Chapter 576： theme park

Dunn recognized Robert Iger's words very much.

Even if the funds are abundant, he can't wait to put "Harry Potter Theme Park", "Marvel World Theme Park", "Pirate Alliance Theme Park", "Jurassic World Theme Park", "Pixar Theme Park" in one breath. Build it up.

There may also be "Transformers Theme Park", "Avatar Theme Park", "Star Wars Theme Park", "Game of Thrones Theme Park" and so on in the future.

It's the same with movies.

Ten small-budget films may be as profitable as one big production.

The difference is that once a big production fails, it is a failure.

But out of ten low-budget films, one or two failed, and other films were still profitable.

The small project integration model of Disneyland is less risky.

Universal Studios is going to carry out a large-scale project theme park model, which is more risky and should be considered carefully.

However, "Harry Potter Theme Park", there is no risk.

With the serialization of the novel and the popularity of the movie, "Harry Potter" has gradually become a global culture.

"I approve of this idea!"

Soon, Dunn gave a positive result.

Robert Iger rejoices.

"However, why not put this theme park in the UK? That's Harry Potter's hometown." Dunn developed a whimsical idea.

Robert Egger said: "Universal Orlando Resort focuses on the 'Adventure Island' feature. There are already five islands. If a Harry Potter theme park is built here, it happens to match the theme and can be integrated into the 'Island of Adventure'. MapleStory's marketing, becoming the sixth island."

Dunn said: "I agree to this Harry Potter theme park. Bob, you are in charge of this project, and let J.K. Rowling also participate."

"No problem!" Robert Iger was very excited, "Then investment... do I need to find an investment bank?"

Looking for an investment bank is not a loan, but a financing cooperation, joint development and risk reduction.

Dunn waved his hand, "No, let's do it ourselves! Whether it's $700 million or $800 million, 'Harry Potter' is worth this price! This is a big project, Bob, you have to supervise the whole process."

"I see."

"By the way, let them study, should the European tourism market be developed?"

Dunn's problem, so that Robert Iger is also very embarrassed.

As the world's second-largest economy, the European Union has only one American amusement park, Disneyland Paris.

Moreover, since the opening of this park, it has been in constant trouble, losing money year after year.

there are many reasons.

American culture is not accepted by the French, they think the United States is a cultural desert and vulgar; French employees are too lazy, with short working hours, high pay, and occasional strikes; European history and culture are too long, and there are countless tourist attractions. Disney Paradise is in it, like a drop in the ocean, very inconspicuous...

Why do Universal Studios and Disneyland like to run in Japan/Jianjian Park?

In addition to factors such as the large population of Japan/Japan and the take-off of the Asian economy, because Asian employees can be unscrupulously squeezed. Even in the dedication culture of Japan/Japan, it is advocated to work overtime actively, to squeeze oneself by oneself, so that the amusement park can have better performance.

In addition, there is the most important reason.

very cruel.

In the eyes of Europe, looking down on the United States is full of contempt. I sneer at the Americans, come here if you want, or get out if you don't want to. No one welcomes American culture!

In the eyes of Asia, the attitude towards the United States is looking up, full of awe of American culture, holding up their hands, and welcoming them out of their own pockets. In order to attract American investors, not only are they willing to pay more real money and policy incentives, but they are also very unequal in the distribution of profits.

For example, the three Disneyland parks in Tokyo, Hong Kong government and mainland China.

Disney paid the least amount and got half of the equity. This is not to mention, in the equity company, there is also a management company, which is personally in charge of Disney, and the share distribution of the management company is seven to three.

That is to say, the real profit distribution, Disney took away 70%!

The Japanese/I may be able to resign, but the people of the Hong Kong government can't bear it anymore. The lawmakers yelled at the parliament and openly bombarded the Hong Kong government's Disneyland.

Of course, this is nothing to do.

The development benefits that Disneyland can bring to the local tourism industry and the surrounding economy are far less than the benefits of compromising with Disney.

In the Asian market, Dunn is not worried.

His focus is on the European market.

Disney Paris has indeed suffered losses year after year, but the situation has improved, driving the popularity of the "Disney" brand in Europe.

Disneyland doesn't work in Europe, and neither does Universal Studios.

But brand value is too important to Global.

If you want to promote the brand, but also make money in the park.

Maybe... it's really like what Dunn said just now.

Only one "Harry Potter Universal Theme Park at Universal Studios" remains.

Build this paradise in the UK.

This is the real British native culture, and it is impossible to be rejected, right?

"Donne, Universal Studios is still in its infancy, and there is a lot of market space for us to seize. If it is not necessary, in a short period of time, there is no need to reach out to Europe. In addition to perfecting the local amusement park, you can turn your attention to Asia. These regions have better ROI.”

Robert Iger said earnestly.

Tang En waved his hand, "I see, you can go to work."

In any case, after a few years, the cash flow is sufficient, and he will definitely reach out to Europe!

Then, start the "brand" battle with Disney!

Now, let's honestly cooperate with Disney and deal with Viacom together.

...

"Dawn, Mr. Doug Morris is here."

"Let him come over."

Soon, Dunn was in the office and met Doug Morris, chairman and CEO of Universal Music.

"Doug, are things done?"

Tang En smiled and pointed to the high chair opposite the desk, but he didn't even get up to greet him.

The status gap between the two is a bit big, and even Doug Morris is not qualified to report to Dunn.

This time, Doug Morris had the opportunity to come to the door in person. It was really the boss, Dunn, who was too bewitching.

After he released the single album of "Song of Marvel", he wanted to create a complete music album in a whimsical way!

Moreover, he has to work with ten different female singers.

To be honest, Doug Morris is not optimistic about Dunn's decision.

However, this is an opportunity to show his face in front of Dunn, and he must seize it.

"It's a little troublesome."

Doug Morris sat opposite Dunn and shook his head.

Dunn frowned, "what's the matter?"

Doug Morris said: "Avril is just a newcomer, it is easier to dig her out of Sony Records. But Britney and Beyonce, there is no possibility of poaching at present. Britney's liquidated damages exceed 300 million Dollar, as for Beyoncé...her liquidated damages are not high, but she is working hard to launch her solo debut, and it is impossible to jump at this stage."

Avril Lavigne belongs to Alice Records, Britney belongs to Jive Records, and Beyonce belongs to Columbia Records. These three record companies are all affiliated with Sony Records.

Dunn's face was a little unhappy, "Forget about Britney, can Beyonce really do it?"

"I can't do it! Beyonce has already started recording her debut album. She can't be distracted at this time." Doug Morris said helplessly.

Dunn waved his hand, "Forget it, in this case, I won't invite Beyoncé for my album. But! Doug, you must keep in touch with Beyoncé at all times. As long as she wants to change jobs, dig it for me!"

"Okay! I'll keep an eye on it myself!"

"Any more?"

"Cheryl Tweedy, Shakira Ribble and p!nk..."

Tang En questioned in a deep voice: "Huh? They are just three newcomers, can't you figure it out?"

Doug Morris said quickly: "Boss, they can handle it. But I think it's easy to find three new singers, but it must be inappropriate to have a bad relationship with EMI."

Cheryl, Shakira and p!nk are all artists under EMI Records.

Dunn gave him a deep look, "Go on."

Doug Morris was on his back and said bravely: "Boss, the slump in the record industry has already been revealed. The impact of Internet downloads on traditional records is fatal. If record companies want to survive in the new pattern , there must be a new round of shufflingUniversal Music occupies 25% of the global market share, is the largest record company, and must be deployed as soon as possible."

Dunn has understood.

Doug Morris came over today, talking about the album record is fake, talking about his "big talent" is true.

After all, the opportunity to report to the big boss is rare.

In particular, Doug Morris was the ceo of Universal Music who accepted his fate in the Vivendi era. Although Dunn did not replace him after buying Universal Music, he must have felt uneasy.

I just wanted to take this opportunity to show my face and leave a good impression.

Such a small abacus is also human nature. Tang En didn't blame him, he pondered for a while, stared at him and asked, "Then what do you think should be done?"

Doug Morris was overjoyed and immediately said with a serious face: "I think we should start as soon as possible to gain more market share!"

"You mean..."

"Buy EMI records!"

"Sure enough!" Tang En realized in his heart.

In his previous life, Doug Morris was at a critical juncture. He led Universal Music, facilitated the stingy Vivendi investment, acquired EMI Music, and maintained the existence of Universal Music.

Because of such outstanding performance, after completing the acquisition, Doug Morris was soon poached by Sony Records, the world's largest music group at the time, as chairman and CEO.

Tang En calmly said: "If I remember correctly, EMI's market share is as high as 16%, right? With Universal Music's 25% share, wouldn't it cross the monopoly red line? Will the EU approve this deal? "

Doug Morris said: "Boss, I have already checked. EMI's copyright library is mostly old-fashioned European music, except for the Beatles, which are of little value. Our acquisition target is the music department!"

(Sanqi Chinese)