Chapter 762： sports channel

Dunn has seen many movies.

However, it is impossible for him to think of every movie, and then come up with a script in advance, or make a movie.

Inspired by the Woody Allen incident, Dunn really had a flash of inspiration and thought of a very classic movie "Hunting" that he had seen in his previous life.

This is a Danish film.

Synopsis: Lucas, who has just divorced his wife, works in a nursery. He is kind-hearted and mild-mannered. After working, he is quickly loved by his colleagues and children.

Among them, a precocious girl named Kara is particularly close to Lucas. Facing the girl's naive and simple favor, Lucas could only politely refuse, but what he didn't expect was that this move brought his life to the cusp.

Carla's retaliatory lies lead Lucas to the charge of sexually assaulting a girl.

For a time, this good gentleman became the object of exclusion and oppression by the entire town. The anger of his best friend, the distrust of his ex-wife, the death of his dog and the malice of a stranger made Lucas almost collapse.

When the little Carla revealed the truth, the malice did not end with Lucas's innocence...

As Plato said: Man is the measure of all things, the measure of the existence of those who exist, and the measure of non-existence of those who do not exist.

People's thoughts control the development and changes of things, and sometimes it is enough to kill a person's goodness by simply relying on one-sided words. Although rumors stop at the wise, when the wise fails to fulfill their obligations, all judgments become extremely elusive.

This phenomenon is vividly displayed in the film "Hunting".

There is no doubt that The Hunt tells a great story.

However, a good story does not mean a good movie.

Story is just the most basic level of film.

In other words, the stories in the movie are just a superficial world presented to ordinary movie fans and laymen, and they are the pursuit of commercial profits.

There are still many angles to pursue in movies, such as shooting significance, artistic thinking, film exploration, educational enlightenment, moving warnings, audio-visual shocks, philosophical feedback, historical records...

The original version of "Hunting" just tried to tell the story as wonderfully as possible. Many of the director's skills were very rough, the use of lenses lacked features, and the image style of warm or cold could not be unified.

It can only be said that Thomas Winterberg, director, used a great story to complete a decent movie.

There are many similar examples, especially Korean movies, such as "Su Warm", "The Defender", "Don't Cry Mom", "Princess Han", "The Furnace", etc. The stories are great and the director is not good.

To open up the same standards to the mainland truthfully, there has long been more than one Laomouzi and brother Kai Ge, and the sixth generation of directors has already taken off.

Since Tang En wrote the project "Hunting" himself, and made rhetoric in front of the media, he must make this movie a classic!

Just when Dunn was writing the outline of the "Hunting" script, Jeff Zucker of the TV and Media Department was going to do something else.

Last year, he pushed for the acquisition of Discovery Communications. The deal, which closed earlier this year, cost $3.5 billion.

However, when Dunn gave up his bid for nbc, Jeff Zucker was a little disappointed.

This made his "television kingdom dream" slightly broken.

Although Tang En said later that when New Universal grows, it will directly swallow 20th Century Fox. With the Fox TV network, its strength is still not bad.

But this is so far away!

Jeff Zucker investigated for three months, and finally saw a piece of fat in the TV industry!

"Sports Channel?"

Tang En put down the carbon pen in his hand and pushed aside the unfinished script outline, looking surprised.

Jeff Zucker was very excited, saying: "In the huge TV industry, sports content consumption, the core business of bc group, is not abc TV station, but espn! In the United States, espn has 83 million household users. In the past few years, espn has 83 million household users. annual revenue growth of more than 9%!”

"9%...so low?"

Of course Dunn knew the importance of the sports sector, but when he heard the 9% growth rate, he shook his head and laughed.

In the past year, the performance of sta TV network has increased... 90%!

Jeff Zucker said sternly: "It's not fair to compare sta and espn, after all...starz has our popular TV programs as support, but sports live broadcasts are about long-term growth and steady growth. Furthermore, in the past, In the past two years, the number of sta users has grown rapidly, but the sta, which mainly focuses on the boutique elite route, has a family range of about 35 million to 40 million. It is less than half of espn!"

Now, the number of users of the sta TV network has stabilized at around 23 million.

With the broadcast of American dramas such as "Vice President", "Blade Runner", "The Punisher 2", "4 Under Six Feet", "Warcraft", the number of users... is likely to reach 30 million!

As Jeff Zucker said, the market in the United States is so large that by 2005 and 2006, the number of users will almost reach saturation.

The starz station is equivalent to the high-end commodity in the TV industry, and it is not suitable for every home user.

The growth rate will definitely slow down in the future.

In order to continue the great cause of the TV empire, it is necessary to start the layout in advance and seek new performance growth points.

Jeff Zucker's choice, the sports channel!

He said: "Live sports events are an indispensable entertainment content for every household. In contrast, sta is much less important. For every $4 earned by cable TV in the United States, there are $1 goes into the pockets of espns. Last year, espns made $2 billion in ad revenue alone.”

Dunn shook his head and said: "After so many years of development, both fame and user habits have accumulated. Including the American Football League (nfl), the National Major League Baseball (mlb), the American Professional Basketball League (nba), the United States The exclusive broadcast rights for a series of games such as college football, four major tennis championships, Major League Soccer (mls), NASCAR, U.S. Open, British Open, etc. are all controlled in in the hands of espn."

"There are actually quite a few sports channels in the United States, such as nbc sports, fox sports, cbs sports, tnt, nfl stations... these competitors cannot pose a threat to espn at all. In addition to the accumulation of information, broadcasting rights are also a big reason. Sports The live broadcast industry is too prosperous, and the performance of espn in the past two years has made many people jealous, and it is conceivable that in the next one or two years, the price of sports event copyrights will increase wildly."

Since 2005, the price of broadcasting rights of sports events has grown wildly, and more and more TV giants have participated in the broadcasting competition of sports events.

However, neither cbs, nbc, nor fox, or tnt of warner can pose a threat to espn.

The performance of espn continued to grow and its assets continued to expand. By the peak in 2010, the number of users in the United States had exceeded 100 million! At that time, the total number of household users in the United States was only 130 million, and the coverage rate of espn exceeded 90%!

Calculated at a monthly subscription fee of $8...espn can reach $10 billion in annual subscription revenue alone!

After 2010, though, ESPN went downhill, losing millions of subscribers every year.

Why?

Because of streaming!

Streaming video has challenged traditional TV, live streaming... Naturally, it will invade the espn market again!

cbs, nbc, fox, tnt joined forces to encircle and suppress the helpless espn, after all, can not resist the wave of the Internet.

Therefore, for Dunn, there is no need to be in a hurry, no need to be in a hurry.

"Actually two years ago, I paid attention to the sports sector. I thought about it for a long time and felt that this business couldn't be done." Dunn turned the pen in his hand, facing Jeff Zucker, and said calmly.

Jeff Zucker was a little disappointed and said eagerly: "Live sports is really the next explosion! This is the explosion of the TV industry!"

Tang En waved his hand and comforted: "I understand what you mean, but think about it, what do we rely on to develop sports channels? Sports event broadcasting is a different mode of operation from movies and TV series."

"You can buy exclusive copyrights!"

"No need!"

Dunn waved his hand, "Don't forget, Disney is now our ally! Fox and nbc can bid at high prices with Disney, but we can't. This year, we will vigorously promote tourism and chain stores. The business has already aroused the fear of Disney. At this time, it is not appropriate for us to provoke disputes."

Jeff Zucker murmured: "Then... shall we give up the sports live broadcast business?"

"Of course not!" Tang En smiled, "Not now, wait a few years. The current espn is in the invincible stage, and the gods stop killing gods, we don't need to go to the mantle to be a car. Wait for them to die, we will do it again. It's not too late to start."

"No way?"

Jeff Zucker was stunned for a moment, then blinked, puzzled.

Tang En said with a smile: "Okay, you can put this matter on hold, you don't have to think about it for now. The focus of this year is to complete the strategic reorganization of the Discovery Communication Channel and create a new operating model. Don't worry. "

Jeff Zucker nodded.

However, he was still a little unwilling.

The TV and media department... It is about to become the department with the worst performance among the four departments of New Universal.

In such a situation, how could he have room for promotion?

In particular, the film and television entertainment department is booming, the interactive entertainment department has a bright future, and the tourism, vacation and consumer goods department is also eyeing for development...

Jeff Zucker felt that he didn't have much time, so he had to get busy and devote himself to more work. He opened his mouth and said: "In this case, boss, let's get through the overseas market of sta TV network as soon as possible. The North American market is about to saturate, and new users have to be found in Europe, Asia, and Latin America.”

Don't know whether to laugh or cry, he waved his hand, "Okay! If you have enough energy, just do it!"

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(Sanqi Chinese)