Chapter 266： Baez Doll

Over the past half century, Barbie's influence has spread all over the world, so that every little girl dreams of owning a Barbie doll.

For decades, a number of toy companies have attempted to develop new dolls to compete in the Barbie market, all of which have ended in failure.

Until a new doll was launched in 2001 - the Baez doll!

This civilian doll that takes the street route, as soon as it goes on the market, it immediately swept the market. In the first six months, sales exceeded 20 million US dollars and began to swallow the market of Barbie dolls.

Although Mattel has taken a series of contingency measures and launched a new type of myscene doll, the conservative and stubborn strategy has always maintained the dignified, perfect and classical characteristics, and it is difficult to affect the Baez doll.

By 2003, the sales of Baze dolls had ranked first in the fashion doll market, and Barbie's "Walk and Play" series ranked second. (Barbie has many series, mermaid series, sports series, princess series, etc.)

By 2006, the total market share of Baez dolls has occupied 40%, and it will soon surpass the trend of Barbie dolls!

At this time, Mattel finally realized that the Baez doll is different from those short-lived dolls in the past. She really has strong market competitiveness!

Mattel released a big move, suing mga entertainment for illegally infringing the copyright of Barbie dolls!

Because Baez dolls are very similar to Barbie dolls.

In August 2008, the California court made a judgment that mga infringement was established, ordered mga entertainment group to compensate Mattel for 100 million US dollars, and ordered Baez dolls to stop production and prohibit sales. It also ordered mga to recall all Bez doll products from the market, and must destroy all doll-making tools, including plates and molds.

So far, it has become popular all over the world, and there is even hope to surpass Barbie and become the world's No. 1 doll Baze doll, disappearing from the world.

mga entertainment company has also completely lost hope of going public.

Are Baez Dolls Really Copying Barbie's Copyright?

Different, hard to judge, maybe yes, maybe not.

However, since the mga entertainment company invited Dunn to the board of directors, he must take precautions to prevent the tragedies he may face in the future.

Mattel, too much!

It's just a matter of refusing to cooperate with Tang En Pictures, and daring to step on Tang En Pictures to flatter Disney is simply courting death!

After hearing that Isaac Larian proposed the concept of "Bez Doll", Dunn immediately firmed up his idea, and the toy industry can also do it!

Anyway, he has already got 10% of Hasbro's shares, and it is logical to enter the board of directors of mga entertainment company.

"Mr. Larian, who designed this doll? The shape is really trendy." Dunn asked calmly.

Isaac Larian was praised by Dunn and felt that the hope of financing had soared.

If Mag Entertainment can get Dunn's capital injection, and then have his influence in promoting feminism and suppressing Barbie, then the prospect of Baez dolls will be infinitely brighter.

Moreover, Dunn is a major Hollywood director. If the image of "Baez Doll" can be put on the big screen, it will really skyrocket!

"The designer is Bryant. Hehe, speaking of this person, it's really funny." Isaac Larian shook his head mockingly, "He was originally a senior designer at Mattel, and he thought that Barbie dolls are no longer available. In line with the trend of the times, the image of the Bez doll was designed in an attempt to save it. However, Mattel executives have narrow-minded and conservative vision, thinking that the Bez doll is too ugly, too vulgar, and does not fit the market.”

Tang En secretly screamed that something was wrong, as expected!

If this is the case, then Mattel's lawsuit against mga really makes some sense.

Designer Bryant came up with the idea of ​​"Bez Doll" while working at Mattel. It stands to reason that the copyright of his works during this period should belong to Mattel, unless there is a special statement in his work contract.

Just like Marvel comics, the copyright of the work belongs to Marvel Entertainment, not the author himself.

The mga entertainment company obtained the copyright of "Bez Doll" in this way, which must pave the way for the subsequent disputes.

"The copyright issue, have you dealt with it?" Tang En looked at him with a stern expression.

"Ah? Copyright?" Isaac Larian was stunned for a moment, then laughed, "Mr. Walker, that's right, Mattel rejected Bryant's idea, so he was dissatisfied and jumped to mga."

Tang En said coldly: "I ask you, has the copyright issue been dealt with?"

Isaac Larian blinked, and through Dunn's serious expression, he seemed to realize the seriousness of the matter, "You mean... the Baez doll may be involved in infringement? But Bryant said that this is His creativity, the copyright is in his hands."

"Hmph, a designer quits a job dissatisfied because his idea was rejected. Does this kind of person have integrity?" Tang En snorted coldly with disdain.

"Isn't it?" Isaac Larian was dubious, and he was secretly beating.

Tang En shook his head and said lightly, "Mr. Larian, do you know my energy?"

"Know...know! You can make Barbie dolls unsalable for half a month with a single word, your name is well-known, and your influence spreads all over North America." Isaac Larian sighed sincerely.

Tang En nodded, "Then you should be able to understand, what kind of situation would it be if I were to push the Baez doll?"

"This……"

Isaac Larian hesitated for a moment. It was hard to say.

Nicole Kidman added with a smile, "Can you at least compete with Barbie?"

Tang En smiled and nodded: "That's what it means. Mr. Larian, do you think Mattel will allow a doll that competes with Barbie for the same market?"

Isaac Larian finally realized the seriousness of the matter. If the Baez dolls are really popular, then Mattel will definitely make a desperate attempt to kill the MGA!

So before everything starts, the threat of copyright issues must be addressed.

"Mr. Walker, I understand what you mean." Isaac Larian took a deep breath, thinking that it was the right time to come to meet Dunn today.

Regardless of whether the final cooperation can be achieved or not, Dunn's remarks today are like a beacon of guidance to mga entertainment company.

Tang En said: "It's good to understand. Mr. Larian, the shape of the Bez doll is good and the market potential is also there. Overall, today's chat was very pleasant. You can go back now and deal with the copyright issue. If this issue can go well We will discuss the specific financing plan.”

Isaac Larian looked surprised and immediately said: "Mr. Walker, I have acquired all of my brother's shares, and the current mga company is my private enterprise. If you want, I am willing to sell up to 49%. Your share!"

Dunn smiled with satisfaction is a smart man!

Entrepreneurs who are both business-minded and insightful are not unexpectedly successful.

In the previous life, the reason why he encountered Waterloo was mainly because the foundation in the early stage was not well laid, and Mattel seized the loophole and broke it in one fell swoop.

Now, with Dunn's help, the pattern of the toy industry will write a new history!

...

After sending Isaac Larian away, Nicole Kidman saw the unconcealed smile on Dunn's face, and pouted, "Are you having some bad idea?"

Tang En blinked and laughed, and when he went up, a princess hugged him, "Nicole, you guessed it right!"

Nicole Kidman exploded, "That's not what I said, let me down!"

Tang En didn't seem to hear it, so he carried her to the bathroom, "Let's take a mandarin duck bath first."

"Why do you keep thinking about this kind of thing? Are you bored?"

"Boring? How can you think like this? Don't you think this is the most interesting thing? Oh, I should really thank the Creator!"

Nicole was powerless to resist, she could only lean against him, frowning, "Don't you think I'm getting old?"

"Old?" Tang En gave a strange glance, "How could it be? In my opinion, it is in its prime!"

Nicole Kidman was overjoyed, thinking that although this guy is a bit of a jerk, he can still make people happy.

Unexpectedly, Tang En's next sentence made her want to kick him flying.

"Besides, you are such a superb stunner, if you don't take advantage of your youth and enjoy it a lot, you will become really old in a few years, and it will be impossible to want it!"

"Dang En, you... how can you be so shameless?"

"Shameless?"

Tang En smiled, "Okay, today, let you feel the shameless power."

(Sanqi Chinese)