Chapter 823： The way to get Dunn

Head to head Hollywood 823 Author Qian Duxue Full text 3441 words

Lee Jae-yong is a great talent. After graduating from the United States with a doctorate, he returned to Samsung Electronics with the American business philosophy and globalization pattern. His father, Lee Kun-hee, the chairman of Samsung Group and Samsung Electronics Group, entrusted him with the important task of making great progress in screen technology and screen market share. Then, Lee Jae-yong brewed a world-class business conspiracy that only Americans can play. As soon as this move came out, it shocked the whole world. And in one fell swoop, Samsung Electronics was sent to the ranks of the world's top technology companies, and it was evenly matched with Apple. In the field of LCD panels, Samsung Electronics is the undisputed number one in the world. How to do it? In 2004, Samsung Electronics was only third-rate in the field of LCD panels. The first is Japan, which masters LCD technology and plasma technology; the second is Baodao, which masters LCD technology. In order to defeat Japan, defeat Treasure Island, and especially defeat plasma screens that are better than LCD screens, Lee Jae-yong has planned a series of subtle tactics. First, be the grandson of Sony, and establish a joint venture LCD panel company to provide LCD screens for Sony's TV sets at the lowest cost, on the condition that they obtain Sony's advanced LCD panel technology. This allows Samsung Electronics' LCD screen technology to reach the same level as Baodao. There is another effect. Sony launched the Bravia TV and made a lot of money. Sony officially broke away from the plasma screen and entered the LCD screen field. Second, the plasma screen is so good and so good that the Japanese are not even willing to provide this high-end product to China. Samsung Electronics saw the opportunity again and aggressively attacked the Chinese market, selling LCD TVs to the Chinese market at extremely low prices. At this stage, Chinese people began to popularize LCD TVs and gained benefits. Also because of the participation of China's huge market, the price of LCD screens has shrunk by half, and the price advantage of plasma screens has been completely lost. At this time, according to general logic, Samsung Electronics should mass-produce, seize the market, and further squeeze the living space of plasma. However, this is too childish. Samsung has been deliberately trying to eliminate Japan's electronics industry and become a leader in Asia! How can the small lose the big? Third, since 2006, Samsung Electronics began to shrink the market and reduce the production of LCD screens, resulting in a sharp rise in the price of LCD screens. In fact, there is a price alliance behind it. As soon as the Japanese saw it, they immediately understood. No wonder Samsung has shrunk the production line, and the production cost of the original LCD screen has risen! In other words, the opportunity for the plasma screen has come. Japan's major technology companies began to start construction, especially Panasonic, spent 7.5 billion US dollars, bought 5 production lines in one go, and started mass production of plasma screens! Major Japanese technology companies have invested a lot of money in it, including Panasonic, Sharp, Olympus and other companies. Fourth, Samsung Electronics made another move. Several companies in Samsung, LG and Baodao held more than 50 secret meetings in private, and played a price alliance, which is a cartel monopoly. Both parties came together to mass-produce LCD screens. At the same time, they used price alliances to reduce prices on a large scale. The next step is simple. The plasma screens produced by Japan's national strength are all unsalable! The Japanese electronics industry, which dominated Asia and Megatron in the past, was defeated by one move, and all of them were heavily in debt. The screen market has completely become the world of South Korea and Treasure Island. However, it's not over yet. Fifth, because the price alliance involves cartel monopoly, it is a serious violation of the law. Samsung Electronics acted as a tainted witness, making frequent complaints in the European Union and the United States. As a result, many LCD screen companies including LG in South Korea and Baodao have encountered a wave of punitive fines like looting. Even many big bosses in Treasure Island were caught in the United States and went to jail. LG is finished, Treasure Island is finished, Samsung Electronics... Really monopolizes the LCD screen market. Become number one in the world. At this time, Samsung Electronics, which has been the grandson of Sony for many years, should be the grandfather instead. At that time, the heavy-handed agreement was aimed at LCD screens. At this time, Samsung Electronics has quietly developed a higher-end LED screen. Sony has long abandoned the LCD screen production line, and all screens are supplied by Samsung Electronics. At this time, the newly produced LED screens were not subject to the overlord terms of the year, and Samsung Electronics raised the price by 20%. Sony was logically stepped on by Samsung Electronics. That's it, you're done. Samsung Electronics is truly on top of the world. In this series of international business calculations, Li Zaiyong played an important role. The university he studied in South Korea, the MBA in Japan, the doctorate in the United States... It can be said that he knows the situation of all parties well. Based on this great achievement, he was promoted to the president of Samsung Electronics at the speed of fire. Li Zaiyong knew Tang En's situation in the United States, and also knew some of his layouts in Japan, and his heart inevitably became alive. It is still very difficult for Samsung Electronics to go international. Apple's support is essential. No matter what Apple's secret research and development project is this time, it will be very important! Winning this project was a death order from his father to him. It's just that it's difficult for Apple to do it. Negotiations with Americans have never been easy. However, Dunn is different. He is a film director, a Hollywood tycoon, and Apple's largest shareholder... Don't look at Dunn's refusal on the surface, as if it has nothing to do with him, but he is very clear! Get Dunn, it is equivalent to get Apple! As long as you get an order from Apple, it is the beginning of the internationalization of Samsung electronic products! The price... It's definitely easier to get Dunn than to get Tim Cook. Li Zairong snickered in his heart. When encountering an atypical businessman like Dunn, many business negotiations will become very simple. With Samsung's strength, in South Korea... Isn't it necessary to have the wind and the rain? ... "Frankfurt Hall" is very important to Samsung Creative Academy and is known as the Holy Land of the Holy Land. This place originated from a German hotel. The decoration in light brown tones is very elegant. There are old furniture from ten years ago, which has a bit of the atmosphere of the former residence. In 1993, Samsung Chairman Li Jianxi and his deputies formulated Samsung's transformation plan here, and then gradually developed a second-class TV manufacturer into a world-class giant group. Samsung Electronics, Swift Venture Fund, Apple, and Dunn, all parties gathered here, a total of 14 people, and started the first stage of discussion. Tim Cook was calm, and there was worry everywhere in his words, thinking that Samsung Electronics could not meet Apple's requirements. Samsung Electronics is blindly guaranteeing that their LCD screen technology can make a major breakthrough in the short term! Even Samsung Electronics leaked some company secrets in order to show its sincerity. It said that Samsung Electronics will work with Sony to jointly establish a manufacturer of LCD panels, Samsung Electronics will contribute money and Sony technology will be a stake, and in this way, technical problems will be solved. Tim Cook is still dissatisfied, expressing that he does not believe in the strength of Samsung. This time, the project promoted by Apple is very important, and there is no room for mistakes. The two sides started a tug of war at the negotiating table. Tang En was smiling and didn't speak from beginning to end. The experience of the previous life told him that the screen of the iPhone came from Samsung Electronics! At this stage, Samsung Electronics has no negotiating capital and can only compromise. Li Zaiyong was sitting beside Tang En, a little anxious. Tomorrow, Apple's inspection team will go to Japan. If there is no breakthrough, I am afraid that Apple will never come back. "Tang En! Tang En!" Li Zaiyong was sitting next to Tang En and kept shouting in his heart. How he hoped that Tang En could speak at this critical moment. Even if Apple can't commit to signing orders right away, at least it has to open up and leave some wiggle room. Tim Cook's words are too extreme, and do not give Samsung Electronics a chance to follow up. How can this work? Rao is extremely smart, and I'm afraid he can't imagine it. Before he came Dunn had already spoken to Tim Cook. Even if he wanted to cooperate with Samsung, he would have to set up a few more obstacles. Make it difficult. Dunn also wants to use the power of Samsung to develop the entertainment business in Korea. "General Manager, here's some news." Just as Li Zaiyong was at a loss, his assistant walked over quietly and whispered in his ear. Li Zaiyong's face brightened, "How is it?" The assistant said in a very low voice, "A few little girls from Japan," "Little girls?" "Well, there are five in total, most of them are about sixteen or seventeen years old. All investigations have made it clear that they are all new-generation flowers in the Japanese entertainment industry, namely Yu Aoi, Masami Nagasawa, Nozomi Sasaki, Yui Shinheng and Maki Horikita." Li Zaiyong narrowed his eyes and secretly Thought: "It really is a young actor in the entertainment industry..." He almost guessed the result. Unexpectedly, it was a group of young girls aged sixteen or seventeen. Li Zaiyong blinked and asked again, "Is it an idol group?" The assistant shook his head and said, "No. However, the five of them together... They are also similar to the idol girl group. However, they are all female idol groups and did not appear. There have been no scandals." Li Zaiyong waved his hand, "Okay, I understand." Now he finally understood. No wonder he hinted to Dunn in the afternoon that the stars in the entertainment circle had been arranged for the evening, but he was ridiculed by Dunn. "Don't make arrangements for unclean women." Thinking back to what Tang En said, Li Zaiyong understood now. Dunn is a girl who likes to be clean... This is rare! Among the female entertainers in the Korean entertainment industry, who hasn't had a drink with them? Even Kim Tae-hee, the daughter of the chairman of Express Express, was invited by Samsung to attend tonight's wine party? Kim Tae Hee is like this, let alone others? Kind of hard. Unless... it's a little girl who hasn't officially entered the industry. Li Zaiyong's eyes lit up, as if he had thought of something. Please remember this book's first domain name: . Mobile version reading website: