Chapter 354： I lost my wife and lost my army

chapter 354

After Joe Ruth was taken down, Disney production became the sole dominance of the Richard Cook family.

At the beginning of the power, this year's two investment masterpieces "Pearl Harbor" and "Atlantis: The Lost Empire" are the biggest test of his ability.

Now, "Pearl Harbor" is out, and it works pretty well.

The box office in the first week was 53.63 million US dollars. Although it was only released for three days, it still beat "Shrek" and firmly occupied the champion of the weekly box office list!

As for the equally regarded commercial blockbuster "Unsinkable", the box office was more than 10 million US dollars less than "Pearl Harbor", and it was an instant defeat, not worth mentioning.

However, the $53.63 million box office result did not meet Disney's expectations.

Disney intends to make "Pearl Harbor" a box office myth like "Titanic", not to mention the overseas box office, the North American box office will exceed 600 million US dollars!

This requires that the box office be between $120 million and $150 million in the first week, then continue to exceed $100 million in the next week, and exceed $80 million in the third week.

The first three weeks to get $300 million at the North American box office can really satisfy Disney's appetite.

At present, the hope is basically in vain.

In particular, "Pearl Harbor" does not seem to have a good audience reputation, and it is unlikely that it will counterattack at the box office in the next few weeks.

So Disney Studios has slashed its projected North American box office estimate of $300 million for "Pearl Harbor."

Of course, advocacy strategies will also need to change.

North American moviegoers don't seem to like the analogy between "Pearl Harbor" and "Titanic".

It's ok!

As a businessman, what is important is profit, as long as the box office is enough, as for the word-of-mouth effect, it is not important.

Richard Cook was previously the chairman of Disney's theatrical department, and was promoted to the chairman of the film production department because of good revenue and high profits.

He has no feelings for movies, he only values ​​interests!

On this day, Richard Cook brought "Pearl Harbor" producer Jerry Bruckheimer and director Michael Sutto to his office to discuss a suitable plan and adjust the direction of the film's publicity.

The arrogant Michael Bay is clearly confident in his films, "Pearl Harbor and Titanic are two different types of movies, one is a war movie and the other is a disaster movie. Our The focus should be on the quality and special effects of the film, not the storyline and presentation."

Jerry Bruckheimer obviously has more experience. As early as ten years ago, he was a gold medal producer in Hollywood, and he has a strong voice, "No! The promotion strategy must change, we can't do it with "Titanic" anymore In contrast, this has aroused the disgust of the fans, and we have to adjust the direction."

In front of Jerry Bruckheimer, Michael Bay is a pony and can only do his bidding.

Even Richard Cook should maintain enough respect for Jerry Bruckheimer, because that is the biggest reliance on Disney's commercial blockbusters, he agreed: "I also think this way, "Titanic" we will Don't mention it again, you can focus on reflection and anti-war propaganda, what do you think?"

Jerry Bruckheimer nodded and said, "Yes! During the promotion of "Unsinkable", many old people who had experienced it were brought out. The appeal is very strong, so can we."

Richard Cook frowned and said, "This doesn't seem right, it doesn't conform to Disney's values, we are promoting younger mass merchandise, and if we bring the older generation of soldiers to Mr. Eisner's side, we will would not agree."

Jerry Bruckheimer asked quietly, "They can, but we can't?"

Richard Cook said: "It's different, using the pain of the older generation of soldiers as a selling point, it does affect Disney's brand image."

"Then make lace news! Let the male and female lead actors fall in love, and let them have an engagement ceremony directly! Disney has to arrange publicity and live broadcasts."

Jerry Bruckheimer is a well-informed, old-fashioned, but most effective method.

Obviously, Richard Cook is very interested in this crooked way, "Okay, I will contact their brokerage company to start cooperation in this area. Don't rush to get engaged, you can talk about love for half a month, Wait until the box office softens and get them engaged to boost movie sales.”

At this time, Richard Cook knocked on the door and walked into the office with several newspapers in his hand.

Richard Cook frowned, "What's the matter?"

"Town Pictures and Universal Pictures have adjusted the publicity strategy of "Unsinkable"." The assistant put the newspaper on the desk.

Richard Cooke, Jerry Bruckheimer, and Michael Bay, all nervous, got up one after another and took a few newspapers each.

Richard Cook picked up the two magazines "Variety" and "Movie Review". The pages of the article about the movie "Unsinkable" were already folded. As soon as he opened it, he gasped!

"Dawn Walker: I don't know, it's the real second! 》

"Suddenly realized! It turned out to be the real one! 》

Just a title is enough to make Richard Cook face a big change.

Jerry Bruckheimer on the other side has an equally ugly face.

In his hands are the Los Angeles Times and the Los Angeles Briefing, and the headlines in the entertainment section are dedicated to Cameron's film "Unsinkable."

"Reputation Rating? Not surprisingly, Dunn Walker has you covered! 》

"Don't be fooled again! Really, it is! 》

Michael Bay has two gossip tabloids in his hands, and his remarks are even more exaggerated. He is completely afraid that the world will not be in chaos.

"Shock! Revelations! Disney tricked fans into buying tickets, but it has nothing to do with it! 》

"Exclusive news, director Dunn Walker angrily denounces Disney for deceiving audiences!" 》

The people present are all elites in the industry, and they are all smart people.

Even if those slanderous remarks are removed, just looking at the propaganda strategy of Dunn Pictures' transformation is enough to make everyone sweat.

It's over!

The second "Titanic", this is the biggest breakthrough!

Why did "Pearl Harbor" beat "Shrek" and "Unsinkable" in its first week at the box office?

It is because the film is in the publicity stage, and the most contrasting is with "Titanic". It seems that it is using the general trend of that classic film to attract fans' enthusiasm and expectations for this film.

In fact, it does work.

In the publicity stage, "Unsinkable" produced by Dunn and directed by Cameron was completely crushed by "Pearl Harbor" and had no momentum.

After the film was released, "Unsinkable", which had an investment cost of US$200 million, only grossed over US$40 million at the box office in its first week, which surprised many people.

There is no doubt that from the current results, Disney wins!

"Pearl Harbor" against "Unsinkable", the first battle won!

However, here comes the problem.

The plot and content of "Pearl Harbor" made the audience very disgusted, and the industry's reputation was extremely poor. This was completely incomparable with "Titanic" back then.

At this time, if the two films are forcibly compared together, it will be a joke.

So Disney had to change its promotional strategy.

did not expect

Dunn moved in advance!

And with one hand, the root of "Pearl Harbor" is broken!

Universal Pictures and Dunn made a high-profile statement at the same time, believing that "Unsinkable", which has an excellent reputation, is the real second "Titanic"!

Not only are the two films made by the same production team, but the themes of the films are also similar everywhere, both borrowing the shipwreck to express their praise for the beautiful emotions in the world.

What is even more provocative is that "Titanic" is a tragic ending, and "Unsinkable" is a happy ending!

"Pearl Harbor" can no longer continue to take advantage of "Titanic", but "Unsinkable" is marked with the "Titanic" logo at this juncture.

This shows what?

"Pearl Harbor"'s overwhelming and windy publicity focus "the second "Titanic" in the past month will only bring endless infamy to "Pearl Harbor".

Before that, she had been forbearing Dian Mian's grace. With this wave of publicity wedding dresses, Qi Qi directly raised the tiger's skin as a banner, and transferred the carpet-like publicity hotspot of "Pearl Harbor" in the past month directly to "Eternal" Unsinkable" head!

"You've all been lied to! "Pearl Harbor" has nothing to do with "Titanic", "Unsinkable" is the real second "Titanic"!"

Such propaganda points are simply killing Disney!

Richard Cooke was about to cry.

In the past month, he spent countless efforts and used all Disney resources and channels to promote "Pearl Harbor", and the core publicity points he hit were the second "Titanic".

Unexpectedly, after just one month, the situation changed!

His efforts in the past month have not only caused deep damage to the reputation of "Pearl Harbor", but also sent a wedding dress to "Unsinkable" by the competitor Dunn Pictures!

I lost my wife and lost my army!

Jerry Bruckheimer was deflated in Dunn's hands again, and it was a big loss. He was so angry that he almost vomited blood. He threw the newspaper on the desk angrily, and scolded his teeth through gnashing of teeth: "This Dunn Walker, shameless! asshole!"

In fact, Michael Bay and Dunn have never had a direct conflict, but he is Jerry Bruckheimer's younger brother, and he must be the only one to follow him. The propaganda period is so honest, it turns out that I have already left behind, **** it!"

Richard Cook, on the other hand, seemed to be paralyzed. He went straight to the chair and murmured, "What can I do about this?"

He was well aware of the temper of big boss Michael Eisner.

screwed up the big Pearl Harbor project

It is very likely that he, the chairman of the Disney production department, will come out to take the blame!

Just like Joe Ruth in the past.

damn!

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chapter 354