Chapter 266： : Stealing a floating life for half a day, no intention to buy a candy store

The other large companies in the inspection group bought heavy assets on a large scale, and Hardy was actually very tempted, but he knew his own situation. His Hardy Group's industry focus was not on these heavy assets, and he can't afford to play with heavy assets now.

For example, the Rockefeller Consortium has a deep foundation and strength. Their projects are all pursuing large investments and large outputs.

Investing in Ajip Petroleum, Italy's largest oil company, has oil channels, the world's best oil technology, and a large amount of money. This project is difficult for others to grab.

Another example is the Italian power grid, which is now a private industry, but such a national strategic enterprise will sooner or later be nationalized. If you invest a large amount of money now, the future of the enterprise cannot be controlled, and whether there is any profit is still two to say.

There are also large European manufacturing companies. Hardy thinks it’s better to invest directly in American manufacturing companies. In the large manufacturing industry decades later, almost all American companies can survive and develop. The U.S. is now investing in Europe. For the national strategy.

In the decades that followed, there was fierce competition between the United States and European companies. In machinery, pharmaceuticals, electronics, military industry, biological breeding, aerospace, iron and steel, environmental sciences, etc., the competition was fierce and deadly.

In the end, all American companies survived.

Therefore, it is better to invest in the manufacturing industry in Europe than in the manufacturing industry in the United States.

Moreover, the European political situation has changed too much, it is not easy to control, and involves too much energy, which is not a good investment project for Hardy.

Another point is Hardy's own reasons.

Now Hardy Group seems to be beautiful, but due to the short establishment time and insufficient strength, Hardy made quick money before, and coupled with a series of show operations, it has its current status. It is not the strength of Hardy Group. How powerful.

Compared with those old consortiums, Hardy is still far behind, and sometimes it really takes time to settle.

This is why he plans to enter the core of the California consortium.

Even the California consortium is now an emerging consortium, and its strengths cannot be compared with established consortia such as Rockefeller and Morgan.

Hardy knew this very well in his heart, so he didn't want to go too far, and just eat what he can eat, the kind of industry that has low investment and high profits.

Besides,

Investing does not need to be comprehensive. It is best to invest in the areas that you are most familiar with and can control.

Moreover, the world has just begun, and there are many industries that can be invested in in the future. When the electronics industry rises, that will be the golden age of investment.

Take another look at the investment list.

There are 5 names that Hardy has an impression on.

Although I don't know the scale of their later generations, one thing can be confirmed, that is, they lived into the age of the later generations Hardy.

Those who can live so long should be no different.

Hardy checked the five names and called the officials of the Ministry of Commerce and said, "Can you help me contact the heads of these companies? I want to see them?"

"Of course there is no problem, I will contact them now." The official said immediately.

Regardless of what Hardy invests in, as long as it is an investment, they are willing, and now they are hungry for investment.

These merchants came one after another two days later.

The first is the owner of Prada. Prada was founded in 1913, and later became the official supplier of the Italian royal family and was sought after by the upper class. However, the good times did not last long, and Mussolini came to power within a few years.

After World War II, Prada's factory in Milan was blown up, and there were no skilled workers. This made Prada difficult. After seeing the advertisement of the Ministry of Commerce, the boss felt that this was an opportunity, so he came to seek investment.

"I don't want the family property to disappear." It's just the original words of the boss.

After negotiation, Hardy invested 550,000 US dollars to obtain 35% of Prada's shares, and the other shares are still in the hands of the founder's family.

Gucci is the second one to visit.

This time it is the chief designer Guccio Gucci and the president Dominique de Sol. It is because of the cooperation of the two that Gucci develops.

Dominique de Sol is a businessman. After seeing Hardy’s investment information, he came up with the idea of ​​making Gucci grow stronger. Now Gucci has a certain reputation, but it is only limited to Italy. He wants Gucci to become a world brand.

The shares of Gucci are jointly owned by the two, and Hardy asked: "How many shares are you going to take out, and at what price do you plan to sell it to me?"

The two looked at each other, and De Sole said: "We have a disagreement on this point, so we came to see Mr. Hardy together. We want more than financial support."

Hardy smiled, "I don’t know if you know about the abc TV station. Abc TV station is my industry. The ratings are now the first in the United States. I am buying the luxury goods industry to prepare them to market in the U.S., our group No one has the ability to promote it."

"To be honest, even a small brand that is not well-known can become a well-known brand through our promotion."

"Cooperate with me and you can enjoy these resources."

The last two partners agreed to give up 32% of the shares at a price of $660,000, and Hardy accepted the price.

After that, Bulgari, Fendi...

Hardy does not pursue holdings because he needs these responsible persons to continue to develop the company. What he has to do is to wait for the company to grow and help him make money.

Boss Zegna is here.

The boss of Zegna is very unique. He came to see Hardy and brought two tailors. Zegna specializes in men's clothing and is a very well-known suit brand. They have a garment production line as well as customized services for high-end customers.

The war broke down the factory, and now there are only a few tailors left in the enterprise, making customized suits for people, and it has changed back to the original tailor shop era.

Hardy raised his hands and asked the tailor to measure the size. The boss of Zegna smiled and introduced him, hoping to get Hardy's investment to open a new garment factory.

Later Hardy had heard of the Zegna brand.

One of the world's top menswear brands, with a very high market share.

"I give you a suggestion." Hardy said.

"You said Mr. Hardy?" the boss asked very humbly.

"Opening a garment factory in Italy and a garment factory in the United States. In the future, the consumption capacity of the United States will be the first in the world, and it is best to seize that market now." Hardy said.

"Oh, I think too, but this way the investment is even bigger." The boss said with a somewhat embarrassed expression.

"I'm here to invest, so my shares will definitely account for the bulk, but I will give you some technology stocks, you think about it." Hardy said.

Boss Zegna looked down for a long time.

"I agree with your suggestion, Mr. Hardy."

......

After talking about cooperation with these luxury brands, Hardy was idle, he was going to go around Rome, and by the way, look at the Rome branch of the Global Times.

The newspaper has a two-story building in Rome.

There were only six or seven people in total. Hardy and the editor-in-chief of the newspaper met with the reporters, encouraged them, and invited them to a big meal.

After the meal, Hardy left with his assistant and bodyguard.

When their car was driving across a street, Hardy suddenly stopped the driver and looked at the statues in front of him. Isn't this the wishing pool in "Roman Holiday"?

"I get out of the car and walk around."

Hardy got out of the car, and the assistant and two bodyguards got out of the car quickly. Following him, Hardy looked at the Trevi Fountain for a while and walked to the street next to him. I have to say that any street in Rome is full of art.

Some thoughts flashed through Hardy's mind.

Can "Roman Holiday" be born a few years in advance? The actor Jon can be a reporter for the Global Times. This is definitely a great publicity for the Global Times. As for the small motorcycle in the movie, it was acquired by Hardy before. A small motorcycle from a motorcycle company is perfectly fine.

All the items in the movie can be used by my own company, the dress worn by Audrey Hepburn, Prada's, jewelry on her head, and Bulgari's.

The drink you drink, it must be Pepsi.

Hardy said to the assistant: "You remember, go back and inform Henry and ask them to find a girl named ‘Audrey Hepburn’. She should have been in the UK and had made a film or performed a stage play."

The assistant quickly took note.

Hardy only knows so much, it may be difficult to find it, depending on Henry and their abilities.

After Hardy's command, he was about to get in the car and leave, but suddenly he smelled a strong chocolate scent. He looked up and found that he was standing in front of a candy store.

Look at the signboard.

"Ferrero Candy."

Hardy was slightly surprised. The richest man in Italy in the future was the owner of Ferrero Candy Company. Hardy walked into the shop, and the wooden shelves were filled with various chocolate candies.

A chocolate ball wrapped in gold paper in one of the cartons caught Hardy’s attention. At this time, a salesperson came over and smiled: "What do you guys want to buy?"

"What is this candy called?" Hardy asked, pointing to the golden ball.

"This is the'Hazelnut Wafer Chocolate' researched by our boss. It tastes very good. Would you like to try it, sir?" He picked up one and handed it to Hardy.

Hardy opened the wrapping paper, revealing a chocolate ball inside, and bite it down. I have to say that it tastes really delicious.

This also made Hardy sound some memories of later generations.

It's been a long time since I thought about the afterlife, and today a candy brings back memories of the past.

At that time he was still in college.

He fell in love with a senior student in the first year of high school, spent a lot of money to buy a box of "Ferrero" golden ball chocolates, and ran over to find someone to confess on Valentine's Day.

The girl smiled and accepted the candy and told him that she had a boyfriend.

Hardy left slumped, disappointed for a long time.

Memories of youth.

"I want to meet your boss." Hardy said after eating a golden ball.

"Ah, see our boss, do you have anything to do?" the salesperson asked in surprise.

"I am from the United States and I am an investor. I think your chocolate is very good. I plan to invest." Hardy said simply.

The salesperson was a little confused.

Need to invest after eating a piece of candy?

real or fake,

Isn't it to cheat a candy?

"Ah, let me call our boss, he is upstairs the waiter walks upstairs quickly.

Hardy picked up a golden ball again and opened it to eat. I have to say that the hazelnut wafer chocolate he is eating now is much better than the ones he's eaten in later generations. I don't know it is chocolate. For the sake of it, it is handmade.

All in all it tastes great.

Let him have the urge to eat one after another.

Hardy also knows the allusion of this hazelnut wafer chocolate.

After the end of World War II, European countries lacked supplies and insufficient supply of chocolate beans. In order to reduce the use of chocolate, Ferrero invented this chocolate ball with hazelnuts, crushed nuts and wafers, so that only one-sixth of the chocolate can be used.

After the invention, it was found to taste very good and popular, and it became one of Ferrero's most classic chocolate candy products.

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