Chapter 455： Elderly people who have been eliminated by the times

Once upon a time, Dunn and Michael Eisner fought hard, but now, the two have the same idea of ​​​​developing Disney's classic cartoons.

However, the two were in very similar circumstances.

Dunn is running around for Natalie's Oscar nomination, and Michael Eisner is struggling to consolidate his power.

Recently, Disney and Pixar entered into business talks.

The contract between the two parties is about to expire, and Disney intends to extend the cooperation contract, but Pixar refuses.

This made Michael Eisner very angry. He thought that the conditions he offered were sincere enough, but Jobs was like a vampire, greedy without bottom line.

The failure to renew the contract made Disney's board question Michael Eisner's ability again.

Unable to bear it, but unable to do anything, Michael Eisner took an opportunity to invite Roy Disney to lunch.

He felt that there were some things that he had to say clearly!

Disney must be led by him, no one else, no one!

Of course, he also wants to use this conversation to alienate Roy Disney and the current Disney director and chairman of the management committee Stanley Gold.

Back then, it was Roy Disney and Stanley Gold who invited Michael Eisner to Disney, but now, they are going to join forces to kill him!

The two met at a private restaurant away from Disney's in-house restaurant.

"Roy, I really don't understand, I don't understand!" Michael Eisner took the lead, staring straight at each other, "Your life is very good, I made you a lot of money, and I have always You're protecting you, why are you doing this?"

Back then, Roy Disney was so poor that his house was mortgaged to the bank, but what about now? He can fully enjoy the rich life.

All of this was brought to him by Michael Eisner.

Roy Disney's expression was flat, "I agree with Stanley."

Michael Eisner said angrily: "Are you still lying to me? You and Stanley are best friends. As long as you don't agree, he will never object!"

Roy Disney shook his head, "On this matter, our thoughts are the same. Michael, you have to understand that we are not targeting you, we are protecting Disney's interests."

Michael Eisner gritted his teeth angrily, "Why is this? What are you against?"

"You shouldn't buy the abc group!"

"what?"

Roy Disney's words made Michael Eisner pale and look at each other in disbelief.

"I told you at the beginning, now the world of cable TV, the traditional broadcast and television network, has fallen behind. The abc group has seriously dragged down Disney's stock price, and you should be responsible for this failed transaction."

Michael Eisner laughed angrily, his teeth gritted, "Roy, haven't you seen the situation? Now is the era of media channel integration! If we don't acquire abc, we'll be finished! We'll be eaten. Drop it! There will be no Disney!"

Roy Disney disapproved: "Pixar is not eaten. Although Pixar is small, it is highly creative, and its stock price is so high that it is almost difficult to be acquired."

"Don't you know that Dunn has acquired 15% of Pixar's shares?" Michael Eisner was furious, felt insulted, and took a deep breath, "Anyway, Pixar is from Disney, you know."

Roy Disney curled his lips, "But Jobs rejected your renewal."

This is indeed Michael Eisner's weakness, and he has to hold back his anger, "Okay, tell me, what else is there to be dissatisfied with?"

"Andrew Mooney."

Michael Eisner was both angry and disappointed by Roy Disney's answer.

He didn't expect Roy Disney's vision to be so outdated.

Dunn complained to many old guys in Hollywood, not without reason.

They have really been outdated by the times.

Andrew Mooney is a senior talent hired by Michael Eisner from Nike. He is in charge of the Consumer Products Department. His performance in the past year has been outstanding!

He integrated the "princess" image of Disney's classic cartoons in the past, registered the "Disney Princess" trademark, and opened up the market for this brand.

The "Disney Princess" series of dolls was licensed to Mattel last year, and this incident once had a big dispute with Dunn Pictures.

But this business has brought Disney $500 million in revenue in the past year!

Such talent makes Roy Disney feel dissatisfied?

As for the reason, Michael Eisner is very clear, because Andrew Mooney moved those classic cartoons!

In Roy Disney's mind, the "princesses" in those movies are the best memories in his memory. They are the fantasy of the fairy tale world, but they have become toys in the hands of children. If you want it, you can throw it away if you don't want it. It made him feel like an insult to the Disney brand.

The same thing happened more than ten years ago.

At that time, Michael Eisner had just taken over Disney, and there was nothing to do and a shortage of funds.

He was surprised to find that Disney's classic cartoons were only shown in movie theaters, not broadcast on TV, nor released video tapes, and the surrounding copyrights were not developed at all!

This is a hidden treasure!

He wants to release all of Disney's classic cartoons to release video tapes to get more cash flow.

Next, it was blocked by Roy Disney.

Because Roy Disney believes that Disney's cartoons, those classic images, are sacred, fairy tales, mysterious, and infinitely beautiful, and can only exist on the big screen of the cinema.

At that time, Disney's strategy was to release schedules every year to push those classic cartoons to the cinema for re-release.

But Michael Eisner thinks this is bullshit!

Business is business, and when it comes to feelings, it's no wonder that Disney doesn't go bankrupt!

After some intense discussions on the board of directors, Roy Disney finally compromised and agreed to gradually release the video tapes, but Disney's "Snow White", the pearl of Disney's palm, is absolutely not allowed to be released!

Later, the sales of video tapes were so hot that almost every videotape sales of classic animations could bring Disney more than $100 million in profits.

This is the key to Disney's revival!

In the early 1990s, the videotape of "Snow White" was finally released under the strong promotion of Jeffrey Katzenberg. In the first week of its release, 10 million sets were sold, and the revenue exceeded 400 million US dollars! (Note)

This cartoon in the 1930s, after half a century, the American people finally have the opportunity to watch it widely.

Michael Eisner frowned and sighed: "Roy, don't you understand yet? Cartoons are commodities, and commodities should follow the laws of the market! There was a problem with our live-action movie, and we cooperated with Dunn to deal with this batch of products. In-depth exploration of classic cartoons and the pursuit of more extreme profits are the real corporate behavior."

Roy Disney shook his head stubbornly and said firmly: "I, no, agree, agree!"

Michael Eisner can't wait to give him two punches, this old man is as stubborn as a rock! He said solemnly: "For the benefit of shareholders, I will definitely promote the cooperation with Tang En Films. It is useless for you to stop me. I will forcefully pass the board of directors! The Bass family still has a great influence on the board of directors!"

Roy Disney gave him a deep look, "I remember when you took office, you promised me that as long as you lost my support, you would resign."

Michael Eisner flatly vetoed: "I didn't say that!"

Roy Disney was instantly speechless.

At this time, Michael Eisner received a call from Dunn.

He glanced at Roy Disney, and then replied rudely and rudely, "Dawn, huh, I'm solving the trouble of cartoon copyright, cooperation, I'm very sincere... What? You want a lecture. ?"

Michael Eisner suddenly stood up, his face flushed with excitement, "Good thing, this is a good thing! Dunn, if you do this, the whole Hollywood will thank you!"

As he said that, he put gold on his face, "I put forward the 'high concept' film theory back then, which made a sensation and led the trend of Hollywood. But I also know that each era has its characteristics, people Well, it is important to have self-knowledge, and if it is outdated, it will be eliminated. I support your new idea!"

The second half of the sentence made it clear that it meant Sang scolding Huai and aimed at Roy Disney.

"What? You also agree with the 'high concept' theory? January 25th, right? No problem, I'll definitely go! Hehe, oh yes, I said hello to the academy and asked them to take care of Natalie. You're welcome. , they're all friends."

Two minutes into the call, all the anger that Michael Eisner had caused by arguing with Roy Disney just now disappeared.

Dunn is going to speak publicly in the USC Auditorium?

Or teach him his unique philosophy of commercial filmmaking?

This is a grand event!

At that time not to mention the students of the USC Film School, even the producers and directors of Hollywood will be rushing to it!

Humility makes people progress, and when it's time to learn, learn!

"I didn't expect this kid to be so arrogant!"

Michael Eisner's impression of Dunn has changed drastically.

Back then, Barry Diller put forward the concept of "high concept", which was taught internally and never publicly explained to outsiders.

Later, the popularization of "high concept" was the result of many film theorists, through the analysis of films and management methods introduced by Barry Diller and Michael Eisner.

This is known to the Hollywood public.

In contrast, Tang En's behavior is indeed more compelling!

"It seems that he really sacrificed himself for Natalie's Oscar nomination." Michael Eisner's mouth curled up, rather amused.

Roy Disney also opened his eyes wide and asked curiously, "Is Dunn trying to popularize his movie ideas?"

"That's right." Michael Eisner nodded, "This kid... did make a lot of contributions to Hollywood."

Roy Disney smiled lightly, "Since this is the case, then there is no need for Disney to cooperate with Dunn Films. If we transfer his film theory, we can also invest in live-action films."

Michael Eisner almost vomited blood!

You old man, get the **** out of here!

What kind of bad idea is this?

Dunn also has the copyright of "The Chronicles of Narnia"!

Besides, if you don't cooperate with Dunn and experience it yourself, how do you know how true the theory he's telling is? How much clumsy?

pedantic! madness!

(Sanqi Chinese)