Chapter 140： Planning ahead for the layout of the film industry

Chapter 140 Planning for the film industry layout

Bill McNick was still slightly conservative, and said solemnly: "Don, three blockbusters are in the same schedule, which will definitely dilute the box office."

Dunn laughed loudly, "Bill, you're right, diluting the box office! But I believe that the diluted box office will definitely not be "Spider-Man"!"

Bill McNick shook his head frequently, "Dawn, you are blind with confidence."

Nina Jacobson interrupted: "I don't think so, 'Spider-Man' is the best superhero movie I've ever seen, it's ahead of its time! 'Sixty Seconds' is a traditional Action movies, Titans a.e. is even more incomprehensible, and Spider-Man wins in every way.”

Bill McNick sighed.

Dunn reached an agreement with the president of Marvel Pictures, and it was useless for him to say anything.

Dunn asked: "Bill, how much is the publicity fee provided by Universal?"

"$60 million."

"Too little!" Dunn frowned and snorted coldly, "Since Fox and Disney want to fight, come on! Isn't there more than $50 million in the company's account? Take out $40 million and add Great promotion!"

This time, even the "madmen" in the eyes of Bill McNick were shocked.

Add $40 million?

Wouldn't the total publicity cost reach 100 million US dollars?

incredible!

Never in the history of Hollywood has a movie spent more than $100 million to promote it.

Before that, Warner Bros.' "Godzilla," which cost $85 million to promote, was astronomical.

"Titanic", "Star Wars Episode 1", that is, more than 60 million US dollars in promotional expenses.

But Tang En is different. He has seen the era of large-scale films that cost 100 to 200 million US dollars in publicity and distribution. The $100 million publicity, in his opinion, is not too much.

"It's decided. I want to see how brave Disney and Fox are to fight! The $100 million promotion fee is the horn for our counterattack!"

Dunn never admits defeat, nor is he afraid of challenges.

He just didn't want to make too many enemies in a short period of time.

Since Disney is shameless and keeps coming to the door, there is no need for Tang En to continue to be forbearing and clumsy.

If you want to fight, then fight!

"Disney, don't blame me for hitting too hard!"

Dunn clenched his fists, secretly ruthless.

He's going to break the roots of Disney!

Dunn is going to attack Disney, not in the secret way of assigning Nina Jacobson to poach director Nate Shyamalan in the past, but doing it in a fair and open manner!

Warner, Dunn ignored.

After the merger of AOL and Time Warner, it lost more than 100 billion US dollars in just two or three years! Time Warner, which owns 45 percent of the new company aol Time Warner, also lost more than $50 billion on average.

Once the world's largest media giant, it fell and embarked on the road of selling property. It was very miserable all the way.

Even if Dunn really angered Warners, I believe that they would not have the power to deal with the dispute with Dunn Pictures.

What's more, Dunn already has a countermeasure.

As for Twentieth Century Fox

Tom Rothman's ambition is not small, but unfortunately his ability is not enough.

He actually held "Titan a.e." and "Spider-Man" head-on, isn't this a headache?

If nothing else, the movie "Titan a.e." has not even been seen by the deep film fan Dunn, it is destined to be a bad movie with a fiasco at the box office!

It is conceivable that Tom Rothman's time in charge of Fox will not be too long. Once he steps down, the pressure on Dunn Pictures will be gone.

All Dunn really cares about is Disney.

Others don't know, but Dian Mianen knows very well how strong Disney will be in the future!

Occupying half of Hollywood alone, it is comparable to MGM in the golden age of Hollywood!

To grudge against such a giant, Dunn naturally has to plan ahead.

While quietly weakening the power of Disney, we must also speed up the expansion of the sphere of influence of Dunn Pictures.

Dunn Pictures must accelerate development!

Just a Universal Pictures acquisition, as Bill McNick said, is nowhere in sight.

Dunn Pictures received a receipt from Seagram. Their tone was very euphemistic, saying that the company had other plans and had no intention to sell core assets at present.

To put it bluntly, it is wholeheartedly devoted to Wangdi Group to discuss mergers and acquisitions.

Dunn's development in the film industry has been hindered a lot.

Ella Fisher knocked on the door and came in. Seeing Dunn frowning, she persuaded softly, "Are you still worried about Disney and Fox?"

Tang En smiled and waved his hand, "Is something wrong?"

Ella Fisher said: "Bill asked me to ask you, Soderbergh's new film "Never Compromise" has been released for three days and is currently at the top of the weekly box office. Mr. Ron Mayer will invite us to watch the film. , in Universal's internal screening room."

""Never Compromise"?" Dunn blinked, "Steven's film must not be bad! In this case, call all the management and go to the movies together at night!"

Dunn understands that Universal Pictures is in association with Dunn Pictures.

Universal must have known about the acquisition offer from Dunn Pictures to Seagram Group.

That night, called watching a movie, was actually a communication.

Dunn and Universal Pictures Chairman, CEO, and President Ron Mayer exchanged a lot of ideas, and also firmly stated that "Spider-Man" will not back down. On the contrary, Tang En Films will directly invest and increase publicity efforts.

When the screening was over, Dunn smiled and shook hands with Ron Mayer, "You guys invested in such a cesium film, I feel like a baby. In the next Oscars, "Never Compromise" will definitely be on the list."

"Haha, then I'll borrow your auspicious words!" Ron Meyer smiled brightly.

Another executive of Universal seemed to be very pleased with Dunn, and said slightly sarcastically: "The investment of "Never Compromise" is only 51 million US dollars, and it has won the champion of the weekly box office list in three days. The Disney sci-fi blockbuster "Mission to Mars" in the schedule, the investment is as high as 100 million US dollars, hehe, you will lose a lot!"

Tang En was really in a good mood, "Disney? Haha, in my opinion, Disney can still play cartoons, and live-action movies will only get worse!"

Ron Meyer smiled and said: "Who said it wasn't? New Line's "Death Is Coming", the investment was only 25 million US dollars, a horror film, although it ranked third at the box office, it was only less than "Mars Mission" $3 million."

""Death is Coming"?"

Tang En was startled, this is a very classic series of horror films, with low cost and high box office.

"Have you seen it?" Ron Mayer asked in surprise.

Dunn shook his head, "I just didn't expect a horror movie to have such a high box office."

Ron Meyer said: "More than that, horror films have always been the favorites in the DVD and video tape markets. Don't look at "Never Compromise", which is a good shot, and may even be nominated for an Oscar, but the DVD and video tape markets will definitely not be as good as "Death Come". ”, not to mention the rebroadcast fees of cable TV stations.”

"Cable TV?" Dunn blinked.

Ron Mayer explained: "Yes, it's like amc, hbo, sho. This kind of TV station, showing "Never Compromise" dramas with low ratings, audiences prefer visual experience, horror films, Mystery movies, thrillers, action movies are their favorites."

Dunn's eyes suddenly lit up.

There are two main types of television stations in the United States, wireless television stations and limited television stations.

TVB is also a public TV station, which can be watched wirelessly through satellite signals. Similar to abc, cbs, and nbc, it is open to all age groups, so the censorship is strict, and it is impossible to show R-rated films such as "Death Is Coming".

Cable TV stations are pay TV stations that can broadcast some large-scale content, especially professional cable stations like hbo, and even adult films.

Faced with different audiences, the types of movies purchased are also different.

If you put long and dull drama films on professional cable TV stations, the ratings will not be too high.

Dunn very keenly grasped the words of Ron Mayer and was deeply touched!

For public television networks like nbc and cbs, Dunn didn't even have to think about it. The price of the purchase was tens of billions of dollars, and he couldn't afford it at all.

But the TV industry must also be within the scope of Dunn's layout. Cable TV stations with cheaper prices and higher profit margins have become the best way for him to enter the field of TV production!

Dunn has too many classic ideas and ideas in his mind. If it is limited to the film industry, it will be too wasteful.

More importantly, Dunn is very clear that the revenue of the film industry only accounts for 20% of Disney's revenue, and more than 70% of the revenue is generated through the TV network!

If you want to compete with Disney and suppress Disney, you must build a huge TV network!

Of course, these are all future industrial layouts.

Now, Dunn is interested in low-cost horror films, or some plasma b-level films.

These films can provide enough material for future professional cable TV stations. It's impossible to often show super blockbusters like "Spider-Man", right? That's a shame!

In particular, Dunn felt ashamed.

Through the sunglasses system, Dunn found a large number of excellent screenwriters and outstanding market analysts.

In the past two years, under the leadership of the Market Analysis Department, the Screenwriting Department has written more than 30 scripts. There are at least 5, strongly recommended by Andrew Aohaier.

But Dunn couldn't make up his mind to spend tens of millions or even hundreds of millions of dollars to invest in a movie he couldn't predict.

He chose to invest in films such as "Wedding Cracker", "Spider-Man", and "Drug Web" that have been tested by the market in previous lives and have been very successful.

Andrew Aohaier's market judgment is apricot 97, not 100!

In the event of an accident, Dian Mian'en Films can't afford it at all.

But small-budget horror films are different. The investment is one or two million. Even if you lose money, it doesn’t matter. You can let market analysts and screenwriters display their talents and write good stories.

The investment of "Chainsaw" is only 1.2 million US dollars, how much is the box office?

$56 million in North America and $103 million worldwide!

It can be seen that as long as the story is mirrored, even horror films and B-grade films can be famous all over the world.

This is an opportunity Dunn gave his team.

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Chapter 140 Planning for the film industry layout