Chapter 524： New Universal

After Universal Pictures was acquired by Vivendi, many departments were divested, and the game department, network department, TV station, and music department were successively cut.

But even so, Universal Pictures is a large-scale film company after all, and its size is far from that of Dunn Pictures.

Dunn's film sector, this year in "Juno", "Chainsaw 2", "Resident Evil", "Spider-Man 2", "Pirates: The Curse of the Black Pearl", "Omens", "New York Times" ”, “Harry Potter and the Philosopher’s Stone” and other movies, it is estimated that the net profit will exceed 1.5 billion US dollars, far exceeding Universal!

If you count the peripheral output of these films in the next few years, the income is even more.

But the scale is not one level at all.

Especially the content of TV programs, the production time of Universal Pictures is three times that of Dunn Pictures, but the rate of return is slightly lower.

After Dunn had a deep understanding of Universal Pictures, he also understood why the number of executives of Universal was far more than that of Dunn Pictures.

He was surprised by the complexity and sheer size of Universal Pictures!

It's just Universal Pictures!

Plus assets like Pixar, USA Network, Blizzard, Netflix, Houghton, Mifflin Press, imax, Marvel Studios, Dolby Laboratories, Rose Pictures and more…

With such a large scale, don't say that Tang En does not want to participate in the management, even if he manages it, he will definitely not be able to manage it!

There must be a master to check the whole!

"Looks like it's time to step up the Barry Diller thing."

Tang En remained calm, but he had a firmer idea in his heart.

The next day, Dunn and his party inspected Universal Music, Blizzard and Netflix.

On the third day, I flew to Boston to inspect Houghton Mifflin Press, and in the afternoon, I returned to Denver, Colorado.

Here, is the headquarters of the usa TV network and the sta TV network.

Barry Diller's Work Center, here too!

On the flying Boeing 747 plane, Dunn was secretly talking with Jack Welch.

During this time, others have also discovered.

Whether it is close partner Bill McNick, or his business assistant West Cotton, or young and beautiful Tosca Musk, it is difficult to speak in front of Dunn.

This is a sensitive period, and there are serious potential power struggles.

These executives of Tang En Pictures belong to the veterans who fought with Tang En.

But seniority does not equal ability.

It's impossible to just look at love in the market.

Dunn must find one or two managers who are good enough for the new company after the merger!

As an outsider and a senior in the business world, Jack Welch can best provide Dunn with suitable advice.

"I communicated with Barry Diller, and I can feel his desire for the entertainment industry." Jack Welch glanced at Bill McNick in the distance and couldn't help shaking his head.

In the past few days, the behavior of Bill McNick's power struggle is too obvious.

Don't look at Dunn's refusal to express his position, but silence means dissatisfaction.

Jack Welch went on to say: "He's more experienced than Bill and...he's smarter and more disciplined. He's got high morals and good taste. He's a creative manager. , the biggest problem... He has no family, which may cause a lot of trouble."

Back then, it was Barry Diller who led Michael Eisner and Jeffrey Katzenberg to save ABC and then Paramount.

As a result, Disney chose to extend an olive branch to Michael Eisner and Jeffrey Katzenberg rather than Barry Diller at a time of crisis.

The biggest reason is that Barry Diller's "gay" status does not conform to Disney's brand image.

Tang En smiled and said, "Comrade? I don't think this is a problem. You don't have to hatch chicks to prove that it's a good egg!"

Jack Welch couldn't help laughing, and said: "The Diller thing can be solved after getting off the plane in a while. My personal feeling... It's not a big problem. As long as you can be sincere in your treatment, after all, his current e-commerce business , it's not bad." Jack Welch said sternly.

Tang En waved his hand vigorously, "In terms of treatment, it's easy to say! I will personally take out 2 million to 3 million shares and transfer them to him at the price of original shares. This is enough to satisfy his performance salary in the interactive company!"

After the merger of the new company, the valuation of Dunn Pictures will be at least US$28 billion, and the price per share will exceed US$30.

Dunn transferred 2-3 million shares to Barry Diller at the original stock price of $10. This transaction alone is enough to make up for all the losses of Barry Diller's job-hopping!

Jack Welch smiled, "But... the new company after the merger can no longer be called Dunn Pictures."

Tang En said: "I know, to add the element of 'Universal'."

This truth, Jack Welch has told him many times.

In the business world, a lot of times, the brand is more important than the product.

This is the law of leadership in business.

Even if there is no brand product, even if the quality is higher and the price is better, it is difficult to compete with the brand product.

"Universal" is undoubtedly an iconic brand in the entertainment industry!

Vivendi acquired Seagram Group in 1999 and immediately changed the name of the group company.

The Vivendi-Seagram Group?

Wrong, called Vivendi Universal!

You know, Universal at that time was just a small company under the Seagram Group.

Visible brand importance.

Jack Welch glanced at Dunn, "Compared to Universal Pictures, Dunn Pictures is lacking in assets, qualifications, fame, etc. After all. Adding the element of 'Universal' to the name of the new company is beneficial to Enthusiasm from Universal Studios and Universal Music employees. Got a name? Dunn Walker & Universal Entertainment?"

Dunn couldn't help but smile bitterly, "Mr. Welch, isn't this too eloquent? Didn't you tell me? A major point of the Law of Focus is simplicity and clarity. Dunn Walker & Universal Entertainment, the name is really nondescript. I wanted a name for the new company that was more concise and easier to remember."

Admiration flashed in Jack Welch's eyes. "So? Do you have a new idea?"

"In the past few years, Dunn Pictures has developed very well But I also know that compared with such century-old brands as Paramount, Disney, Warner, and Universal..." Dunn sighed softly , shook his head, "I was not convinced at the beginning, but now I have thought about it. As long as it is my company, my name will definitely be deeply written into the history of Hollywood!"

Jack Welch's eyes were filled with admiration, "Indeed! Comcast is so big, why is it called a nouveau riche? It's because of the brand! You now have the 'Universal' label , don't waste it."

Dunn took a deep breath, "So, I have decided that the name of the new company will no longer use the elements of 'Dawn Walker', but directly use the name of 'Universal', and it is not called an entertainment company, the layout is too small , it's called 'New Universal Group'!"

"New Universal?" Jack Welch paused slightly, with a smile on his face, "Well, very good!"

Then, he whispered softly: "New order, new model, new force, new Universal, new Hollywood..."

...

The plane lands in Denver.

Under the introduction of Jack Welch, Dunn met the famous Barry Diller.

He is indeed very old, and the few strands of hair have also turned white.

The folds on his face are filled with the wind and frost of the years.

But Dunn saw the passion and drive that is no less than that of young people.

His eyes are still flexible, his expression is still bright, and his face seems to record the development of Hollywood for decades.

"Mr. Diller, I grew up hearing your story. You are a true Hollywood legend."

Dunn very enthusiastically took the initiative to reach out.

Barry Diller smiled heartily and praised sincerely: "Young man, your story is more legendary than mine!"

. Nine Heavens God Emperor

c

(Sanqi Chinese)