Chapter 819： rub the heat

Head to head Hollywood 819 author Qian Duxue Full text 4028 words

"Ghost Rider" and "The Day After Tomorrow" sold well at the box office, which is a good start for this summer. However, if we say that the hottest movie at the moment is DreamWorks' animation "Shrek 2"! The film has been released for three weeks, and the North American box office has exceeded 240 million US dollars and the global box office has reached 520 million US dollars! It's almost rushing past the $1 billion mark! Such amazing box office results are naturally great news for DreamWorks Animation. But for DreamWorks, it's not so wonderful. This year, DreamWorks has released three films - "Idol," "European Sex Travel" and "Ultimate Target." It can be described as defeat after defeat! The production cost of "Idol's Date" was US$22 million and the global box office was US$21 million; the production cost of "European Sex Travel" was US$25 million and the global box office was US$20 million; the production cost of "Ultimate Target" was US$40 million and the global box office was ...only $14 million. Counting the expenses of publicity and distribution, channel expenses, investment taxes, management compensation, etc., these three films will at least cause economic losses of 80 million US dollars to DreamWorks! Serious polarization will inevitably lead to serious differences between the DreamWorks production department and the DreamWorks animation department! The tragic scene of DreamWorks, the animation department does not remember! With the big sale of "Shrek 2", the DreamWorks Animation Department has become more and more confident, and has given birth to the idea of ​​splitting up the family! DreamWorks Animation will pursue its own glory! Let DreamWorks fend for itself! The movie market is just that big, and the animation market is even smaller. DreamWorks Animation has become famous, what about Pixar? What about the LEGO animation that is still under construction? Of course Dunn didn't want to watch the rise of DreamWorks Animation. In fact, as early as last year, he was already working on the layout. He copied the original idea of ​​"Kung Fu Panda" to Pixar! This year, Pixar will release The Incredibles. Next year, "Kung Fu Panda" will hit the market. No matter whether the Pixar-style "Kung Fu Panda" is as popular with moviegoers as the original "Kung Fu Panda", in short, the good stuff comes first! Dunn took Scarlett to Silicon Valley and went to Pixar to inspect the production progress of "Kung Fu Panda". Then there's facebook, Netflix, Dolby Laboratories, and imax. Facebook's operating strategy has been initially determined, starting with community exchanges on the campus; Netflix is ​​still steadily implementing the online subscription business, and the current total number of users has reached 12.5 million! Dolby Laboratories and imax have jointly established a scientific and technological innovation group, which is actively developing and promoting the latest visual imaging technology to meet the visual effect requirements of "Avatar" to the greatest extent. Then, is the main destination of this trip - Apple. Into June, Apple's stock price has risen, has reached 14 US dollars, and its market value... has also reached 6 billion US dollars. The main reason is that the ROKR_E1, a music phone jointly produced by Motorola and Apple, has already started mass production! Two years ago, Apple's stock price soared because of the huge sale of the iPod, and its market value once exceeded 10 billion US dollars. As a result, Apple has accumulated a large amount of funds and secretly carried out the research and development of the iPad project. As a result, after only one year, the iPod crisis arrived. Because of the emergence of music phones! Jobs had no choice. For stable revenue and strong stock price, he could only choose to cooperate with Motorola to embed the iPod into the mobile phone and install itunes into it. Judging from the current situation, this move is the right move. Only a concept version of the mobile phone was released, and the market has just started mass production, and the market has given positive feedback, and the stock price has risen. However, Dunn intends to pour a basin of cold water in the past. "This is the phone you're optimistic about?" In Jobs' office, Dunn weighed the Motorola white board in his hand, which was the concept version of the ROKR_E1 music phone. The tone was rather sarcastic. Jobs looked ugly, "That's Motorola!" "How about Motorola?" Dunn threw the phone in his hand, as if he was dealing with a piece of garbage, "Don't let other people's opinions influence your inner voice. Steve, tell me Me, this phone...does it really meet your psychological expectations? If you answer 'yes', then I will leave immediately without saying a word!" There is no doubt that, in Jobs' taste, this garbage phone... In the market, he can't even look at it. However, the other party is Motorola after all! With Apple's strength, it is not an opponent at all. This cooperation has a feeling of "people are under the roof and have to bow their heads". The situation at this time is not at all that Motorola is rushing to "seduce" Apple into the mobile phone market, but that Apple must be careful to accompany it in order to take the Motorola train and make more money. Jobs chose to remain silent. Dunn asked again: "This phone... can represent the future trend?" Jobs gave him a deep look, "Your opinion?" Dunn said firmly: "Apple's products must have Apple's philosophy. A mobile phone can only be a processed product on the production line, without artistry! This time, in cooperation with Motorola, Apple has the opportunity to contact many telecom operators and participate in the project test?" "Mobile phone?" "Going out alone , only carry three items with you: wallet, keys and mobile phone. This year, the global mobile phone sales are expected to exceed 600 million! If Apple wants to penetrate into everyone's life, mobile phone is an inevitable choice! iPod is not good, iPad is also No!" Of course Jobs understood this. In fact, he had already scolded Motorola 860 times in his heart! This mobile phone, which is jointly assembled by Motorola, Apple, and wireless operators, neither continues the original shape advantages of the two, but also has limitations in music functions, making it difficult to download, and can only accommodate 100 songs. This is the world's first iPod phone with iTunes! The result is this! Dunn's words undoubtedly played a role as a strong catalyst. I just listened to Tang En and then said: "The future is the era of the Internet, there is no doubt about it! The outside world can have doubts, but in Silicon Valley, there can be no doubts! Mobile phones... are the necessary tools to put the Internet in your pocket! History Tiff, it's time for you to make a decision." ... Even without Dunn, Jobs would definitely make the decision to produce his own mobile phone. However, how does this show the existence and importance of Dunn? Don't forget, Dunn owns 16.5% of Apple's shares! Is Apple's largest shareholder! He has to make a significant contribution to Apple to gain the approval of the board and shareholders. Promoting the production of Apple mobile phones is the best way! Dunn wants to become one of the biggest heroes of the iPhone! As long as Steve Jobs accepted his advice, he successfully led Apple's transformation, from Apple Computer to Apple, and truly developed the mobile terminal business. Then, Jobs will become Apple's god, and Dunn will become Apple's most solid mainstay! Such a "merit" is enough for Tang En to firmly gain the approval of the board of directors and the general meeting of shareholders, and gain enough authority. Otherwise, he has not made any contribution to Apple, but holds the largest shareholding and the most wealth in Apple, which will definitely make many people jealous and jealous. After all, he's just a layman, just an entertainer. As long as he adds his name to the magical halo of the iPhone, and gets a wave of popularity, it will be easy. As one of the biggest contributors to the rise of Apple, he can feel at ease, and deserves to own the largest share of the world's largest market capitalization company! ... Dunn's sarcasm pushed Jobs' anger to the extreme. That afternoon, he held an important high-level meeting in a hurry, and the Trader Joe's storm happened again, and he roared: "Look at those mobile phones on the market, they are terrible, just like the old portable music players. They are so complicated that no one can understand some functions, including the address book. The operation design is even more chaotic! It's as chaotic as Byzantine! Then, Jobs took a deep breath and said calmly and firmly, unquestionably: "I'm tired of dealing with these stupid companies like Motorola! This time, let's do it ourselves!"... With Dunn's promotion of feminism, Many shrewd businessmen have come up to grab the heat. Hollywood too. For example, 20th Century Fox recruited female director Mimi Ryder to direct a commercial blockbuster "Doomsday"! Although the box office is not expected, the global box office exceeds 300 million US dollars, which is not a big problem. The visual effect of the film is dull and the world pattern is slightly smaller, but the rhythm of the plot and the control of details have the unique charm of female directors, which can be regarded as a touch of style. Should make a small fortune for Twentieth Century Fox. By contrast, Warners is hilarious. When Marvel Pictures is in full swing, DC Pictures is of course unwilling to be lonely. Last year, they launched "Batman", and this summer, they launched another commercial blockbuster, an extremely super-era comic commercial blockbuster! Female superheroes, anti-heroes, black superheroes... So many avant-garde elements constitute the blockbuster "Catwoman" that DC Pictures spent 100 million US dollars to create! To be honest, even Tang En, who has always admired avant-garde thinking, was dumbfounded when he heard such news. That's ridiculous! It's just a female superhero, an anti-hero, and even a black hero... The question is, what does it mean to make the classic image of "Catwoman" a black heroine? Got water in your head? Even if the actor of "Catwoman" Harry Berry is very famous and has a strong enough appeal, how can such a strange personality change be recognized by the market? Women... black people... such a bold move, even Dunn dared not! Dunn's first female superhero blockbuster in Marvel Studios is estimated to be in 2008. Warner's way of gaining popularity... It's really powerful! On June 2, New Universal's "The Bourne 2" was released. It may be that Warners is so confident that it even listed "Catwoman" on the same day. As a result, it was a big joke. "Some of the fight scenes in the film are creative, but most of the plot is rough and can only be regarded as a third-rate movie. Its special effects are bland and there are no surprises in the plot, and the viewer can predict the next step. The plot." -- "Entertainment Weekly". “If the Spider-Man franchise took the best of comic book movies to the max, Catwoman is the exact opposite. While big star Halle Berry deserves credit for her performance in the film, she puts on a cat The figure is also very attractive in women's clothes, but she alone cannot save the fiasco of this movie, which is one of the worst movies of all time." - "Los Angeles Post". "The film doesn't break the mold of Hollywood's summer movies, and it's a far cry from the original comics. In this film, there are hardly any narrative clues, just shoddy action scenes. The film doesn't find anything that makes the viewer feel A place of surprise." - Empire. "Catwoman is like a stinking gutter compared to the stunning Ghost Rider a month ago." --The Hollywood Reporter. "The film presents American pop culture and feminist themes very well, and the film's front and back are very good. However, as a summer commercial film, it is not qualified, the visual effects are very general, more like It’s a video game.” —San Francisco Chronicle. ...remember this book's first domain name: . Mobile version reading website: