Chapter 631： Counterattack Baez Doll

On July 18, another blockbuster superhero movie was released - Warner Bros' "Batman"!

Also showing is Sony Pictures' "Bad Boys 2."

The original version of "Jedi Boys 2" suffered a box office failure. The film invested 130 million US dollars and only received 270 million US dollars at the box office.

This version of "Jedi Men 2", because of Dunn's intervention, Will Smith withdrew, and replaced by Bruce Willis, who has become a box office poison.

The results are predictable.

In the first three days of the first weekend, "Batman" won the North American box office of 74.86 million US dollars, and "Jedi Men 2" only received 30.18 million US dollars.

Without Will Smith's "Jedi 2", there is no chance of the global box office breaking $200 million.

Not only that, but the film has a bad reputation.

The film director Michael Bay's monotonous plot design has been criticized by critics.

""Jedi Boys 2" is a plate of fried rice with rich seasonings. There are many car chases, explosions, gun battles, and comedy, but they are all embarrassing. The total length of the action paragraphs is longer than that of "Terminator 3", everywhere It's a rumbling explosion that makes people dizzy. It's not watching a movie at all, it's suffering." - "Entertainment Weekly".

"The positioning of "Jedi Boys 2" is not as clear as the first one. Director Michael Bay has added all the original ingredients, but the content is insufficient. The action scenes of the film have been separated from the story, and the director has done his best The ability of visual rendering is to blow up everything that can be bombed, hit everything that can be hit, and destroy everything that can be destroyed. The two protagonists get into the luxury sports car to chase the enemy, and they can turn the streets of Miami into scrap. Car Recycle Bin." - Film Review.

"Some of the action sequences in "Jedi Boys 2" are too long and chaotic, and the plot is not handled well. It completely becomes a springboard between two action scenes." - "Baltimore Sun".

"Michael Bejian is at his wits end." --Rolling Stone magazine.

"The absence of Will Smith's "Jedi Boys" is a laughing stock. It turns out that Bruce Willis, who was popular in the United States in the 1990s, is completely out of breath." - "The Hollywood Reporter".

"Bad Boys 2 is Jerry Bruckheimer's third failed commercial in a row since Pearl Harbor and Black Hawk Down. It's time to transition to being a TV producer." says To be honest, the CSI he produced is really a rare TV show." - Time Magazine.

All in all, the three main creators of "Jedi Boys 2" Jerry Bruckheimer, Michael Bay, Bruce Willis, this time... completely planted.

These three people are all Dunn's nemesis.

They are finished, it can be regarded as Dunn's revenge success.

However, the current Tang En has a different realm and a different vision.

Small people like Michael Bay and Bruce Willis can no longer arouse the thrill of his revenge.

It's not as good as a new Universal movie that sold at the box office, which brought him more surprises.

Like this one right now-

At the beginning, Dunn would use Tosca Musk. In addition to her blond hair, long legs, beautiful looks, and seductive eyes, the biggest reason was that she had a powerful brother, Elon Musk.

After getting in touch later, Tang En felt more and more that she did have extraordinary abilities.

No wonder he dared to leave Silicon Valley and come to Hollywood alone.

The latest animation "Adventures of Bone Treasure" is her outstanding work!

The film has an investment of 75 million US dollars, and in just two weeks of its release, it has already achieved a box office of 130 million US dollars in the global market!

Among them, the North American box office was 85 million US dollars, and the overseas box office was 45 million US dollars.

Really a surprise!

It can be said that this original project that has not appeared in the previous life has already established its great success two weeks after its release!

This is indeed an era of invincible computer animation.

In terms of plot and content, will this "Bone Treasure Adventure" be better than the 2D hand-drawn animations of Disney and DreamWorks in the past few years?

not necessarily.

However, when touching the 3D computer to create this new animation template, the film immediately showed great appeal.

Based on the current box office trend, "Adventures of Gubao" has a North American box office of 150 million US dollars and a global box office of 300 million US dollars, without any problems!

As long as Disney's traditional 2D hand-drawn cartoon "Legend of the Bear" is not good at the box office at the end of October, in order to prevent the stock price from falling, Michael Eisner must react immediately and transform Disney Animation Studio into a computer with more market potential. animation development.

The acquisition of Siliwood Animation Studio is the best choice.

By the time……

Dunn can open a wave of high prices!

This year, New Universal has invested a lot in major projects.

The acquisition of the music department of EMI has reached an agreement, and New Universal will invest 1.06 billion US dollars;

A new Harry Potter theme park at Universal Studios in Orlando, with an investment of $730 million;

Buying MGM Pictures...for no less than $4 billion!

The total investment is approaching 6 billion US dollars!

Even before New Universal sold Houghton Mifflin in a deal worth $2.27 billion. However, there is still a huge gap to achieve balance through asset sales and mergers and acquisitions.

In order to avoid the excessive debt of New Universal, the sale of the Hollywood animation studio to Disney can solve many problems.

In addition to the affairs of the New Universal Group, Dunn has a private matter.

He is the second-largest shareholder of mga toy company with a 49% stake.

This toy company, after a good development in the past three years, launched the "Civilian Little Queen" Baez Doll, which quickly grabbed a place in the toy market!

Baez dolls, a group of popular fashion dolls for girls aged 7-12, have a series of different racial images, and have a popular fashion called "absolutely dangerous, absolutely brutal and absolutely alternative".

According to the statistics of npdfunworld, a retail research agency, in the first half of 2003, the sales volume of Baez dolls ranked first among fashion dolls!

Barbie's "Walk and Play" series came in second.

According to the feedback of mga company, in 2003, the global sales of Baez dolls can increase by 55% compared with last year, reaching 480 million US dollars!

The current toy market has not reached the scale of 20 billion US dollars like the later generations.

The North American market is 4 billion US dollars, and the overseas market is 4 billion US dollars, which is about 8 billion US dollars in total.

The world's largest toy company, Mattel, which owns Barbie dolls, has annual sales of $1.5 billion.

Hasbro's annual sales, even less than $1 billion, are worth $920 million. (Not counting licensed toys from the movie)

In just 3 years of development, the mga toy company has reached the scale of half of Hasbro!

This shows the horror market potential of Baez dolls.

In the previous life, Mattel couldn't play anymore. Seeing that the Baez dolls were eating away at Barbie's market share a little bit, they could only resort to a trick to sue the MGA's Baez dolls for infringement.

But in this life, Tang En became a shareholder of the mga toy company, and naturally he had to avoid future troubles.

As early as before the Baez Dolls were listed, they had already spent money to buy the copyright from Mattel, completely cutting off the potential crisis.

If Barbie can't come up with effective reforms, it will be killed by the Baez doll sooner or later!

A few years ago, because of Disney's relationship, Mattel and Dunn had many conflicts.

Now that even Disney has compromised with New Universal, Mattel naturally has no need to insist, and has already shown it more than once.

However, Dunn was unmoved!

Things have changed!

Back then, Tang En might have to please Mattel and look forward to cooperation; now Tang En is not only the second shareholder of the mga toy company, but also an independent director of Hasbro!

Three years ago, Dunn spent $80 million to buy a 5% stake in Hasbro, about 23 million shares.

As Hasbro's market value has grown, the asset is now worth $110 million.

Money is second, the key is human connections.

Dunn is an independent director of Hasbro, and New Universal is a close partner of Hasbro.

As Mattel's competitor to Hasbro, Dunn naturally wants to avoid suspicion.

"What did you say?" Dunn received a call from Hasbro's executive chairman, Alan Hasenfield, and was very surprised, "You want to buy the mga toy company?"

"Yes, Hasbro's toys have always been masculine. My Little Pony and Miss America, which we focus on, are not the opponents of Barbie at all. In the field of girls' toys, Mattel has absolute discourse. Right until MGA comes along." Alan Hasenfield said sincerely.

Dunn smiled, "Alan, in the past few years, the annual sales growth rate of mga has exceeded 50%. Calculated at this rate, next year, the sales of mga will reach 700 million US dollars, and by 2005, it will be $1 billion! That's on par with Hasbro."

Alan Hassenfield has a black line, "In the past year, Hasbro's sales have reached 2.4 billion US dollars!"

Dunn said angrily: "I'm a shareholder of Hasbro, do you think I haven't read the ledger? Only 920 million US dollars are among them, which are Hasbro's headquarters toys. The peripheral toys of "Star Wars" are nearly 10 million. $100 million, and some animation licenses from DreamWorks, this kind of toy has only sales and can’t make any money at all.”

"Okay, okay, I can't tell you. I've already told you what I think, what do you mean?" Alan Hasenfield has dealt with Dunn a lot, and it's unlikely that he wants the kid to suffer.

Old God Tang En said, "What do I mean? Ellen, that's not modest. With the promotion of New Universal, I have the confidence to lead mga to surpass Mattel within ten years!"

"It's very risky, isn't it?" Alan Hasenfield shook his head, "Combining Hasbro with mga can not only reduce the risk, but also use Hasbro's channels to accelerate the promotion of Baez dolls. Strong A strong alliance can be foolproof.”

Tang En smiled and blurted out, "Well, can you make a price?"

Alan Hasenfield was stunned for a moment, and some did not respond, "You...you agree?"

(Sanqi Chinese)