Chapter 466： the great Eisner

Dunn Pictures has signed a contract with cbs, and will exclusively license the first season of "American Idol" to cbs TV station, as well as related peripheral TV broadcasts, will be handed over to cbs.

For example, "American Idol" will have a "homecoming trip" link, and the final three top players will have the opportunity to return home to canvass before the finals. From the moment they get off the plane, cbs will have a live TV broadcast, and the players will go home to see their families and have a grand celebration parade with them.

These inspirational, cheerful and family-friendly stories can often attract the interest of the audience.

"American Idol" has a series of rich marketing activities, not only that, there will be a ticketed compilation tour in the follow-up; cooperation with Universal Music to release related albums; charity performances for Idol Giveback Week...

But for such a big hit show, abc didn't even think about winning it with all its strength, and gave up the opportunity to its competitor cbs.

Dunn gave up the better signing conditions of nbc and fox, and handed over "American Idol" to cbs, and the contract was 5 million US dollars, plus 55% of the commercial advertising share.

According to Bill McNick's forecast, such a contract, just for advertising sharing, may bring in $120 million in revenue for Dunn Films!

Dunn is thinking about another thing.

Is Michael Eisner really going to break the jar?

Just watch Dunn Pictures hand over "American Idol" to the sworn enemy cbs, and remain indifferent?

During this time, Dunn received a lot of calls from nbc and fox bosses to fight for the opportunity to broadcast "American Idol", but Michael Eisner was missing!

Maybe he knew that Dunn would speak loudly, so he just kept silent, maybe... He really didn't care.

Compared to ABC's troubles, Disney's bigger troubles are amusement parks.

The adult-oriented Disney California Adventure Park has received few tourists and little praise since its new opening; Disneyland Paris in Europe has been losing money year after year.

Under the influence of the "911 terrorist attack", the global tourism industry has been severely hit, and Disneyland bears the brunt.

Of course, the thinner the base, the greater the potential for growth.

For example, in the development stage of the Asian Tigers, the GDP has doubled year after year, creating various development miracles; however, when it reaches the "developed" state and approaches saturation, it is very difficult to achieve an annual growth rate of 3%.

Disney is in a trough right now, and it has the conditions to create beautiful numbers.

Michael Eisner recently stated in a high profile on the board of directors that in the next five years, Disney's annual growth rate will exceed 20%!

Perhaps this is his greatest strength.

...

Dunn really didn't want to help cbs and get rid of abc.

It's best to be a lose-lose between cbs and abc, it's the best for him.

But there was no way, Michael Eisner's brain was like water, and he suddenly gave up all contacts with Dunn.

During this time, Dunn and Natalie have been running to the Universal Records studio, just to record the song "", and recorded many versions, but the producer was not satisfied.

Of course, the problem is not from Dunn. He still possesses the ability of "Prince" Prince, and his singing skills are top-notch!

It's Natalie.

Don't look at her boasting about being the lead singer of a band when she was a child, it's all an illusion. That kind of children's troupe is about being cute and cute, not singing. Recording a single now requires solid basic skills.

Natalie knew that the problem was on her own. Although Dunn didn't say it, she knew it in her heart.

She is very self-motivated, so she bought an ipod and recorded a lot of demo versions of singers. She listened to it repeatedly whenever she had time, and worked very hard.

On this day, Dunn and Natalie continued to come to the headquarters of Universal Records, in Hollywood, very close.

As always, find well-known music producer David Gordon to create a song.

"Try to finish recording the song today!"

Dunn was cheering for Natalie, and secretly winking at David Gordon. This old man is a black man, so funny.

Natalie said angrily, "I've decided. If the recording is not good this time, I'll edit it later. It's too late for my studies."

David Gordon exclaimed exaggeratedly, like a comedian, "Natalie, you finally figured it out!"

Dunn laughed.

Natalie glared at him angrily.

David Gordon said nonchalantly: "Every singer needs to be edited in post, and Madonna is the same! Even Britney, sometimes the pitch of the song is too high, it also needs to be edited in post, which is not ashamed."

The post-editing of the music is to fix the inaccurate sound, which is normal; but the post-editing is too much. For example, a song is sung a hundred times, and the editor picks out the amazing sentence in each pass and extracts it. , combined together, the song must be very good.

This post-editing method, even a child with dysphonia, can be restored to the level of Elvis!

But this completely loses the artistry of the music and becomes a hoax.

Before that, Natalie always wanted to work hard, but seeing that February was coming to an end, and the recording was still unsuccessful, she could only choose to back down.

Tang En said with a smile: "Editing is editing. Movies are also edited. What's the difference? Besides, you are an actor, not a singer, so it's not ashamed."

"But why do you sing so well?" Natalie pursed her lips, glumly.

"Me? Hehe, I'm in good shape now, maybe in a few months, my singing skills won't be as good as yours." Dunn waved his hand, "Come on, let's hurry up, Michael Eisner is going to participate in the Senate at 9 o'clock today. Hearings by the Commerce Commission."

"Is it a piracy issue?"

"Um."

"Oh." Natalie nodded. "That should be concerned. The problem of piracy is getting more and more serious."

...

In David Gordon's office, Dunn and Natalie are watching TV with interest and listening to Michael Eisner's speech.

Protecting film and television content from digital copy infringement means a lot to Hollywood.

Now, pirated downloads on the Internet are becoming more and more rampant, and it has launched an impact on the DVD business of movies; even more is the record industry. Young people are starting to download pirated songs and give up buying albums. Even industry giants like Universal Music, Both have bleak prospects.

Even aol Time Warner has released news that in order to solve the deficit problem, the first department to be sold is its music department, and Warner Records will go solo...

Michael Eisner's speech was clearly carefully crafted, both offensive and conservative. While arousing everyone's attention to this topic, we can't offend the many partners in the technology industry who have cooperation with Hollywood.

In the ensuing panel discussion, Michael Eisner was in a group with News Corp. Chief Operating Officer Peter Chernin and Intel's Senior Vice President Emerson Lee.

The content of such group discussions is not as scripted as the individual speeches just now.

Content design without a publicist, Michael Eisner's remarks, began to increase the pertinence, piracy of the Internet, began to criticize harshly, and said coldly: "It is difficult for me to negotiate with companies like that, they are A bunch of thieves who think they grow by stealing!"

Senator Ben Nelson from Braska immediately questioned: "Which company is it? If it is a blatant infringement, it will definitely be punished by the law!"

Michael Eisner thought about it for a moment, then said slowly: "In fact, there are some companies...computer companies, their advertisements, full-page advertisements, there are billboards everywhere in San Francisco and Los Angeles, and they clearly write on."

"What is written?"

"Choose your own, make your own, make your own!"

Michael Eisner was obviously angry, and the more he talked, the more excited he became. He didn't even notice the weird expressions of many people at the scene, "They just use this kind of advertising to promote products to encourage children to buy their computers. Kids pick it up, make it, make it. In other words, if they buy this computer, they can use it to steal it and share it with their friends."

In front of the TV, Tang En raised his eyebrows slightly, always feeling that the advertisement slogan "self-selected, self-made, self-made" is very familiar! Very familiar!

"David, do you know this advertisement?" Dunn asked thoughtfully David Gordon shook his head, "I heard it, I can't remember it."

Natalie sat beside him, snorted softly, and threw the iPod on her neck into Dunn's arms.

"what?"

"Didn't you ask about this ad?"

Tang En's complexion immediately changed greatly, "You mean..."

"Yes, self-selected, self-made, self-engraved, it is Apple's TV commercial to promote iPod." Natalie's white chin raised slightly, a little proud.

Don't look at Dunn's greatness in everything, and he sings so well, but in terms of intelligence, Natalie wins by three points.

At least what she has seen, most of them will not forget.

"Ha ha ha ha!"

In the office of others at Universal Music, Tang En laughed uncontrollably, even tears came out of his laughter.

"Hello? Are you crazy?" Natalie looked at him in shock.

David Gordon was also stunned, "You... are you okay?"

Dunn didn't seem to hear their voices, and with a rare gaffe, he burst out laughing, "Okay, okay! It turned out to be an iPod advertisement! Eisner, Eisner, I have only heard of the great Gates. Bi, I just found out that it turned out to be the great Eisner! It's amazing! I've messed with Steve Jobs now, I see what else you can do!"

If God does evil, you can still live; if you do evil by yourself, you can't live!

Dunn lobbied Jobs to buy out the Pixar contract and terminate the cooperation with Disney, but he refused.

Unexpectedly, there was a fire in the backyard!

Michael Eisner openly bombarded Apple for playing pirated copies on a formal and solemn occasion in Congress!

The nature of this matter is definitely not worse than Dunn's bombardment of the Golden Globe Awards at the awards ceremony!

Haha, a twist!

Now it's fun!

(Sanqi Chinese)