Chapter 424： I want to change the world!

An old house where a treasure.

It is Dunn's luck to meet such a mentor as Jack Welch.

Dunn looked at him quietly and listened carefully.

Jack Welch said: "You must have heard that when I was leading GE, the business philosophy pursued was the 'first and second principle'. This means that in the global market competition, any business unit of GE must It is one of the best in the industry, otherwise it will be cut directly."

Dunn frowned and said: "This is difficult to do in the media industry. The current situation is already an oligopoly. Even if the Fox TV network has a strong promotion from News Corporation, it will be difficult to shake the foundation of the three major TV networks, and Hollywood is even more affected by it. The big six carve up the market.”

Jack Welch laughed: "So you want to buy Universal Pictures and become an oligarch in the movie industry, and then buy the nbc network and become an oligarch in the TV world?"

Tang En said honestly: "I can't think of any other way. This is not a situation that can be opened with money."

Jack Welch said: "The way is right, but the idea is wrong."

"Appreciate further details."

"Enterprises and entrepreneurs are in the same line of pursuit, but their ideas are very different, and sometimes they are completely opposite! Dunn, you are pursuing wealth, beauty and power, which is understandable. But the mission of enterprises cannot be like this. Dunn Films is becoming more and more There will be more and more employees, and a strong, correct, and universal spiritual belief is needed to unite everyone."

Tang En disapproved, "Shouting a slogan? It's like Google's 'don't be evil', but the actual effect is not great. Google search, and now it's doing PPC."

The propaganda of slogans, Tang En has experienced too much in the past life, is basically bullshit, such as the slogan of a company: "customer first, teamwork, embracing change, integrity, passion, dedication".

It's not brainwashing in pyramid schemes and shouting a few slogans, which can bring motivation to the company?

Jack Welch sternly said: "This is Google's problem. The essence of a business must be mission, action and results. Let me give you an example and you will understand."

"There is a company in the water treatment business, and the company's mission is 'we are in the water treatment business, and this business is good'. This mission is not only not exciting, but also not serious enough because it is a bit funny. After the new CEO took office, he spent 3 For a few months, I valued a project that was developed six years ago, which can save water for customers and save customers from fines by the Federal Environmental Protection Agency."

"In this context, the new CEO decided that the company's mission, to redefine it as 'we provide clean water, provide greater benefit to customers, and promote the sustainable development of the world's environment.' Not only that, he also set up the company's internal A large public screen showing the amount of water the company saves around the world every day."

"It's so exciting that the company's employees will tell everyone about their work, they save the world by saving water, what a great and exciting mission! The employees have With unlimited passion for work, and striving to increase sales in order to save the world, performance will naturally improve.”

Tang En opened his eyes wide and almost burst out laughing, "You mean, the mission of a businessman... is to change the world?"

Jack Welch shook his head: "The businessman's mission is to make money! But if you can use the slogan to change the world, you will make more money. Edison used the image of an inventor to do business, Bill Gates used a PC. There is essentially no difference in making money through publicity.”

Dunn said American humor, "I really want to thank Edison. Without him, there would be no Hollywood today."

Jack Welch was a little embarrassed.

Edison is notorious, but he is the founder of General Electric, and he is the grandfather of Jack Welch. Dunn's irony is somewhat disgraceful.

Tang En smiled to resolve the embarrassment, "I understand, personal ambition must be hidden under a beautiful package. An attractive concept is the driving force of the enterprise spirit. Only a wonderful imagination community can mobilize the enthusiasm of all employees. "

Jack Welch said: "I don't come to Hollywood very much, but it feels staid and dead, like a dying old man, which is very different from the dynamic and competitive Silicon Valley. "

Tang En frowned deeply, "In the entertainment industry, that is, the business sectors such as movies, music, and TV, at most amusement parks and interactive entertainment, how can there be any high-level concepts that can be packaged?"

Jack Welch looked at him deeply, "Don't you want to dominate Hollywood? After decades of development in Hollywood, the power structure has long been determined. If you want to break the power structure and override everything, you must break the status quo! If If you don't know how to change the world, start by changing Hollywood!"

"Changing Hollywood?"

Dunn's eyes widened, his heart skipped a beat, and he was deeply touched.

He was born again, and of course he was not reconciled to business as usual, he wanted to make his mark on Hollywood deeply.

It's an exciting concept to change Hollywood!

He proposed "Platform Investment", which changed the financing model of Hollywood movies for decades; he changed the framework of the Marvel universe and the pirate world; he created Rose Pictures, which will promote the development of women's rights; he made professional cable The TV network, an unpopular TV field, has successfully entered the mainstream vision...

In the future, he has more places to change!

Jack Welch looked at Dunn's high-spirited appearance, smiled and said: "Hollywood is too old, but it lacks changes to adapt to the times. As you said, many old guys who have retired for 20 years are still in Hollywood Exercising influence is very unfair. The current pattern of Hollywood must have caused dissatisfaction among many people, and this is the cohesion of Dunn Films!"

Tang En took a deep breath, as if his spine was much firmer, he was in high spirits, and he had a feeling of pointing the world: "Okay, if I want to change the world, let's start with Hollywood!"

Jack Welch smiled brightly, "That's right! When your company goes public, you will know the importance of the mission of changing the world. The stock price of traditional companies is usually more than 20 times the price-earnings ratio. But high The stock price of technology companies is at least 80 times the price-earnings ratio, and even more than 100 times! 200 times! Why? Because changing the world means replacing tradition. potential and development space!”

...

Change can start from many aspects, methods, content, channels, etc., first of all, there must be a slogan.

Dunn returned to the company, sat bored for an afternoon, and came up with a paragraph: "New order, new model, new force, new Hollywood!"

This concept directly aroused Bill McNick's shock, "Dawn, what are you doing?"

Tang En said excitedly: "During this time, I found that the company's employees were a little dazed. My big boss is too rich, it seems that they have lost their direction and pursuit, and they will sink with me. This is me. The new entrepreneurial spirit designed for Dunn Pictures is to lead everyone out of confusion and struggle again! Our goal is very lofty, and we want to build a new world of Hollywood!"

Bill McNick pouted again and again and frowned, "Dawn, this is no joke!"

"You think I'm joking?"

Dunn is really angry and funny. In terms of pattern, Bill McNick is still too far from Jack Welch.

Jack Welch hopes that Dunn can become a legend like Edison, Rockefeller, Akio Morita, Bezos, and Gates, who not only made a lot of money, but also changed the current way of the world and become an eternal business legend.

Selfish desires and public virtues are not wrong, this is the perfect life.

Bill McNick is obviously still confined to a small circle in Hollywood, for fear that such a big move by Dunn will cause a rebound in the industry.

Tang En waved his hand and said lightly: "DreamWorks also put forward a similar slogan at the beginning of its establishment. It's not that the ideal is wrong, but the level of Jeffrey Katzenberg and Steven Spielberg. Not enough! They were crippled by the Big Six, but I was able to stand out! They chose to compromise under the oppressive environment, and I will fight to the end!"

Bill McNick and Dunn have been cooperating for two years. His statement means that there is no doubt about it. He can only sigh, "If this is the case, we will be hit by traditional forces!"

Dunn sneered disapprovingly The six giants, except Disney, are all our partners. "

Bill McNick said: "The studios care more about profit than order. I mean the group of people who hide behind the scenes and have a decisive influence on Hollywood."

Dunn said a dirty word very vulgarly, "Those old people don't die?"

Bill McNick has a black line on his forehead.

He came from a producer background, and it stands to reason that he is also a member of the old forces.

"Hollywood is obviously a commercial market, but it has to be interfered by many non-commercial factors. Why? It's **** darker than the White House and Wall Street! The market is the market, and the principle of the market is to make profits and provide consumers with excellent services. Not putting up with the bosses of those old things!"

Dunn was a little angry. The old guys headed by Kirk Douglas always jumped out and pointed at him. He used to forbear, but now he has had enough.

"Forget it, forget about them. The current film companies are all backed by large media groups, facing huge profit pressure, and they are being ignored more and more. Their real influence is only the Oscars. Anyway, I At such a young age, I have no intention of winning a real personal award."

The personal award that Tang En can win is, of course, the Best Director Award, but he is only 23 years old, too young.

"Bill, in a few days, I will inject a large sum of money into Dunn Pictures, about... not less than $7 billion!"

"Seven billion... dollars?"

Bill McNick's eyes widened.

Dunn waved his hand, "You go and arrange, I want to win the two companies imax and Dolby Laboratories in the shortest time. Oh, by the way, you can also send an invitation to Vivendi to apply and tell them clearly. , I want to buy, ring, ball!"

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(Sanqi Chinese)