Chapter 352： we're gonna rule all summer

"The Wall Street Journal...It's weird that financial newspapers also comment on movies. They say Pearl Harbor is as deep as a Marvel comic, a loose story that turns World War II into a symphony of stupidity. Really. It's irritating, how good are Marvel's comics? Sure enough, it's a financial newspaper, so it will talk nonsense."

"The reviews of 'variety' are interesting, they say that 'Pearl Harbor' has stunning visuals, but the script and storyline are as shallow as the performances of the lead actors."

"The film review of the Chicago Sun-Times..."Pearl Harbor" is a dull and outdated love, and even the handling of the war scene has no depth, more than half an hour of planes blowing up ships, explosion scenes, corpses flying in the air and people evading attacks, nothing. It's pointless, it's just a horrific carnage that doesn't move or entertain the audience."

"Haha, this is more interesting. The Los Angeles Journal said that the film is so bad and bland that hbo has given up the competition for TV rights."

"I liked The Hollywood Reporter's report, this is David Bordwell's film review, he said 'Pearl Harbor' was a crime and deceived everyone. The movie compares 'Titanic' everywhere, but In fact, there is nothing in this movie that compares to Titanic."

"The New York Post said... oops, did I say you're listening to me?"

Rose Byrne stood by the bed holding a stack of newspapers, looking angrily at the three people fighting on the bed.

Dunn is pressing Charlize Theron and Penelope Cruz under him, exchanging back and forth, sprinting like a beast, and the visual effects... It's even more explosive than "Pearl Harbor".

Charlize Theron smiled tenderly, stretched out a pink jade arm, and waved to her, "Are you coming too?"

Rose Byrne and Natalie have been very close recently, mainly because they are close in age and have a common language. With a light snort, she stood like a puppet and changed a few newspapers, suppressing the restlessness in her heart. Quietly read the newspaper--

"The reviews of "Pearl Harbor" are not to be read, they are all bad reviews. With such a broken movie, I dare to compare it with "Titanic", and I am not afraid of making jokes. I read "Unsinkable". Movie review."

"Ahem, this is a film review by Kenneth Turan of the Los Angeles Times. He said that "Unsinkable" maintains the sophistication and rhythm of "Titanic". One after another, the film breaks through itself in the midst of constant contradictions and struggles, showing a more noble side of human nature, and it is a commercial film with depth, breadth, philosophy and thinking."

"The New York Post said that "Unsinkable" is a film based on the true story of the Coast Guard rescue. The perfect atmosphere and continuous **** make the movie need no cliché and romantic elements to embellish it. It's enough deeply rooted.”

"Yeah! Charlie, there are still people complimenting you! The famous film critic Jonathan Rosenbaum recognized your performance, saying that you are a beautiful embellishment in the "Unsinkable" men's group scene, and you have driven the whole movie. The rhythm, although there are not many scenes, is the role of the finishing touch, which is in line with Dunn Walker's purpose of promoting feminism... Hey, how do I feel that he is flattering?"

...

Because of the weak publicity in the early stage, the box office of "Unsinkable" was far inferior to that of "Pearl Harbor" in the first weekend, but everyone who has seen the movie will applaud it.

The mainstream film critics also gave "Unsinkable" praise, thinking that the second cooperation between Dunn Walker and James Cameron has achieved great success, no matter what the future box office trend of the film is, this is all It is a brilliant commercial blockbuster.

All in all, the word of mouth exploded!

And the word-of-mouth of the competitor "Pearl Harbor"... It's not an explosion, it's an explosion!

The kind of explosion that kills people.

The one-sided negative review is like a basin of cold water poured directly on the head of "Pearl Harbor", which was hot and boundless during the publicity period.

There are many calm film critics who have made an analysis. In fact, in theory, "Pearl Harbor" is not bad, at least not a bad film.

But the bad thing is that the propaganda team of "Pearl Harbor" has always moved the film closer to "Titanic", which has brought unimaginable psychological expectations to fans.

How high is the Titanic in film history?

Definitely the "Gone with the Wind" of the time!

"Pearl Harbor" moves closer to such a level of film during the promotion period. There is no doubt that the greater the hope, the greater the disappointment!

Huge psychological gap, not to mention ordinary movie fans, even many people in the industry can't help but complain.

Isn't Jerry Bruckheimer crazy?

Who gave him the courage to compare "Pearl Harbor" with "Titanic"?

Is it the backer Disney, or the director of the movie, Michael Bay?

What a big joke!

The long, boring, dry, and shriveled love scene in the movie is simply unbearable to look at. How dare you compare this level of emotional drama with the century love of "Jack" and "Ruth"?

The heart is so big!

Even the good man Ridley Scott sent an e-mail to Dunn, saying that he was very fortunate that he did not work with Jerry Bruckheimer to film "Black Hawk Down". If it was made like "Pearl Harbor", he would be famous It's all ruined.

...

On Monday, Dunn came to the office and got the latest data.

Last night, "Chainsaw" was broadcast on starz TV, with 14.5 million viewers. Among them, there are 3.08 million paying users, an increase of 530,000 compared to when "Spider-Man" was played!

In fact, before Dunn decided to increase the price of the sta TV network, the number of members of the TV network had already exceeded 3 million.

However, as soon as the price went up, users complained that there were 30% fewer paid members.

Now, after a boost from Spider-Man and Chainsaw, starz TV memberships are back!

And drive a larger potential user base!

This is definitely good news.

It fully shows that the development route planned by Dunn is correct, and the sta TV network is moving in the right direction!

Compared to this good news, the news about the movie is not so good.

Last week's box office results were released. With the three-day box office accumulation over the weekend, the North American box office of "Pearl Harbor" reached 53.63 million US dollars.

Although compared with Disney's forecast of $120 million at the box office, it has shrunk by half, but this result is enough to make "Pearl Harbor" the box office champion last week!

The runner-up is DreamWorks Animation's first CG animation "Shrek", with $52.3 million in North America;

"Unsinkable", produced by Dunn Pictures, only received $43.69 million, ranking third at the North American box office that week.

Compared to "Unsinkable"'s $200 million box office score, this is definitely a terrible result!

The reputation of "Pearl Harbor" is very good, but in the first weekend of its release, the bad reputation has not yet fermented, and more fans are attracted to the cinema by the early carpet bombing propaganda.

Although "Unsinkable" has a good reputation, for the same reason, this is not the Internet era, and information is sluggish. The lack of publicity caused the film to be crushed by "Pearl Harbor" at the box office in its first weekend.

Of course, Dunn was not too nervous.

In the previous life, James Cameron, his "Titanic" was even worse in the early stage of publicity. The box office was only 26 million US dollars in the first week, and his body was sprayed.

As a result, with word-of-mouth fermentation, the power of "Titanic" gradually became apparent, becoming a film history classic and creating a box office myth.

In Dunn's view, "Unsinkable" is no worse than "Titanic" in terms of plot, effects, presentation, emotion, and production.

Although the real production cycle of the film is only 10 months, Cameron has been preparing for this film since 1998.

A year before Pearl Harbor!

Of course, faith is faith, and the necessary measures must be taken.

Dunn can't just let "Pearl Harbor" dominate the box office market.

When it's time to do it, do it!

He picked up the phone and called Ron Mayer, the chairman of Universal Pictures, "The promotion strategy of "Unsinkable" needs to be changed."

"Oh?"

Ron Mayer also read the data report just now and has a very headache. Of course, he knows that the reason why "Unsinkable" is ahead of "Pearl Harbor" at the box office is entirely because of the publicity ability of Universal Pictures, which is far inferior to Disney.

Fortunately, Dunn didn't mean to complain.

"Go ahead, I'll listen."

Tang En didn't have any scruples, and said in an orderly tone: "The propaganda point of "Unsinkable" will always be closer to "Titanic", just say... This is the second cooperation between me and James, and we will work together to create The second Titanic!"

"what?"

Mr. Ron Mayer was startled, then suddenly.

wonderful!

Wonderful, it really is a young man, and his brain is fast. Once this propaganda strategy comes out, it can directly defeat "Pearl Harbor"!

Dunn didn't finish his words, and continued: "Also, I have contacted The Hollywood Reporter, and I will accept their exclusive interview to talk about "Unsinkable", and the main direction is to "Titanic" Move closer, you have to pay attention to cooperation."

Ron Mayer's emotions rose instantly.

Dunn is going to come forward in person?

This is absolutely great news!

An exclusive interview with Dunn, for "Unsinkable", can beat the $10 million publicity spend!

With his presence in person, how many days can "Pearl Harbor" be played?

Ron Meyer took a deep breath and said loudly, "If that's the case, let's do it! Universal's side... I will invest an additional $10 million in publicity funds. I promise you that within this week, "Unsinkable" will become the protagonist of major TV stations and media newspapers!"

Dunn smiled, "Thank you so much! In fact, this summer season is very simple for us. As long as we win the tough battle in May, there will be "Mrs. and Mrs. Smith" in June, and "Jurassic Park" in July 3"...We can all work together and rule the summer!"

(Sanqi Chinese)