Chapter 650： Moral support from many, scant support

Dunn is very satisfied with Jeff Zucker's work. In order to develop the TV and media department of New Universal, he has done his best.

not bad.

But who is better than Kevin Turner, head of interactive entertainment?

This question will hardly cause much trouble to Dunn.

The answer is Kevin Turner!

Quite simply, it's a matter of layout.

From a simple aspect, it can be seen.

Jeff Zucker said that the documentary produced by Discovery Channel needs to conduct market research and produce content according to the tastes of users.

This is a very safe way to deal with it.

However, the pattern is slightly narrower.

An example will illustrate.

In Hollywood, big directors like Martin Scorsese, Steven Spielberg, Clint Eastwood, and Woody Allen make movies. Do they need market research?

Many times, their self-ideas represent the market!

In other words, fans have to watch what they shoot!

Fans have to watch what they like!

It is the dignity of the master to control the aesthetic interests of fans.

Like Michael Bay, John Wu and other directors, blindly catering to the market and pleasing the audience will certainly make some money, but this must not be a long-term solution.

Another example is Steve Jobs in the mall.

Jobs has been in charge of many companies, and he has launched a series of products that have won great reputation in the market, such as mac, ipod, iphone, ipad, Pixar cartoons and so on.

However, Jobs never conducted market research.

To please users?

unnecessary!

Users are passive, they have no idea what they need.

Manufacturers just have to put out great products and make users fall in love with them.

What if there is a conflict between the product and user habits?

Simple.

Then let users change their habits!

This is the top management, should have a big pattern, high realm!

Like Kevin Turner of Interactive Entertainment.

This guy's handwriting is really not small!

In 2003, the Internet was still in the narrow-band period, the network video service was in the distant future, and the broadband network had a dim future.

At this time, he dared to make a big bet on the streaming media business, focusing on the development of Netflix, and suggested that Dunn acquire the online copyright of film and television content on a large scale.

What kind of layout is this?

It's far broader than Jeff Zucker's careful market research.

This is what a group's top management should have.

Not afraid of failure, the key is to dare to bet on the future.

The greatest companies must be the product of victorious bets on the future.

Dunn's foresight has more than ten years to pass.

The future is confused.

The future is also fearful.

If he wants to continue the glory of New Universal Group after Dunn's foresight disappears, he must prepare as soon as possible.

Cultivate successors with vision for the future!

From this point of view, Kevin Turner is excellent.

After all, Jeff Zucker was born as a TV producer.

...

The second phase of the new global headquarters campus has been completed.

The activity space of the park headquarters has been doubled.

There are 7 more buildings, the security center at the entrance, the spherical film museum, the second staff restaurant, the fitness center in the park, the visitor center (on the man-made hill, overlooking the beautiful scenery of the park), the Siliwood Building, the new Universal TV production company Headquarters building.

Accompanied by Robert Iger, President of New Universal, Dunn visited the second phase of the project.

"Sillywood Animation Studio...not in a hurry to move here."

Tang En passed by the Siliwood Building and suddenly opened his mouth.

Si Liwu Building, a total of three floors.

In fact, all the buildings in the New Global Headquarters Park, except for the Dunn Building, which has four floors, the rest of the buildings can only have three floors.

The fourth floor of Dunn Building is mainly Dunn's office area.

This will accentuate his overriding stance.

Of course, the three-story building doesn't sound high, but in fact, it is definitely up to the standard of a "building".

Except for skyscrapers in commercial hubs such as the city center, the rest of the buildings in the United States are mainly relatively short buildings.

This will be more aesthetic and will not affect others' appreciation of nature.

Building skyscrapers will attract protests from the public.

The California government wants to build a highway along the Gold Coast to help develop the economy. It has also been unanimously opposed by the citizens of Los Angeles, because building a road will destroy the natural environment...

Disney's headquarters building is only three floors.

Furthermore, the three-story commercial building is not equivalent to a residential building. The height of the first floor is nearly seven or eight meters, which is equal to the two-story residential building.

Robert Iger didn't talk to him, because it was a trivial matter and not worth the distraction of his group president.

Tosca Musk quit, exclaiming: "Why? The employees are waiting to move into the new office building!"

Dunn was a little embarrassed.

The "Bone Treasure Adventures" produced by Siliwood Animation was a great success, with a global box office of more than 260 million US dollars, which is amazing!

According to preliminary estimates, within the next 20 months, the film will bring in at least $900 million in revenue!

Profits...probably $180-200 million!

Because of the larger peripheral derivatives, the earning power of cartoons is much more than that of live-action movies.

Dunn was pleasantly surprised by the achievements of Hollywood animation.

However, he had other thoughts in mind.

He has been thinking about selling the Sri Lanka animation to Disney at a high price and getting out as soon as possible.

After all, this is a studio that has never appeared in the previous life, and it is an unknown.

On the development of the animation industry, Dunn has other greater and more amazing ideas in his mind.

Much better than Siliwood animation!

Now, "Adventures of Bone Treasure" is a big sale, which is an opportunity.

It's just that Tosca Musk worked hard for Siliwood Animation for three years, but was sold off by Dunn, and he felt a little embarrassed.

"Cough, this matter... I'll talk about it later."

Under the watchful eyes of everyone, Dunn didn't want to argue too much with Tosca Musk.

Inspections continue.

Next is the film museum in the shape of a circular glass dome.

"Universal Pictures doesn't want to bring too many historical items over there. After all... it's Universal Studios, it's a tourism project." Robert Iger spoke at this time.

The headquarters of Universal Pictures is in Universal Studios.

If you bring over the "cultural relics" of Universal Pictures' films, wouldn't Universal Studios lack attractions?

Tang En nodded, "Let's make a specific assessment. If it is more profitable to put it there, put it there. The film museum here is mainly for the nostalgia of MGM and United Arts."

In the golden age of Hollywood, there were one giant, four, three small, and eight movie studios.

"One giant" refers to MGM.

In addition, the "Big Four" are Warner Bros., Twentieth Century Fox, Paramount and RKO, and the "Three Smalls" refer to Universal, Columbia and United Arts.

Later, RKO went bankrupt and the assets were divided up; United Arts was acquired by MGM.

In other words, MGM today actually includes two film studios, MGM Pictures and United Arts Pictures in ancient times.

It is a pity that in the process of MGM's repeated sales, reselling and asset division, 90% of its assets are gone.

Now MGM, almost only an empty shell is left.

Whenever he thinks of this, Dunn is heartbroken, and he hates that bastard, Kirk Kerkorian!

Robert Egger narrowed his eyes, he grasped something keenly, and the word in Dunn's words just now flashed in his heart - "missing".

It seems very meaningful!

"How is the MGM case going?" Dunn asked.

Robert Iger said: "It's okay, Kirk Kerkorian is still delaying, but our asking price has far exceeded the psychological expectations of General Electric, Lionsgate, and Disney. As long as Sony is ok, Then it will be fine."

"Sony?" The corner of Dunn's mouth curled up, a little contemptuous, "They are too busy to take care of themselves, and they still have the heart to compete with me? Without the banner of Comcast, they want to pull the international consortium, but they don't have that credibility!"

"Oh, yes." Robert Iger echoed with a smile.

Dunn waved his hand, "Tell that old **** to complete the MGM deal before October!"

All the entourage held back their laughterHollywood people, the hatred of Kirk Kerkorian is well known.

Tang En looked solemn and said solemnly: "Bob, museums are a review of history and culture, movies are an entertainment industry, and at the same time, they are also a kind of universal culture. The entire Hollywood has not yet established a museum, we are the first, we To be the best! Don't be afraid of expenses, and we will have no less responsibility."

"I know." Robert Egger nodded again and again, "In fact, Shirley Lansing is in charge of this work, and we will acquire some valuable historical relics at high prices, including those sold by Kirk Kerkorian in the early years. MGM movie props, like the ruby ​​slippers designed by Mr. Adrian in The Wizard of Oz.”

"In addition, many film masters and their families have also supported our work, including the film collections of Cary Grant, Katharine Hepburn and Alfred Hitchcock, etc., will also be donated. ... Marlon Brando even donated his Oscars."

“In this process, the Academy has also provided tremendous help, they promised to donate 12,000 old photographs, including 80,000 old movie scripts, to help us build this film museum. Including Paul Newman, Robert Reid A group of veteran actors such as Fu are also willing to conduct some exclusive interviews to recall the events of the past."

Tang En sighed heavily, feeling a little emotional: "The right way is more help, the wrong way is little help, the ancients honestly don't deceive me!"

"what?"

Although he spoke English, the people behind him still didn't understand such a tongue-in-cheek proverb.

Anyway, everyone saw it.

The opening of the film museum has the support of the whole of Hollywood!

This is the event!

(Sanqi Chinese)