Chapter 214： angry Eisner

Michael Eisner is Disney's chairman and CEO, focusing on group events and strategic business.

After completing the acquisition of ABC Group, Disney owns the public television network with a market share of nearly 30%.

Next, Michael Eisner's business center is still the television industry, this time, he has set his sights on the cable network.

A decision has been made within Disney. In the next two years, Disney will complete the expansion of the family channel and children's channel to form the Disney cable network.

Until this summer, Disney's films "Sixty Seconds", "Scream" and "Girls Club" were successively sacked by a new Hollywood film company Dunn Pictures with a "Spider-Man", Michael Ace Na Cai changed his focus from the TV industry to the film industry.

In fact, for Disney, which has a market value of more than 50 billion US dollars, it is really harmless to lose tens of millions of dollars.

But movies are different, this is the leader of entertainment, and this is the key to Disney's brand value! (Market value does not equal brand value)

In the past few years, Disney's brand value has gradually increased. Last year, it even exceeded the US$30 billion mark for the first time, reaching an unprecedented US$100 million!

It relies on the influence created by films such as "The Sixth Sense of the Supernatural", "Toy Story 2", "Tarzan", "G-Type Detective", and "Handsome Dancing Boy".

However, this summer, Disney's three movies were actually beaten by a superhero movie "Spider-Man" in different time periods.

The loss is small, the image is big!

Michael Eisner summoned all the directors of the film department to ask what happened this summer, which would cause the current Disney film to be trampled under the feet of a small company that had just been established for less than three years.

Several supervisors naturally added fuel to the fire and put all the responsibilities on Dunn. Your words and my words directly described Dunn as a heinous bastard.

Of course, Michael Eisner would not be fooled by these people's little tricks. Like a king, he stood up, raised his arms, and asked in a deep voice, "Next, what else is there in our movie?"

"A total of 8 movies are coming!" Joe Ruth glanced at Michael Eisner cautiously, rushing to report, "August 25th, "Fox and Dog Party"; September 15th, "Various Styles" ;September 29, "Glorious Years"; October 27, "The Nightmare Before Christmas"; November 15, "Undead"; November 22, "102 Dalmatians"; December 15, "Change" The Body King"; December 22, "Three Kings Escaped"."

Being able to accurately say the release date shows that Joe Ruth is attentive in his work.

However, Michael Eisner's face did not improve, and he asked coldly: "The "Fox and Dogs" will be released later this month, should it be able to punish "Spider-Man"?"

Joe Ruth was stunned for a moment, but he didn't speak for a while.

It is conceivable that after three weeks, the popularity and box office revenue of "Spider-Man" will further decrease.

But... "The Fox and the Dog Party" has no superstars to join, the main actors are four old men, and the film is only 88 minutes long... Can such a movie really compare to the "Spider-Man" that showed off its strength throughout the summer?

not necessarily!

What's more, that kid Dunn Walker always plays cards out of common sense, and if he makes a strange move again, I really can't guarantee it.

Looking at Joe Ruth's submissive look, Michael Eisner guessed seven or eight points, and snorted, "What about 'Wonderful Style'?"

Joe Ruth's face was as stiff as an ice sculpture.

"Various Styles" is a **** comedy, R-rated film, starring Gwyneth Paltrow, but the Oscar-winning actress's appeal is too poor, and the quality of the film... It's very worrying.

Previously, because of the box office fiasco of "Sixty Seconds", Joe Ruth escaped, but his life was still hanging by a thread. Of course, he couldn't bet on such insecure movies as "Fox and Dog Party" and "A Variety of Styles". body.

"Sir, I can assure you that the "Undead" released in November will definitely bring surprises, just like last year's "The Sixth Sense"!"

Joe Ruth deftly changed the subject and looked at Eisner in horror.

Michael Eisner felt a burning anger in his chest, burning his body, and scolded: "Trash! "Spider-Man" does whatever he wants this summer, stepping on top of Disney's head to make a fortune, isn't this? Is that the case?"

Another production chairman, Richard Cook, hurriedly stood up and said quickly: "Dawn Films will have films released in mid-August and mid-September, one is a literary film, one is a cult film, both are very dull. of……"

"Fuck off, get the **** out of me!"

Michael Eisner didn't give him a chance to continue, he waved his hand and drove these people out.

Before leaving, he cursed angrily, "A bunch of trash!"

Of course he understands what Richard Cook means. "Spider-Man" is not moving, so he vented his anger with the other two small films produced by Dunn Pictures.

But he wanted to move "Spider-Man"!

The movie that brought endless humiliation to Disney this summer!

After driving everyone away, Michael Eisner sat in the office and pondered for a long time. He called CAA boss Brian Lord, found Dunn's private number, and called with a cold expression. past.

"This is Tang En, may I ask who you are?"

"I'm Michael Eisner!"

"Who?"

"Michael Eisner!"

"I'm sorry, this gentleman, who are you?" Dunn's voice was calm, as if he really didn't know who the phone was.

"I repeat! I'm Michael Eisner!"

"Are you here to make trouble? If you are a fan of my movies, please tell me straight, I still have to work, I'm very busy!" Tang En's voice was obviously a little angry and his tone was not good.

Michael Eisner was stunned. Throughout Hollywood, who doesn't know his name?

Dunn is this on purpose, right?

Michael Eisner almost vomited blood!

That's not all. On the other end of the phone, Tang En's tone was even more indifferent, "I don't know where you got my personal phone number. If you continue to harass my work for no reason, I don't mind letting the police come forward!"

As soon as the voice fell, the blind voice of "Di Di" came directly from the ear.

Michael Eisner took the initiative to call Dunn, so he was directly called by Dunn...

hang up!

...

Tang En Pictures, in the chairman's office, bursts of laughter!

West Cotton released an uncontrollable laughter in a stunned expression; Reese Witherspoon held her stomach, squatted on the ground, and laughed without image; Isla Fisher The documents in his hands were scattered all over the place, he was lying on the sofa, and the tears of laughter flowed out...

Throughout the whole of Hollywood, there is only one person who dares to tease Disney's big boss Michael Eisner like this, and that is Dunn Walker!

Laughter is contagious.

After Tang En hung up the phone, he sat on the boss's chair. He wanted to be handsome under this cold expression and show his serious side as a boss.

But looking at the office, the three subordinates who had no image and laughed, gradually couldn't bear it anymore, and laughed.

happy!

What **** Disney, **** Eisner, get out of here!

Relying on the great wealth of the family, I want to use the big to bully the small and the strong to bully the weak. Others are afraid of you, but I, Tang En, are not afraid of you!

Anyway, he had already torn his face, so Tang En simply gave it up and didn't give him a chance to speak at all.

Michael Eisner's purpose of making this call is nothing more than a solution to the current conflict between Dunn Pictures and Disney. With his strong and domineering style, he might reprimand and threaten Dunn on the phone and teach him a severe lesson.

Tang En is not a gas bag, nor a punching bag. He is free to scold him when he has nothing to do?

It's better to play him happily once, keep the joy for yourself, add a bucket of oil to the anger, and then send it back to Disney.

The laughter lasted for a full 5 minutes, and it gradually became quiet in Dunn's office.

The two little secretaries smiled and flushed, as if they had just been favored by Tang En.

West Cotton, as Dunn's business assistant, was originally here to report on the acquisition of Machine Pictures. After this episode, he asked worriedly: "Boss, he...he is Michael Eisner after all. what!"

"Even if I bow my head, do you think that with his arrogant temperament, we can spare our Tang En Films?" Tang En snorted coldly with a sneer, "It's better to just talk directly instead of making a fake call. Seriously! I want to see how this Michael Eisner, who has shaken Hollywood for 20 years, can do anything!"

West Cotton pondered for a while, and then said slowly: "Fox, it's already showing goodwill. Mr. Tom Rothman sent me a greeting card. Without this strong enemy, facing Disney, The confidence of employees will also be more abundant.”

Tang En said lightly: "The Disney family's great business is true, but if you want to compete with me in the film field, that's a fool's dream!"

West Cotton said: "In terms of movies, you are in charge of yourself. Of course, we are not afraid of any strong enemies. But ... we acquired Starz TV and invested in two series. In the TV industry, we are still single-handedly. Lonely."

Dunn smiled and said: "West, do you know what Disney's biggest weakness is? That is his brand value! Political correctness is the bottom line that Disney must abide by. Themes such as violence, murder, blood, and inappropriateness for children, None of them fit Disney’s corporate culture, and that’s our opportunity.”

West Cotton's eyes lit up suddenly, as if he understood something.

The current Dunn Pictures does not have the ability to compete with Disney, but it can attack its weakness with heavy punches!

Large-scale TV series like "Band of Brothers" and "Six Feet Under" are definitely subjects that Disney can't even think about. For Dunn Pictures, there are no such subject restrictions.

In this regard, it is impossible for Disney to start the competition, right?

Of course, he still lacks enough understanding of Dunn.

As for TV series like "Band of Brothers" and "Six Feet Under", can Disney compete if they want to? Throughout North America, only HBO has a competitive capital!