Chapter 411： buy box office

The U.S. stock market opens at 9:30 am.

It's still early, Dunn is looking at a movie market material.

Due to the influence of the "911 Incident", several films originally released in September have all adjusted their schedules, including "The Wind Whisperer" that MGM worked so hard to save.

New films in September, except for a few small productions and films from major studios, will not appear until September 28.

Including 20th Century Fox's "Silent Life", Paramount's "Supermodel", Warner Bros.' "Heart of Atlantis", Sony Pictures' "The Secret of the Glass House", and Dunn Pictures' "Beautiful" soul".

But Dunn is concerned about the box office data.

"911 Incident" did have a great impact on the movie box office.

In the past week, the box office of the movie dropped by 102% year-on-year compared to last year!

Many films that were still somewhat popular, such as "Rush Hour 2", "Jurassic Park 3", "Shocking Cannibal"... The box office has suffered a cliff-like decline.

Including Dunn's "Mr. and Mrs. Smith", the release scale in the past week has dropped to 500 theaters, with a box office of 590,000.

But among these films, a freak appeared - "Unsinkable"!

This commercial blockbuster with a North American box office of 460 million and an overseas box office of 470 million US dollars has actually received more than 4 million US dollars at the North American box office in the past week!

Although the overseas box office was weak, it also recorded more than 2 million US dollars.

This makes the total box office of "Unsinkable" successfully surpassed that of "Jurassic Park"!

James Cameron becomes the highest-grossing Hollywood director after Dunn Walker!

Of course, what Dunn was looking for was not the ranking, but the potential element of the unexpected increase in the box office of "Unsinkable" after the terrorist attack!

In such an atmosphere of national grief, fear and panic, "Never Sinking", a movie that promotes heroic values ​​and advocates the American theme, has the possibility to open up a new battlefield!

Dunn intends to send Cameron to the throne of a billion-dollar director through the film "Unsinkable".

However, because the theme of "Never Sinking" is too American, it is difficult for the overseas box office to soar. So far, the North American box office and overseas box office of this film are evenly matched, which shows this.

Overseas box office... There is at most $10 million left in potential space, locked at $480 million.

This also requires the North American box office to exceed $520 million in order to break the $1 billion mark.

Difficulty is not small!

But...there is room for manoeuvre.

The story of "Never Sinking" has experienced many twists and turns. The coast guard boat passed through the waves of dozens of meters high, and returned with more than 30 survivors. The happy ending is the biggest yearning in the hearts of the American people at this moment!

What is business?

Business is all about doing what you want!

The financial giants on Wall Street have long gone to Europe to sell short stocks, making it hard for them to make money.

The movie market, why not?

Disaster consumption, death consumption, scandal consumption... This is the biggest gimmick in the news and entertainment circles, and it depends on how high-quality packaging is.

The heroic packaging of "Unsinkable" is perfect enough!

Tang En was a little excited, and quickly called Ron Mayer, the chairman of Universal Pictures, and told him that he could take advantage of the situation to promote the main theme of "Unsinkable".

The government likes it and the people like it, so why not do it?

Ron Mayer frowned and said: "Dawn, your idea coincides with mine. But "Unsinkable" has been released for 4 months, the box office may increase, but it is impossible to have a big explosion. "

"$60 million, can't do it?"

"This is impossible! According to my prediction, in the best case, before the next wave of new films is released, it will be a great success if it gets another 20 million US dollars at the box office."

"$20 million? That's too little!"

Dunn frowned.

To push Cameron to the $1 billion throne, the North American box office of "Unsinkable" has to reach $520 million, which is still $60 million. This gap cannot be filled.

Ron Mayer faintly heard something wrong, "Dawn, what are you thinking about?"

Tang En said: "You know, I didn't rob James for the director's position, and then I filmed "Titanic". In fact, I have always felt a sense of guilt in my heart. So this time, I want to use "Eternal" Unsinkable', propelled him into the ranks of a billion-dollar director."

Ron Mayer disapproved and advised: "Donne, you don't have to! Favors are human favors, business is business, and even Jamie can understand it. Besides, the director of 1 billion US dollars... the world is not just you. One? Not yet Steven, Jamie, he can work hard."

Tang En said sternly: "No! In my opinion, human feelings are more important than business!"

Ron Mayer was silent for a while before slowly saying: "If you insist on doing this... taking advantage of the situation for national disasters is not enough, you need new means."

"what?"

"Buy the box office!"

"what?"

Dunn looked stunned and smiled bitterly, "I said Chairman Mayer, are you making fun of me? Do you think I'm Tom Cruise when you buy the box office? I can't do such a shameful thing. ."

"No no, Dunn, you misunderstood." Ron Mayer paused for a while, looking unpredictable, "I said buying the box office, not only will you not be ashamed, but will also give you a huge reputation and praise ."

"Oh?" Tang En's eyes lit up, his mind turned, he reacted instantly, and said in surprise: "You mean...you can invite those victims of the disaster to watch the film for free, break through the psychological defense line, and be free from grief? "

Ron Mayer said: "Not only that, the disaster scene... is tragic and terrifying. A lot of people who go through that scene are at risk of developing post-traumatic stress disorder. It's a mental illness, if not very Good dredging and guidance may lead to depression and even suicide.”

"Post-traumatic stress disorder ... I know that many veterans who returned from the Vietnam War suffered from this disease."

"So, it is necessary to expand the scale so that all victims and their families, including officials involved in the rescue, police, medical staff, and the surrounding people, can watch it for free."

Tang En pondered for a while, and said: "Lang, I have to rely on you for help in this matter. So, in the name of Tang En Films, I will buy 50 million US dollars at the box office and give it to the victims in New York, Washington/Washington and other victims. Relevant personnel, let them have the opportunity to watch the movie for free."

"It's easy to handle, but..." Ron Mayer paused for a while, pulled a long note, and said meaningfully, "Dawn, $50 million is far from enough."

Tang En couldn't help laughing when he heard it.

There is no doubt about this!

The whole of the United States knows that in June, Dunn was aggressively selling shorts and making bad remarks, but he was ridiculed by many economists and financial tycoons.

Now, even if the stock market has not yet opened, everyone knows that the next step is to witness the miracle... witness the moment of collapse!

Dunn will make big profits!

Such a large amount of wealth must not be justified without some charity.

Philanthropy is America's largest industry!

Why?

Because children in the United States are raised by the country, when they grow up, they must give back to the country, and their relationship with the family is worse; compared with China, children are raised by the family, so when they grow up, Of course, more consideration is given to the continuation of the family, rather than donations to the society.

Dunn did not enjoy the social welfare of the United States, but paid a lot of taxes.

But his skin... can grow up, after all, it is a loss to this country.

Dunn's rebirth was ultimately thanks to this body.

Doing some charity is not only in line with the trend, but also a matter of course.

"I know, I have accepted the invitation of Congressman Carpenter to attend the charity dinner he organized tonight."

Most of Dunn's money is placed in the trust fund of Dunn Capital, and most of Dunn's money is still in the stock market.

However, this kind of charity dinner is mainly a trend and an attitude.

Donating a few million dollars is already a huge sum of money.

Really donating tens of millions, hundreds of millions of dollars not only will not be admired, but will be despised.

This is a rude behavior that will make other donors lose their sense of presence.

If you really want to donate a lot of money, you can set up a charity fund yourself, and there is no need to participate in other people's charity dinners to steal the limelight.

There is a fee for "Gone Lover" on Dunn's personal account, which is enough to cover various charity banquets in the near future.

"By the way, my movie, "A Beautiful Mind", the promotion strategy can also be slightly changed."

Hearing Dunn's words, Ron Mayer burst into laughter, "It's not me, Dunn, your luck... It's so good to make people jealous. "Beautiful Mind" is just a literary film with a gentle plot, although it incorporates commercial films The rhythm, but there is always a lack of breaking points. But '911 Incident'... It's just a **** assist, and "A Beautiful Mind" was made for this purpose."

Tang En chuckled: "Luck! Good luck! I didn't expect to encounter such a thing at the end of the release of "Unsinkable", and it just so happens that "A Beautiful Mind" can also borrow."

Ron Meyer can only sigh with emotion that opportunities always come to those who are prepared, "'911 Incident' is a watershed, especially now that the atmosphere of war is so serious, it is likely to affect next year's awards season. If it works Properly, A Beautiful Mind will be a serious Oscar contender!"

Dunn blinked, a little surprised, "Oh? Is that so? I heard that old guy Kirk Douglas is quite influential? I have a little conflict with him, don't you know?"

Ron Mayer snorted disdainfully, "This is the general situation, the big picture! No matter how big his influence is, can it be bigger than the influence of terrorist attacks and wars? If he targets you, he can only start from some weaker ones. The awards start."

"Haha, then I'll borrow your auspicious words!"

(Sanqi Chinese)