Chapter 252： disney gunman

The acquisition of Netflix went very smoothly, and the cooperation between Netflix and PayPal was also very pleasant. It is said that Reed Hastings and Elon Musk met from noon and chatted until the early morning of the next day.

Both of them have master's degrees at Stanford University, and they both started businesses in Silicon Valley. They have a lot of common language.

There is also good news from Michael Ovitz. He and Shirley Hirschler wandered among several major private equity funds on Wall Street, and they also won the trust of Merrill Lynch. It is said that the negotiation went very smoothly.

It is estimated that by the end of September, cooperation agreements will be reached with 3 private equity funds and Bank Merrill Lynch. Among them, 3 private equity funds will invest US$150 million to invest in Legendary Pictures in the form of equity financing.

Counting the $100 million invested by Dunn Capital, the $20 million invested by AMG, and the $80 million invested by Michael Ovitz, the newly established Legendary Pictures has a book capital of $350 million!

That's not all, Merrill Lynch will provide a loan of $120 million to $180 million on a debt-first model.

If these funds arrive, there is no doubt that Michael Ovitz, who has been silent for many years, will immediately look down on Hollywood in the state of an emperor, and once again become the object of attention and fawning on the entire Hollywood.

And Dunn behind Legendary Pictures will also receive the respect he deserves.

However, the peace talks between Michael Eisner and Dunn could not be reached. It is conceivable that he must have left behind.

It's an attitude issue.

At the celebration reception of "Spider-Man", there were a lot of people, and the quarrel between Michael Eisner and Dunn was not small, which attracted attention. If Michael Eisner calmed down and didn't react at all, his reputation in Hollywood would certainly take a big hit.

In fact, in the eyes of the top executives of Universal Pictures, Michael Eisner, under the impact of Dunn, is no longer as majestic as the legend.

What Dunn didn't expect was that Disney, which has little power in the film field, chose a new angle. Michael Eisner found the thug Mattel Toys.

As early as June, Mattel signed a cooperation agreement with Disney, and Mattel will receive the toy image distribution rights for the "Disney Princess" series for the next five years.

At the same time, Disney also successfully attacked Dunn Pictures' attempt to cooperate with Mattel to jointly develop "Barbie".

Mattel was conservative and stupid, and lost the good game. In the end, he could only set up Mattel Animation Studio himself to develop the "Barbie" animated film independently.

It's already September, and Mattel has gradually recognized Disney's plan, which is very sinister.

Originally, they established Mattel Animation Studio, thinking that relying on the big mountain of Disney and their power, they could easily produce excellent animated films.

After all, the image of "Barbie" has extraordinary influence on a global scale.

Unexpectedly, Disney did not give any help to Mattel Animation Studio at all, but instead set up secrets everywhere to obstruct the production of the "Barbie" movie.

The reason is very simple. "Barbie" is too deeply rooted in the hearts of the people. Once this series is successful, it will have an impact on the "Disney Princess" series.

Mattel is a toy company. They are completely unprofessional when it comes to making movies. Without Disney's help, they could only endure the pain and chose a new partner in Hollywood - an entertainment company.

What kind of company is this?

There are 7 people in the whole company!

But for Mattel, such a result is acceptable. At least with the help of a professional animation company, the animated film can finally start shooting. The name of the film is "Barbie and the Nutcracker's Dream Journey".

The distribution business of the film was handed over to Universal.

Because he paid special attention to the "Barbie" series, Dunn, through the relationship with Universal, saw several completed scenes, and burst into laughter on the spot.

This is also called a movie?

The quality of the film is simply inferior to that of a shoddy cartoon.

This kind of animated film, even if it bears the golden signboard of "Barbie", has absolutely no possibility of entering the theater.

Mattel gave up on working with Dunn Pictures, only to pay for their own stupidity.

Fortunately, the toys of the "Disney Princess" series are so hot!

Especially "Snow White", "Princess Aurora", "Princess Bell", "Princess Ariel" and other sets of toys are selling like crazy!

The toy has only been on the market for more than a month, and sales have already exceeded 100 million US dollars.

You know, the annual sales of Barbie dolls are only 1.6 billion US dollars!

The contract period between Mattel and Disney is 5 years. Since they have offended Dunn Films, the "Barbie" movie has also begun to be produced. Regardless of Disney's past reassurance, it is serious to maintain the cooperation.

The brand "Disney Princess" is value!

Therefore, upon hearing Michael Eisner's request, Mattel did not hesitate, and directly acted as a thug, firing at Dunn!

...

"Mattel and Disney have established a very good cooperative relationship, and the two sides will conduct cross-cooperation on their various image brands. Disney is a large company with a healthy brand image, and it is the partner we are actively seeking."

"To be honest, as early as May, we received an application from Dunn Pictures, who wanted to cooperate with Mattel on a series of toys such as Barbie dolls. However, considering the strength and brand influence of Dunn Pictures. After that, we rejected the application."

"It is true that the quality of the films produced by Dunn Pictures is very good, but in terms of brand marketing, Disney is the originator. Disney has a history of nearly 80 years. Speaking of which, they are stronger than Dunn Films."

"And you must understand that Barbie is a toy, and even if it is made into a film and television work, it must be an animated film. However, Dunn Pictures has no experience in this area. In comparison, Disney's animation resources are the best in Hollywood. "

"Yes, with the help of Disney, we have officially set up a project for an animated Barbie doll movie, and the movie will be released to the public next year's Christmas schedule."

"We are not very clear about the strategic partnership between Dunn Pictures and Hasbro, and we are not interested. But in my opinion, it should be that Hasbro's toys tend to be masculine, and Disney has no intention to develop it. If Disney is also interested in If you are interested in toys like Transformers, I don’t think there will be a chance for Dunn Pictures Hehe.”

...

Dunn has returned to Massachusetts to continue filming "A Beautiful Mind".

Between filming, he took over several newspapers from assistant director Abel Smith, and then saw some remarks from a Mattel spokesperson at the press conference.

Dunn is angry and funny.

I'm so angry at this Mattel company. It really doesn't know the sky and the sky. It doesn't matter if it refuses to cooperate with Tang En Pictures, but it is shameless to step on Tang En Pictures to flatter Disney.

It was Mattel's executives who were laughing, and their brains were cramping. For the petty profits of Disney, they didn't want their faces. And they didn't realize the strong promotion of film and television works to an IP.

Who said Barbie can only be made in animated movies?

If this brand is operated by Dunn, in the next ten years, there will be a live-action movie of Barbie dolls!

After the new century, it is not without reason that Mattel has been declining and sinking.

Mattel's top management, at least the CEO, is too short-sighted, too conservative in strategy, too narrow-minded!

Abel Smith was also dug from the bottom of Dunn's society, and said very unhappily: "This Mattel, who is a gun for Disney, is really a little fearless."

Dunn curled his lips with disdain, "Mattel? To be honest, I disdain to compete with this kind of half-dead company, so they choose to cooperate with Disney, and I have nothing to do. Now... They dare to provoke my head. Come on, then I'm sorry, I'm welcome!"

"Boss, do you want to..."

Abel Smith's eyes lit up. He has always been Dunn's royal team. He has made two movies with him, and he knows his character very well.

Tang En snorted coldly, "Mattel, it's just shameless! If you want to be cannon fodder, I'll make it happen to him!"

(Sanqi Chinese)