Chapter 547： earthquake-like news

Redstone refused the "package" service of mtv TV network and usa TV network, which is equivalent to increasing the subscription fee of usa TV network channel in disguise.

In the absence of enough unique programming support, the number of usa TV network users is reduced, and it is reasonable.

In order to recover the adverse effects of being rejected by the mtv television network, we must find a backer for the usa television network that can compete with the mtv television network.

Looking at the United States, there are only two such cable TV stations - CNN and espn cable sports network.

"I need espn bundles!"

So when meeting Michael Eisner, Dunn made a request without shyness.

ESPN covers more than 80 million home users in North America. Although the penetration rate is still not as good as mtv, its influence and ratings are much higher than the latter!

espn owns the most copyrights of sports events in the United States, including Major League Football {nfl}, Major League Baseball {mlb}, National Basketball League {nba}, National College Football, Four Slam Tennis, American Football Major Leagues{mls}, NASCAR{nascar} as well as US Open, British Open and a series of Masters etc.

Among all live sports events in the United States, more than 75% of the games broadcast by espn!

It can be said that espn is indispensable for any home user who loves sports programs.

This also provides Disney with the precondition of "bundling".

That is to say, if users want to subscribe to ESPN, they must subscribe to other cable TV stations under Disney.

espn has become Disney's trump card industry, the core of the core.

"It's impossible!" Michael Eisner immediately rejected Dunn's proposal, "Dawn, you have to understand that espn has a larger user base than usa!"

The usa television network has only 45 million home users, and espn has more than 82 million.

If usa and espn are forcibly bundled, doesn't this mean that usa can have more than 82 million users in a short period of time?

Even if New Universal and Disney were partners again, Michael Eisner would not have accepted such an offer.

Bundling is the king meal.

The requirement to make Michael Eisner willing to offend users and to open a king meal must be an asset affiliated with Disney.

Disney has no obligation to work for New Universal.

Tang En also knew that this requirement was too hard for a man to do, so he smiled, "Even if you don't bundle it, you can offer several package services."

mtv refused to open a package with usa. Dunn's idea was very simple. He could cooperate with espn to provide a more affordable package service for users.

Increase the original price in disguised form, and then go back in disguised form.

The usa TV network and espn made a preferential package, and then made a preferential package with the sta TV network under the new universal.

The combination of the two can basically make up for the loss caused by the rejection of the package by the mtv network.

Michael Eisner pondered a little, cooperating to open a package... but acceptable.

He glanced at Tang En and said meaningfully, "Tang En, we agreed before."

Dunn said: "I know, I used the second season of "American Idol" to exchange Robert Iger with you, and this condition will not change."

For transactions, there must be back and forth.

Michael Eisner nodded, "What about this package service?"

Tang En said: "espn and usa jointly offer a package, which is limited to three years. During this period, the broadcast rights of "American Idol" will belong to abc."

"really?"

Michael Eisner's eyes lit up.

"American Idol" can be said to be the most popular reality show in the history of American TV programs, and it has also become the most important negotiating weight in Dunn's hands.

Before that, Dunn promised to hand over the second season of "American Idol" to abc, in exchange for the condition that Michael Eisner suppressed Robert Iger and pushed him to switch to New Universal.

However, where the third and fourth seasons of "American Idol" will be played has always been a mystery.

In terms of New Global, it insists on a one-year talk mode and is reluctant to accept long-term contracts.

The appeal and influence of "American Idol" is too great, and New Universal is qualified to insist on a negotiation method based on me.

Now, Dunn finally spit.

He agreed to hand over the next three years of "American Idol" to Disney!

It is conceivable that once this news spreads, Disney's stock price will inevitably rise!

The "Save Disney" campaign launched by Roy Disney may also end in disgrace.

Michael Eisner is excited!

Tang En said with a smile: "Not only that, if usa TV network can break through 50 million, 60 million, or even 70 million with the help of espn, I will extend the contract for "Wise and Brave" accordingly."

Michael Eisner kept his cool, didn't answer right away, and said with a smile, "If that old guy from Redstone knew about our way of working together, he would definitely be dizzy!"

Dunn asked: "What happened to Robert Iger?"

Michael Eisner said confidently: "He still has fantasies about the 'Save Disney' movement, delusional that Roy Disney can drive me away, and he will take over. As long as we disclose the details of the cooperation, Disney's stock price will inevitably be It's soaring, and when he loses his confidence, he'll be willing to accept your invitation."

Dunn nodded, "What about Bob Chapek?"

Michael Eisner's expression changed slightly.

Although Bob Chapek is only the vice president of Disney's tourism and vacation department, not a decision-making executive, he is young, energetic, sharp-eyed, strong in leadership, and full of creativity.

In another ten years, he will surely be in the top management of Disney.

More importantly, it is true that Disneyland is the current industry number one, but the threat of Universal Studios is too great.

The combination of "Dawn Walker Barry Diller" can not be too much to create any miracle.

Universal Studios' international influence, surpassing Disneyland, is not a piece of paper.

At this time, Michael Eisner must be wary of New Universal, especially to prevent Universal Studios from expanding.

Michael Eisner said indifferently: "Bob Chapek...not in our negotiations."

The corner of Tang En's mouth twitched, calmly, paused for a moment, and said again, "I'm also very optimistic about Andrew Mooney, President of the Consumer Products Department."

"Andrew Mooney?"

Michael Eisner frowned.

This is the direct line he dug from Nike!

It is because of Andrew Mooney that the "Disney Princess" trademark was registered, so that the "Disney Princess" brand is not only popular in Disney World, Disneyland, and Disney Resort, but also makes a lot of money in the doll market. .

In the past year, "Disney Princess" dolls have created $500 million in profits for Disney.

In the doll market, it is second only to "Barbie" and stronger than "Baez Doll" of mga toy company.

He didn't want to let go of such a talent.

It's just that Roy Disney is too conservative. He thinks that Andrew Mooney has made the holy "Disney Princess" a commodity that everyone can have, and is quite angry.

It was like that in the past.

In the "Save Disney" campaign, Roy Disney ousted Michael Eisner, along with Andrew Mooney, a major player in the consumer goods department.

Dunn smiled, "I heard... Roy Disney hates him? Michael, if you want to end the 'Save Disney' campaign and let Roy stop, you must do both favors and graces. Pull Disney's stock price up, this is 'wei'; Fire Andrew Mooney, that's 'well'. You make a little compromise, maybe the old guy will figure it out?"

Michael Eisner was silent for a long time, then shook his head, "I'll think about it again."

…

"Harry Potter and the Philosopher's Stone" successfully received $94 million at the box office in North America in the second week. What's more terrifying is that it was also released in overseas markets this week. In 16 countries, it received a box office of $180 million. !

Among them, the United Kingdom alone received 34 million US dollars!

Up to now, the global box office of "Harry Potter and the Philosopher's Stone" has exceeded 360 million US dollars... Seeing that it is going to the box office of 1 billion US dollars.

$1 billion at the global box office is an unattainable number for Hollywood.

But for Dunn Walker, it seems that everything is a matter of course.

New Universal Group CEO Barry Diller said in an exclusive interview with Time magazine: "New Universal will continue to strengthen its dominance in the commercial film market. With the "Spider-Man" series, "Harry Po In addition to the continued exploration of the "Special" series, "Pirate Alliance" series, and "Mad Max" series, UU Reading will also promote the large-scale production trend of "Fast and Furious" and "Bourne Bourne". "

When talking about the development of the TV industry, Barry Diller said very seriously: "The TV business department is an inevitable choice for a media group. New Universal Group will increase its investment and emphasis on TV media in the next few years. We are not afraid of the suppression and competition of any opponent. New Universal will definitely have a new pattern, this is the new mission entrusted to us by the new era, and it is also the only way for New Hollywood!"

The outside world has different interpretations of this statement.

But the industry has already seen it clearly, Barry Diller... has officially issued a gauntlet to Redstone!

The battle between New Universal and Viacom is about to start!

On November 27, Disney and New Universal held a joint press conference.

At the press conference, the preparatory process of the animated live-action film "Dumbo" co-produced by the two companies was first introduced. The total investment of the film reached 120 million US dollars. The director is Tim Burton, the male lead is Russell Crowe, and the female lead is The lead character is Anne Hathaway, with Scarlett Johansson in a supporting role.

The film will start shooting in mid-December, and the estimated shooting cycle will reach 15 weeks.

The specific release date will be in February 2004.

Next, an earthquake-like blockbuster news was announced—

The second season of "American Idol" will premiere on ABC TV on February 22! Real Miss Sister online service, help you find books to chat with you, please WeChat / letter / search / search hot web articles or rd444 waiting for you to tease~

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(Sanqi Chinese)