Chapter 444： Foreign invaders invade, join hands to defend the enemy

The hit of "Monster Electric" didn't save Michael Eisner's power crisis.

For this animated film, Disney only has the distribution rights and can only get 10% of the revenue, and more of the money belongs to Pixar.

It has little impact on the stock price, and the decline of the abc TV network is the fundamental factor that shakes the stock price of Disney.

CBS crushed ABC's "Who Can Be a Millionaire" with two axes, "Survivor" and "Crime Scene Investigation".

It's heartbreaking that the two popular shows, "Survivor" and "Crisis Scene Investigation", the first cooperation partners the production team found were Disney!

Michael Eisner rejected the two shows as inconsistent with Disney's values, but became Redstone's trump card.

Recently, Roy Disney took another shot at the board of directors, accusing ABC of using "cannon fodder" like "Millionaire" against hit shows like "CSI."

He even said in an interview with The New York Times: "If 'Millionaire' is the reason abc loses the No. 1 spot in the audience, I'll eat my hat!"

"Millionaire" doesn't take the blame, it must be a human factor!

On January 7, Michael Eisner reacted again and quickly took down Stu Bloomberg, the president of the abc group, on the grounds that his taste in selecting shows was "eccentric" and "dark", which did not meet Disney's values.

Defuse the crisis and consolidate power!

But after a lot of setbacks, and after the two failed firings of Jeffrey Katzenberg and Michael Ovitz, Michael Eisner has clearly learned his lesson and his personal style has greatly improved.

Michael Eisner called Stu Bloomberg into the office, had a long talk, thanked him for "blocking the bullet" for "Millionaire", then told him about the $9 million bonus contract Still valid and will be converted into a production agreement.

Friendly communication persuaded Stu Bloomberg, who returned to the office and offered his resignation to the board of directors.

The successful firing this time made Michael Eisner reflect on his overly aggressive and powerful methods in the past.

Now, in the TV field, Disney is facing a strong blow from cbs; in the film field, it can't even produce a decent work...

Something has to change.

In particular, Robert Iger, the president and chief operating officer of Disney, who is very handsome, sits in command of the operation of the abc television network, and strives to restore vitality.

Recently he proposed to dig David Letterman and his "Late Night Show" from cbs, which means that the war between abc and cbs will further expand the battlefield!

Michael Eisner agrees to the idea of ​​poaching!

He's going to fight Viacom!

This time, Michael Eisner has to be careful, cautious, and humble enough to find more external partners to fight Viacom in its prime.

The direction of the movie, the first person that comes to mind is naturally Dunn Walker!

"'Band of Brothers' is much more popular than 'Six Feet Under'. I'm very curious, didn't Lei Shidong ask you to hand over 'Band of Brothers' to the TV station?"

The two sat on Dunn's new Boeing 747, flying to New York.

Michael Eisner went to abc company to investigate, by the way, to respond to some questions about pirated discs in Congress; Dunn went to New York to participate in the promotion of "Resident Evil".

Michael Eisner's remarks are somewhat gloating, and some are suspected of sowing discord.

Tang En's expression was indifferent, sipping the red wine slightly, "I mentioned it, but I rejected it. Try it, Merlot wine, 70 years of cellaring, it is rare in the market."

Michael Eisner was not interested in tobacco and alcohol, and his face was playful, "Rejecting Redstone? That old guy is not easy to mess with!"

"Not easy to mess with? Didn't you mess with it too?"

Dunn looked at him funny.

The two of them sat at the round table, and they didn't look like enemies who had hated each other in the past, but friends for many years.

Michael Eisner's face turned straight, and he said coldly: "Redstone is too deceiving, black and white are both hands-on, Disney's stock price is so bad, the fundamental reason is him!"

As soon as this sentence came out, Dunn also understood.

This guy is determined to have a real fight with Redstone!

In the past life, Viacom had a short period of time for a few years, but in the battle with Disney, both sides suffered.

Disney's brand value continued to decline, and Viacom's stock price was depressed and forced to disintegrate.

Michael Eisner stepped down as a result, and Redstone's media empire was gone...

As a bystander, Dunn is of course happy to see it happen!

An Eisner, a Redstone, nothing good!

These two, the bigger the fight, the better!

Tang En didn't mind adding fuel to the fire, and said mysteriously: "To be honest, I have a secret."

"Um?"

"Roberts Jr., the president of Comcast, hehe... I mentioned it to me and wanted to join forces with me to suppress Disney's stock price."

"what?"

Michael Eisner was shocked!

At his level, of course knowing what this means, Comcast and Viacom are likely to be synergistic.

Dunn said: "Comcast has acquired the cable division of at&t, and the development of cable TV has reached its limit, to the edge of monopoly. They have channels, but no content, so ... Mr. Eisner, you should Comcast's Are you planning to?"

"Vicious takeover of Disney?" Michael Eisner snorted coldly behind his back, "Just relying on the nouveau riche from Comcast, do you want to eat Disney? It's just a dream!"

"I'm afraid Comcast has help!"

Dunn continued to fan the flames with an unfathomable expression on his face.

Of course, Michael Eisner can't fully believe Dunn's words, but the competition between Disney and Viacom has become public and heated.

From the TV circle, spread to the film circle!

Now in Hollywood, it is not Dunn Pictures that is fighting Disney movies, but Paramount!

There is only one big-budget movie released at the same time as "Monster Power, Inc.", and that is Paramount's "Murderer in the Home"!

It's a pity that this bad film was abused by "Monster Electric Company".

"Viacom and Disney, only one company is destined to survive!"

Michael Eisner suffocated a large glass of wine with a firm tone.

Of course, this is also a statement to Dunn.

Dunn smiled slightly, filled it for him, then raised the wine glass and waved to him, saying, "To be honest, between Viacom and Disney, I must choose the latter!"

Michael Eisner had expected it long ago and asked with a smile, "Why?"

Tang En said indifferently: "Because Viacom is in the business circle of New York, and Disney is from Hollywood! No matter what our contradictions were in the past, foreign invaders invaded, and we should join forces to defend against the enemy!"

"It's a good one to join forces to defend against the enemy!"

Michael Eisner and Dunn drank a big glass for the first time.

Dunn said with a smile: "My girlfriend has attracted a lot of criticism during this time. I am very grateful to Disney Channel for its fair and objective comments."

Michael Eisner said: "Dawn Films has not targeted Disney's films for half a year, and I am deeply grateful for this."

Dunn laughed and filled him a glass boldly.

Michael Eisner postponed again and again and stopped drinking. "Dawn, I have consulted some people about your request. You can't move that batch of cartoons! Unless..."

"Um?"

"Unless it is mainly Disney, with Dunn Pictures as a supplement, and joint development."

Dunn frowned and said, "Mr. Eisner, isn't this right? The copyright of cartoons is not faked by Disney, but looking at Hollywood, who has the ability to develop this dusty and outdated series? Those old cartoons, In my hands it's a treasure, but in Disney's hands, it's pearls and jade dust!"

Michael Eisner shook his head and said, "That's Disney's family property, and it's the embodiment of Disney's brand value. I think you must understand this truth, and there is no need to argue. There is absolutely no possibility of copyright transfer, even if it is an adaptation copyright."

Tang En smiled a little sinisterly, "Mr. Eisner, you have a lot to say at Disney, you can't handle this trivial matter? I bet you feel that your position in Disney is unstable and you don't want to touch it. sensitive issues like this.”

When his mind was revealed, Michael Eisner was not surprised, and said lightly: "You should understand that I am at Disney, and you still have a chance to touch those cartoons. If I leave...you will lose the opportunity forever. ."

The corner of Tang En's mouth raised, "It seems that this matter is really difficult to handle! Roy Disney disagrees, and neither do you."

"No no no, you misunderstood, I didn't say no, my prerequisite is joint development! Only by promoting the development of Disney's film industry can I explain to the board of directors." Michael Eisner said repeatedly.

Tang En said proudly: "Isn't it just to make Disney's movies better, how difficult will it be?"

Michael Eisner's eyes lit up.

Tang En said: "The adaptation of cartoons, cooperation can be done, it must be the main business of Tang En Films! Oh no, it is Rose Pictures, you know, this is my company that promotes feminism. As for Disney's film industry... You know The current hit The Chronicles of Narnia?"

"What do you mean?"

"The Chronicles of Narnia is a joint production of Dunn Pictures and Warner Bros., each accounting for 50% of the total. It sold well at the box office and is on a par with "The Lord of the Rings." Dominate, they're big companies, I hate that feeling."

A somewhat excited expression suddenly appeared on Michael Eisner's face.

This is a big project!

"The Chronicles of Narnia: The Lion, the Witch, and the Wardrobe" has grossed over $250 million at the North American box office within two months of its release! Along with The Lord of the Rings: The Fellowship of the Ring, it is the hottest movie of the moment!

Such a popular series will drive a strong surrounding industry, even if it accounts for 50%, it is hundreds of millions of dollars in revenue.

Is Dunn really willing to let go?

Sure enough, I saw Tang En waved his hand and said with arrogance: "Since it is a cooperation, it is natural to show sincerity. I am willing to transfer the copyrights of the follow-up films of "The Chronicles of Narnia" to Disney!"

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(Sanqi Chinese)