Chapter 427： Hi Eisner

Since the beginning of this year, Disney's stock price has fallen sharply, and even though Michael Eisner has taken various countermeasures, it has not improved.

In Hollywood, many people are rumored that it was Dunn who maimed Michael Eisner so much that he doesn't even dare to fart.

Is it really?

Of course nonsense!

Dunn in the box office market, beat Disney, this is a fact. But still the same sentence, the market price of the movie market is too small, Disney's market value of more than 40 billion US dollars, the box office of one or two movies is less than expected, and it will not cause much fluctuation in the stock price at all.

The real reason for Disney's stock price turmoil is the decline in the performance of the core asset abc TV network!

Last year, Time Warner and AOL merged, and Time Warner and Disney had a battle over the conflict over cable television operations.

It ended in a big win for Disney, Time Warner signed an unequal treaty worth $3 billion, and the CEO issued a public apology.

At that time, the ABC TV network, relying on the ace program "Who Wants to Be a Millionaire", stood out from the bottom of the three major TV networks in one fell swoop, surpassed nbc, and had the qualification to threaten the market leader position of the cbs TV network!

At that time, Disney's stock price was at an all-time high and the market was over $45 billion!

However, Michael Eisner apparently forgot that Viacom is behind CBS, and Redstone is behind Viacom!

Michael Eisner's boss, Barry Diller, was beaten by Redstone, let alone him?

CBS immediately counterattacked and prepared two high-quality programs - "Survivor" and "CSI", intending to launch a positive impact on "Millionaire".

And use Viacom TV network's very wide audience mtv and vh1 two TV stations to vigorously promote the new program.

Michael Eisner is confident in "Millionaire" and believes that "Millionaire" can beat Time Warner and also beat Viacom!

At that time, Disney had just been taught by Dunn's "Spider-Man" in the movie market, and had to find face back through other businesses.

For a time, the contest between needlepoint and Maimang began.

The two variety shows "Millionaire" and "Survivor" are broadcast at the same time period, forcing the audience to choose one of the two. This is a real confrontation!

When it premiered, "Millionaire" had 16.8 million viewers and "Survivor" had 15.5 million viewers.

Michael Eisner wrote a high-profile letter to shareholders, declaring Disney's victory!

But the result?

The good times don't last long.

The second issue of "Millionaire" suffered a devastating blow, losing 1 million viewers, but the number of families who chose to watch "Survivor" surged to 19 million.

At the time, the Washington Post also reported: "Survivor takes down Millionaire!"

By the time the last episode of "Survivor" aired, it had an astonishing 50 million viewers, which is equivalent to half of American households watching this show!

The only thing that makes Michael Eisner happy is that "Survivor" is a quarterly show and "Millionaire" is a regular show, every week.

However, after "Survivor", "CSI" came again and continued to beat "Millionaire"!

At its peak, "Millionaire" had 4 issues per week, but now it has been reduced to 1 issue per week. It can be seen that this show has been declining.

ABC's advertising revenue has plummeted, and Disney's stock price has plummeted, which is reasonable.

Therefore, it is not Dunn who defeated Disney, but Redstone!

It's just that Lei Shidong was hiding behind the scenes and calmly pointed the country, and Tang En enjoyed a good reputation on the bright side.

The two major industries of film and television were sluggish, which also triggered internal contradictions at Disney. Only then did Roy Disney stand up and plan to lay off Michael Eisner and replace it with an executive.

However, Roy Disney's shares are less than 1%, and his power is limited and powerless.

And Michael Eisner has been courting Disney's major shareholder family, the Bass family, for decades.

This family, which holds nearly 11% of Disney's shares, almost has the right to speak at the shareholders' meeting.

It is with the support of the Bass family that Michael Eisner is able to go his own way in Disney's domineering dictatorship.

However, when a person is unlucky, drinking cold water will jam his teeth.

The Bass family used loans and Disney stock as collateral to buy a large number of technology stocks. Due to the outbreak of the "911 Incident", the stock market fell sharply, Disney's stock price has shrunk severely, securities dealers and margin financiers are forcing them to repay their loans, and they urgently need to replenish margins.

The Bass family had to sell 135 million Disney shares, raising $2 billion.

This has led to the remaining 80 million shares of Disney stock in their hands, accounting for only 4% of the total share capital!

The Bass family lost power, and Michael Eisner's biggest backer fell!

It can be said that the current Michael Eisner is in danger of falling from power at any time. He wants to save Disney's stock price while contacting various shareholders and consolidating his power, so as not to be taken away by Roy Disney.

So at this time, Kirk Douglas called and asked him to make a heavy hand on Dunn. Isn't this nothing to look for?

Dunn has not been against Disney for several months, and Michael Eisner has finally come to a standstill and can devote all his energy to dealing with Roy Disney.

Now take the initiative to suppress Dunn? Isn't this out of the mind?

Michael Eisner is pissed!

He was not angry with Dunn but some old Hollywood guys, still thinking with the old thinking of the past.

He used to be a Hollywood filmmaker, and he was at the helm of Paramount.

But he is now the chairman and CEO of The Walt Disney Group!

He is a media mogul on the same level as Ted Turner, Redstone, and Murdoch!

Commanding him in such a tone is simply incomprehensible!

"A Roy Disney, a Kirk Douglas, these old Hollywood guys, how can they be so hateful?!"

Michael Ace was sitting in his office wonderingly, his fists clenched, and the more he thought about it, the more angry he became.

At this time, even if he lost his mind, it was impossible to suppress Dunn.

"Huh? Dunn?"

Michael Eisner's heart moved slightly, and a bold idea suddenly appeared.

Regarding the boy Dunn Walker, he has suffered a lot, and he has a real deep understanding.

Especially from the new corporate mission of Dunn Pictures, it can be seen that his ambition is very big!

The bigger the ambition, the more ruthless!

Not only ruthless to others, but also ruthless to yourself!

Michael Eisner sat in the office for an hour, watching the sun set, finally took a deep breath, took out his mobile phone, and dialed a long-lost phone number.

"Hello, this is Dunn Walker."

"Don, it's me."

"Who?"

"Michael Eisner."

"what?"

On the other end of the phone, Tang En was slightly stunned, very shocked. After a while, he spat out two words between his teeth: "Hello, Eisner!" Can't find the latest chapter of the book you want to read? Kekekeke, this is not a problem, I recommend a public account, there are young ladies here to help you find the latest chapters and chat with you!

(Sanqi Chinese)