Chapter 362： God assists

In the third week of its release, the major theater chains in the United States collectively increased the screening scale of "Unsinkable", from the original 3075 to 3645!

Such a screening volume even exceeds the 3,553 screenings of Universal Pictures' "The Mummy Returns", and is second only to DreamWorks Animation's "Shrek", which has reached an unprecedented 3,715 simultaneous screenings in cinemas!

Of course, this is also related to the economic downturn in the past two years, the rise of the entertainment industry, and the increase in the number of movie theaters by 700.

And another commercial blockbuster "Pearl Harbor" released in May, the scale of the release has shrunk, from 3,214 movie theaters to 1,589, which has shrunk by half.

The feedback from the box office market is even more one-sided.

"Unsinkable" received a box office of $90.35 million in the third week of its release, and it is a strong leader in the weekly box office list!

Not to mention a film like "Pearl Harbor" that has long been spurned, even Sony's new film "The Heart of a Beast" and MGM's new film "A Thief Meets a Thief", under the strong pressure of "Unsinkable", they also lost their survival. space.

Entering June, the entire movie market seems to have become a one-man show of "Unsinkable"!

As of June 11, the North American box office of "Unsinkable" has reached 2135 billion US dollars!

In one fell swoop, it surpassed the $180 million North American box office of "The Mummy Returns" and is the North American box office champion of the year so far!

And all this is still going on.

"Unsinkable" was officially released in the UK, and the horns of overseas markets began to sing.

In the past few years, the summer files have almost come out one after another.

There is no doubt that "Unsinkable" is the most sensational film in this summer season!

The fourth week is approaching, and "Unsinkable" continues to be a bloodbath at the North American box office.

$5.82 million on Monday, $4.76 million on Tuesday, $4.38 million on Wednesday, $4.51 million on Thursday... Just four working days, "Unsinkable" made $19.53 million!

On June 15th, the weekend is coming, the North American box office of "Unsinkable" is likely to exceed the $300 million mark in one fell swoop!

This is definitely a piece of news that can detonate Hollywood.

If the North American box office of "Unsinkable" can really successfully break through the $300 million mark, it also indicates that this film can really compete with "Titanic", "Star Wars: Episode 1: The Menace of the Ghost Man", Like "Spider-Man", create a box office myth!

"Pearl Harbor" clamoring for $1 billion at the box office is a joke!

But "Unsinkable", it really can!

But on this day, the news that shocked Hollywood was not the box office trend of "Unsinkable", but the blockbuster news from Disney...

Disney announced that it has acquired Fox Family Global, owned by News Corp and Saipan Entertainment, for $5.3 billion, including $3 billion in cash and $2.3 billion in debt!

The company's "Fox Family Entertainment Channel" ran for 20 years and focused on children's programming. After merging with Disney, Fox Channel will be renamed "abc Family Channel", and some assets will be merged into "Disney Kids Channel".

In one fell swoop, Disney will have Fox Home Entertainment Channel's 81 million subscribers in the US, 10 million in Latin America and 24 million in Europe, creating a massive home cable network that, in conjunction with the abc broadcast television company's television assets, will It will cover 97% of the US TV market.

Subsequently, News Corporation and Saipan Entertainment have confirmed this statement one after another.

This is absolutely good news!

On the same day, before the stock market closed, Disney's stock price rose 8%!

The majestic and high-spirited Michael Eisner is back!

...

"Boss, you really can't blame me this time. When the Pearl Harbor project was approved, Joe Ruth was still in charge. As soon as I took over... I was not familiar with the business, and I was inevitably misled by Jerry Bruckheimer."

Richard Cook, the chairman of Disney's production division, was grief-stricken as he reviewed Michael Eisner.

Through a wave of clever transactions, Michael Eisner successfully stabilized Disney's stock price, proving to the world that he is still the Disney emperor who is all-powerful in Hollywood!

Internally, though, he had to make big adjustments, and if there wasn't a fundamental change in Disney movies, everything else would be a temporary solution.

Looking at Richard Cook respectfully standing at the desk, Michael Eisner snorted, "It's just a movie, how much impact can it have on the company's stock price? It's a 'fraud door' incident! You A certain propaganda strategy is a total bastard!"

Richard Cook said aggrievedly: "Boss, I really don't blame me, it's all Jerry Bruckheimer! You know, our company's commercial films... He is the biggest partner, and he has the right to speak. It's heavy, and in the past few years, his results have been very good and convincing."

Of course Michael Eisner would not believe his nonsense, but Jerry Bruckheimer, the famous Hollywood producer, also made him quite dissatisfied, "Jerry Bruckheimer... this person's level How is it?"

"This……"

Richard Cook gave him a careful look and rolled his eyes, "Last year, the "Sixty Seconds" he supervised produced, the release schedule hit "Spider-Man", which caused the box office to not be optimistic. Fortunately, the film is in The DVD market sold well and didn't lose money. But the next two films, Club Girls and Pearl Harbor, were utter failures."

Michael Eisner narrowed his eyes slightly, "Failed two movies in a row?"

According to Hollywood's rules, if two consecutive films fail, top producers, directors, and actors will fall to the altar, and even a little less... will even be forgotten by Hollywood.

Even Francis Coppola, the godfather, has taken a back seat to the under-representation of several films in the early 1990s.

Richard Cook pondered: "'Girls Club'... is not a commercial blockbuster, and it has a female lead. A failure of 'Pearl Harbor' cannot completely deny his ability."

Now, Disney and Jerry Bruckheimer Films have signed a mutual priority partnership agreement.

For commercial blockbusters invested by Disney, priority should be given to cooperating with Jerry Bruckheimer's company; and Jerry Bruckheimer has good ideas and good projects, and Disney also has the priority to cooperate.

Such an agreement is a double-edged sword for Disney.

If Jerry Bruckheimer is as invincible in the commercial blockbuster world as he has been in the past, Disney is certainly reassured. But if this person is outdated and eliminated by Hollywood, then this priority cooperation agreement is the shackles of Disney!

Must be banned, sever ties!

Michael Eisner, not an expert in the film field, frowned. "What's your opinion?"

Richard Cooke said: "Currently, Jerry Bruckheimer is working with Columbia Pictures to shoot another real-life war film, Black Hawk Down. It is said that the investment ... also has 100 million US dollars."

"Another war movie?" Michael Eisner curled his lips in a mocking tone.

Richard Cook said quickly: "The schedule for this film is January next year, at that time... We can use the box office results of this film to re-evaluate his ability."

Michael Eisner gave a faint "um" and never mentioned the director Michael Bay.

In the outside world, Michael Bay is a big director of commercial films, more famous than Jerry Bruckheimer!

However, people in the industry understand that several of Michael Bay's action films in the 1990s are typical Jerry Bruckheimer movies, including "Pearl Harbor". Michael Bay is just a dog's leg.

"How about that cartoon?"

"Atlantis: The Lost Empire?" Richard Cook paused and lowered his voice, "Boss, Mr. Disney..."

"asshole!"

Michael Eisner snarled angrily, widened his eyes, and cursed directly.

Of course he understands what Richard Cook means. Roy Disney is not very honest these days and is always provocative in the boardroom.

The chairman of Disney's animation department is Roy Disney, and if "Atlantis: The Lost Empire" fails at the box office, it will undoubtedly affect Roy Disney's authority.

On the surface, it seems that Roy Disney is wrong and will lack an excuse to attack Michael Eisner.

But is it actually so?

Roy Disney is just an old guy taking a back seat and Michael Eisner is the CEO of Disney!

Retired old guys can make mistakes but the current leader can't make mistakes!

This is not a dimensional contest at all.

Furthermore, when Roy Disney hired Jeffrey Katzenberg to take charge of Disney Animation, Disney's animation was revived. But due to personal conflict, Michael Eisner kicked Jeffrey Katzenberg out of Disney.

This is his biggest handle!

Michael Eisner looked at Richard Cooke more and more deserted, feeling that this person is not good enough to stay by his side as a high-level confidant, waved his hand, and said lightly: "Pearl Harbor failed at the box office. , the next movie, I hope to win it back!"

Richard Cook nodded again and again, a little guilty.

Michael Eisner snorted coldly, feeling a little sad in his heart. How could Disney movies be so downcast?

Why!

Shaking his head, he suddenly changed the subject, "Did you know about Tang En's news?"

"I know!" Richard Cook grinned happily, "Hey, that kid, I really thought I was a financial expert. I made a fortune last year, but I don't know how to stop it. Now it's alright, I heard ... at least $1 billion in losses!"

Michael Eisner waved his hand, "As for the TV station, I have already informed that we will increase the coverage in this area. You also have to cooperate with the publicity. If the movie is not up to standard, you will attack the opponent from other aspects!"

"I know! I know! Hehe!"

Richard Cook rubbed his hands, his face wretched.

...

That night, Dunn saw the news of his loss in the stock market on abc TV. Subsequent financial reports are even more special.

Dunn looked at it and almost didn't laugh.

What a Michael Eisner!

God assist!

(Sanqi Chinese)