Chapter 187： Salary from the bottom of the pot

Since Dunn Pictures and Hasbro have reached a series of strategic cooperation, Dunn Pictures has not stopped the acquisition of IP copyrights, and the next target is Mattel's Barbie!

However, Mattel is different from Hasbro, with conservative style and old-fashioned thinking.

Dunn didn't care too much.

In his opinion, this is a cooperation that is of great benefit to both parties. As long as Mattel is not stupid, it will definitely agree.

Oh great movie!

And with the popularity of "Spider-Man", Dunn has formed a personal brand, which is an absolute guarantee for a blockbuster blockbuster. Will the "Barbie" series he personally planned and produced will be less influential?

As long as Mattel is given enough time, they will surely respond.

But now almost two months have passed, and Mattel has still not made any reply. But in secret, they quietly reached an agreement with Disney...

Tang En didn't want to speculate on others with the greatest malice, but what happened in front of him made him have to make an association.

Disney and Dunn Pictures have an irresolvable relationship, especially in the summer competition. "Sixty Seconds" failed at the box office, sending Disney's stock price down sharply, drawing the ire of Disney chairman Michael Eisner.

Could this be Disney's stumbling block?

The more you think about it, the more likely it is!

Mattel's vision has always been low, old-fashioned and stubborn, and too much attention to immediate interests is their consistent style. It may be related to the fact that the founder Ruth Handler is a woman, with a low vision and a conservative corporate culture.

Now, Disney has taken out the ace series "Disney Princess" as bait and reached a cooperation with Mattel. Even if more than 80% of the profits of the "Disney Princess" series will be taken away by Disney, it can still bring Mattel a lot of money every year. Profits of less than $50 million.

Compared with Tang En's imaginary concepts, theories, and ideas, this is a real benefit!

If it is Hasbro, perhaps for the long-term interests, it will make more thorough discussions and investigations. But in Mattel's eyes, the future is too slim, and the money in hand is the money!

Dunn's face gradually became difficult to look at.

The reason why Mattel has been slow to express its stance and does not show its attitude of cooperating with Dunn Pictures is that behind this... Is there really an inspiration from Disney?

With Michael Eisner's narrow-mindedness and ruthlessness, after the humiliating impact of "Sixty Seconds" by "Spider-Man", it is possible to propose some additional conditions for cooperation with Mattel.

Dunn doesn't care about Mattel's life or death, he only cares about Barbie dolls. Because at this stage, only the IP influence of "Barbie" can compete with "Disney Princess".

It just looks like the Barbie doll is going to fly away now...

Dunn was very unwilling, so he picked up his mobile phone and called Alan Hasenfeld, CEO of Babysitter, and said succinctly, "I heard that Disney authorized the 'Disney Princess' brand to Mattel to make dolls. yes?"

Alan Hassenfield thought that Dunn, the shareholder, was asking for guilt, and quickly explained, "Dawn, I'm very sorry. You know, Hasbro is best at boys' toys, girls' toys... We have a relationship with Mattel. A big gap. The 'Disney Princess' was licensed to Mattel, and rightfully so."

Dunn said: "I'm not taking responsibility, I just want to know, did Disney pass gas with us before?"

Alan Hasenfield said: "No, we never knew Disney would be so eager to deploy doll products. After all... the 'Disney Princess' brand has only been established for less than a month. We believe that Disney will provide at least half a year. Operating hours, to promote the brand.”

"Half a year..." Dunn seemed to understand something, "You mean, according to the normal marketing model, Disney will carry out brand promotion for half a year, and then authorize the toy company to develop Disney princess dolls, right?"

"Theoretically, this is indeed the case. Only when the brand is more widely known and bigger, can they propose better sharing conditions when negotiating with toy companies." Alan Hasenfield paused for a while, then added: " However, Disney's animations have been seen by children all over the world, and the influence is large enough, and Disney's rapid deployment can be justified."

"Does it make sense?"

Dunn snorted coldly.

Through the conversation with Alan Hasenfield, he became more convinced that he was being targeted by Disney again!

On the surface, "Spider-Man" is in the ring with "Sixty Seconds."

Secretly, Disney has quietly made a move and reached a cooperation with Mattel, successfully suppressing Dunn Pictures' attempt to reach a strategic cooperation with Mattel to obtain the copyright of Barbie dolls.

What a great move!

Disney, ruthless!

In this case, there is no need for Dunn to hide it any longer.

Draws from the bottom of the pot... He's not the only one who can play Disney!

Dunn has already brewed a sinister idea in his heart, let's see!

Dunn was not in a hurry to make a move, he got up directly and went to Bill McNick's office.

In the office, there is a special guest - James Cameron.

"James, are you here too?" Dunn's gloomy face improved slightly, and he looked at him in surprise.

Cameron got up with a smile and shook hands with Dunn, "I haven't congratulated you yet, "Spider-Man" is a big box office hit, making other movies in the same period breathless!"

Tang En smiled modestly, "That's because I haven't met a real opponent. In the middle of a group of small shrimps, even a loach can be a big one!"

Cameron laughed.

Bill McNick saw Dunn's intentions and asked, "Don, is there something wrong?"

Dunn did not shy away from Cameron, "How's the Mattel thing going?"

Bill McNick frowned, "No, their attitude is very vague, and they have been refusing to give a clear reply."

Tang En sneered, "Forget it, since they don't know what is good or bad, let them fend for themselves!"

This is not alarmist.

With the development of the times, Mattel's conservative strategy has led to lower and lower revenue. When Disney took back the copyright of "Disney Princess" and turned to cooperate with Hasbro, it directly lost the world's largest toy company. throne. Within a few years, it faced the risk of being forcibly acquired by Hasbro.

Bill McNick was startled, he knew how much Dunn had paid for the Barbie doll, "Don, did something happen?"

"Disney is a good competitor!"

Tang En sneered coldly, the meaning was already obvious.

Cameron glanced at Dunn, thoughtfully, and suddenly smiled: "The traditional action movie "Sixty Seconds" is out of date. Teenagers in the new century prefer "Spider-Man" "This is a new type of action film that is full of vigor, energy and fighting spirit."

Dunn laughed, "James, I'll borrow your auspicious words!"

Bill McNick rudely poured cold water, "Disney's influence is not something that can be defeated by a movie!"

Tang En said brightly and confidently: "If one doesn't work, then two; if two don't work, then ten! Doesn't Disney like to fight? Well, from now on, every movie produced by Disney will be affected by The target of Tang En Films!"

Bill McNick worked at Disney back then. Although he was forced to leave because of his conflict with Michael Eisner, he was not without affection for Disney.

"Dang En, this is endless!"

Dunn didn't care, "Disney has repeatedly attacked me behind my back, do you still want to resolve me? Dreaming! Even if Michael Eisner kneels in front of me, I will kick him out!"

"it is good!"

Cameron slapped heavily, fearing that the world would not be in chaos, "Dawn, I like your spirit and drive. Everyone says I'm a tyrant on the set, but the real tyrant in Hollywood is Michael Eisner, and I support you. deal with him!"

Tang En looked at him with a half-smile, "James, it's not like your character when you follow me like this!"

Cameron's voice was stagnant couldn't help but blushed.

Bill McNick said with a smile: "That's not easy. I'm a hurdle that I can't get through. I want you to make it easier."

"Oh?" Dunn's eyes lit up, "Is it a new movie?"

"Besides this, what else is worth his visit in person?" Bill McNick teased Cameron with a smile.

Cameron coughed a few times, "It's not a big deal, but I have some disagreements with the production department about the budget of the movie."

"Budget?"

Dunn couldn't help but chuckle.

This guy, sure enough, is talking nonsense on this issue again.

Dunn has been very busy during this time, so Cameron's new film, he has not paid much attention to, and handed over to Bill McNick to handle it.

Anyway, he and Cameron have had the experience of cooperating with "Titanic", and they have a good relationship with each other, this project will definitely belong to Dunn Pictures.

Although this story of rescue at sea, Cameron in the previous life did not shoot. But James Cameron's name is synonymous with commercial blockbusters.

Dunn has one hundred percent trust in him...except for his budget requirements.

"Don't laugh, I'm talking about this very seriously. Dunn, I look forward to working with you for the second time. The last time I filmed "Titanic", you were the producer and I was the director. We achieved great success. Excellent results. How about you being a producer this time?" Cameron looked at Dunn with bright eyes.

"Okay, I'm also looking forward to this collaboration."

"But I need final editing rights."

"Can."

Cameron grinned as if he had succeeded in his trick, "Dawn, since you are the producer, you should be responsible for the budget. Hey, I am the director, I am only in charge of filming, you need to provide me with what I need. conditions of!"

"what?"

Dunn exclaimed to be fooled.