Lockheed's military orders plummeted. They wanted to use civilian aircraft to make profits and produced the ‘Constellation’ series of aircraft.

Speaking of the performance of the Constellation series aircraft are also good, but they have encountered more powerful opponents, Boeing B-377 Strato Cruiser and Douglas DC-6B. In the past two years, Douglas DC-6B has won more than 100 aircraft. And Lockheed’s “Constellation” only received 17 orders.

In order to expand its market share in the cruel competition, Lockheed recently launched a profitable promotion, allowing salespersons to take 10% to 20% of the total price of an aircraft as public relations "costs" to obtain orders.

But still can’t be sold.

Robert Gross was very anxious. I saw Hardy today and knew he had an airline, so he took the initiative to ask Hardy if he wanted a plane.

Hadi’s concept of getting airlines has long been determined. As long as the cheapest aircraft is a little more complicated, you don’t need it. If you want to buy it, you will only buy Douglas, which is relatively cheaper and more durable.

Lockheed’s stuff always adheres to the idea that it’s good, expensive, delicate, and indifferent to real leather. Their stuff is good or not, but it’s too delicate and the maintenance cost is high. An airplane sells for nearly one million and wants to make a profit. It may take more than ten years to return the money for an airplane, and the investment is too meaningless.

In history,

Later, because of the poor airliner business, Roxy completely abandoned the airliner business within a few years and switched to a new research on military aircraft.

Hardy said in his heart, I don’t want airplanes. If you plan to sell stocks, I can consider accepting them, but he is not in a hurry. Lockheed will have a long period of depression in the future. Wait a few years. It's not too late to buy if you are optimistic about the opportunity.

Robert Gross talked a few more words with Hardy, and then went to chat with other people.

It's almost time. Everyone is ready to leave. When Hardy walked to the courtyard, Pepsi Chairman and President Walter Mike caught up, "Mr. Hardy, when shall we talk about the development of Pepsi?"

"Why don't we find a place to talk now?" Hardy said.

"Okay."

Walter Mike got directly into Hardy’s car. Mike had his own manor in San Francisco and invited Hardy and Andy to sit in the manor.

On the way,

Hadi saw the billboard of Coca-Cola and Pepsi, and Hardy told the team to stop.

Hadi pointed to the plaque and said to Walter Mack: "Do you feel something is wrong?"

Walter looked at the billboard, "This is an advertisement for a professional advertising company. I don't think there is any problem?"

Hardy shook his head.

"I didn't see the characteristics from these two billboards. Pepsi has been trying to catch up with Coca-Cola as an example. But for so many years, it has been left far behind. Don't you think there is a problem with your guiding philosophy? "

Walter thought for a while, and said: "It's true that Mr. Hardy said that we had a strategy before to imitate Coca-Cola as much as possible. Coca-Cola has a high market share. As long as we create the illusion that Pepsi is competing with Coca-Cola for the market, we can greatly improve Pepsi’s market share. Visibility."

Hardy understands.

Simply put, it is the theory of business touching porcelain.

The method was also used by some brands in later generations, but Hardy thought it was a lazy method. It may have some effect in the early stage, but it will have a bad reverse effect on his own brand in the later stage.

"I think Pepsi needs to go its own way and differentiate marketing from Coca-Cola." Hardy said.

"But, Pepsi and Coca-Cola have almost no difference in taste, and the market is almost completely overlapped." Walter said.

"Then divide the market and make it stand out. This is a drink for young people, drinking Pepsi, young, happy, free, and flying."

Later Pepsi only started to rise after playing a young card.

Walter was thoughtful after hearing Hardy's words.

Hardy said to Henry, "Find a grocery store and buy two cases of Pepsi."

Henry immediately took people out of the car, and soon returned with two boxes of drinks, and the convoy continued to drive to Walter's manor.

When he came to the manor, the hostess came out and met Hardy politely, and then sent someone to bring tea, and Hardy and Walter continued to chat.

"President Mike, the strategy that I just told you about advertising differentiation and the launch of Pepsi’s new positioning is a long-term publicity plan, which may take several years to cultivate. The next two methods I will talk about can be improved in the short term. Pepsi sales." Hardy said.

Walter Mack was shocked, and asked anxiously: "What is the method, Mr. Hardy."

"The first way is a can."

"Can, what is a can?" Walter asked puzzledly.

Hardy asked people to bring paper and pen, and quickly drew a simple can shape, and then pointed to the can mouth and said, "This kind of can body can be made of aluminum. The most important thing is that the can mouth has an easy pull ring. A mouth can be opened with one pull, making it easy to drink anywhere."

Walter is the first time to see this design, feeling very novel, "Where can I buy this filling equipment?"

Hardy shook his head, “No, it can be used as a future development direction. Pepsi will study it on its own. After the research is completed, we will apply for a patent. I believe Coca-Cola will beg us to buy the right to use it.”

"Yes, I can't use it now." Walter said.

Hardy took out a bottle of Pepsi from the box and handed it to Walter: "Please help me open it."

Walter didn’t have a screwdriver by his side, so he hurriedly called someone to get it. It took a while for the butler to pick up the screwdriver from the kitchen and help Hardy open the bottle cap.

"Have you found the problem? It would be very troublesome to open the bottle cap without a screwdriver. We can design an easy-pull ring bottle cap that can be opened immediately with a light pull. Is it much more convenient?" Hardy said.

"In fact, many people like to use teeth, lighters, and table corner stools to open bottle caps." Waltnerne said.

"Don't worry, with this easy pull ring method, people will fall in love with him, especially girls, with a gentle pull, a bang, a cool air coming out of the bottle, the feeling of opening the bottle. It's cool, people will like that feeling."

"At that time, the new bottle cap Coke will be on the market. You can shoot a TV commercial and broadcast it on ABC. Some people use their teeth to open the cap, and the teeth jump, some use their mouths to open the cap, the cap is eaten into the throat, and some people use a lighter to open the cap. The lighter exploded. Someone used the corner of the table to open the bottle cap. The table collapsed. There would always be various accidents. The last beautiful girl picked up the easy pull ring Pepsi, opened it with a bang, and drank it in. The injured men were stunned."

"By the way, those bad shots are all made with Coca-Cola." Hardy said.

Hadi is also a master when it comes to Porcelain.

Walter was a little excited when he heard it, and nodded, “I’ll let the product department do this easy-to-open bottle cap when I look back. It shouldn’t be difficult.”

"What else can be done, Mr. Hardy?"

Hadi took the bottle cap in his hand. There was a Pepsi logo on the top of the cap. Hardy turned him over and underneath was a rubber pad.

Hardy said: "The second way is to draw a lottery."

Walter still didn’t understand, "Can you tell me more clearly, Mr. Hardy?"

Hardy asked him to open more than a dozen bottles of Coke in a row, tear off the rubber pad underneath, and write thank you for your patronage on it. Another bottle was rewarded with 10 cents, 25 cents, 50 cents, 1 dollar, and the highest was written. To reward 100 dollars.

Then he put the rubber pad back on, pressed the bottle back, looked at Walter and said, "Do you understand now?"

Walter has been operating Pepsi for so many years, he immediately understood what Hardy meant, and thought of the scene of people buying Coke in the future, I believe that many people would choose Pepsi for the chance to draw a lottery.

Walter picked up a bottle from the table and pretended to open the bottle with a pull-tab, still making a ‘pop’ in his mouth, then he turned the lid over, with an excited expression on his face.

"Will you be lucky today."

Tear off the rubber pad, the back turned out to be a reward of 50 cents, "Wow, I won the prize, 50 cents, I can buy 10 bottles of Pepsi."

Walter gets more excited as he thinks about it. This is really a brilliant idea, and it will draw many customers over.

Walter is in excitement. He seems to have seen the scene of Pepsi's big sales. People will rush into the convenience store, between Pepsi and Coca-Cola, and choose Pepsi without hesitation.

Hardy squeezed the bottle cap and said: "This easy pull ring mode can be patented, and this bottle cap setting reward mode can apply for copyright protection. If Coca-Cola or even other beverages and beer want to imitate in the future, we can sue him for infringement. ."

Walter kept nodding, "Yes, apply for patents and copyrights, so that others cannot imitate them, Mr. Hardy, your idea is amazing!"

Walter now really admires Hardy. He is indeed a business genius who can come up with a TV lottery.

Andy sat next to him, and couldn’t help but admire his boss’s idea in his heart. He was sure that Pepsi used the boss’s idea and it would definitely sell well in the future.

If Pepsi-Cola sells big in the future, the stock price will definitely increase a lot. After Andy is already thinking about going back, taking advantage of the current downturn in Pepsi-Cola’s stock price to buy a batch, it is estimated that it will not take a year, and it should not be difficult to make 30% of the profit. .

At this moment, Hardy said to Walter: "President Mike, how about going for a walk? I want to see your garden."

Walter paused slightly, and immediately stood up with a smile, "Mr. Hardy, please, although my manor is not as big as Mr. Janini’s, but my wife likes to serve them, so the dressing is very distinctive."

The two walked in the garden.

Only one Andy followed. Walter’s people and Hardy’s bodyguards were scattered dozens of meters away. Hardy looked at Walter and said, “I think we need to re-plan the share of Pepsi.”

Walter was surprised and asked Hardy to buy his own stock?

"Mr. Hardy, what do you mean?" Walter asked.

"Your current stake is 21%, right, President Mike?" Hardy asked.

"Yes."

"I have 23% in my hand. I think I have too few shares in my hand. I dare to say that with my two ideas, Pepsi will surely sell out in the future and its market share will increase a lot. The stock price will naturally increase in sales. It will explode."

"And now, Pepsi-Cola's stock is at a historically low level. I think we can do it a bit and buy more shares. What do you think of President Mike."

Walter Mike was surprised.

He understood what Hardy meant.

Hadi is to secretly manipulate the stock, and wants to further depress Pepsi's stock price, and then absorb more shares.

It is illegal to do so.

If it is discovered, the CSRC will trouble him.

However,

As long as this kind of thing is well coordinated, there is almost no probability of being discovered, because everything can be turned into normal operation without leaving any flaws.

Andy followed, and naturally heard what Hardy said. He said that the boss is the boss. I wanted to go back and buy some shares of Pepsi to wait for the appreciation. He already thought of manipulating the stock and making a fortune.

Walter was silent for a while, and then said: “Pepsi-Cola will release its fourth-quarter earnings for some time, and Pepsi-Cola’s earnings in the fourth quarter are still lower than those in the third quarter.”

Walter and Hardy said these words, it has already indicated that the two have begun to unite.

Hadi smiled lightly, “After the New Year, there will be an accident at the Pepsi-Cola Puree Plant. The pipeline burst causes two days to stop production, the puree leaks, and the loss is tens of thousands of dollars.”

“In a few days, there will be news that the representative of Pepsi-Cola’s largest shareholder, Hardy Group, questioned the chairman’s management ability and made trouble on the board of directors. Pepsi-Cola may undergo major personnel changes.”

"A few days later, a newspaper published a report on Pepsi It explained in detail that Pepsi has been in a downturn in recent years, and there may be a crisis of exiting the market in the future."

Walter couldn’t help but swallowed. Hardy has arranged everything. After this operation, I’m afraid Pepsi’s share price will fall by half.

I am afraid that even those shareholders of the board of directors will not be able to sit still, and some will be tempted to sell shares in Pepsi.

Andy's face remained unchanged. The operation Hardy said, they had all played before, and it was almost standard for stock suppression.

Normal operation.

Hadi said this and smiled to Walter: "Christmas is coming soon, and these things will be discussed after the New Year."

"Well, I'll talk about it after Christmas."

"By the way, I told you about the cans, tabs, and bottle cap winning ideas. I will ask the lawyers of the Hardy Group to find Pepsi to negotiate and plan the dividends. Then you will have someone to welcome you." Hardy said.

Walter couldn't help but drop two black lines on his forehead.

This Mr. Hardy, it’s no wonder that he has achieved such a great success in two years. Everything has a reason.

(End of this chapter)