Chapter 169： Plan ahead for IP industry layout

In Tang En's heart, there is a big game of chess.

Before, due to financial constraints, there was no room to play. Since he made a fortune in the stock market, he has started a series of strategic plans. From film to TV, from TV station to animation industry, of course, there are more important IP property rights!

IP property rights are the most important source of profit in the future, and it is the root cause of the Matthew effect caused by large companies!

Since the 1990s, the traditional toy sales model has been unable to keep up with the times, and Hasbro's sales have been decreasing year after year. Hasbro changed its business strategy accordingly, started a series of acquisitions, and went public last year.

Unexpectedly, just after the new year, it encountered a bubble crisis!

Although Hasbro is listed on the New York Stock Exchange, not the Nasdaq, Hasbro has already started its transformation into a game company through acquisitions in previous years.

In order to reduce the impact of the bubble crisis, Hasbro sold its interactive game department directly and returned to the toy market, intending to carry out a series of in-depth development of its toy copyright.

Such an idea coincides with Dunn and Andrew Mooney, the newly appointed president of Disney's consumer goods department!

Hasbro's toy images, including My Little Pony and Pokemon, have entered Disney World, Disneyland and Disneytown, and participated in the development of Disney's game department.

Correspondingly, Hasbro has obtained the right to use the toy copyrights derived from many Disney movies, which can be said to be mutually beneficial.

At the same time, they also received a strategic cooperation invitation from Dunn Pictures!

Compared with Disney's traditional and conservative copyright development model, Dunn Pictures obviously has a larger structure, wider scope, more strategies, and more sincerity!

Comics, animation, film, television, toys, games six copyright integration!

Dunn also invented a novel concept for this purpose - the pan-entertainment copyright model.

Hollywood is the entertainment mecca, and movies are the entertainment leader.

As long as Hasbro's board of directors is not stupid, it will not refuse a cooperation invitation like Dunn Pictures!

After more than 20 days of negotiation on the ownership and distribution of "big copyright", Hasbro and Dunn Pictures finally reached a consensus on June 3, involving a total of 12 major items and more than 70 minor items. All-round cooperation.

Like the previous cooperation between Hasbro and Disney, the cooperation between Hasbro and Dunn Pictures does not involve capital exchanges, only the exchange of interests and future profit distribution.

For example, Marvel Entertainment can freely use the comic rights of seven toys including Transformers, Special Forces, Masked Fighter, MSI Little Superman, Magic Knight, Cosmic Knight, and New Age Warrior, and create related original stories.

For example, Hasbro could use Marvel's comic characters and stories to package and market its toys in a new way.

For example, Dunn Pictures has only 10 years of copyright. Dunn Pictures has not started a big movie project within 10 years, and Hasbro can unconditionally take back all copyrights. If the movie fails at the box office, Hasbro can also take back the copyright and change the partner.

This is a bit like when Marvel sold the rights to superheroes.

The difference is that there are successful precedents for comic-book movies. "Superman" and "Batman" are both popular all over the world, so there are many companies that buy copyright.

However, changing the movie... everything is unknown.

Besides Tang En, who would dare to play like this?

It is normal for Hasbro to make concessions in terms of copyright in order to make its toy projects a big movie and drive sales. Even the contract stipulates that Hasbro should pay no less than 10% of the film investment as a sponsorship fee. If the global box office exceeds 500 million US dollars, Hasbro will also provide an additional 1% of the film cost as a sponsorship fee on the premise that the global box office increases by 100 million US dollars.

In exchange, Hasbro got more money for the derivative rights to the movie. Especially for toy sales, Dunn Pictures only takes 20% at most, which is simply the most embarrassing clause signed by Hollywood and toy companies since ancient times.

Disney's Mickey Mouse, Donald Duck and other toys authorized by Hasbro before, Disney will take 80% of the total profit!

Under this condition, Hasbro was still crying and begging. There are so many toy companies, and there are dozens of toy companies kneeling and begging for Disney to cooperate.

In order to achieve this strategic cooperation involving many channels, Dunn showed enough sincerity, and Hasbro also gave him all the trust, and even allowed Dunn to make a small part of Hasbro toys for the filming of the movie image modification.

In short, Dunn Pictures and Hasbro have reached the largest copyright strategic cooperation between a film company and a toy company in history!

Alan Hasbro is the chairman, CEO, and president of Hasbro, whose father was the founder of Hasbro and his older brother was a leader of the previous generation.

He is not very interested in comics, animation and TV. What really impresses him is the movie, the movie made by Dunn!

"Dawn, now that the contract has been signed, I want to know, when will the movie be shot?" Alan Hasenfield also knows that many of the promises at the negotiating table are nonsense.

Sometimes, it is not as important as a person's face, such as Tang En, a great director with both popularity and wealth.

Tang En said with a smile: "Alan, didn't I say it before, the current special effects technology is far from enough, and within 5 years, the film will not be approved."

Alan Hasenfield frowned, not satisfied with Dunn's statement, "It's too long!"

"In fact, there is no need to worry. Our strategy is to use comics as the sentinel and animation as the vanguard. After all, the cost of the movie is too high, and the attitude should be cautious."

Dunn's optimistic look obviously couldn't convince Alan Hasenfield, "Don, in the 1980s, we cooperated with Marvel and launched a series of "Special Forces" comics and animations, which was not very pleasant. "

Tang En said with a smile: "But didn't the special forces sell this toy to the world? Besides, Marvel is now my company, Alan, you should be able to see my sincerity."

"But I've had enough of that shoddy cartoon!" Alan Hasenfield showed a bit of irritability on his face.

The reason why Hasbro's toys are sold all over the world is the promotion of animations, most of which are Japanese animations.

But this type of animation was okay in the 1980s, but now it seems to be rotten to scum!

This is also part of the reason why Hasbro's toy sales have been declining year after year.

That kind of garbage cartoon, the quality is not as good as "Tom and Jerry" and "Donald Duck and Mickey Mouse" half a century ago, it is heartbreaking.

This directly spoke to Dunn's heart.

Dunn Pictures failed to poach Chris Mellor Dandley, so it gave up the strategy of building an animation department on its own. Without soul characters, the animation department cannot be built at all.

Dunn's current idea is to make a few cartoons at random, hand them over to the Nickelodeon Channel, and pay back the favor.

Clear from now on!

The reason why he made such a big battle is mainly to make plans for future movies.

"Ellen, although we have reached an agreement on the copyright of seven sets of toys, it is impossible for all toys to be adapted into movies. Some of them will be made into cartoons, some will be made into TV series, and some will be made into movies. This is our original intention."

Dunn's face is not red and his heart is not beating.

In fact, his initial idea was to imitate the "Avengers" and create a "Hasbro Alliance" series, and then imagined that it would sweep Hollywood like the Marvel Universe.

But soon, Marvel Entertainment and Marvel Studios firmly rejected Dunn's unrealistic idea.

The most direct reason is that there are more monks and less porridge!

Marvel has more than 5,000 superheroes. In addition to the Avengers, there are more than a dozen large and small alliances and organizations, all of which have storytelling and adaptation prospects.

If all seven of Hasbro's toys are put on the big screen, is there still room for Marvel heroes?

The movie market is so big. It is impossible that the more movies there are, the greater the income. This is an inverse parabola.

Marvel cannot starve its own heroes to death for other people's children.

So Tang En has already thought about it, just like the previous life, only the Transformers will be put on the big screen, and at most special forces will be added.

If the sales of comics are good, the story of "Hasbro Alliance" is also very good, maybe it can be moved to the TV station TV market in the future, which is much wider than the movie market.

Dunn is not an actor after all, no matter how well he conceals it, he can't escape the scrutiny of an old fox like Alan Hasenfield.

Alan Hasenfield pondered for a long time, as if he was making a major decision, and suddenly asked, "Dawn, are you interested in joining Hasbro's board of directors?"

"what?"

Dunn was stunned in surprise, and then he understood that Alan Hasbro's film was for the Hasbro movie to be approved as soon as possible, and he came up with a big move.

Entering the board of directors means that Dunn will be a director of Hasbro, and the premise of a director is a shareholder.

Hasbro is owned by the Hasenfield family and holds more than 70% of the shares. In other words, Alan Hassenfield's words are tantamount to a Hasbro board resolution.

"I personally take out 5% of the shares and transfer them to you at the current share price. How about it, are you interested?"

Hasbro is a listed company with a total market value of about $1.6 billion, and a 5% stake is $80 million, which puts no pressure on Dunn.

...

Last year, Disney hired veteran brand marketing expert Andrew Mooney from Nike to serve as Disney's president of consumer goods, mainly responsible for the copyright integration and redistribution of Disney's characters.

Andrew Mooney also lived up to expectations. Following a series of strategic cooperation with Hasbro, he recently made a bold and creative choice.

He integrated the princess images from Disney's princess animation films over the past few decades and registered it as a brand trademark of "Disney Princess".

The next step is to carry out a series of marketing and promotion for the "Disney Princess" brand series.

The first IP with the highest revenue from peripheral property rights in Hollywood history was born!