Chapter 154： Disney's breakthrough

Chapter 154 Disney's Breakthrough

Brian Roberts looked at Dunn, "Why?"

To be honest, he thanked Tang En, but did not look down on his strength.

Tang En is very self-aware and knows that his biggest reliance is not Tang En Films, but his movies!

"Do you think the movie "Spider-Man" will be successful?" Tang En suddenly changed the subject with a smile.

Brian Roberts didn't answer immediately, being cautious.

Kevin Hall said with a smile: "Your movies have always been a box office guarantee! I heard that both Disney and Fox have adjusted their movie schedules and want to snipe "Spider-Man", no doubt, this is asking for trouble Not to mention anything else, the three-version trailer released by "Spider-Man" has attracted enough attention and will definitely be popular among fans. At the end of next month, I will take my son to the cinema to watch."

Tang En said with a smile: "Recently, I've been caught in the whirlpool of public opinion, and the influence is not very good."

Brian Roberts waved his hand, "Since the movie will be released at the end of next month, there is still more than a month, which is enough to reverse this bad atmosphere. Didn't you negotiate a good cooperation with Warner? There are Time Warner and Comcast. Special joint promotion, to ensure that you have a healthy public image!"

Kevin Hall said: "It should be like this. You actively pay taxes and dedicate one movie after another to the people of the United States, but you should be judged for morality. This is so unfair."

Dunn smiled and said, "Thank you so much. That's not what I want to say. What I mean is that if "Spider-Man" becomes popular, it will definitely drive the entire Marvel superheroes!"

"Well, that's right."

The three of Brian Roberts nodded frequently, but their eyes flickered, and they couldn't understand Tang Endian Road.

"My idea is very simple. With the spring breeze of "Spider-Man", Dunn Pictures intends to cooperate with Yacom to create a series of children's cartoons about Marvel heroes. It's just that we do not have much to do with Yacom. We still need your mediation.”

Kevin Hall heard what Dunn meant, and his eyes lit up instantly, "You mean you want to bring Marvel animations to the Nickelodeon channel?"

Viacom, like Dunn Pictures, is a big client of Comcast, and the interests of the clients are their interests.

What's more, it's a good opportunity to hit rival Disney.

If Dunn Pictures and Yacom can really join forces to compete against Disney Children's Channel, Comcast doesn't mind making a move and adding fuel to the flames.

"Of course!" Dunn showed a sunny smile that marked Xing Xing, and his confident look was very comfortable, "Isn't Disney infringing on Nickelodeon's situational reality show market? Instead of passively defending, it's better to take the initiative, Nickelodeon can Attack the animation market."

Brian Roberts and Kevin Hall looked at each other in disbelief.

What is Dunn doing?

Is it as simple as getting revenge on Disney? There are too many benefits to give away.

Not to mention other things, once "Spider-Man" becomes popular, the copyright of Marvel's superheroes will be a sky-high price! Children's cartoons are shoddy and low-cost investments that can't even pay for the copyright fees.

"What do you want?"

Brian Roberts stared at Dunn, looking for answers. He was sure that what Dunn needed was definitely not money.

Dunn turned against Disney, handed over Starz TV to Comcast to operate, and took the initiative to help Viacom solve the crisis of Nickelodeon Channel. He paid such a big price, just for money, the situation was too small .

Dunn stretched out three fingers, "I want to make three requests."

"Tell me."

"The first request, I hope that the media under Viacom can operate quickly, including the cbs group and Paramount Pictures, to correct my personal image. I need to get through this image crisis as quickly as possible."

"It's simple."

In fact, there is no need for Dunn to ask, Brian Roberts himself will initiate contacts to help Dunn wash the ground.

Dunn's personal image represents the future development of starz TV. The more Starz TV users, the more users Comcast operates, and the more in Comcast's interests.

Dunn did not hesitate, and added: "I have a very ambitious plan for starz TV station. Users are the gods of TV stations. I hope that Comcast can provide a variety of package promotions for starz. Especially in terms of operating expenses, I hope to be able to For three years, users will be exempted from operating charges.”

This is not a lion's mouth, this is the basic terms of the contract between the external TV station and the operator.

"No problem!" Brian Roberts took a deep glance at Dunn, very puzzled, what is this kid doing?

It was not until Tang En made a third request that he finally cleared Tang En's pulse.

"The Nickelodeon Channel is under strong pressure from the Disney Channel, and it can even boldly predict that within 5 years, the Disney Channel with richer content resources will definitely occupy the children's TV market, and even Warner's Cartoon Channel will not work. So I I hope Dunn Pictures can reach a cooperation with Yacom, Dunn Pictures is responsible for the content, Viacom is responsible for operations, jointly manage Nickelodeon, and fight against Disney!"

All the smart people present instantly understood what Dunn meant. He wanted to invest in Nickelodeon!

No wonder he proudly took out the copyright of Marvel!

A stake in Nickelodeon?

Brian Roberts' first thought was that it would work!

Viacom is a listed company, and ensuring interests and avoiding risks are the first principles.

Giving up a part of Nickelodeon's equity will not only reduce the risks of Yacomb in the future, but also gain a sum of money and a content production ally who will sell cesium. Why not do it?

"How much equity do you want?"

"Half, Dunn Films and Yacomm jointly manage this children's channel. The responsibility is half and the risk is half."

Nickelodeon is a basic cable TV station. Because of the lack of original content, there is no income from DVDs and videotapes. The revenue mainly depends on subscription fees and advertising fees. There are 30 million subscribers in the United States, and the monthly subscription fee is only $0.99.

Dunn never thought of making money through Nick Rodian, especially under the premise that Viacom was in charge of operations.

He took a stake in Nickelodeon. In addition to competing with Disney, the way to make money mainly depends on content.

Dunn Films produces animated content, which is promoted by Nick Rodine. What Dunn Pictures provided was only the TV rights, and the sales revenue of DVDs and videotapes went into Dunn's pocket.

More importantly, Dunn hopes to cultivate his own animation talents through the process of making animations for Nick Rodian.

Brian Roberts sighed slightly, "Although Comcast is Viacom's shareholder and largest partner, this is an internal Viacom matter. I will try my best to promote your cooperation, you need to wait."

"It's okay, there's plenty of time." Tang En stood up and prepared to leave, "Anyway, the top priority is my personal image."

Brian Roberts laughed.

Bill McNick opened his eyes wide and looked at Dunn, "What did you say? Are you going to invest in the Nickelodeon Channel?"

Tang En said with a smile: "Yes, this is a good thing for Tang En Films. Animated films have always been a shortcoming of Tang En Films. If you want to start directly with animated films, you don't have five or six years of technical accumulation. Not feasible. We can accumulate experience from animation first, on the one hand, to reduce the pressure on the company to invest in the animation department, and on the other hand, we can cultivate our own animation talents.”

"Viacom Redstone is an old stubborn." Bill McNick shook his head frequently with a solemn face.

Dunn curled his lips disdainfully, "Without Dunn Pictures, Nickelodeon would soon become the footstone of the Disney Channel! If Redstone and the management of the cbs group had some brains, they would definitely agree to this cooperation."

Bill McNick shook his head and said, "The risk is too great, Dunn, the opponent you face is Disney!"

"I know that they have the Disney Princess series, which is the originator of cartoons." Dunn shrugged calmly, "That's why I chose to cooperate. If I have enough confidence to defeat Disney Channel, I will definitely propose a wholly-owned acquisition. request."

"What do you think about the content of the cartoon?"

"Let's start with Marvel. We need to make younger-aged cartoons, only for children, and avoid building connections with movies." Dunn paused for a while, then suddenly asked with a smile, "By the way, last time you said you were going to have a relationship with Hasbro. Contact, buy the movie rights of Transformers, is there any result?"

Bill McNick frowned and said, "I've been so busy all this time, how can there be mirror power to take care of this?"

Tang En smiled, with a happy face, "Let's do it. I figured it out, I can pack the copyright of Hasbro's toys, Transformers, Special Forces, MSI Little Superman, Magic Knight, Masked Fighter, Cosmic Knight, New Warriors of the times, we want the rights to adapt comics, animation, TV, and movies!"

Bill McNick's eyes widened abruptly instantly understood his intention, "Dawn, you mean to integrate these seven sets of toys and adapt them into comics, just like Marvel's superheroes. , and then complete the adaptation to animation, TV, film?"

"Right on my mind!"

Dunn is not sure whether this plan will be successful. He only knows that Transformers Jigang's film is a global hit. "We can first let Marvel adapt it into a comic, and then make it into a children's cartoon, so as to cultivate a group of audiences. Now Dianzhuo's skills are not good enough. , wait for seven or eight years, the special effects technology is good, the movie is made, and the children of today will be the box office in the future!"

No matter how confident Dunn is, it is impossible to start directly from the movie.

Fortunately, the cost of children's cartoons is low, so let's test the waters through comics and cartoons.

And Bill McNick was very amazed at Dunn's idea. He heard that Dunn had the idea of ​​creating an "Avengers Alliance", but he did not expect another "Hasbro Alliance" to emerge.

In 2000, the concept of industrial IP was not yet in circulation, but Dunn's creativity suddenly reminded Bill McNick, "Since our opponent is Disney, why not sign Barbie too? It's like Transformers. Bibi, Barbie is the number one toy in the world!"

"Barbie doll?"

Tang En's eyes lit up instantly, great idea!

Disney's trump card is the "Disney Princess" series. Although there have been decades, since "Snow White", Disney Princess cartoons have always been the favorite of girls.

The only one who can compete is the Barbie princess derived from the Barbie doll!

"Okay! Just do it!"

Tang En slapped his hands heavily and looked excited, as if he had found a breakthrough for Disney.

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Chapter 154 Disney's Breakthrough