Chapter 668： been copied

Perspective is the starting point for defining new things and has a decisive influence on the judgment result.

John Antioco, CEO of Blockbuster, believes that the Netflix model is actually o2o, which is essentially a benefit.

He is very clear that there will be no difference in the viewing effect of a user renting a movie in the Blockbuster store and booking a movie on the Netflix website.

Therefore, he once believed that this model is not unique and can be copied completely. Especially with similar discounts, Blockbuster's film source and experience in negotiating with producers are far greater than Netflix.

Therefore, Reed Hastings, the founder of Netflix, took the initiative to sell it, and wanted to sell Netflix for $50 million to Blockbuster, but he firmly refused.

Unexpectedly, in just a few short years, Netflix has turned around and achieved surprising success!

As the assets of Blockbuster were divested by Viacom, Blockbuster was burdened with huge debts, was blocked by New Universal and Disney, and faced the devour of the hungry wolves of Wall Street... John Antioko began to re-examine himself.

Especially when the offer to Netflix was rejected back then!

This is definitely the worst decision he has ever made in his life!

Over the past month or so, he has gradually figured out that revolutionary innovation has a huge impact on user choices.

Netflix is ​​a video rental company, but it's not just a video rental company.

The reason is that of course the Internet can be a channel, but it is not just a channel.

This deeply hidden part is an important boundary between traditional industries and Internet companies in the early days of the Internet.

John Antioco had a reflection, and naturally he had to come up with countermeasures to solve the current predicament that Blockbuster was facing.

Isn't Netflix playing with the Internet and making profits?

Blockbuster can do the same!

Don't look at the fact that Blockbuster lacks the strong backer of Viacom, and don't look at the declining performance, but Blockbuster is still the largest video rental company in the world!

"bad news?"

"Yes, Blockbuster is playing a price war!"

Tang En blinked, thinking he heard it wrong, "What?"

In the mature market economy market of the United States, who still dares to play a price war? Isn't it looking for death?

If a company loses money and reduces prices, it is a price mechanism that viciously disrupts the market. It must be investigated for evidence and identified as market dumping, and it will face huge penalties!

As many as hundreds of millions, even billions of dollars!

Kevin Turner said: "It's a price war. Blockbuster has launched a monthly membership subscription system and an online subscription service in due course, and their price is much lower than Netflix's, only $16."

"It's impossible!" Tang En waved his hand and couldn't believe it at all.

Netflix's monthly subscription price is $20, and subscription revenue is high. However, after removing the high dividends for the producers, express shipping costs, and various channel losses, the real profit margin is very limited.

The monthly price of Blockbuster is 16 US dollars, and it will definitely lose money!

Blockbuster is about to go bankrupt, and it dares to offer such a low monthly price. Isn't this a challenge to the US Department of Justice?

Kevin Turner explained slowly: "The situation at Best and Netflix is ​​different. Although Best is also going to launch an online ordering service, but... they lack experience in network operations, and users rent movies through the Internet. Not too much. In more cases, it is better to go to the store of Best Deals to rent discs according to the past habit.”

Dunn nodded.

That's right.

If users of Blockbuster go to the store to rent discs instead of booking through the Internet, it will save Blockbuster a large amount of express operating costs.

This naturally gave Blockbuster room to cut prices.

Tang En said solemnly: "Even so, the monthly fee of $16 can't meet the balance of payments! Besides, the Netflix model is our intellectual property, don't they involve infringement?"

Kevin Turner shook his head and said, "I've consulted with the Legal Department, and Blockbuster and Netflix...still very different. They have plenty of excuses to deal with the Justice Department. Legally, we don't have a chance to operate. ."

Tang En snorted coldly: "There are some things that the law can't solve, but the face can solve it! Kevin, you should report this matter to Barry now, just tell me what I mean, and ask him to call Lei Shidong and warn John ·Antioko, don't go your own way! Otherwise, I'll give him no chance to survive!"

In the previous life, PepsiCo did not declare bankruptcy until 2010.

If Blockbuster really dares to confront Netflix...then Tang En doesn't mind taking a shot, and let Blockbuster disappear from the stage of history a few years in advance!

Anyway, under the operation of Dunn, Blockbuster has been spun off by Viacom more than a year earlier than the previous life.

Blockbuster offers a monthly subscription of $16, which is far cheaper than Netflix.

Although Netflix has the backing of the New Universal Group and has sufficient capital flow, there are some rules that cannot be broken with money. It is absolutely impossible to launch a lower-priced monthly service and fight a price war.

The production side can freely regulate and control the price increase and price reduction of commodities.

However, if the producer is clearly losing money and still insists on lowering the price, it will be subject to an anti-dumping investigation that violates the fair competition mechanism of the market.

Netflix's monthly subscription fee is $20, which is very expensive, but it also costs a lot, and the real profit margin is about $2.

In other words, Netflix's largest price reduction scale... is $18.

It's $2 more than the Blockbuster.

This matter must be resolved!

Dunn has put a lot of effort into Netflix and has high hopes.

Whoever dares to play Netflix's idea... kill him!

...

"Good news, do you want to hear it?"

Ella Fisher walked into Dunn's office with a smile.

Tang En was still annoyed by Baishida's shameless plagiarism. Seeing her smiling face, he couldn't help asking, "What's the good news?"

"John Carley, Chairman of Sony Pictures, has been fired for the serious failure of 'Jedi 2'!"

"Oh."

Dunn nodded lightly.

"Huh?" Isla Fisher was a little strange. "Are you upset? Isn't he your enemy?"

Dunn curled his lips in disdain and said contemptuously, "What kind of opponent is he? At most, he can't get along. This kind of little guy is not worth mentioning. By the way, what about Amy Pascal?"

Ella Fisher sneered in her heart: "Hmph, I'm still interested in women!"

Most of the female executives in Hollywood are beautiful, it's the unspoken rule of the workplace. However, if the most beautiful one is definitely the chairman and CEO of Columbia Pictures, Amy Pascal.

However, Dunn has not touched Isla Fisher for the past two years. The two maintain a pure working relationship. She is not good at acting like a spoiled child. She said softly: "Ms. The board of directors of the company has determined that the biggest person responsible for the failure of "Jedi Men 2" is John Carley, and her responsibility is not very large, and she should not leave."

"Humph!"

Tang En's stinky face Sony can't live any longer, how can Sony Entertainment turn the tide? Get me an appointment with Amy, I'm going to have dinner with her tonight. "

In the previous life, Sony encountered a serious business crisis, running deficits year after year, and the amount of losses was shocking.

If it weren't for the hard support of Sony Entertainment, Sony would never have been able to survive just by selling buildings.

The profits of Sony Entertainment mainly come from Sony Pictures, and the profits of Sony Pictures mainly depend on Columbia Pictures, and Columbia Pictures... is run by Amy Pascal!

It can be said that it is this woman who is maintaining Sony, which is about to collapse!

In particular, the related copyrights of the "Spider-Man" series she bought from Marvel are a powerful tool for Sony!

For example, in 2002, Sony's total revenue was $62.3 billion and profit was $963 million.

Among them, the revenue of electrical appliances sales was 41 billion US dollars, and the gross profit was only a pitiful 345 million US dollars. By comparison, the movie business made $491 million in profit despite only $6.7 billion in revenue!

It's because of the release of "Spider-Man" directed by Sam Raimi this year!

Shirley Lansing has joined New Universal and is the vice president of the film and television entertainment department, but she is old and will retire in a few years.

It's better to take this opportunity to bring Amy Pascal under his command!

In Hollywood, where male managers are readily available, female executives are far too rare.

With the development of feminism, political correctness will become more and more popular in major companies.

Companies must have indicators of female employees.

As a "feminist", Dunn naturally wants to set a benchmark and set an example for the entire industry. (https:)

Please remember this book's first domain name: . :

(Sanqi Chinese)