Chapter 469： Science and technology are the primary productive forces

Chapter 469 Science and technology are the primary productive forces

The DMR conversion technology of imax has successfully applied for a patent, and Dunn Pictures is also promoting the appearance of the first commercial blockbuster in the imax format in Hollywood - "Pirate Alliance: The Curse of the Black Pearl".

"Spider-Man 2" and "Pirate Alliance: The Curse of the Black Pearl" are both super productions released by Dunn Films this summer. The former will be released on May 3 and the latter will be released on July 3.

In order to promote "Spider-Man 2", Dunn and Natalie recorded a song specially, and also spent $5 million to create a super MV.

Of course, Dunn can't favor one over the other. He is the producer of the two films. He promotes the core of "Pirate Alliance: The Curse of the Black Pearl", and the focus is on the giant screen of imax!

Even if it is only converted later, imax is imax. After 20 years, it still has a shocking viewing effect, let alone 2002.

It is conceivable that once it is launched, it will be a sensation in the United States!

Dunn will give Hollywood the third gift-imax format film after the "Platform Investment" and "Explosion Strategy"!

As soon as imax becomes popular, it will definitely drive more imax theaters, and there will be higher ticket prices, which means more box office.

This time, Dunn is really sending money to Hollywood!

New order, new mode, new power, new Hollywood!

To change Hollywood, Dunn has to do it by himself!

The post-production of "Pirate League: The Curse of the Black Pearl" was completed 4 months ago. Now director Tim Burton is paying attention to the conversion work of the imax format on the one hand, and on the other hand, he is deeply studying the imax camera. .

He has already obtained some of the successfully converted films, and watched the effect in the imax theater, which is not at the same level as ordinary theaters!

Tim Burton is also a technical control, basically the first person in stop motion animation in Hollywood today. But in front of the imax giant screen, he sank.

When I saw Tang En come to inspect, he immediately said: "The next "Pirates", I will use the imax camera to shoot directly!"

Tang En said with a smile: "That kind of clumsy and heavy camera is not easy to operate."

Tim Burton said with a half-smile: "Aren't you talking about the special effects of the highlights? I have already thought about it. The highlight shots will be shot with the imax camera, and the rest of the ordinary shots will be shot with the ordinary camera, and then the post-processing will be fine. ."

Tang En was choked and shrugged, "Okay, it seems that my theory of explosion models has really taken root in the hearts of the people."

Tim Burton's temper was very weird, and suddenly lowered his voice, "Dawn, the imax effect is really great, I'm sure that Hollywood in the future must be inseparable from this technology. But the imax camera is too cumbersome, Why don't you improve it?"

Tang En intends to shirk, "Although imax was acquired by me, it has the right to operate independently. I will not participate in the specific operation of the company."

Tim Burton shook his head and said: "This is not good! The technology of the camera is too complicated. Imax is a small company. In my opinion, the main direction is service and technical support. The research and development of photographic equipment is the most important. It’s better to work with a big company like Sony, whose camera technology is better.”

Tang En angrily wanted to kick his feet.

Of course, he knew that in cooperation with Sony, he would rapidly improve the process technology and upgrade the imax camera. No more bulky cameras, easy to control by directors.

But this is tantamount to sharing top-secret technology.

It's a patent! It's money!

A major profit point of imax company in the future is the royalties and the sales and lease fees of imax cameras.

If you cooperate with Sony, who will get the money?

Besides, Dunn donated a "Donne Walker Imax Technology Research Center" teaching building to USC, and the school will also offer technical courses in the direction of imax.

The saplings that Tang En planted, it was impossible for others to enjoy the shade, right?

Tim Burton is a smart man, and he knows Dunn's thoughts. He disapproves: "You have enough money. In my opinion, what can you do if you contribute imax technology? Besides, if the imax camera really replace the traditional video camera, will imax's revenue still be less?"

"Enough!" Dunn's face sank, very rude, "Tim, do your own thing!"

"Hey, capitalist." Tim Burton shook his head in disappointment.

Tang En said: "Please use capitalist technology to pursue your film art, Director Burton!"

Tim Burton was stunned for a moment, then laughed, "Yes, it makes sense."

Next, Dunn was going to the Sillywood animation studio, and Tosca Musk strongly asked him to inspect the production of the cartoon "Adventures of Bone Treasure" and provide advice.

He sat in the car, closing his eyes and thinking.

In today's world of entertainment, new film technology is the best way to bring audiences back to the cinema.

Tim Burton was only interested in imax technology after he made an imax film.

Many times, in the development of Hollywood, film directors have played a key role.

George Lucas brought computer CG technology to the mainstream stage; Robert Zemeckis introduced the revolutionary technology of "motion capture"; Christopher Nolan made imax images a sensation in the world; James Cameron made 3D The movie was brilliant; Michael Bay used the imax3D format for direct shooting for the first time...

Even Ann Lee, who doesn't know anything about technology, has made bold innovations in the field of technology and launched a new concept movie with 120 frames.

All the great directors who have the pursuit will spare no effort to support the new technology of the film. Even if they risk failure, they will use their films as experimental fields.

George Lucas' 'Star Wars' Succeeded, Robert Zemeckis' 'Polar Express' Failed, James Cameron's 'Avatar' Succeeded, Ann Lee's 'Billy Lynn' Failed now...

Dunn opened his eyes suddenly, and contacted James Cameron by phone.

Cameron, through "Unsinkable", received a dividend of 200 million US dollars. He was high-spirited and determined to show his ambition. He went to study 3D technology vigorously and vigorously, and planned to make a documentary.

Dunn told him that Dunn Films was willing to pay $500,000 a year for him to study 3D photography technology and pave the way for future 3D movies.

Cameron was ecstatic when he got the news, as if Yu Boya and Zhong Ziqi had a sense of confidant.

He didn't care about the $500,000, but the attitude of Dunn Walker's full support!

After the call, he called Bill McNick again, "Bill, I've found that directors are particularly interested in imax technology. The DMR conversion is a bit lower resolution, the screen is cropped, and I think Hollywood in the next few years. , there will be more ways for the imax camera to shoot straight. This requires us to reduce the weight of the imax camera.”

Bill McNick was silent for a while, "The technical thing... I don't know much, but I think if imax can do it, they will definitely not design the imax camera so heavy!"

Dunn said: "I know, I didn't force it. I mean, film cameras are definitely heavier, if it is a digital camera, it will be a lot lighter. Digital shooting will become the mainstream in the future, and imax digital cameras must be developed quickly. In other words, imminent!"

In the previous life, the imax format would be so much ahead of the 3D format, except that the imax format was expensive, mainly because of the strategic mistakes of the imax company.

After the "Avatar" fire in 2009, 3D movies were in full swing, and major camera manufacturers began to develop 3D cameras one after another.

Instead of shooting with two cameras at the same time, as James Cameron did with Avatar.

The later 3D camera is a camera with two lenses, instead of Cameron's way of shooting with two cameras, which greatly increases the convenience.

imax also developed 3D cameras, but they developed imax film 3D cameras!

The imax camera is inherently cumbersome, and the imax film 3D camera developed is even more cumbersome, like a hill, three people can't lift it!

Rely on the car to push!

How could such a camera be useful?

Even imax company thinks this kind of camera is very promising, and also specially designed two models, one is the 3D15 model and the other is the 3D30 model. The only purpose of these two cameras is to take 3D pictures for the Hubble telescope, because they can stand still.

Next, the Hollywood movie market naturally left out this product, so that the 3D format and the imax format conflicted, and there must be a format to be converted later.

Hollywood film companies must choose to convert to imax format later, because the effect of 3D direct shooting and 3D conversion is too big!

For 4 years, the imax giant screen lacked film sources. Except for Nolan's insistence that "Batman: The Rise of the Dark Knight" was shot in imax format and converted to 3D format later, other movies were shot in 3D format and converted to imax format later.

As a result, the global development of imax naturally lags behind a lot.

It was not until 2014 that the imax digital 3D camera launched by imax company reduced the weight significantly, and finally had a market space.

The imax format and the 3D format have a common carrier, which has swept the world.

In this life, Dunn must not let imax make such a strategic mistake again, wasting 4 years in vain, that is the golden time period for the development of new film technology.

Now we have to let imax company develop imax digital camera and so on later... directly develop imax digital 3D camera, let imax film 3D camera go to hell! (Note)

Bill McNick said: "Okay, I'll go talk to imax in person. The source of the film determines the rise and fall of the film format. With your support, they must be able to figure it out soon."

"The source of the film determines the rise and fall of the film format! Bill, well said!" Dunn smiled and praised,

Bill McNick pondered for a while and said slowly: "Dawn, have you heard the latest news from Columbia Pictures?"

"No, what's wrong?"

"Columbia Pictures has officially confirmed that "Jedi Boys" is going to restart the filming of the sequel. The producers and directors are Jerry Bruckheimer and Michael Bay!"

Dunn's face turned cold instantly, "Jerry Bruckheimer was fired by Disney, how dare Columbia Pictures use him?"

Bill McNick said: "Perhaps this is the reason why Columbia Pictures can start this project more smoothly."

Tang En sneered, "It seems that you really take my words on a deaf ear!"

Bill McNick said solemnly: "This matter has been announced, and Sony Pictures has a firm attitude. "Jedi Men 2" must be launched. Even if you come forward to block it, I am afraid it will not work."

"Block? Why block?"

Tang En raised the corner of his mouth, snorted coldly, and his face became a bit grim, "I have given them a chance, don't shoot "Jedi Men 2", don't use Jerry Bruckheimer and Michael Bay Two people. If they don't listen, then it's my fault!" ()

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Chapter 469 Science and technology are the primary productive forces