Chapter 229： : Xiaoxiaohui

A few days later.

ABC TV station aired an advertisement.

A man wearing a coconut tree floral shirt with sunglasses on his face and a cigarette dangling from his mouth, driving a jeep along the promenade.

Seeing that he was at the beach, the man drove his jeep down the steps to the beach and stopped on the beach.

The man jumped out of the car, took off his glasses and leaned against the side of the car, revealing his handsome and sunny face. There were 5 golden badges on his body.

The girls on the beach looked over.

"Wow~ five badges, then he must have participated in five battles."

Some girls took the initiative to strike up a conversation, and there was more than one. Soon five or six girls surrounded the man. These girls were all wearing **** bikinis, and they asked him about the badge.

The man pointed to one of the badges and said: "This badge represents that I participated in the Tunisian campaign. It was in the early morning of April 21, 1943, when the Germans suddenly launched a surprise attack..."

The man brags about his battlefield experience to the girls, the girls' eyes are full of admiration, and the camera slowly zooms out.

Finally fixed on the jeep, a very magnetic man's voice appeared, "Willis mb Jeep, the first choice for men".

Two days ago,

The advertising department of the abc TV station found Willis Motors and said that it had tailored an advertisement for them, and asked Willis if it was willing to pay.

The president of Willis read the advertisement above and felt too thoughtful about himself, but he didn’t know why the advertising department of the TV station took the initiative to come to the door. Good, so we should consider customers and provide more considerate and convenient services."

Okay, the president was moved and he was willing to spend $600,000 to advertise on abc TV.

These two days.

The Hardy Group Investment Company conducted some operations on Willis' stock and purchased 650,000 shares.

The stock of Willis, which had been quiet throughout the year, rose slightly because of the capital entering the market.

Nowadays.

ABC TV broadcasts advertisements.

I have to say that this advertisement is done very well.

However, many people are curious as to what the badges on the Jeep mean. Someone called Willis Motors to inquire, and the people at the car company were also puzzled.

They don't even know about the badge.

The next day, the Global Times published an ad in the newspaper with a big headline.

"The Military Department sells'Merial Jeep'."

"The military sells a batch of jeeps that have been retired from the battlefield. Each car is priced at US$150. The lottery is used to win the bid. The total number is 46,000. Among them, more than 1,200 are unopened new cars. 70% of the other cars can run and 30%. Lying down."

"Successful bidding comes with a certain lottery nature. It costs $150 to buy a scrapped Jeep, and $150 to buy a brand new Jeep. What you can buy depends on luck."

"While the military department sells jeeps, it also opens an emblem-giving event. As long as the person who buys the jeep has participated in World War II, one emblem will be awarded, and one more emblem can be awarded for each battle, regardless of size."

"The badge is made of brass, which is bright and conspicuous. It is affixed to the side of the front cover of the car body. Each is 2 dollars. If you need a written certificate of the badge, you can send a letter to the military logistics headquarters for reference. The military will issue a stamp after verification. certified documents."

"$10 per call."

The cost of the jeep is about US$750, and the price of a car company sold out is US$1,280. Now this batch of cars is only 150 US dollars, which immediately attracted a lot of attention.

But there were also dissatisfied voices.

"If you buy a new one, you will definitely make a profit. If you buy one that can run, it's not bad, but if you buy a scrapped one, isn't it a waste of $150."

"I guess no one would be so stupid to buy a scrapped car."

But some people underestimate the appeal of one thing, and that is the badge.

This is something that demonstrates one's own merits. Now, how many people in the U.S. State have been on the battlefield, more than 10 million, among these people, most of them have never received a medal at all. Buying a car now can be decorated with a badge, and every Each badge represents one's own experience, this is a place that can be used to show off, and it has attracted countless people's hearts.

Just like in the advertisement, I drive a jeep studded with badges to get the admiration and admiration of others. I am excited when I think about it.

purchase,

Must buy.

It's luck to buy what can run.

It doesn't matter even if it is scrapped.

Lao Tzu spent his own money to rebuild him into a new one. Lao Tzu participated in more than 30 battles, large and small, to cover up the entire front machine cover, and to blind those people on the street.

A week later.

8 U.S. military bases for mechanical depots.

The branch is located in five places in the southeast, northwest and middle of the United States.

Countless people drove over. These people all came to buy jeep. Yes, they just grab the number and pick up the car on the spot. Good or bad depends on luck.

This event was naturally organized by Hardy Trading and Sales Company and the military, and the military's logistics department mobilized a large number of people to participate.

Nevada Armory.

Hardy is here.

General Williams also came.

Colonel Beech stood behind the two and looked at the crowded crowd at the scene. It was estimated that there were two to three thousand people.

Colonel Beech said: "I just called and communicated with other bases. The number of people who came to participate in the auction was about one to two thousand, and many people here more than bought one, so it is estimated that they can be sold out today. "

Major General Williams looked at Hardy and said with satisfaction: "I didn't expect you to come up with such a good idea."

"The badge is affixed to the body. This car is no longer a car. I guess most people here come for the medal."

"There is also the medal. A copper sheet sells for two dollars, and a report is 10 dollars. It is estimated that this income will not be less, Hardy, you are the most powerful business I have ever seen."

Hardy smiled, "Thank you for your praise, I still need to work hard, but we still have so many materials piled up in the warehouse, I have to find a way to turn them all into money."

"Hahahaha, I believe you can do it." Major General Williams finished speaking and looked at Colonel Beech, and ordered:

"Beach, cooperate with Hardy. Although it is nominally based on the military department, you have to listen to Hardy's instructions on sales."

"It's the general, I must cooperate with Mr. Hardy." Colonel Beech quickly said.

Recently.

Hardy let the company advertise, Colonel Beech was fine, so he spent the whole day in Las Vegas casinos, picking up girls and gambling, unknowingly losing more than 50,000 US dollars, until Colonel Beech wakes up. Surprised.

He had to find Hardy.

Hardy patted Colonel Beech on the shoulder and made people plug the hole in the money. Then he said: "Beach, if you want to be a successful person in the future, you must learn to control your desires and not let them. Lead by the nose."

"Now that we are doing this business together, you have to work hard. If you want to make money, there are actually many opportunities. It depends on whether you can grasp it. In the future, we will cooperate well. After each business is successful, I will give you a commission. How about? "

Beech nodded excitedly.

"You can rest assured, Mr. Hardy, this matter is completely led by you, and I am responsible for cooperating." Beech said.

He was originally sent by Major General Williams to cooperate with Hardy. The decision-making power is not with him. Hardy is only useful to him, so he is allowed to benefit. For people like Beech, the combination of interests is stronger than the combination of sentiment.

Snapped up.

It's completely snapped up.

People flocked to buy the number when they first bought it. Some even bought dozens or hundreds of them. These people are likely to be car dealers.

But it doesn’t matter, someone buys the military and sells it, regardless of what you are doing.

In this way, when people rushed to grab the jeeps in the base, it didn't take a day that the jeeps in the base were sold out. Of course, some people were happy and some were frustrated. Of course, those who got new cars were happy and made a fortune. Naturally, they were frustrated when they bought scrap cars.

However, these people were not discouraged. They asked their friends to drive in their cars and leave. The noise disappeared in the evening, and the armory became quiet again.

Colonel Beech came to report.

"General, Mr. Hardy, the jeeps in the eight bases have been sold out. I put together the funds, and the total is 7.02 million US dollars."

Major General Williams nodded in satisfaction.

Last year, it sold for half a year, and only sold 20 million of materials. Hardy took over and sold more than 7 million in just a few days. He was naturally happy.

He looked at Hardy and said, "Hadi, I will ask you from now on. You can decide how to sell it. Except for warships and aircraft carriers, you don’t need to report to me. As long as you don’t violate the rules, it’s fine. Sell ​​things."

Not too violating.

This sentence is very subtle.

In other words, there can be some violations, but don't be too blatant, don't cause trouble, as for other things, it doesn't matter.

Hardy smiled and expressed his understanding.

......

There are many jeeps on the street, and many men take to the street wearing sunglasses and shirts, letting the wind blow their hair and become a trend in American society.

A jeep is waiting for the traffic light.

Eight badges were pasted next to its hood, and the drivers looked over, and the girl in the back seat of the car wanted to get out of the window.

"Wow, eight badges, that doesn't mean that you have participated in eight battles."

The jeep driver raised his eyebrows even higher when he heard this.

......

The school held a parent meeting. A 30-year-old parent came over in a jeep. There were a dozen badges on the car, and it was almost impossible to line up on one side. It immediately attracted the attention of many children. The child sitting in the car suddenly felt inside. Excited.

He has never been followed by so many people.

"Can we get in the car and sit?" a child begged.

"Yes." The kid in the car agreed.

The children flocked to climb into the car, and the jeep, which was not very large, was full of children, smiling and laughing, and there were a group of children waiting under the car.

The jeep became the brightest boy.

......

Peter Parker is an editor of a newspaper. He looks ordinary and taciturn. No girl likes him. But this day he drove a jeep to work. He just parked downstairs in the company and immediately attracted the attention of countless people.

Someone came over to look at the body and said in surprise, "Parker, is this your car?"

"Yes." Parker took off his purse.

"Oh my god, there are 15 badges on your car. Have you participated in 15 battles?" a girl asked.

Parker nodded.

"What is the biggest battle you participated in?" someone asked curiously.

"Normandy landing."

"God bought it!" There was a cry of exclamation around.

The Normandy Landing is very famous. Many people know that the Normandy Landing is a great battle that reversed the course of World War II. It is even more called the Battle of the Meat Grinder. I don’t know how many people died. I didn’t expect that Parker, who was usually taciturn, would have participated in the Normandy Landing. .

When he walked into the office, many people saw him look different from before, and even many people took the initiative to say hello to Parker.

When I got off work in the afternoon, a female clerk walked to Parker's desk and asked with a smile: "Parker, do you have time to invite me to watch a movie at night?"

When the girl asked for a treat, Parker's heart beat violently, "Yes, I have time."

"Open-air cinema, how about we drive your car." The girl smiled.

"Okay, okay."

......

Willis initially thought it was cheated.

The advertising department of abc television station asked them to advertise. They spent 600,000 dollars, but they didn't expect to start selling cars immediately after the military department.

This makes Willis very angry.

While they were still considering whether to sue the abc TV station, the sales company below suddenly told them that the sales of Jeep have soared.

How is this going?

The logistics department only has more than 40,000 vehicles, but there are indeed tens of millions of veterans in the country. Even if only 1% of people want to buy a car, Hardy’s car is not enough to sell. Those who can’t buy a military jeep Those with money in the shop turned around and bought the car in the store.

What they value is the badge.

They want to put their own badge on the jeep, which represents their former glory.

Each badge is a wonderful story, worthy of everyone's memory.

The jeep is the best carrier of this memory. Even if you don’t drive it, you have to buy it and keep it at home. If a friend comes and sees these badges, someone will be exclaimed and ask him about his past experiences. He will be the happiest. time.

To put it bluntly, you can pretend to be in front of others.

Car sales have soared. In a few days, the cars in stock were sold out. If there is no car, the order will reach hundreds of thousands of units, and there are more.

The president of Willis was so happy that he never wanted to sue abc, but felt that he made a lot of money this time. He even called the idea to make it beautiful and directly lifted the jeep to the position of the **** car.

Now the jeep is no longer an ordinary means of transportation. Hardy gave him a brand new meaning because of the huge increase in sales and full orders. Then, the Global Times and abc TV stations again carried out this phenomenon. According to reports, Willis’s stock price soared wildly, rising by $17 per share.

Andy decided to sell after seeing the timing, and finally made a profit of nearly 10 million.

Small meaning of selling a car.

Capital operation is the most profitable.

During this period of time, the military’s badges were also sold madly. For $2 each, more than 1 million were sold in just one month. Some people bought the badges first, regardless of whether they had a car or not.

He also received hundreds of thousands of letters requesting to investigate his own war history. Each certificate letter was 10 dollars, and the income reached more than one million.

Um,

Those overstocked envelopes and postcards are useful.

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