Chapter 184
Joe Ruth's pressure, like a mountain, was on his shoulders.
In the past, he was obviously too optimistic.
He thought he was the confidant of Disney's big butler Michael Eisner, and he could do whatever he wanted with his achievements in live-action movies in the past few years.
But after the release of "Sixty Seconds", the situation changed drastically.
Disney's internal controversy continued, questioning his major decision-making mistakes in the marketing and distribution of "Sixty Seconds".
Even his biggest supporter, Michael Eisner, also sternly stated that if "Sixty Seconds" loses more than 20 million US dollars, he, the chairman of the production department, will have to step down!
Disney's production department is not just a chairman. Michael Eisner's favorite thing is to have two or three people running a department together, blurring power and encouraging internal competition.
Joe Ruth shuddered, calmed down, and then recalled what kind of person Michael Eisner was.
Iron-fisted, ruthless, cruel, headstrong, turning his face and not recognizing anyone!
That year, Michael Eisner was seriously ill in hospital and underwent 4 consecutive operations. What should Disney do? He arranged a future for Disney in the manner of a Chinese feudal monarch: he sealed the name of the heir in an envelope, announcing that it could only be opened if the operation was unsuccessful.
At that time, he had a conflict with Jeffrey Katzenberg and directly fired the hero who brought the second spring to Disney animation. Not only that, but also removed him from all the cartoons Katzenberg participated in, and no longer honored the bonus.
At that time, Disney hired a lot of money from caa to dig Michael Ovitz, who was Megatron Hollywood at the time. It was also because of his disagreement with Michael Eisner that he paid $120 million in termination payment and fired him directly.
Regardless of the fact that Michael Ovitz was in office, he made great contributions to Disney's acquisition of the abc group.
Joe Ruth has seen the situation clearly. If "Sixty Seconds of Speed" loses too badly, even if he has brought excellent films such as "Peerless Catastrophe" and "Sixty Seconds of Spirituality" to Disney in the past few years, it will still be worthwhile. Will definitely be kicked out.
Michael Eisner, never shows any affection!
"Payne, it's me, Joe."
Joe Ruth was very reluctant to make this call, because he knew that face and profit were a piece of shit. He took a deep breath, "Today's film schedule and release scale aren't quite right?"
Payne is the president of Carmike Cinemas in the United States. Hearing Joe Ruth's voice, he quickly smiled, "Old man, I almost forgot to tell you, hehe. You know, there's a new movie released today, "Little Boy" Chicken Run, a cartoon starring Mel Gibson and Phil Daniels, kids love it."
Joe Ruth said displeasedly: "Even so, you can't squeeze the film schedule of "Sixty Seconds of Speed" like this? This is a new film, a wonderful action blockbuster!"
Payne secretly disdain.
Without squeezing the film layout of "Sixty Seconds of Extreme Speed", would it reduce the film layout of "Spider-Man"? He is not stupid!
At this time, it is when audiences in the United States are frantically snapping up "Spider-Man" movie tickets. The higher the "Spider-Man" filming rate, the more the theaters earn!
As for "Sixty Seconds"...what the fuck?
"Oh, there's no way to do this. It's normal to compare it. Paramount's action film "Hardcore Detective" has a film rate of only 4.5, "Mission: Impossible 2" is even lower at 0.92, "Speed in Sixty Seconds" "The filming rate of 10.5 is already very good." Payne said with a smile.
Joe Ruth almost exploded!
Can this be the same?
"Hardcore Detective" has been released for a week, and it has already passed its peak period, and "Mission Impossible 2" has been released for more than a month.
"Sixty Seconds of Speed" is a new film, which has just been released for two days!
"Payne, don't you think that the current cinema lineup is abnormal? The average number of "Spider-Man" films exceeds 72. With so many other blockbusters, the remaining market is less than 30, which is very abnormal!" Joe Ruth held back his anger, his voice hardened.
Payne rolled his eyes, "Joe, I'm sorry, this is the market trend, not my personal decision. Did you know? Spider-Man accounted for 82% of Carmike Cinemas' total revenue today! And "Speed Six" "Ten Seconds" only has an 8.7! The theater has its own rules, and I can't do anything about it."
Joe Ruth took a deep breath. He knew that "Spider-Man" was very popular, but he didn't expect that 82% of the total revenue of the theater came from this movie.
This is comparable to last year's "Star Wars Episode 1".
Joe Ruth is now both resentful and self-blaming.
In the beginning, why did he make a fool of himself and adjust the schedule with Tom Rothman to suppress "Spider-Man"?
If "Spider-Man" is an aircraft carrier on the sea, then "Sixty Seconds" and "Titan a.e." are just a swaying boat with no comparison at all.
"Titans a.e."?
By the way, tomorrow, this Fox movie will be released.
Tomorrow is Saturday, just in time for the weekend of the box office. If you can't take advantage of the current stage and collect more box office, then "Sixty Seconds of Speed" will really be hopeless.
Action movies, there is no possibility of long-term screening!
"Payne, tell me the truth, "Titans a.e." will be released tomorrow, must the schedule be adjusted again?" Joe Ruth was a little nervous.
Payne said calmly: "Of course, this is also a blockbuster film, and the lineup... It should be around 15."
Joe Ruth quickly asked, "Then our movie..."
Payne said lightly: "Joe, I understand what you mean, but the theater chain has the rules of the theater chain, and we have to act according to the contract. It is impossible for us to make an exception for you because of our friendship, right? "Spider-Man" With the current momentum, no one can move or dare to move! Then the filming of "Titan a.e." can only be squeezed from other films."
The distributor and the theater chain have signed a floating contract. If the market response of a movie is too poor, the theater chain can unilaterally adjust the film arrangement, reduce the scale of the show, or even force it down.
Joe Ruth then communicated with the managers of many theaters such as Emperor Cinemas, amc Cinemas, Ximanke Cinemas, and received similar responses.
Everything depends on market feedback.
A box-office hit like "Spider-Man" doesn't show up one or two a year. Now is the time when the theaters are making a lot of money. How could they just watch the green bills slip away for a little favor? ?
As for "Sixty Seconds of Speed"...
I'm sorry, since it's a small boat in the sea, let's drift slowly.
Maybe a miracle can really happen. Under the waves set off by the aircraft carrier "Spider-Man", how about a smooth return to Hong Kong?
With the release of "Spider-Man", Dunn wandered between Universal Pictures and Dunn Pictures, and there was uninterrupted good news, not to mention being overjoyed.
Word of mouth exploded! Big box office sale!
This is not the point. The comics of "Spider-Man" are sold out in the market. Marvel Entertainment is speeding up the printing, and various peripheral cooperation applications are also coming one after another.
Before that, due to publicity needs, Universal Pictures had reached cooperation with a number of large companies, such as Coca-Cola's "Spider-Man" special edition.
Now, it is more about the copyright authorization of Marvel Entertainment's image of "Spider-Man", which has nothing to do with Universal Pictures, it is its own profit.
A conservative estimate is that within a week, Marvel Entertainment can get at least $30 million in revenue through image licensing.
Not including the profit share from the sale of Spider-Man dolls, suits, etc.
At this moment, Ron Mayer, the big housekeeper of Universal Pictures, came to Dunn's office to discuss a business.
Universal Pictures is interested in introducing Marvel's superheroes into Universal Studios. The first stage is Universal Studios in Orlando.
At this stage, Dunn is not interested in more cooperation, so straight to the point, "Mr. Mayer, Universal Pictures has just changed to a new owner. I don't think this is the best time to cooperate."
Just last week, France's Vivendi Group announced the completion of the acquisition of Canada's Seagram Group.
Universal Pictures has officially become a subsidiary of the emerging French media giant.
It is said that Vivendi Group will vigorously develop in the entertainment industry, borrowing the "Universal" brand, and components of the Universal Entertainment Group, which includes Universal Music, Universal Games, Universal Films, Universal Publishing and many other departments.
And every major department is reorganized.
Universal Games alone has several well-known game companies such as Blizzard and Snow Mountain.
Universal Movies... In addition to Universal Pictures in the United States, there are also Gaumont Films, the largest film company in France, UUkanshu The second largest Polygram cinema chain in Europe, and they will continue to expand the acquisition business. , there is a great vertical and horizontal posture of the two continents of Europe and the United States.
Ron Meyer heard the teasing in Dunn's tone and sighed, "In any case, Universal Pictures has a history of nearly a hundred years and is one of the eight traditional Hollywood studios, which no one can change! "
Dunn shook his head, "That's not necessarily true, Columbia Pictures changed their surname."
Ron Meyer frowned, "Universal Pictures... The current development is fairly good, and it won't go the way of Columbia."
Tang En pouted, with a look of disdain, "After Columbia Pictures was acquired by Sony, it has been losing money year after year, and its performance has declined. If it weren't for the continuous injection of Sony's funds, I'm afraid it would not be as good as DreamWorks. Asians are incapable of entering Hollywood, and Europeans are also Not the same!"
Ron Mayer smiled, "Dawn, you are too pessimistic..."
"No!" Dunn interrupted him with a serious expression, "Chaplin back then would rather face bankruptcy than absorb foreign funds and maintain Hollywood's independence. But times have changed, and the MGM tragedy , is the best proof. As the president of Universal Pictures, you have to be prepared."
"It's not that exaggerated, is it?"
"What if?"
Tang En stared at him blankly, "You should know that the reputation of the Vivendi Group is the acquisition, reorganization, split, and sale. Blizzard has been tossed by them and only half of the property is left, Universal Pictures is so confident. Don't forget that MGM now has lost the film rights of its glory days, all because it was split and transferred to Warner Bros. That's more than 2,000 film rights!"
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Chapter 184