Chapter 242： "0 Nai" fight

No matter what Michael Eisner's purpose is, whether it's to transfer internal contradictions, turn the fight into a jade, or really admit it, it's impossible for Tang En to give him a chance!

Since April, Dunn has been suppressed in various ways by Disney, and he almost died.

If it weren't for "Spider-Man"'s performance, and Dunn's good connections and foresighted advantages over the past few years, he would have been swallowed up by Disney with no bones left.

Now, Dunn has come up with the last trump card "Platform Investment Plan", and has won the support of several giants, and finally has the capital to compete with Disney.

When Michael Eisner sees a bad situation, he wants to stop, is it possible?

When you want to play, you just shoot, but when you can't play anymore, you just want to leave. How can there be such a good thing in this world? It's too self-righteous, isn't it?

Tang En has even turned out his trump card. If he doesn't get enough benefits, how can he just let it go?

Even if it is to vent this anger in his heart, Tang En will take this opportunity to teach Disney a lesson! Let Michael Eisner understand that he is young and true, but he is very capable, and he cannot stand being bullied by anyone!

Everyone negotiates nicely, everything is easy to say, if anyone dares to play yin, then Tang En will never be polite!

Close hand?

impossible!

What's more, once he stopped so arbitrarily, the ban would end before it had any effect, and everyone thought Dunn was afraid of Disney.

Dunn has long planned that Disney is the stepping stone for Dunn Films to reach the top of Hollywood. Now everything is ready, only the east wind is due!

How could it be possible to stop at this time and give up all previous efforts?

If you want to play, play a big game!

Dunn Pictures wants to step on Disney's shoulders and overlook Hollywood!

At that time, if the request to acquire Universal Pictures is raised again, it will be logical that Universal Pictures will surrender to the feet of Tang En Pictures.

...

Redstone of Viacom Group spent 40 years, with brutal and majestic means, to develop this family-owned business into a world-class media giant.

No matter how miserable Viacom will be in the future, the current Redstone will definitely rule the world.

Since the introduction of the "Tosla Act" in the film industry in the 1950s, the production and release of films must be separated, resulting in film companies no longer able to complete the one-stop business of production, production, distribution, and release.

As we all know, the more monopolistic one-stop service, the more profit you can get!

The Viacom Group now owns Paramount Pictures, and the cinema chain will definitely not be able to do it. Redstone has cleverly detoured and found a new way of monopoly.

The rental business of video tapes and discs!

It's a big flag!

Hollywood's movie market is an industrial model of assembly line and window sales. First the theater sales, then the sales and rentals of pay-per-view channels, cable, public television, videotapes and CDs.

In Hollywood movies, the traditional theater chain is the most commercial value. However, as the output of movies increases, the rental business of video tapes and optical discs has become more and more important in the window mode. This is the last step. One link is also a crucial link.

A copy of the cinema line, a copy usually only serves one screen.

But the leasing business is different, a copy can be used repeatedly, which means a huge profit!

Once Viacom Group controls the final ring of movie sales, Viacom has the equivalent of having a certain degree of monopoly in Hollywood.

In fact, it did, Redstone did it!

In 1993, Viacom acquired Paramount, and just a year later, Viacom spent $8.4 billion for an 81.5% stake in Blockbuster.

Redstone's ambition and pride, through this acquisition, are vividly displayed!

John Antioco, CEO of Blockbuster, knew Redstone's ambitions and his own positioning. Under the guidance of this kind of thinking, Blockbuster has quickly completed a number of mergers and acquisitions. As long as the channels and film and television copyrights in the opponent have a promoting effect, he will not hesitate to initiate acquisitions.

After several years of development, Blockbuster has lived up to its high expectations and almost monopolized the last terminal market for movies. The company has more than 60,000 employees and has established 4,141 own-brand dealerships and 830 franchises in the United States. There are also 1951 self-owned dealerships and 454 franchised dealerships abroad.

There is no doubt that Blockbuster has become the world's largest video tape and optical disc rental company, accounting for more than 90% of the North American market.

Throughout Hollywood, funds are being transferred with Blockbuster every day.

Viacom Group also has a higher voice in Hollywood through Blockbuster.

This authority is beyond even Paramount.

However, Blockbuster occupies more than 90% of the rental market share in North America, and still has nearly 10% of the share is occupied by some small retail stores and emerging companies.

It's a pity that now is the economic crisis, and one of them has a new company that can't continue and seeks to sell.

Reed Hastings took his assistant Sean Anderson to Blockbuster headquarters, and they had an appointment with Mr. John Antioco, the CEO of Blockbuster.

They want to sell the two-year-old company to Blockbuster.

"Reed, I still think our offer is too bold!" On the road, Sean Anderson said, worrying about gains and losses.

Reed Hastings glanced at him. "The price of $50 million, is that high?"

Sean Anderson said bitterly: "Reed, don't forget, now that the Internet bubble crisis has erupted, we can't get such a high price. And Blockbuster is a traditional rental service company, they don't involve the Internet. "

Reed Hastings shook his head with a firm look on his face, "What about Blockbuster? The future is the Internet age, and traditional rental services will definitely be replaced by Internet rentals. Blockbuster looks prosperous now, but it won't transform as soon as possible. , it will be finished sooner or later!"

Sean Anderson sighed, "I'm afraid this is not convincing, don't forget, it's a cyber crisis now, and traditional industries can't be avoided, how can it be easy to get involved?"

Reed Hastings said indifferently: "So we have to explain the idea to Mr. John Antioco in detail. If he is an excellent and visionary manager, he will definitely see our brilliance! "

"Our brilliance?"

"That's right, Blockbuster is dead. The future of the rental industry belongs to Netflix's online and offline model!" Reed Hastings's voice was loud, and he was full of confidence.

Sean Anderson pouted.

He really didn't know, where did Reed Hastings get his confidence?

At present, Netflix has only 120,000 users, less than 10,000 monthly active users, and less than 1% of the North American market share.

But what about Blockbuster?

The number of users is 300 million!

This is not an order of magnitude comparison at all.

Even if Netflix's business model looks more advanced and promising, how can Netflix have the qualifications to speak in front of industry leaders like Blockbuster?

Reed Hastings seems eager to give a lecture to Blockbuster executive John Antioco about the necessity and future of online payments.

This is ridiculous!

The source of 15% of Blockbuster's revenue is the "late fee" for videotapes. (The rental of video tapes and discs is overdue, and a part of the fine needs to be compensated, which is called late payment fee.)

And online payment is equivalent to cutting off Pepsi to achieve financial resources!

Once fees are paid through the network, users can avoid "late fees." If the lease time is too long or overdue, you can pay directly through the network to extend the lease time.

This kind of "profit-making" behavior is a typical Internet thinking in recent years, and it completely deviates from the operating rules of traditional industries.

Blockbuster is a traditional leasing model, how can it accept online payment?

There will be no online payment, and services such as online video-on-demand and online rental will definitely be cancelled.

Once these three major sectors are banned, what will be left for Netflix?

Only 120,000 users!

Will this mere 120,000 users be seen by Blockbuster, which has 300 million users?

Let alone $50 million, John Antioco probably won't even pay $500,000!

Reed Hastings has a good idea but Sean Anderson doesn't see any chance of success.

"What if... I mean, what if Antioco rejects our terms? Lower the price?" Sean Anderson asked cautiously.

Reed Hastings said: "Price reduction? It's impossible! When Netflix's second round of financing, we were valued at $50 million. Now the company has doubled the number of users and the business model. More and more mature, the $50 million selling price is my bottom line, and it is also responsible for our investors!"

"This..." Sean Anderson sighed, "difficult!"

Reed Hastings twitched the corner of his mouth and said coldly: "If John Antioco really doesn't see the value of Netflix, then there's nothing to talk about, we can wait quietly and watch Best The building tilted and collapsed!"

...

Just as Sean Anderson envisioned, John Antioco showed no interest in Netflix.

Since he was commissioned by Redstone to become the second CEO in the history of Blockbuster, he has been pursuing Redstone's drastic and fearful expansion route.

Only Blockbuster despises, there is nothing that Blockbuster should stop and watch.

Reed Hastings's sale of Netflix is ​​just a blip in Blockbuster's many investments, and it's nothing at all. However, he persuaded Bestda to learn from Netflix's business model and the suggestion to transform the rental service, which directly aroused John Antioco's displeasure.

For anyone else, backed by Viacom, deeply appreciated by Redstone, and when the brand he operates is steadily advancing towards the leadership of the industry giant, he encounters such a young man who pours cold water on him. , will definitely not show a good face.

The results are predictable.

Break up!

(Sanqi Chinese)