Chapter 498： classic marketing

Generally speaking, TV stations have to pay a certain amount of copyright fees for playing MVs, especially when the MVs are just released, the attention is very high, and the copyright fees are not small.

But the mv of the song "Just Want This" is a bit special.

Not just a mv, but an ad!

It was Dunn who spent $4.8 million to invite director Zach Snyder to create a super advertisement for Marvel!

For this reason, Dunn authorized the mv to the four major TV networks, cbs, abc, nbc, and fox, and signed an agreement that as long as the number of broadcasts reaches a certain number, the copyright fee can be waived!

In this case, the promotional film of this Marvel movie landed on major TV networks at the same time and bombed continuously. In just one day, the momentum swept the country.

Many cable TV networks have also called and invited to take advantage of the momentum to play the mv of this song.

"This time I made a profit!"

Dunn was very satisfied when he watched the ratings reports from major TV stations.

Originally, he made a huge sum of money to shoot a mv, but he was also questioned by some media and the public.

Think he's squandering Dunn's money.

Tang En Pictures is already a joint-stock company, and it is no longer Tang En's personal enterprise. His unscrupulous behavior is seriously damaging the interests of other shareholders.

But the result?

Slap in the face!

You don't need to look at the future effects, the short-term effects have already appeared, and you can make a lot of money!

I want to do a long advertisement of more than 4 minutes in the four major TV networks, and it is still prime time. Without 50 million US dollars, I can't get it!

However, Dunn recorded a song, spent another 4.8 million US dollars, and filmed an MV, which avoided this kind of publicity cost of no less than 50 million US dollars.

What kind of profit return is this?

Not to mention the film influence, the single release of the song "Just Want This" and the on-demand radio station is enough to earn back all the expenses.

Tang En's propaganda operation has directly become a legend in the marketing industry! Later, it even became a classic marketing case for many universities and research institutions.

This idea is amazing!

Under this momentum, the superheroes appearing in the lyrics of "Spider-Man", "Daredevil", "Ant-Man", "Ghost Rider", "Iron Man", "Thor" and so on have become household names. .

Marvel's comic book orders also doubled overnight.

The market is the most sensitive, and they have felt that these superheroes are completely on fire!

Even the name "Hulk" that did not appear in the lyrics, because in the last shot of the mv, two slaps slapped Dunn Walker and Natalie Portman in the intoxicated duet, and it also caught fire, "Hulk" The name is mighty.

Marvel Studios also responded immediately, confirming many project rumors to the public for the first time.

Marvel Studios will make a series of superhero movies in the next few years, divided into two big teams: one is "Avengers" and the other is "Heroes for Hire".

"Iron Man", "Ant-Man", "Captain America", "Ghost Rider", "Daredevil", "Namo", "Black Widow", "Erica", "Doctor Strange" and other superheroes Heroes will have the opportunity to land on the big screen.

Marvel Studios, will open a movie era!

For a time, at the stage of the hot release of "Spider-Man 2", the popularity of Marvel was like a nuclear bomb explosion, and the radiation spread to North America.

In the third week of the release of "Spider-Man 2", "Star Wars: Episode II: Attack of the Clones" will open in 3,161 theaters and will be released on Thursday.

Unexpectedly, on Tuesday, Dunn released the mv, and on Wednesday, there was only one voice left in the United States - Marvel Heroes!

The more than 60 million US dollars of publicity invested by 20th Century Fox in the early stage was not even as influential as a song mv released by Dunn Pictures...

Tom Rothman is heartbroken!

George Lucas is helpless!

Tang En's methods are varied and hard to guard against!

On Thursday, "Star Wars 2" released its first day, and it only got $28 million in the North American market, while "Spider-Man 2", which was released in its third week, exceeded $20 million at the box office in a single day!

Court fight! Evenly matched!

On Friday, "Star Wars: Episode 2" made $23 million in North America and "Spider-Man 2" made $14 million;

On Saturday, "Star Wars Episode 2" made $31 million in North America and "Spider-Man 2" made $21 million;

On Sunday, "Star Wars Episode 2" made $24 million in North America and "Spider-Man 2" made $16 million...

As a result, "Star Wars: Episode II: Attack of the Clones" received a total of $106 million in 4 days in its first week of release; in the third week of its release, "Spider-Man 2" only shrunk 30% at the box office within 7 days, and received $84 million!

Although "Spider-Man 2" is an "old movie" that has been released for 3 weeks, it is not without the power to fight back in front of the powerful and invincible "Star Wars Prequel 2: Attack of the Clones"!

Under the strong effect of the song mv, the publicity effect of "Spider-Man 2" is still fermenting, the word of mouth is still soaring, and its influence is still expanding.

And "Star Wars Episode 2" was unanimously criticized by the media film critics once it was released.

Tone, very strict!

The New York Times: "It's a 2-hour, 12-minute action-hero commercial, a paradigm that marks the latest in digital filmmaking technology, and one that gets talented actors to say the worst lines of their lives, but for the Chances of getting paid. It's basically not a movie — if you define a movie as 'live characters, dramatic plot, visual storytelling'."

"Chicago Sun": "This film is just a technical attempt, and lacks fun and vitality. The title of "Attack of the Clones" is simply a rigid portrayal of the entire film."

"Newsweek": "Director Lucas's work is full of old-fashioned. Compared with the smooth rhythm and emotion of "The Lord of the Rings 1", it is lengthy and the narrative style is rigid; Compared to Spider-Man 2, it's bland and boring, and the camera language is old and bland."

"Entertainment Weekly": "George Lucas is no longer in the limelight! He created Star Wars, but this film almost let him destroy the series. After watching this film, we can better understand Dunn. The charm of Star Wars directed by Walker. There is no doubt that under the impact of this year's "Spider-Man 2" and "The Lord of the Rings 2", this will be the only Star Wars movie that failed to become the box office champion of that year!"

"The Hollywood Reporter": "Oscar actress Natalie Portman is still in charge of acting, but Ben Affleck, without Dunn Walker's guidance, has completely turned into a zombie face with mediocre acting skills."

Although individual media also praised it, "a two-hour exhilarating and serious entertainment", "another Star Wars classic", "a technology that can't look or sound any better" milestone"…

But overall, the reputation of this movie is over!

George Lucas has a brilliant half-life film career, and it is very likely that he will encounter Waterloo because of this film.

…

Three weeks after its release, the North American box office of "Spider-Man 2" has exceeded 400 million US dollars!

It broke the box office record again and became the fastest film in Hollywood history to exceed 400 million US dollars.

Dunn Pictures and Universal Pictures jointly held a grand celebration reception at the Hilton Hotel.

Director Ridley Scott was naturally congratulated and respected by all the guests present.

The market response for Spider-Man 2 has been great!

Although the overseas market has not yet developed, the North American market is already amazing enough. The global box office of 1 billion US dollars will come naturally without any suspense.

Ridley Scott himself, after Dunn Walker and James Cameron, will become the third giant with a global box office of more than 1 billion US dollars in a single film!

But Ridley Scott is as low-key and humble as ever.

Is he really capable of making a billion-dollar movie?

He is very self-aware. The biggest credit for the success of "Spider-Man 2" is Dunn Walker, followed by the "Spider-Man" brand, and then the production team of Marvel Pictures. He is a director... but a creative executor .

But it's a fake name, everyone likes it.

Ridley Scott is calm and calm on the surface, but inside he is proud of himself, UU reading www.uukanshu. com He is very fortunate that he did not take up the filming of "Black Hawk Down" after listening to Dunn's advice.

His eyes wandered in the reception, wanting to find Dunn, and he stepped forward to express his respect and gratitude, and found that Dunn was standing in front of Jessica Alba, the heroine of "Spider-Man 2", saying something vividly.

Very happy look.

Ridley Scott stopped the thought of stepping forward.

Dunn's reputation is known to everyone in the circle.

At this time, no one wants to be a light bulb.

…

"Have you had a breast augmentation? It feels bigger than it was two years ago." Dunn's eyes looked unscrupulously at her chest.

When Jessica Alba "associated" with Dunn two years ago, she was not yet 19 years old. Unexpectedly, she has developed a lot in the past two years.

"No."

The girl's pretty face was slightly red, and her eyes were like water.

Tang En smiled slightly, leaned over and whispered, "I booked a room upstairs, the reception is over in a while, come with me."

The box office of "Spider-Man 2" exceeded his expectations. He was in a good mood and was very interested in eating "game" outside.

Jessica Alba pursed her red lips and nodded lightly, her voice clear and sweet: "Okay."

She joined Tang En two years ago, and now it is even more impossible for her to refuse.

The audience was full of female guests, vying for wonder and beauty.

Just like the concubines in the ancient palace, whoever Tang En likes can basically be brought to the private room on the top floor.

The next target is Julia Stiles, the female companion brought by "Ant-Man" director Doug Liman.

She is the supporting actress in "The Bourne", and it just so happens that Doug Liman is the director of "The Bourne", which is a Universal Pictures movie.

Tang En touched his chin, his eyes were sly, the corner of his mouth twitched, and he walked towards her.

7

(Sanqi Chinese)