In the previous life, NBC and Universal Pictures merged into NBC Universal, and Comcast adopted this step-by-step acquisition method.
First, with $6.5 billion in cash, $7.5 billion worth of cable TV, and $8 billion in debt, for a total transaction price of $22 billion, he obtained half of the equity of nbc global.
A few years later, NBCUniversal's development situation is very good, and it seems to be the second largest in the industry after Disney.
Comcast once again made a huge investment to buy the other half of the shares from General Electric, this time, the price was $16.7 billion in cash, plus $12 billion in debt for the other half (the debt went up), and the transaction value was as high as 287 One hundred million U.S. dollars!
It can be said that Comcast has done a beautiful job with these two acquisitions.
With the lowest risk and the fastest way, it has entered the film and television entertainment industry with a high profile!
And with great success.
NBC Universal, controlled by Comcast, was the only presence in Hollywood that could compete with Disney at the time.
These are two successful mergers and acquisitions that can be called textbooks.
Jeff Zucker now thinks so too.
Although GE is only willing to sell 49% of the equity now, this is an opportunity, put your hand in it first!
After a few years, the nbc group has developed, and the staff of New Universal has been inserted, so it can be fully controlled.
But the problem is...
Is Dunn a businessman?
He didn't even go to business school for a day.
He can have his current achievements in just a few years, and the two biggest guarantees - foresight and the sunglasses system.
He was never a businessman thinking!
controlling the risk?
Ladder acquisition?
does not exist!
Dunn is a typical solipsistic thinking, the so-called: do not take advantage of the cheap, bastard! If you want to take advantage of me, get out of here!
He also knew that Jeff Zucker's advice was solid.
In any case, first get the 49% equity of nbc, and then grab the position first.
Like what Comcast is doing right now.
Otherwise, the opportunity for New Universal to enter the public television station will be gone.
However, Dunn is not reconciled!
With New Universal's content production capabilities, once it acquires 49% of nbc's shares, it can be said responsibly that within two or three years, nbc will surpass cbs and abc and become the largest TV station in the United States!
At the same time, the impact is a substantial increase in the valuation of nbc.
The current nbc group is valued at $28 billion.
Three years later, with the support of New Global Sources, maybe... it will reach 40 billion US dollars!
This is no joke. When CBS was at its peak, Viacom acquired CBS at a price of $37 billion.
Ladder acquisition is working for General Electric!
Even if GE is willing to sell the remaining half of its shares to New Universal, the price...will soar!
New Universal has worked hard for a few years and spent a lot of resources to reshape NBC. Then, New Universal will spend more money to acquire the remaining shares.
This is too boring, right?
GE doesn't have to do anything, while enjoying the channel of NBC to advertise its products, while comfortably enjoying the high dividends brought by the growth of NBC's performance.
Finally, you can use the remaining half of the shares to make a big profit!
Treat Dunn as Kaizi?
In essence, Tang En is not a businessman, and he does not have the kind of shrewdness that a businessman seeks for the best interests and compromises.
Or get the nbc fully funded!
Either, **** off!
General Electric wants to sell the stake in nbc in batches and obtain the maximum benefit from the buyer. This kind of abacus will not work here in Dunn!
Comcast is willing to bleed, then they'll buy it.
It is impossible to take advantage of Dunn!
"I will not accept this form of transaction."
Dunn shook his head firmly.
Jeff Zucker was very disappointed. After graduating from college, he went to work for NBC. He has a different feeling for NBC. He distinguished: "Boss, if we missed this opportunity, we ... we may say goodbye to the public completely. TV, which is the largest TV market."
Tang En shook his head and said: "It can't be said that, the profit margin of starz TV is ten times that of nbc! Even if it is Discovery Communication Channel, after a few years, its size will not be lower than nbc."
"That's different!" Robert Iger shook his head, he was born in ABC, and he also had a special obsession with TV stations, "Public TV has the widest and largest audience, covering the entire North America. This is the real public information dissemination The platform is the window for voice!"
"Yes, the sounding window!"
Jeff Zucker's eyes lit up and he very much agreed with this statement.
Tang En was stunned for a moment, and nodded in agreement.
As a media empire, the most important thing is the dissemination of information and the guidance of public opinion.
Why are Redstone and Ted Turner so powerful?
It is because they have their own controlled voice platform!
However, New Universal currently does not have a real instant voice platform.
In the process of counterattacking Redstone and Ted Turner, Tang En used the power of the outside media. He held a press conference, took various means, and relied on the banner of feminism. Controlled public opinion.
Think about it, what if New Universal had a TV station like nbc? Or, like Murdoch, owns the New York Times and many other heavyweight newspapers?
Dunn needn't be so troublesome at all.
He has his own microphone!
This is much stronger than building momentum with third-party media.
Giving the right to report public opinion to others is not the style of a media tycoon who speaks his mind.
The window that speaks...
This sentence completely entered Dunn's heart.
Seeing Dunn nodding, Jeff Zucker said in surprise, "Boss, do you agree?"
"Agree? No, no, no!" Tang En shook his head into a rattle, "I won't do wedding dresses for others. It's impossible for GE to take advantage of it!"
Jeff Zucker was speechless.
Will this Dunn do business?
Buy half of the equity first, the investment is small and the risk is low, how good is it? With the current strength of New Universal, if you really want to eat all of NBC, you will have to pay a lot of money.
Robert Iger pondered for a while, and said: "From the point of view of profit alone, New Universal does not need NBC. To be honest, the profit margin of public TV is not as good as that of USA TV! However, for New Universal, words Power is too important. Back then, Viacom and Disney bought cbs and abc at all costs, and the most fundamental reason was that Redstone and Eisner had ambitions to swallow the world."
Jeff Zucker said: "Indeed, with Universal Television's production capabilities, we can produce more than a dozen high-quality TV programs, and then broadcast them on several major TV stations. We can use their platform to make the most money. However, the right to speak is the guarantee of long-term interests!"
Robert Iger also advised: "Internal copyright operation is a great tool for film and television entertainment companies. Groups such as Disney and Viacom that control film content and TV channels can often save money by turning the left hand over the right hand. A lot of tax expenses and dividend expenses. We have the largest film and television production team, and if our films are promoted through our own channels, we can save at least $500 million in taxes every year.”
Seeing that the two of them were singing like a double reed, Dunn was a little speechless when you said a word to me. With a big hand, he interrupted Jeff Zucker, who was about to speak again, and said, "How can I understand what you are saying? don't know?"
"Then you are..."
"I said, GE wants to take advantage of me, no way!"
Robert Iger and Jeff Zucker rolled their eyes and nearly fainted.
This Dunn is really a lunatic!
When the atmosphere is high, it is more atmospheric than anyone else. The entire New Universal Group has three private jets alone, and one Boeing 747 is on order.
Luxury cars, special cars, nanny cars, and more.
New Universal has the best movies in Hollywood and the best hardware conditions!
But he didn't expect that Tang En would not give in an inch on such a small matter.
Wouldn't that just make GE billions more?
Compared with the acquisition of the nbc group, billions of dollars... ahem, it is indeed quite a lot. The acquisition of MGM only cost 4.5 billion US dollars.
"But, are we about to give up the field of public television?" Jeff Zucker was very disappointed, which was very different from Dunn's promise when he recruited him to New Universal.
"Give up? How is that possible!" Tang En raised his eyebrows looked solemn, "In recent years, New Universal's main goal is to integrate resources and increase turnover. Next, it is the competition for the right to speak in the media. already."
The layout has already started!
The right to speak in the movie sector includes Rotten Tomatoes, imdb, and online ticketing platforms and movie forums that will be launched in the future.
The right to speak in the social sector is undisputed, and the future belongs to facebook!
Of course, the right to speak in the TV industry cannot point to Discovery Channel, usa TV network and sta TV network. Compared with cbs, abc, and nbc, they are too small.
Users of pay TV stations are not an order of magnitude from users of free TV stations.
As for the traditional media such as newspapers and magazines, they are all sunset industries that have been eliminated by the times. Dunn is not interested in getting involved, and even sold Mifflin Press last year.
When Robert Iger heard Dunn's words, he was stunned for a moment, his face became strange, and he asked tentatively, "Dawn, you... Do you want to buy CBS?"
Jeff Zucker looked horrified.
No way?
If that's the case, then Dunn's method is a bit... a bit too vicious.
Borrowing the means of feminism, strongly suppressed cbs, lowered the stock price, and made Redstone collapse!
Then, in the image of the savior, come to cbs!
Redstone still can't die of anger?
There are many rumors in the industry that Kirk Douglas was killed by Dunn.
Although the Douglas family denied it in many ways, saying that the old man died of a sudden heart attack.
But rumors are often not groundless.
If Redstone was also **** off...that would be hilarious! (https:)
Please remember this book's first domain name: . Mobile version reading website:
(Sanqi Chinese)