Chapter 488： come to an agreement

In the morning, Dunn and Greg Hunt completed the talks.

In the afternoon, drove to Dick Clark Television Production Company.

After getting out of the car, looking at the "Dick Clark" sign hanging on the office building, Dunn felt very uncomfortable.

Last year, after completing the acquisition, he wanted to change the name of the company.

Tang En's company is named after someone else, it's too awkward!

It was blocked by Bill McNick and others on the grounds of stabilizing the overall situation.

"When the acquisition of Universal Pictures is completed and the industry is reorganized, it must be renamed!"

Tang En secretly made a ruthless.

The former Dick Clark Television Production Company held the production rights for more than 20 awards shows. However, with the changes of the times, the "party" model has become less and less popular with audiences.

The company's revenue naturally declined.

But with Dunn's participation, Dick Clark has a new business segment - reality show!

And with the fire of "American Idol", reality shows will become the company's biggest source of income in the future.

Dunn gave employees a job, and his personal authority quickly accumulated within the company, and quickly surpassed the company's founder, Mr. Dick Clark, in a short period of time. There is absolutely no problem in changing his name.

Soon, Dunn waited for Michael Eisner, who arrived on time, and the two went to visit and inspect the project planning and production process of "Wise and Brave".

After only half an hour, Michael Eisner was full of praise, "Okay, very good! The combination of sports and youth is very consistent with the brand values ​​of Disney and abc!"

CBS's reality show "Survivor" originally wanted to enter ABC, but he rejected it because the content was too tense and struggling, which did not fit Disney's brand.

"Wise and Brave" is different, it is tailor-made for abc!

Sports, great!

The largest sports TV network in the United States, espn, is affiliated with the abc group.

The youthful and fit body and cheerful atmosphere are also in line with the spirit of Disney.

Michael Eisner is very satisfied!

Tang En invited him to take a walk in a small simple garden behind the office building, and said, "You should know that last year, "Six Feet Under" landed on the TV station. I will not forget this incident!"

Michael Eisner smiled slightly, "If "American Idol" is also handed over to abc, plus "Wise and Brave", I promise to beat cbs within two years!"

Don't know each other, he knows Dunn very well now. If Lei Shidong dares to touch Dunn in "Six Feet Under", there will be a day when he will be revenge by Dunn.

Tang En pouted, an imperceptible sneer flashed across his face, and shook his head, "Isn't there any problem with Disney?"

Michael Eisner said: "Controversy is inevitable, but it does not affect the overall situation. When I wanted to acquire the abc group, the resistance I encountered was even greater. Is it different?"

Tang En nodded and said lightly: "Then let's talk about cooperation, this matter... it's been delayed for too long."

"no problem."

Michael Eisner looked relieved.

He has worked on too many big projects.

Six years ago, Disney acquired the Metropolitan ABC Group. He just had a three-person meeting with ABC's major shareholder Warren Buffett and ABC Chairman Peter Murphy at the Hollywood Country Club. After a simple conversation, the next decision was made. the merger of the two companies.

When it comes to negotiating, Michael Eisner has a lot of experience.

Fortunately, Dunn now has the initiative.

At the level of two people, it is impossible to care about trivial matters.

Basically, it is to determine the overall framework of cooperation, and let the negotiation teams of the two companies discuss the specific details.

First, "Wise and Brave Breakthrough" will be handed over to abc TV network. According to the specific broadcast agreement, abc will pay 50% of the commercial advertising revenue;

Second, the remaining copyright of "The Chronicles of Narnia" will be handed over to Disney for free. And when necessary, Disney can purchase the relevant copyright of the film "The Chronicles of Narnia: The Lion, the Witch and the Wardrobe" at a suitable price to ensure the integrity of its series copyright;

Third, Pixar and Disney negotiated termination of the contract without having to pay liquidated damages. Disney will share the distribution rights with Pixar for the three animated films released for Pixar in the past few years;

Fourth, if necessary, Siliwood Animation Studio should assist Disney Animation Studio to complete the transition from hand-drawn animation to computer animation;

Fifth, and the most important thing, the live-action movie adaptation rights of Disney's batch of classic cartoons.

In other respects, Dunn made more concessions, especially the copyright of the "The Chronicles of Narnia" series, which is of great value at present!

$1 billion is not much, $2 billion is not much!

Tang En's "sacrifice" of such a big interest must be compensated with these classic old cartoons.

On this point, the two sides have also had many arguments.

Dunn asked for control of the film, which means taking more shares of the remake.

For this, Michael Eisner agreed that Disney could only hold 45% of the investment share, leaving Dunn Pictures and Rose Pictures to take 55%.

But when it comes to distribution rights, Michael Eisner doesn't want to budge!

What does distribution rights mean?

It represents the corporate brand that the product presents when it is exposed to the public.

For example, the iPod Walkman, we all know that this is the Apple brand. But the components inside come from major semiconductor companies all over the world.

Those classic cartoons are Disney's "treasure of the town house".

It is the root cause of Disney's brand value of more than 20 billion US dollars today!

Disney can make concessions on production rights and let Dunn Pictures get more profit sharing, but in terms of brand naming, Disney cannot step back!

If the distribution rights are also given to Dunn, then this batch of classic cartoons will really be completely out of Disney's control.

Disney's brand value will cease to exist.

Tang En was silent for a long time, showing a reluctant look, "Michael, I repeat, I am full of sincerity in cooperation, but I also hope to see your sincerity."

Michael Eisner was full of surprises, "Of course, I'm looking forward to the collaboration!"

Dunn said: "I know that Disney attaches great importance to brand value. In this regard, I am willing to make concessions and give Disney the distribution rights in the box office market and surrounding markets."

Michael Eisner said immediately: "No problem! I agree that the distribution rights in the disc market and the TV market can allow Dunn Pictures to operate."

The biggest manifestation of the brand value of a movie is its release in the box office market, followed by the peripheral market, and finally the disc market and the TV market.

Show a movie on TV and who knows what company behind it is releasing it?

Dunn shook his head, "Not enough!"

"Um?"

"Michael, I don't need to say that, right?"

Michael Eisner chuckled.

Dunn's willingness to hand over the box office and peripheral distribution rights to Disney is indeed a very big concession.

"I need network distribution rights!"

"network?"

This term is too far away for Michael Eisner, a 60-year-old man.

Michael Eisner frowned. "This is not a good direction. The Internet is the root of piracy. I don't think films should be distributed on the Internet!"

Dunn looked at him in surprise, "Isn't Disney's movie...never cooperated with companies like Yahoo and Comcast?"

Now, there are many companies in the United States that provide online video-on-demand and online download services, including Netflix, Viacom, Comcast, Yahoo and other companies, which are about $5 per video for paid downloads.

However, this industry is just emerging, and the network speed is too slow, and the market is very small.

Last year, the entire Hollywood income from Internet downloads was only $6.5 million, which is not worth mentioning.

On the contrary, piracy is very powerful.

"Of course not! Downloading from the Internet is condoning piracy!"

Michael Eisner was clearly abhorred by piracy and looked indignant.

When Tang En heard it, he was amused and angry, but more than that, he was still gleeful.

Michael Eisner has a misunderstanding about the web, and it would be great.

Tang En can also spend less time to win over the Internet copyright.

Streaming media network copyright, in 2002, was not worth mentioning. But it doesn't take too long. In 2005, after the global narrowband becomes broadband, online video will suddenly become popular.

YouTube is at this stage.

Hulu, a streaming video website jointly established by major film companies, was also officially established.

When Netflix got involved in streaming, it was out of control.

Tang En used "known" to "unknown", it was a bit of a bully.

But no way.

In terms of negotiating skills, Ten Dunn is no match for Michael Eisner.

Even if this cooperation, Dunn occupies absolute dominance, but in the negotiation, he also made a lot of concessions. There's nothing he can do with an old churros like Michael Eisner without having some foresight to make a profit.

"No, I must have the internet copyright!"

Dunn said stubbornly.

Michael Esnero pondered and nodded, "Well, the remakes of cartoons, the distribution rights in the box office market and peripheral markets belong to Disney, and the distribution rights in the disc market, TV market and online market belong to Disney. Owned by Dunn Pictures."

Tang En smiled slightly, "Very good! Then, the last question is left, what about trademark rights?"

"what?"

Michael Eisner's eyes widened suddenly, incredulous.

What is a trademark right?

For example, the image of "Dumbo" in "Dumbo" was created by Disney, and the trademark right belongs to Disney basically equivalent to the patent right.

Tang En still wants the trademark right, this is too lion's mouth, right?

Michael Eisner looked at him in shock.

Tang En snorted and waved his hand, "Just kidding, don't be nervous."

Michael Eisner had a black line on his forehead, "Dawn, this joke is not funny at all. You have to understand that if I dare to move trademark rights today, Roy Disney can shoot me tomorrow!"

"Ha ha!"

Dunn laughed a few times.

Anyway, you're done!

The live-action remake of Disney's cartoons, a strategy that was really implemented in all directions after Alan Horn jumped from Warner Bros. to Disney in his previous life, and it was a great success!

Dunn now has the right to adapt, and in terms of brand value, it has little effect on Dunn Pictures.

That's a typical Disney-style movie.

What Dunn Pictures gets... is money!

Plenty of money!

"The Mirror Wizard" $500 million, "Maleficent" $750 million, "Cinderella" $540 million, "The Jungle Book" $960 million, "Beauty and the Beast" $1.26 billion...

More importantly, this kind of film, with Disney's brand bonus, has the operation of Disney Store and Disney Consumer Products Department, and peripheral sales will be very popular.

An original princess dress from the movie for $199!

Who dares to think?

It's a luxury for kids!

That's Disney's appeal.

Dunn is sitting on a 55% share. It is conservatively estimated that a movie can make a profit of 200-300 million US dollars, which is very easy.

What's more, Tang En also got the internet copyright...

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(Sanqi Chinese)