Chapter 551： Free gift package

Disney's stock price has continued to rise, and its market value has exceeded $48 billion.

Michael Eisner, who is proud of the spring breeze, has more and more confidence in the fight against the "Save Disney" movement.

Facts have proved that even without Pixar, he can still continue to drive Disney's stock price up!

The movement started from the wrong place.

Entering December, the negotiations between the two parties shifted to another key battleground - Glass Lewis & Co., a well-known shareholder advisory services firm.

Disney's emphasis on this is evident in the composition of the delegation: Michael Eisner, George Mitchell, Judith Estlin, Ray Watson, Tom Staggs.

The five directors are dispatched together!

However, the fact that Disney's current No. 2, Robert Iger, did not appear in the delegation can be somewhat telling.

On the other hand, Roy Disney and Stanley Gold were also present in person.

Greg Tucker, CEO of Glass Lewis & Co., personally chaired the controversy with questions from both sides.

The specific situation is highly confidential, and Dunn is not very clear.

However, the public opinion environment in the outside world, in general, began to gradually develop in the direction of Michael Eisner.

The rise of the stock price and the recognition of the market are the biggest evidence!

On December 2, CalPERS announced that it would side with Michael Eisner. Subsequently, pension funds in Connecticut, Massachusetts, and New Jersey also participated.

Even the two civil service retirement funds in New York and Florida, which had previously expressed their support for the "Save Disney" movement, have re-stated that they will support Michael Eisner!

George Mitchell, who has great influence in politics, business, and academia, also gave a high-profile interview to The Wall Street Journal. He said: "Disney does not need management reform, the focus is on governance reform. . These changes we made were the result of our listening, we listened to what people had to say about this company. I heard their concerns about the board being too large; directors not being independent enough; lack of diversity and specificity; not enough We will listen to each and every one of them, and we will change it, and we will encourage it if we don’t. In fact, the changes in Disney over the past few decades are the result of Michael Eisner’s advocacy.”

A fiasco of a movie is enough to make the CEO of a company step down. For example, Universal Pictures' "Future Water World" was the trigger for the change of chairman and the rise of Ron Mayer.

A popular reality show can also make the CEO of a company secure in a crisis, such as "American Idol"!

Tang En, who originally only wanted to make a small sum of money, never expected that the reality show he planned would have such great power!

The Fidelity Fund, which controls 3% of Disney's stock, has already expressed through the media that they will stand by Michael Eisner wholeheartedly!

There are indications that the "Save Disney" campaign, initiated by Roy Disney and Stanley Gold, is not going anywhere.

The person most affected by this is naturally Disney's President and Chief Operating Officer Robert Iger!

At the beginning of this year, Michael Eisner and Steve Jobs completely turned their faces.

Then there were rumors that Pixar was to be acquired by Dunn Pictures.

At that time, the entire Disney was panicking, and they could not predict what would happen if Disney lacked Pixar.

The "Save Disney" movement also came into being when Pixar officially switched to Dunn Pictures.

Robert Iger was excited because he felt the opportunity was coming!

With Disney's turmoil and stock price falling, he is likely to succeed Michael Eisner as Disney's boss!

Unexpectedly, Michael Eisner turned his hands into clouds and turned his hands into rain.

The cooperation with Dunn for two consecutive times has directly reversed the situation of the war.

Not only did it save Disney from the aftermath of losing Pixar, but it also pushed Disney's stock price to an unprecedented peak!

This time, Robert Iger was embarrassed.

If Michael Eisner doesn't step down, how can he survive at Disney?

...

Two years ago, Dunn and Michael Eisner were incompatible enemies.

But since the beginning of this year, the two have met more than 20 times in private.

Of course, for Dunn, there is no friendship between him and Michael Eisner, only business contacts. In terms of personal friendships, he is better off with old friends like Brian Lord and Michael Ovitz.

Even in terms of the current situation, their help to Dunn is far less than that of Michael Eisner.

In the country club, Dunn and Eisner first rode for half an hour, and then started a long talk in the lounge.

"How's the situation on your side? I've heard that Glass-Lewis has a very good way of dealing with disputes between shareholders and management."

Dunn is young, and riding a horse is very easy for him.

This is nonsense, let alone riding for half an hour, even if you ride for half an hour, it is easy and hard, an hour is no problem!

However, Michael Eisner was so tired that he lay down on the reclining chair with a smug expression on his face, "Well, the level is good!"

Tang En's eyes lit up, "So, it's done?"

He's not caring about Disney.

It's about Robert Iger.

As long as "Saving Disney" does not come to an end, Robert Iger's days at Disney will come to an end, and naturally he will come to New Universal Group and accept the position of president.

Michael Eisner let out a long sigh and said bitterly, "That old guy... his eyes are so pedantic!"

"Um?"

Dunn is a little strange.

Just listened to Michael Eisner shaking his head again and again: "He agreed to end the 'Save Disney' campaign. Speaking of which, I would like to thank you. I didn't expect that the influence of "American Idol" would be so great in just one week. , raised Disney's stock price by $4 billion!"

"Then you are..."

"He made a request! It's too much!"

Tang En's heart moved, and he suddenly thought of something, a little excited.

Roy Disney opposed Michael Eisner, mainly against his three mistakes: one, the acquisition of abc group; two, beating Steve Jobs; three, hiring Andrew Mooney.

Michael Eisner glanced at Dunn, both pessimistic and helpless, "It seems that you have already thought of it."

Dunn's eyes widened immediately, "Really? Roy Disney... Wouldn't you really ask you to fire Andrew Mooney?"

"Exactly!"

Michael Eisner was annoyed, with a bit of hatred for not turning iron into steel.

Andrew Mooney is a marketing genius he poached from Nike. He has been in charge of consumer goods for only two years, and his performance has increased by 30%. In particular, he created the "Disney Princess" brand, which is an epic operation.

However, it was because of such an operation that Roy Disney was deeply offended!

It's no wonder that Michael Eisner is so indignant and helpless to the old guy Roy Disney.

Tang En was overjoyed, and the beauty almost burst out of her nose!

He originally wanted to tap Bob Chapek, Disney's vice president of travel and vacations, to run New Universal's travel and consumer products division.

After all, in terms of overall strength, there is still a big gap between New Universal's business and Disney.

In fact, a better choice is Andrew Mooney, head of Disney's consumer products division, who has more experience and more maturity!

However, his work at Disney was too successful, and Dunn had several private contacts, and there was no possibility of poaching.

Unexpectedly, at such a critical moment, Roy Disney sent a spree!

If Disney fires Andrew Mooney, then everything will fall into place!

Dunn's face showed unconcealed excitement, "Michael, then you... will you do as he says?"

Michael Eisner said indifferently: "Compared to the damage to the company caused by the 'Save Disney' movement, the impact of Andrew Mooney's departure is only minimal."

Dunn clenched his fists secretly excitedly.

done!

Big things are to be expected!

As long as the issue of the "Save Disney" campaign is resolved, Robert Iger can come to New Universal to serve as president and chief operating officer. And Andrew Mooney, can also join New Universal, leading the tourism and consumer goods division.

It seems that there are many benefits to handing over "American Idol" to abc!

Not only did it strike down Redstone's arrogance and avenge his revenge; he also solved the "Save Disney" campaign, and successfully dug up two talents, Robert Iger and Andrew Mooney...

However, Dunn was not satisfied, he said with a smile: "How about I dig Bob Chapek together, I talked to him, he is interested in joining New Universal, but he is already at Disney I have worked for more than ten years, and I don't want to betray unless you can agree to his departure This is impossible!" Michael Eisner knew Dunn's plan and immediately refused, "In the past few years, Disney has been lost. With more than 200 creative talents, from film and television to Disneyland, I will not make this mistake again."

Then, he took a deep glance at Dunn, "You already have a Bob, this Bob can stay at Disney." {Robert Iger, also called "Bob". }

Dunn smiled and did not continue to provoke him on this issue.

When Robert Iger leaves, he will raise his hand to say goodbye; but Andrew Mooney's leaving makes him heartbroken.

This is his able-bodied commander, a direct confidant.

In order to solve Roy Disney and the "Save Disney" movement as soon as possible, he was forced to compromise and fire Andrew Mooney, and he must be on fire in his heart.

However, Dunn's smile and silence did not mean that he would approve.

Bob Chapek, he's been in private contact for over two months!

He can't give up!

He also counted on Bob Chapek to lead Universal Studios to beat Disneyland.

What if Michael Eisner didn't agree and didn't let go?

What if Bob Chapek was unwilling to voluntarily leave his job and betray Disney?

Dunn also has a secret weapon!

At this year's Oscars, Dunn won two awards for best screenplay and best picture, and the system rewarded him with two "stealing contracts" skills.

One was used by him, replacing Will Smith with Bruce Willis in "Jedi Boys 2," causing huge trouble for Sony Pictures.

Now, he still has a "stealing contract" skill left in his hand!

All staff and entertainers in Hollywood are within the coverage of skills!

7

(Sanqi Chinese)