Chapter 848： backlash

Head to head Hollywood 848 author Qian Duxue full text 3462 words

MPAA is the American Film Academy. It is too famous. This is the birthplace of the film rating system. Every movie released in North America must be reviewed by MPAA to determine the rating for fans of different ages. However, film classification is only the most basic right of the MPAA. The fundamental purpose of MPAA is to allow Hollywood to compete with each other, and to have a unified platform to speak, so that everyone can stand on the same front and jointly safeguard the interests of Hollywood. This is a civic organization. However, most of the presidents and chief executives of MPAA were born in senators and were personally appointed by the then president. From this relationship, MPAA is a semi-official organization. No way, the status of Hollywood is too important. This is the cultural export window of the United States to the world. The United States has no Ministry of Culture, no Ministry of Propaganda. In many cases, the existence of MPAA exercises this part of the power. The set of universal values ​​promoted by the West is deeply implanted in the hearts of everyone in the world through a Hollywood movie. American hegemony... the lowest level of means, is war. The more advanced point is economic sanctions. More advanced is the cultural invasion. Creating a sense of American identity is a national policy set after World War II. Recently, taking advantage of the general election, MPAA is doing all-out political lobbying, hoping to revise the US copyright law and criminal law, so as to achieve the purpose of protecting Hollywood members, that is, the commercial interests of major film companies. The rise of the Internet and digital copyright has led to widespread piracy. MPAA strongly supports the improvement of digital rights management technology and strictly prohibits users from downloading, in order to better maintain the needs of consumers and the rights and interests of content parties. The MPAA has worked hard for this. With the support of the six "members" of Disney, Warner Bros., Sony Pictures, Universal Pictures, Paramount, and 20th Century Fox, MPAA has filed a lawsuit in the federal court to ban and shut down a number of companies that provide BT servers. website. The same goes for overseas markets, where the MPAA has submitted to the US Trade Representative a list of notorious markets around the world where films and TV shows are illegally distributed. The Office of the U.S. Trade Representative has notified that the U.S. industry is required to conduct non-periodic review of the special 301 notorious market and propose a list of infringers...including Canada, Ukraine, Estonia, Czech Republic, Romania, China, Russia, Sweden, Germany, Netherlands, Brazil, Argentina, etc. countries, all on the list. In the next few years, the United States will inevitably deal with the vicious incidents of extremely serious digital copyright infringements around the world. Not only that, because piracy has greatly hurt Hollywood's rights and interests, MPAA has filed an application with the federal government. In the next 4 years...that is, during the next president's new term, it will provide Hollywood with $100 million a year, a total of 400 million U.S. federal tax benefits. This is political negotiation. This year is an election year. Any campaign party must win over Hollywood. The current MPAA Chairman and Chief Executive Officer, Mr. Jack Vardy, has been in charge of the MPAA for 38 years. He was appointed by President Lyndon Johnson that year. However, his authority... only lies with the outside world. To put it bluntly, he is just a bridge between the government and Hollywood. Internally, Hollywood's affairs... are still managed by Hollywood itself! At the beginning of its establishment, MPAA had eight members, namely Paramount, 20th Century Fox, Royce Pictures, Universal Pictures, Warner Bros., Columbia Pictures, United Artists, and RKO Pictures. Later, Royce Pictures merged with Metropolitan Pictures, Samuel Gowin Pictures, and Louis Mayer Pictures to become MGM, replacing Royce Pictures. Later, RKO went bankrupt, Lianmei Pictures was acquired by MGM, Disney rose, Columbia Pictures was acquired by Sony... It became the later seven members, Paramount, 20th Century Fox, MGM , Universal Pictures, Warner Bros., Sony Pictures, Disney. This year, New Universal completed its acquisition of MGM. MGM lost its membership and became the current pattern of six giants - Paramount, 20th Century Fox, Universal Pictures, Warner Bros., Sony Pictures, Disney. Although there is great competition among each other, when it comes to the overall interests of Hollywood, the six giants always have to be tied together. Be stable, sustainable and prosperous. However, something happened this summer. The exposure of Harvey Weinstein's scandal has caused a great blow to Hollywood's external image! The MPAA was dispatched. "What? Let me meet in person?" Dunn was quite surprised when he heard Amy Pascal's report. He really did not expect that MPAA would suddenly invite him to an internal meeting three days later. Universal Pictures is a member of the MPAA. It stands to reason that ordinary meetings, such as reviewing and grading new films, only require the presence of the vice president of Universal Pictures or the director of the production department. If it's a big deal, it's enough to get Universal Pictures CEO Amy Pascal to come forward. Dunn is the chairman of New Universal Group! In principle, he has nothing to do with the MPAA. Amy Pascal shook her head, "I heard that there is something very important..." Before he finished speaking, Ron Meyer hurried to Dunn's office. "Dang En, have you heard everything?" The tone was a little anxious. There was an ominous premonition in Dunn's heart, "Is it the MPAA meeting?" Ron Mayer is currently the vice president of New Universal, mainly dealing with external public relations and the balance of internal forces in Hollywood, he said solemnly: " Someone is picking up trouble!" "Huh?" "The Harvey Weinstein thing is going to be backfired." Ron Meyer's words made Amy Pascal's face change. Backlash? That's serious! Even the MPAA has come forward, doesn't this mean... the whole Hollywood must oppose Dunn? Harvey Weinstein was won by the New Global Women's Rights Association, which brought Dunn a great positive image and a positive social influence. Coupled with the British Jimmy Savile affair, Dunn has become the **** of justice. However, people in the industry know that. The Harvey Weinstein thing... aroused a lot of resentment. Tang En frowned, "What's going on?" Ron Mayer said solemnly: "The specific situation is not clear, but the specifications of this meeting will be very high. It should be more than just the film company. It is possible for the group to come forward." "Oh?" Tang En pondered slightly, and a sneer appeared on the corner of his mouth. It seems that those bulls, ghosts, gods and snakes are going to be dispatched collectively. Although it is unclear. But Dunn has a hunch. Behind this time, there will be Lei Shidong! With the box office fiasco of "King Arthur", the plan to revive Paramount was a complete failure. Redstone will no longer have any burdens. Maybe I will take this opportunity to do something. ...Mad Max 4 is out. As expected, fans and critics alike were full of praise for the film. "Full of wildly imaginative, creepy hilariousness, one of the best action movies ever made on the big screen." - The Complete Movie. "The film's most chaotic fights and collisions are plausible, not the realm of realism, but imaginative rules. Director Miller demonstrates how to make action scenes that are both physical and ethical. There is cause and effect, both choice and influence.” —The New York Times. "The film is full of perfection, astonishment, and unbelievable madness. In addition to these original, intense road scenes, the film includes surprising depth and character." - Chicago The Sun. "Of course it's not the story that makes the film really good. The literary drama, which is simplified to almost imperceptible existence, is really enjoyable. The racing action scenes run through the whole film. Although it will feel a little tired at the end, it does not prevent the adrenaline from continuing to soar. "—The Hollywood Reporter. "The keyword of "Mad Max: Fury Road" is 'crazy', and the whole film is made around this word Whether it is editing scheduling, character design, drag racing action design, actor performance, The special effects and even the art soundtrack, etc., all have a cult-like madness that makes the film extremely complete." - "The New Yorker". "The new representative of feminist film, Charlize Theron is amazing after "The Devil"!" - "Entertainment Weekly". However, "Mad Max 4" is an R-rated film, and the content in it is very cult. It's cool, but it's not very popular. The North American box office in the first weekend was 46 million US dollars, which is still a pass. It's unlikely, though, that the other films under the New Universal Group this summer -- "Ghost Rider," "The Day After Tomorrow," "Bourne Bourne," were the box-office hits. The most dazzling character in this film is undoubtedly the "Commander Ferosa" played by Charlize Theron. This image completely subverts the inherent vase image of female characters in traditional commercial blockbusters. Temperament, image, setting, far surpass the hero Mel Gibson. It is a typical representative of the promotion of feminism. In addition, the most amazing thing is those angel supermodels. Especially Gisele Bundchen, in the movie, her beauty is breathtaking. That pair of tall and slender long legs, I don't know how many fans are dizzy. Boosted by the movie, Gisele Bundchen flew over like a piece of paper in the commercial contract. On this day, she made a special trip to the headquarters of New Universal Group, intending to meet Dunn. Thank you in person. However, Dunn is busy dealing with the MPAA meeting and is holding a conference call. Receiving her, is Dunn's personal assistant Jasmine Bloom. "Are you and Leonardo getting married?" "Yes, at Christmas." "Congratulations. I know him, two years ago, at the poker game." "Oh? Is it?" 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