Chapter 182 Unstoppable
It's late, Tom Rothman hasn't gotten off work, and he's waiting for news.
Today is the early screening of "Spider-Man".
In Hollywood, niche films such as literary films and horror films will be screened in theaters, while blockbusters like "Spider-Man" will usually be screened in advance.
Both parties have a common purpose, which is to create momentum, which is a marketing tool.
For a commercial blockbuster that is confident in the quality of the film, by setting an early stage, some fanatical film fans, professional film critics, and media people can build a reputation in advance, and form a benign word-of-mouth fermentation for the official release the next day.
Once the momentum starts, it can affect the theater chain, and adjust the number of theaters and the proportion of filming in a targeted manner.
Of course, if word of mouth loses momentum, it will also have immeasurable consequences.
For example, "Transformers 5" only received $5.5 million at the box office in the early stage, and the word of mouth was a mess, which directly led to the collapse of Paramount's months-long publicity offensive.
Therefore, Twentieth Century Fox's movie "Titan a.e." did not set an early stage and was released directly in the United States on June 24.
Now, Tom Rothman just wants to confirm, what is the reputation of "Spider-Man"? He's already had an inside line at the premiere.
Half an hour later, the assistant hurried into his office, "Boss, there is news!"
Tom Rothman was a little eager, "How is it?"
The assistant was a little embarrassed and shook his head, "Not very good."
Tom Rothman's heart sank, and his face sank, "Speak!"
"During the screening of the film, the laughter never stopped, and even twice, the audience got a standing ovation."
The assistant glanced up at Tom Rothman, found his face ashen, and hurriedly lowered his head, "After the screening... the scene got out of control."
"Out of control?" Tom Rothman's eyes lit up, "Is there any dissatisfaction among comic book fans? Have you done it yet?"
If there is such a scandal in "Spider-Man", it will definitely cause quite a stir through Fox's publicity.
Now, Fox has explained to Disney that they have never smeared "Sixty Seconds".
So who is behind it?
They couldn't guess that it was Amy Pascal, the strong woman of Columbia Pictures, and the first impression was Dunn Walker.
Now, "Sixty Seconds of Speed" has basically collapsed. It was released for two days and the box office was less than 6 million US dollars. It couldn't be more miserable!
Tom Rothman doesn't want to go in Disney's footsteps.
The assistant looked bitter and shook his head again and again, "No, it's... the fans are too enthusiastic, they don't let the crew leave the show at all! Dunn Walker led James Franco, Jessica Alba and other crew members for a continuous The audience was still enthusiastic and applauded three times."
Tom Rothman, who was originally excited, stood up with anticipation, but when he heard these words, his face turned ashen, and he sat back down.
The performance of the audience is the best proof of the quality of the film!
The applause and the audience continued. This is by no means the sensational effect caused by the distributor arranging a few entrustments. It must be that "Spider-Man" won the favor of the fans and caused a general emotional resonance.
Dunn's past movies, such as "Titanic", "My Great Greek Wedding" and "Star Wars Episode 1: The Menace of the Ghost Man", have a good reputation, and the box office market is invincible.
This is the brand guarantee of Dunn Films.
Now, such a "out of control" performance has occurred again at the premiere. It is conceivable what kind of sensational news will appear in the entertainment pages of major newspapers tomorrow.
"Spider-Man" is unstoppable!
Tom Rothman leaned on his desk in a slump. At 46 years old this year, he seemed to have aged ten years in an instant.
In terms of ability, he is no less than anyone, and the creation of Fox Searchlight Company is the best proof.
But in the face of Dunn, he always seemed to have a feeling of being tied up.
When he was in harmony with Dunn, Tom Rothman won the power of Twentieth Century Fox; but when he was hostile to Dunn, he repeatedly encountered setbacks.
Anyway, be prepared in advance.
Even commercial action blockbusters like "Sixty Seconds" are crushed by the general trend of "Spider-Man", and there is no breathing room, not to mention "Titan a.e.", which had a bad reputation during the trial screening.
Failure is inevitable, and a scapegoat must be found!
Tom Rothman took a deep breath and suddenly opened his eyes wide, staring at his assistant carefully.
The assistant's heart froze, and he was so frightened that he didn't dare to breathe.
"Jimmy, starting tomorrow, you go to investigate West, remember, it's West Cotton!"
Tom Rothman's words made the assistant suddenly realize, "Boss, you mean... But West's work ability is very strong, everyone can see it, and the board of directors also appreciates him."
Tom Rothman's face sank, "No one is immune to mistakes! He has been working at Fox for 11 years, from the deputy of the distribution department to the president of the distribution department and the director of the global marketing department today, there must be a lot of mistakes. I hope you Go and investigate. After this matter is done, I will arrange a position for you in the distribution department."
The assistant's eyes suddenly lit up, and he immediately said loudly: "Guaranteed to complete the task!"
"Hey, are you still up?"
Natalie was wearing pajamas, holding a stack of newspapers in her arms, looking at Dunn who was lying in a deep sleep, and angrily smashed the newspapers on him.
unacceptable!
Last night, Dunn brought home two Victoria's Secret supermodels, Adriana Lima and Alessandra Ambrosio, as well as new friends Charlize Theron and old lover Sue. Phil Marceau.
Among the four sexes, three were born models, so it's no surprise that Sophie Marceau was also open-minded.
It was only after three o'clock in the middle of the night that Dunn returned to Natalie's side contentedly and slept soundly with his arms around her.
Dunn looked tired and rubbed his eyes. Seeing Natalie's annoyed look, he felt a little guilty. After all, he played a little bit last night, it was crazy.
"Morning, baby."
"It's still early, it's ten o'clock!" Natalie lifted Dunn's quilt at once, and after seeing his strong and sturdy body, she covered the quilt angrily, "I don't know how to wear pajamas! "
Tang En smiled, sat up, and took her into his arms, "Okay, dear, don't be jealous. Huh? With so many newspapers, is there any good news?"
Natalie twisted her body, "See for yourself!"
Tang En said with a shy face: "I haven't woken up yet, my eyes are blurry, can you read it for me?"
"Why?"
"Just because I'm your man, is that enough?"
"Shameless!"
Natalie slammed his chest angrily, but she still took the newspaper and picked out some important newspapers.
"The Los Angeles Times said that your film redefines superheroes. A hero is not a dedication, but a responsibility. You have told everyone a truth through the film that a hero is also a person, and a hero has his own mortal life. This life is definitely not his Use superpowers to control when punishing evil and good."
"The Chicago Reader believes that "Spider-Man" is the cornerstone of superhero movies. It is thick, steady, and unassuming, just like the foundation of the World Trade Center, carrying the heavy responsibility of the times. You are successful, although the entire film is not lacking The inherent pattern of the Hollywood factory, but the feeling of the film has opened a new chapter for the comic film."
"The Movie Review said... Forget it, they're talking too much, I'll change it!"
"Don't, listen and see." Tang En was dissatisfied and interrupted immediately.
Natalie rolled her eyes and said unconvinced: "The Movie Review must be trying to please you on purpose, they say you are unstoppable, you created a box office myth with Titanic, you restarted Star Wars , now redefining comic book movies with Spider-Man. You're changing Hollywood, you're creating a new era... This is disgusting, it's nonsense!"
Tang En laughed loudly, thinking she was very cute, and couldn't help but keep poking at her face, "How can it be nonsense? In my opinion, this is completely objective fact!"
"Humph! Egotistical!"
"Okay, haven't you calmed down yet?" Tang En hugged her gently from behind and asked softly, "Has the box office come out?"
"Well, faxed over early in the morning."
"How many?"
"$29.45 million."
Tang En was shocked, "How much?"
Natalie finally couldn't help laughing out~ www.novelhall.com~ You big idiot, you heard that right, $29.45 million! "
Dunn took a deep breath.
This is definitely an astonishing early-stage box office receipt!
Although in later generations, there are often more than 40 million US dollars in advance box office, but now it is only 2000!
The average ticket price of a movie now is only $5.39. Ten years later, the ticket price of a movie has risen to $7.89.
The early-stage box office of $29.45 million failed to break the early-stage box office record of "Star Wars Episode 1: The Menace of the Ghost Man", but it was Star Wars, an American culture that has been popular for decades!
Moreover, when "Star Wars: Episode 1" was released, more than 2 million people were absent from their jobs because of the excessive expectations of movie fans, which directly caused economic losses of more than 300 million US dollars.
But "Spider-Man" is different, this is just the first superhero movie produced by Marvel Studios, which is completely supported by Dunn's personal reputation!
Will Spider-Man, like Star Wars, create a culture of heroes exclusive to Marvel?
"Sixty Seconds" was released for two days and only raked in $6 million at the box office. But "Spider-Man" has already garnered nearly $30 million at the box office in just one advance. What kind of gap is this?
There is no doubt that in this summer, the hot "Mission Impossible 2" is just an appetizer.
The real feast is "Spider-Man"!
The pioneering work of the Marvel Universe, "Spider-Man", will present an unstoppable momentum, just like the Nasdaq bubble crisis.
can not refuse!
Unstoppable!
unstoppable!
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Chapter 182 Unstoppable