Chapter 464： Pixar and Disney

Most of Hollywood's big IPs in the future were basically acquired by Tang En, and even for many fine American dramas, he completed the outline writing and went to the Screenwriters Guild to register.

There are only two super big IPs left: one, "Star Wars"; two, the live-action movie remake of "Disney Princess".

The "Star Wars" series can be talked about slowly, and when George Lucas is old, Lucasfilm will be sold sooner or later.

As for the live-action remake series of classic Disney animations…

Dunn has already started planning.

He is determined to win!

No matter Michael Eisner or Roy Disney, no one can stop him!

The reason is simple, because Pixar!

In 1994, Disney was in chaos. President Frank Wells was killed in a helicopter accident. Jeffrey Katzenberg and Bill McNick resigned, which led to a cliff-like decline in Disney movies, especially Disney animation.

So far, 90% of the artists at Disney Animation Studios have been laid off, and Disney's animation industry is completely dependent on Pixar for support.

It can be said that Pixar is Disney's most sensitive and vulnerable nerve!

Unfortunately, Dunn is Pixar's second largest shareholder!

Geographically, Pixar is not a Hollywood company, it is part of Silicon Valley.

Because at the beginning, Pixar's main industry was software and hardware research and development, serving Jobs' next computer, and doing animation... It was a surprise in a misunderstanding.

Dunn made a special trip to San Francisco and met Steve Jobs at Pixar's headquarters.

"It's no wonder that Pixar's cartoons are so creative. The working environment here... is like a fairy tale world. If Disney has such a working environment, there is no need to be creative at all."

Under the introduction of Jobs, Dunn visited the wonderful design of the newly built Pixar headquarters campus, accompanied by the actual director of Pixar, the animation **** John Rust.

John Rust is quite conceited, "Disney's cartoons are long outdated! Now, it is the world of Pixar and DreamWorks animation."

Dunn was somewhat amused, "DreamWorks Animation? If it wasn't for Shrek, Katzenberg would have almost gone bankrupt!"

John Rust's expression turned pale, "No, he needs a buffer period to transition from hand-drawn animation to computer animation."

Dunn smiled, "By the way, I heard that Disney proposed to renew the contract?"

Jobs' face sank, "I refused!"

"What conditions?"

Dunn needn't be afraid, he is the second shareholder of Pixar and has the right to know all the business of Pixar.

John Last explained: "They wanted to renew 5 films and split the profits equally, excluding publicity and distribution costs."

Tang En sneered: "It's really generous!"

Profits are split equally, which is far better than the current contract.

Now Pixar, and Disney's profit ratio is 46%.

40% profit sharing is still a huge sum of money!

For example, Monster Power, Inc., which was released in November last year, currently grossed $240 million at the North American box office, $270 million overseas, and a global total of more than $500 million.

Even more exaggerated is the peripheral sales!

A month after the movie was released, the peripheral income exceeded 300 million US dollars!

Of course, this is also the embodiment of Disney's brand value.

Disney's consumer goods department and Disney Store channel operations help Pixar's films travel from upstream to downstream.

Pixar has made $180 million from Monster, Inc. so far!

This is just the beginning.

Within three years, Pixar expects to earn $300 million from the project.

Pixar's stock price is so high that DreamWorks Animation was able to sell for more than $3 billion when it went bankrupt and auctioned, which is why.

But what is rare is precious, and Pixar is different now than it was back then. Jobs would never agree to a useless contract like "forty-six percent".

Jobs added sneeringly, "That's not enough, Eisner believes that the profits are evenly divided, and it is Pixar who has taken the big advantage! He asked Disney to retain control of the production of the sequel, and to own the trademark rights of consumer products!"

Tang En's face changed immediately, "This is absolutely impossible! Copyright matters, you can't let it go even one step!"

Jobs said lightly: "This is natural. The conditions I offered are very simple. The profit is divided equally. I can accept it, but Pixar must fully retain the copyright of the cartoon, including the distribution right."

Tang En listened, and even pouted, disapprovingly.

Jobs is very smart. As early as when Dunn asked him to meet at Pixar, he guessed the intention, "Dawn, you know, Pixar will take Pixar's interests as the criterion."

Dunn frowned, "Steve, why don't you understand? Maybe you should go to Hollywood and ask, Disney and Dunn Pictures...Which company represents the future?"

Jobs smiled and said: "Dawn Pictures represents the future, it doesn't matter. When the day comes, I will definitely hand over Pixar's animation to Down Pictures for operation."

This kind of question, it is not that John Rust can casually intervene.

The three walked side by side on the boardwalk of Pixar headquarters - no way, Jobs is a Japanese control.

Dunn thought for a while and said solemnly: "Steve, I have completed the subscription of Apple's stock. Now, 16.5% of Apple's share capital is in my hands."

Jobs raised his brows, "I thank you for your help to Apple, your support and trust in my work."

Dunn shook his head, "Steve, I need your help."

Jobs was immediately embarrassed.

Dunn said: "I'm talking with Disney... about an important cooperation, and I need Disney to bow to me."

Jobs frowned and said in a bad tone, "You don't want Pixar to compromise on the renewal of the contract in exchange for the favorable conditions for your cooperation with Disney?"

"Of course not!" Dunn stopped, turned and stared at Jobs, "I only want Pixar to do one thing."

"what?"

"Termination of the contract with Disney!"

Dunn has long said such an argument, Jobs is tired of it, and his face is ugly.

Jobs' temper... Anyone who knows him knows that it is even hotter than Dunn!

John Rust was afraid that Jobs would have a seizure, so he opened his mouth and exclaimed: "Mr. Walker, are you kidding me? Pixar and Disney still have a movie contract! And now that "Finding Nemo" has been approved, we will soon To work with Disney."

"Finding Nemo" is so famous, far more than "Monster Electric"!

No matter what else, just talking about this movie, Dunn doesn't want to hand over the distribution rights to Disney.

The distribution rights are in Disney's hands, and they must have put "Finding Nemo" characters into Disneyland.

Dunn is about to start the acquisition of Universal Pictures, which also has a theme park in Universal Studios.

Pixar's films, of course, take care of their own industry.

Tang En said lightly: "I will pay for the cost of buying out the contract!"

Jobs refused without hesitation: "Dawn, we have talked about this topic, and I don't want to discuss it. At this stage, only Disney is in the best interest of Pixar."

Tang En said: "I also have a film company! And I will buy Universal Pictures soon! My channel resources will not be worse than Disney!"

"You want to buy Universal Pictures?" Jobs narrowed his eyes.

Dunn waved his hand casually, "I also want to tell you that I have a toy company, and I am also a shareholder of Hasbro, so I can get better conditions for Pixar's toys."

John Rust hesitated for a moment, and said tentatively: "Mr. Walker, the acquisition of Universal Pictures...I'm afraid it will take a long time? "Finding Nemo" will be released next year, I'm afraid..."

Tang En said proudly: "Give me Pixar's cartoons. The copyright, trademark, and creative development belong to Pixar. I don't want anything!"

Anyway, he has to eat Pixar sooner or later, and the copyright is in everyone's hands.

John Rust opened his mouth and looked at Jobs in shock.

He spends years in Silicon Valley and doesn't know much about Hollywood.

This Dunn Walker...is really crazy!

Jobs was silent for a while, but still shook his head, "Dawn, when you buy out the contract, you have to bear reputational pressure. If you break your promise, you will be looked down upon by Wall Street, which is not good for the stock price."

Tang En was speechless.

This is stubborn!

Last year, the turnover of Disney's consumer goods department exceeded 2.5 billion US dollars. Pixar is the biggest support for maintaining the consumer goods department and the interactive entertainment department in the case of the declining animation of Disney's headquarters.

Dunn's attack on Disney through Pixar is equivalent to abolishing one of Disney's arms.

Michael Eisner's position of power would collapse in an instant.

At that time, in order to save the crisis, Michael Eisner must cooperate with Dunn Films!

Now Dunn has seen through the essence of a businessman, and is accustomed to this intriguing interpersonal method. Michael Eisner's betrayal is not surprising.

If he doesn't want to cooperate, then push him with a strong external force.

If you want to cooperate, you have to cooperate; if you don't want to cooperate, you have to cooperate!

Unexpectedly, Jobs refused to agree!

He is at Apple, earning only $1 a year, and his main source of income is Pixar. In this case, he must be in the interests of Pixar, especially with so many excellent computer animators at Pixar Studios.

It can be said responsibly that in Hollywood now, only Disney can bring the greatest benefit to Pixar. Disney has a brand value unmatched by any film company.

Many times, the word "Disney" represents children's entertainment.

Pixar can only make more money by hooking up with Disney.

Dunn ... no!

Seeing Dunn's displeased expression, Jobs added, "Of course, as a friend, I still support you. On the premise that it doesn't affect Pixar's stock price or my personal reputation, I'm willing to help you deal with Disney."

Dunn gave a cold "um", a little sarcastic, "I hope you keep your word, don't treat me like Wozniak did back then."

Jobs blushed, quite embarrassed.

(Sanqi Chinese)