Chapter 474： 0 year label

Is there an adaptation value for "Warcraft"?

The answer is yes.

After "Red Alert" was abolished by EA, "Warcraft" rose rapidly and became the most popular role-playing real-time strategy game in the world.

"Warcraft 2: Dark Tide" released in 1995 and "Warcraft 2: Dark Gate" released in 1996 led this era, and tied for the three heroes with "Diablo" and "StarCraft", which were also produced by Blizzard. .

Especially after the opening of the strategic networking mode, competitive games began, and the principle of "fighting with people is endless" has been very well verified in Blizzard's games.

Not only that, the story background of "Warcraft" is also exciting enough. Although there are obvious traces of imitating "The Lord of the Rings", at this moment in 2002, besides "The Lord of the Rings" trilogy movies, where else can the audience go to watch An epic fantasy drama with a similar grand background?

"The Chronicles of Narnia" and "Harry Potter" both have different focus directions, and only "Warcraft" can evoke the memories of "The Lord of the Rings" among fans.

Moreover, this similarity can also help many non-gamers understand the plot, because everyone is too familiar with "The Lord of the Rings", dwarves, orcs, undead and night elves, once they appear, they can be quickly understood. .

The disadvantages of following the trend are obvious, and the advantages are obvious enough.

As long as "Warcraft" is made into an American TV series, instead of going to the big screen with "The Lord of the Rings" to grab the limelight, and with the "Lord of the Rings", it is incomparably thick and deep. The first fantasy epic TV series that is sure to make a splash.

In addition, in July this year, "Warcraft 3: Reign of Chaos" will be released; in July next year, "Warcraft 3: The Frozen Throne" will be released.

If Tang En really wants to shoot the "Warcraft" TV series, it can just be broadcast in the fall of next year. With the popularity of the new game release, it will set off a wave of movie watching.

From the perspective of film and television entertainment, "Warcraft" can be shot!

But Dunn Pictures' strategic thinking is not limited to film and television entertainment.

Dunn has great ambitions, and he hates working for others!

It is conceivable that if Dunn Pictures proposed to make the story of "Warcraft" into a TV series, Blizzard would gladly agree and even authorize the filming for free.

Because the "Warcraft" story is popular, there will be more gamers!

Blizzard can make more money!

More importantly, after "Warcraft 3: The Frozen Throne", Blizzard has launched a new big plan - "World of Warcraft"!

If the popularity of the "Warcraft" TV series of Dunn Pictures can be used to stir up the heat, then this will have a huge promotion effect on Blizzard's online game "World of Warcraft".

The "Warcraft" TV series is a huge advertisement for "World of Warcraft"!

Tang Encai didn't want to work for others, invested more than 100 million US dollars, worked hard to make a TV series, but it became someone else's game advertisement, which made him unbalanced.

Even if the "Warcraft" TV series is successful, Dunn Pictures can make a lot of money, but compared with Blizzard, that's a drop in the bucket!

Why?

When Tang En eats meat, others eat soup, he is definitely willing; when others eat meat, he eats soup, and he doesn't want to eat the food!

The only solution is to put the meat and soup in their own bowls.

"What? Are you going to buy Vivendi's game department?"

Bill McNick was called to the office by Dunn, and when he heard Dunn's intention, he was speechless in surprise.

Tang En briefly stated his intention to shoot the "Warcraft" TV series, and then said: "Film, games, toys, and publishing are the relationship between upstream and downstream. Now is the period of channel resource integration. Improve efficiency and reduce costs, and there will be greater profit margins.”

Bill McNick frowned and said, "I don't even have a place for Universal Pictures now, I'm just thinking about Blizzard games, Dunn... Is it too big?"

Vivendi Group has a large entertainment department, which includes Vivendi Games, Vivendi Films, Vivendi Publishing, Vivendi Music, Vivendi TV Network and many other departments.

He can understand Dunn's idea, but Vivendi is now aggressively expanding the market, the scale is larger than Viacom, and it is the second largest media group in the world after aol Time Warner.

Even if it is a French company, with the ability of Dunn Pictures, it is difficult to eat it, right?

Dunn shook his head and said: "Bill, you may not understand the situation, Vivendi's situation... I have been paying attention to it for the past six months. Vivendi's CEO Jean Messier is a bold, efficient and full of American style. Leader, this is seriously inconsistent with the French business environment. In 2001, Vivendi lost 13.6 billion euros, and on the balance sheet... Vivendi has more than 23.3 billion euros in debt!"

Bill McNick is too busy with his work at Dunn Films. Of course, he has no time to pay attention to the French company. He has heard a lot of things. "How did I hear that in a survey in France at the beginning of the year, Messier was praised as the 'The most entrepreneurial and business-minded French startup icon'."

Dunn laughed: "It's very simple, it's the national mood! Messier led a French company and frantically launched acquisitions in the United States, which made the French people have a great sense of national pride. From manager to president, his career is a model for global mega-mergers."

"It's just like the large-scale mergers and acquisitions of Japanese companies in the United States, but the result? I knocked out the front teeth and swallowed it in my stomach! Panasonic has withdrawn, and a giant like Sony is going downhill. But in the hearts of Japan and myself, Sony opened It is the pride of the nation and the symbol of the rise of the country.”

"The survey you mentioned must be targeted at some ignorant melon eaters, real business elites, who have long seen the drawbacks and disadvantages of Messier's debt mergers and acquisitions. Recently, Vivendi has Repaying the interest on the debt, selling 15.8% of Vivendi's environmental division, raising 1.7 billion euros to pay off the debt, that's how the crisis unfolded."

Bill McNick was surprised, "Vivendi has reached the point of selling assets to repay the interest? The board of directors must have a reaction, right?"

Tang En said: "Of course, in the past three months this year, five directors of Vivendi have resigned. And because of the huge debt pressure, the relationship between the management is also becoming increasingly tense, and Jean Messier put all his energy into use. Come to conquer the market, do mergers and acquisitions, and put management in the hands of assistants. But in reality, no one can handle such a complex situation.”

In 2001, Jean Messier led Vivendi and successively merged 59 companies, setting a world record in one fell swoop!

Since 1998, Jean Messier has spent a total of 77 billion euros through mergers and acquisitions, cash and shares!

It is true that Jean Messier's dream came true quickly, and he built a media empire that dominates the world. Today, however, both the company and Wall Street have lost confidence and prestige in him.

However, Messier is obviously confident, always able to persuade the board of directors with eloquent eloquence, and also high-profile claim to work at Vivendi for another 15 years!

In management, he always changes the order, sets contradictory goals, and puts the blame on others; he suppresses the voice of internal opposition, and likes to talk about himself in meetings...

Bill McNick looked serious and thoughtful.

Tang En smiled slightly, took out a copy of "Business Week" from the desk, and handed it over.

"how?"

"Turn to page 18."

Bill McNick opened it according to his words, and saw a striking title - "The Four Major Media Influential Persons, Who Will Step Down First?" 》

First of all, it is the chief operating officer of aol Time Warner Robert Pittman, the odds of stepping down is 2.1:1; (he is an executive of America Online, and now the decision-making level of aol Time Warner has begun to be taken over by the Time Warner family)

Then there is Viacom's president Mel Kamarcin, the odds are 1.6:1; (the conflict between him and Redstone has intensified)

Next, there is Michael Eisner, chairman and CEO of Disney, and the odds are 4:1;

In the end, it's Jean Messier, CEO of Vivendi, and the odds are as high as 1:1!

It can be seen from the odds that BusinessWeek has identified that Jean Messier will be dismissed in the next few months!

Bill McNick put down the magazine, still showing some doubts on his face, "Dawn, even if Jean Messier steps down, so what? How can you be sure that they will give up their entertainment industry?"

Dunn said with a smile: "The news, the French news has all come out. Vivendi's two major shareholders, the Brown family and the financier Paul, all hope to sell all assets other than American leisure and cinemas, they already hate the United States The market. And these are the heart and soul of Jean Messier’s hard work for many years of mergers and acquisitions.”

Bill McNick was just so **** and funny.

This Tang En, he usually pushes all the big and small affairs in the company to him, so he used all his energy to study his opponents.

Tang En's business methods are not about management, but people's hearts!

This is to thoroughly study the opponent of Vivendi.

If Vivendi is really as Dunn said, the internal situation has reached this stage, then Dunn Pictures is really likely to take over some of the important assets of Vivendi's entertainment department.

Bill McNick looked at Dunn deeply, with a bit of banter on his face, "Don, you should not only like Universal Pictures and Blizzard, right? The assets of Vivendi Entertainment are very attractive. ."

Tang En smiled slightly and said sternly: "Of course, since we have decided to start, let's play a big one! I want to buy Universal Pictures, Universal Music and Blizzard Entertainment in a package! Universal Music's label is ' Universal', I can't allow it to separate from Universal Pictures. This century-old label must belong to Hollywood!"

(Sanqi Chinese)