Chapter 562： He's going to run the whole of Hollywood!

Kevin Turner said: "Better service can be more attractive. We can't charge users for shipping, but we can reduce unnecessary redundant shipping for users through some means. I think This is the meaning of Mr. Walker, willing to spend a lot of money to acquire imdb?"

Tang En smiled, "It's just a part of it. imdb can provide a wealth of video information, users can check more information when they choose to rent a video disc, including themes, actors, plot synopsis, media comments, audience comments, user ratings, etc. Etc., through these elements, to determine whether to rent a disc. This will naturally avoid some 'wrong' subscriptions and avoid unnecessary shipping costs."

Reed Hastings nodded, he agreed with Dunn's statement.

This is also the reason why he would be excited and insomnia after seeing Dunn's acquisition of imdb.

Imdb's assistance to Netflix is ​​really great!

In the past life, why did Amazon, a company mainly focusing on e-commerce and cloud services, suddenly dare to play the video streaming business?

Not only play, but Amazon has quickly occupied the market in just a few years, becoming the second largest streaming media company after Netflix.

It's because Amazon owns imdb, the largest film and television information platform in the United States!

North America has 100 million monthly active users!

With the support of this top-level traffic, Amazon can naturally invest in the streaming media business to compete with Netflix.

Now, Tang En is a director of Amazon, the second largest individual shareholder, and has a lot of right to speak. Naturally, it is impossible for Amazon to dismantle its own platform.

With his intervention, let Amazon say goodbye to streaming media completely!

Let the Netflix family dominate!

Now that Netflix has imdb, it is even more powerful!

In contrast, Blockbuster lacks imdb's film and television information, which will definitely lead to movie fans often renting some "title party" movies when renting discs.

Over time, users will inevitably lose confidence in Best and turn to Netflix, which provides better and more intimate services.

Kevin Turner said: "Actually, there is a simpler and more direct way."

Reed Hastings hesitated. "What?"

Kevin Turner said: "The combination of video on demand and offline mail!"

"Video on demand...offline mail...combined..."

Reed Hastings muttered thoughtfully.

Dunn smiled slightly, he already understood.

To put it bluntly, the current imdb website is not as sound as it was later, only some textual descriptions, comments and summaries, and lacks video and trailer content for highlights.

It is difficult for users to construct imagination simply through words.

If you have a small video as a sample, you can have a general impression of the overall style and style of the film, and you can judge whether the film meets your taste.

This Kevin Turner can think of the ideas that Amazon improved in 2006 in his previous life, and the changes that Netflix did not make until 2007, which is enough to illustrate his personal vision and ability.

Just next, after hearing the reason of Kevin Turner, Dunn almost rolled down from the sun lounger by the pool.

"Speaking of which, I also got the idea from an adult video site." Kevin Turner said solemnly, without the slightest embarrassment on his face, "A lot of videos on adult video sites are very short, usually in 3- Within 5 minutes, there are astonishing clicks. Not only that, those video clips with wonderful content will also drive the sales of full-version DVD discs, which is an industry chain.”

Barry Diller lay quietly on the side, eyes closed.

In fact, he also has rich experience in the Internet, and he has managed an e-commerce group.

However, he kept silent all the time, listening to the three young people's eloquent talk, his heart was full of admiration and admiration.

In the age of the Internet, after all, it is the world of young people.

Thinking is alive!

With the current internet speed, it is almost impossible to watch an entire movie on demand.

However, if you want to order a short video, you will probably know the content of the movie, and then subscribe to DVD discs, which will greatly reduce the mailing of unnecessary discs, which will naturally reduce the loss of shipping costs.

Unexpectedly, Kevin Turner's original words suddenly turned to the next three roads.

Dareqing is an inspiration from an adult website?

Barry Diller coughed a few times, almost spitting out a laugh.

Tang En held back his smile and repeatedly agreed, "Yes, adult websites have indeed provided a powerful boost to the development of the Internet! Video decoding programs and multi-resolution control technologies are all contributions from adult websites."

This is no joke.

In the current American cultural environment, if someone says "I use aol AOL", it means he is watching an adult video.

50% of the current Internet traffic is contributed by adult websites.

It can even be said that the reason for the rapid development of the Internet is that adult websites have made great contributions!

Reed Hastings strongly agreed with Kevin Turner's proposal: "This kind of short film doesn't even need to have a high resolution, as long as it gives the user a general impression of the film, which will greatly reduce the user experience. Demand for internet speed, thereby reducing Netflix's shipping costs."

Kevin Turner said with a smile: "That's the truth. Video decoding is easy to say, but it is definitely a technology with great research and development prospects. With the continuous improvement of network speed, video decoding technology must continue to be innovated. As soon as possible By starting, you can accumulate more experience and provide guarantee for future film and television content push.”

Seeing that this topic was getting bigger and bigger, Tang En waved his hand and said, "Okay, we can talk about Netflix in the future. The acquisition of imdb, you can see the benefits, this is not only rich, detailed and professional film and television. The information is so simple, it is the right to speak! New Universal must grasp the right to speak in the film industry!"

Barry Diller finally spoke, his face changed slightly, and he stared at him, "Have you found something new?"

Dunn smiled, "You can buy it from Rotten Tomatoes."

"Rotten Tomatoes?"

"Rotten Tomatoes is also a website that focuses on film and television ratings, but the calculation method of ratings is very different from imdb. The taste of Rotten Tomatoes tends to be more personalized, not more popular than imdb. For example, you will understand, Focus Movies. "The Pianist" produced by the industry has an imdb score of more than 9 points! But the freshness of Rotten Tomatoes is only 65%."

"what?"

Barry Diller was a little shocked.

Dunn shook his head and said: "imdb is for everyone to rate. Rotten Tomatoes is limited to professional film critics. That is to say, only those who contribute to the media or are registered members of the Film Critics Association are eligible to rate. The imdb score is a weighted average score, with more senior users scoring more. "Nancy Meyers" directed "Born to Be", imdb scored 6.2, but Rotten Tomatoes is as high as 85% fresh."

Barry Diller sighed, "I still prefer imdb's scoring system."

Kevin Turner also said incredulously: "It seems that my movie viewing taste is very different from that of professional movie critics."

Dunn said with a smile: "Actually, it's not that exaggerated. For most movies, the imdb score is the same as the freshness of Rotten Tomatoes. There are only a few movies, and there will be a huge difference between the two."

Barry Diller pondered for a moment and said, "Anyway, for now, Rotten Tomatoes is not helping New Universal in any way."

Tang En said: "No, as I said, Rotten Tomatoes represents the future, another direction of aesthetics, complementation and mutual assistance. Rotten Tomatoes and imdb are the relationship between the left hand and the right hand. Even if it does not work for our film business temporarily Too many roles, but we have to invest in the future. It can be acquired and operated independently.”

In the future, after the paper medium gradually withdraws from the historical stage, the Internet will become a new stage for film critics.

In this new stage, there are two main positions: one is imdb and the other is fandango.

imdb can provide the most professional and rich film and television information information. After purchasing a membership, you can also check the detailed information of movies, stars, producers and other professionals. It is the world's largest and most trafficked film and television information database.

The focus is on "information".

fandango is a movie information platform that connects upstream and downstream.

The focus is on the "platform".

In addition to the ace site Rotten Tomatoes, there is the fandango online ticketing network, as well as the movie social forum flixster, the movie data network, and a video-on-demand streaming platform for fandango.

Fandango's total monthly active users in North America are as high as 70 million, which is the second largest film and television information platform after imdb.

According to Dunn's idea, imdb was allocated to Netflix.

When streaming media is launched in the future, Netflix can be split off and listed separately.

After all, the prospect of streaming media is bright The price-earnings ratio is very high, and the market value will be seriously underestimated if it goes public with New Global.

After Netflix is ​​split and operated independently, New Universal will be able to develop the next film and television information platform based on Rotten Tomatoes.

This platform may not make too much money, but it has enough right to speak!

Not only Rotten Tomatoes, but also an online ticketing network and a flixster forum!

Anne Hathaway was so hacked in the United States. At first, she was brutally criticized by a large number of mob in the forum of flixster, which eventually led to the destruction of her image.

Dunn doesn't want to see this kind of uncontrollable thing.

He wants to control the guidance of public opinion in the entertainment industry in his own hands, and must not let gossip and rumors casually bring down a movie star.

Of course, as long as he has the dominance, it will be easier for him to engage others.

Left hand imdb, right hand fandango.

Dunn can completely control the Internet public opinion in Hollywood!

"Sony is so eager to buy MGM, and even Microsoft is interested in selling MGM. The key reason is to **** the 'standard' of high-definition DVD, that is, the right to speak. Throughout the United States, only two major movie rating websites can shine in the future. Fever, one is imdb, one is Rotten Tomatoes. All in our hands, which means we have the right to speak in movie reviews!"

Dunn's eloquent talk once again revealed his ambitions for Hollywood.

This is more or less beyond Kevin Turner's expectations.

He originally thought that Tang En was fighting the sky and the earth to make money and establish a larger group company.

Now it seems that Dunn seems to have a bigger pattern.

He seems to be no longer satisfied with running a film and television entertainment company.

He's going to run the whole of Hollywood!

(Sanqi Chinese)