Chapter 78： windowed marketing

After the third week, the single-day box office of "My Big Greek Wedding" dropped by more than 50% year-on-year. In the third week, the box office was only 23.5 million US dollars, and the North American box office accumulated to 130 million US dollars.

However, Dunn Pictures and Twentieth Century Fox are not worried about the box office trend.

"My Great Greek Wedding" is a slow-moving movie that can go through a long time in theaters. After the Christmas season and the Oscars, it is very likely that there will be another craze.

So far, the highest-grossing film in North America this year is "Peerless Catastrophe", which is only $190 million at the North American box office. In addition to the currently screened "Saving Private Ryan", I am afraid that the North American box office of these three films can exceed 200 million US dollars.

Even, many forecasting agencies believe that "My Big Greek Wedding" is likely to create a miracle and lock the position of the North American box office champion this year!

"Peerless Catastrophe" invested 140 million US dollars, "Saving Private Ryan" invested 70 million US dollars, and "My Big Greek Wedding" invested only 15 million US dollars!

In contrast, "Blade Runner" produced and distributed by New Line Pictures was disappointing. After three weeks, the North American box office was only 31 million US dollars, and the overseas box office was only 28 million US dollars.

Under this passive situation of domestic and foreign difficulties, Marvel Entertainment Group and Dunn Pictures launched the first cooperation negotiation.

Marvel was once listed, but because of the debt crisis, it fell into bankruptcy and almost became a plaything in the hands of Wall Street.

Avi Arad and Ike Patum did not have strong capital, but they quickly controlled Marvel through a clever management buyout, successfully delisted, and privatized Marvel.

At present, the shares of Marvel are in the hands of these two major shareholders, which is good news for Dunn.

Comparatively speaking, the shares of capitalists are always easier to acquire than those of entrepreneurs.

But Avi Allard and Ike Patum are not absolute capitalists, they are ambitious and hopeful for the future.

This also led to the first negotiation not going well.

For the cooperation strategy and share expansion financing proposed by Marvel, Dunn Pictures invested 20 million US dollars, occupying 20% ​​of Marvel's equity, and enjoying a director seat.

This obviously can't satisfy Dunn's appetite. He has only one goal-to acquire Marvel in full!

After three hours of negotiation in the morning, the two sides could not reach a unity.

Dunn was a little impatient, stood up directly, frowned and said: "Mr. Allard, Mr. Patham, I know what you think, don't you just want to make a movie? But I'm sorry, you are all strangers to Hollywood. Strangers don't want to play Hollywood!"

Then he pointed to his chest, "If Marvel wants to enter Hollywood, it must find a leader. And I, who have this ability, are willing to help Marvel tide over the difficulties! To be honest, I am very disappointed in today's negotiation. !"

Brian Lord, who was in charge of contacting the two sides, also sighed, "Hollywood is by no means as simple as imagined, and listen to me, superhero movies are dead, and at this time, no one wants to take over Marvel, except for Dunn. Walker! And he is the only big director who can make a superhero movie come alive!"

In terms of Marvel, it is dignified.

In addition to the two owners of Avi Allard and Ike Patum, the management is obviously more inclined to Dunn.

Most of them are veterans of Marvel, and they prefer a person with strong strength and rich resources to lead Dunn.

Avi Allard and Ike Patum have indeed helped Marvel survive the bankruptcy crisis, but... their ignorance of Hollywood is likely to lead Marvel into the next abyss.

In terms of personal emotions, cartoonists all hope that the superheroes they create can be on the big screen, just like Superman and Batman of DC Comics.

But Avi Allard and Ike Patum don't have this ability, only Dunn Walker!

The first negotiation broke up unhappily.

Dunn is in a good mood, because after this negotiation, a conflict has been created between the controlling party and the management of Marvel. It is conceivable that in the next few rounds of negotiations, the advantages will become more and more obvious in favor of Dunn Pictures.

"Tang En, the full acquisition is not a trivial matter. We need to give Marvel some time." Brian Lord was afraid that Dunn would be too impatient because of his young age, but instead forced Marvel to rush.

Tang En said with a smile, "Don't worry, I understand."

Brian Lord nodded and lowered his voice, "You have the support of Endeavor and Warner Bros.?"

"Brian, it's not that I don't believe you, it's just... you know, I don't want an accident with this acquisition, I have to get Marvel!"

"Of course, I understand." Brian Lord laughed dumbly and shook his head frequently, "I just didn't expect you to have such sharp wrists at such a young age."

……

Bill McNick said that Dunn Pictures could withdraw 50 million US dollars in advance for company operations. Dunn naturally accepted the good intentions.

He went to 20th Century Fox to learn about the future benefits of "My Big Greek Wedding".

According to the current trend, the overseas box office revenue has basically been used up, totaling about 160 million US dollars, and Fox Pictures has a share of 65.6 million US dollars.

According to Dunn's estimate, the North American box office will reach at least 240 million US dollars, and Fox Pictures will share about 127 million US dollars.

A total of $193 million was awarded.

According to the distribution agreement, Fox Pictures takes 15% of the total box office of $400 million, for a total of $60 million.

After deducting $25 million in promotional expenses, $10 million in film copy fees, and $5 million in labor, PR, insurance, transportation and other miscellaneous expenses, the total is $40 million.

In the end, Dunn Pictures can get a net income of 1.93-0.6-0.4=0.93 billion US dollars through the box office split.

Of course, this is only the box office revenue.

In Hollywood right now, box office revenue only accounts for 27% of total revenue, and peripheral revenue is as high as 73%!

Although "My Big Greek Wedding" is a family romance film, the surrounding income is not high, but it is amazing enough.

According to Fox Pictures Before next year's Oscars, the rights to pay TV channels PPV will be sold, and there will be about $10 million in revenue.

After the movie is released from the theater, there will be sales and rental of DVD/video tapes, which is a big revenue, and it is conservatively estimated that there will be 50 million US dollars in revenue.

Then there will be the first-round screening rights of paid TV stations, the screening rights of free TV stations, and the second-round screening rights of paid TV stations...

This windowed marketing model, looking at the world, is the only one in Hollywood!

And the price discrimination caused by this windowing also reflects the integrity and development of the Hollywood film industry, which is magnificent.

It is speculated that Dunn Pictures will make at least $150 million in net profit from the movie "My Great Greek Wedding" in the next year, and the distributor Fox Pictures even has nearly $100 million in revenue. (all long-term profits)

This made Dunn a little jealous.

He fully invested 15 million US dollars in the film, and Fox Pictures is only responsible for the global distribution, and the net income is not much less than his, it is too unbalanced!

Of course, if the movie fails at the box office, the $40 million in publicity and distribution expenses invested by Fox Pictures will also be in vain.

High risk leads to high reward.

It is no wonder that Hollywood is dominated by the six major film companies. The huge benefits and potential risks of global distribution are beyond the reach of ordinary people.

He took back the $50 million in high spirits, and Tang En was suddenly enlightened.

I feel that the sun is shining brightly and the autumn air is refreshing.

The pattern of Hollywood is finally set!

It's just... which movie are you going to make next?

In Tang En's mind, there are at least dozens of good ideas that will sell well at the box office!