Chapter 864： big movie economy

Head to head Hollywood 864 author Qian Duxue Full text 3425 words

According to the traditional definition, the concept of the film industry includes two parts: the film production industry and the film distribution and projection industry. Among them, in the film production industry, the production of films and the auxiliary industries that provide services for the film, mainly the cinema chain, are two subdivisions of the production industry. The film distribution and projection industry refers to film distribution services, mainly relying on cinema chains or films, and connecting film production enterprises with ordinary consumers through a series of intermediate links such as film promotion and release. In the current market environment, with the integration of entertainment industry resources, movies have long been not only the economic benefits of movie theaters, but have developed into a large movie industry consisting of industry chain and derivative industry definitions, industry chains and derivatives. This big film industry requires collaboration and interaction between all walks of life, including: financing planning - film services - production production - distribution marketing - screening theaters - film product development / TV station / video on demand / DVD sales/TV drama copyright development...that is, in addition to the core part of the integrated process of screenwriting, production, distribution, and projection, as mentioned in the traditional definition, it also includes the front-end and back-end of the film and film industry chain. The front end refers to film financing; the back end refers to a variety of post-movie products, including movie audio-visual products, games, CDs, movie advertisements, pay TV channel broadcasts, and more. With so many diversified extension products, the film industry has gradually become the core of the entire cultural industry, providing rich resources and economic power for star economy, tourist attractions, audio-visual industry, advertising industry, service industry, game entertainment industry, etc. . The film industry has also become a big film industry, and the film economy has become a "big film economy". This movie mode, Hollywood has played through. This is an advantage and a disadvantage. The advantage is that Hollywood can lead the way and is the kingdom capital of the world film industry. The disadvantage is that the market is saturated and the growth potential is lost. The box-office market provides the most compelling evidence, with North American box-office receipts growing 20 percent over the past five years. The increase in overseas markets... as high as 48%! This is still in the absence of force in the Chinese market. In other words, the development speed of the overseas film market is much faster than that of Hollywood. This is the main reason why New Universal has worked hard to develop the smart industry after opening up the upper, middle and lower reaches of the film industry chain. The development of the overseas film industry is unstoppable. In order to maximize the benefits of New Universal in the process of rapid development of the film industry, it is necessary not only to make movies that satisfy the appetite of global moviegoers, but also to provide overseas movie companies with movie related information. service, and then get a commission. Let foreign film companies work for New Universal. As long as New Universal can take advantage of its technological advantages and resource advantages in Hollywood, it can open up the handovers and exchanges between domestic and overseas film companies and become a platform-like organization. New Global can firmly control the resources at both ends, analyze big data, and maintain the leading edge in the industry. New Universal's Netflix, Dolby Laboratories, imax, Imdb, Rotten Tomatoes, and even the newly created website facebook, as well as Avid Technologies, LP Media, and THX, which are trying to acquire, are all in order to create this brand. An intermediary-like film platform. Not just to serve fans around the world, but also to film companies around the world. Firmly control the rapidly growing dividends of the global film market! Avid Technologies and LP Media can say that the combined valuation of the two companies is about $1.2 billion to $1.5 billion. In contrast, THX, which has the smallest market share, is the most difficult to get. The reason is simple, THX is a subsidiary of Lucasfilm. To this end, taking advantage of the opportunity of the world premiere of "Pirate Alliance 2: Gathering Souls", Dunn specially pulled George Lucas to a separate lounge. "Dawn, I liked the first part of "Pirates League" very much. Tim Burton's style is very distinctive, and with Johnny Depp's performance, it can be said to complement each other. It's not enough for this second part... that one is called Is Gore Verbinski's director okay?" George Lucas was inevitably a little worried before the film started showing. For fear that Dunn chose a little-known rookie director Gore Verbinski and screwed up this big project. Tang En said with a smile: "Don't worry, the era of movies has changed, especially after the establishment of Hollywood's industrialization standards, the director position of commercial films has become far less important. He is the assembler of assembly line products, and there are no technical barriers. I and I Tim Burton is still the producer of this film, and with us, there is no problem with the film." George Lucas nodded. For the theory of the film industry, in the current Hollywood industry, I am afraid no one can compare with Dunn. It's just that Dunn's words made him uncomfortable. Who is the director of a commercial film...it doesn't matter anymore? This is too degrading the role of the director! Dunn explained, "Of course, original themed works still need a strong director to control the style and movie style. Movies like Marvel's movies and "Pirates League" have a strong brand and have formed their own characteristics. A series, put a fresh graduate of the director academy on it, and you can do it decently." George Lucas's face turned black. Isn't the "Star Wars Prequel 3: Revenge of the Sith" that he is busy producing the kind of movie series with a strong brand in Dunn's mouth? However, this is indeed a piece of his heart. When "Star Wars Episode 1" was filmed, it was directed by Dunn, and it was a big hit at the box office, with a North American box office of $580 million and a global box office of $1.18 billion. It is the second film in history to surpass $1 billion at the box office after Titanic. As a result, when "Star Wars 2" was directed by George Lucas, the box office results were not satisfactory. The North American box office was 300 million US dollars and the global box office was 650 million US dollars, which was almost halved. Still made a lot of money, but far from reaching the height of Dunn. At the time, many critics also criticized him, believing that he was out of style, and his narrative techniques and expressions were compared with emerging directors such as James Cameron, Peter Jackson, and Dunn Walker. , are too stiff. With Tang En's level of conversation, of course there would not be such an obvious verbal loophole that would cause the other party's displeasure. Then there is only one reason, he did it on purpose! "You want THX company?" George Lucas realized Dunn's attempt. Dunn smiled, "George, if I remember correctly... You are already 60 years old, right? Your achievements are unparalleled. The "Star Wars" and Industrial Light and Magic you created are the jewels of Hollywood. You can absolutely Retire with peace of mind." In fact, George Lucas is now in semi-retirement. As long as he doesn't want to make "Star Wars Episode 3", he will be busy. ""Star Wars Episode 3: Revenge of the Sith" will be my last film." George Lucas also knows that his greatest talent is not to make movies. "Where's Lucasfilm?" Dunn's eyes were burning. George Lucas laughed: "What? Your idea is not only THX, but also the entire Lucasfilm?" "Can't you?" "You mean it?" George Lucas looked serious stand up. Dunn said with a smile: "George, I remember I told you long ago, right? Pixar was the animation department of Industrial Light and Magic back then, but it was later bought by Jobs. Now, Pixar is an animation studio under New Universal. Is it... ... You don't want Pixar and Lucasfilm to become a family again?" George Lucas nodded and shook his head again, "Dawn, this time is not right. You should know that in "Star" Before the release of "Before War 3", it is impossible for me to talk about any mergers and acquisitions of Lucasfilm." Dunn expressed understanding, "George, I can tell you a little secret. If nothing else, New Universal Group will It will be listed next year...the last year at the latest." "Oh? Really? Congratulations?" George Lucas sincerely congratulated. Tang En looked at him strangely, "Don't you want to get involved?" As everyone knows, with the strength and potential of New Universal Group listing is equivalent to an explosion in market value! If New Universal Group can complete the acquisition of Lucasfilm before going public, George Lucas will definitely be able to get a large amount of New Universal Group's shares. When he goes public...he'll be the second richest celebrity in America after Dunn Walker! Right now, the list of the richest celebrities in the United States is probably - Dunn Walker, $61.5 billion; Steven Spielberg, $2.2 billion; George Lucas, $2 billion; Oprah Winfrey, $1.7 billion; Michael Jordan, $900 million; David Corfield, $760 million Tiger Woods, $600 million... Once George Lucas gets involved in the new Universal listing , doubling his personal net worth is not a problem at all! Unexpectedly, George Lucas said firmly: "I won't start any negotiations until the dust of "Star Wars Episode 3" is settled, I'm sorry, Dunn. However, you are a veteran of "Star Wars". Friends, if possible, one day in the future, I will give you this series." The failure of "Star Wars Episode 2" once made him disheartened. "Star Wars Episode 3" will be his last film. He doesn't want any outside interference, he wants to make this movie well. With his current net worth, wealth is just a number, and it can't be spent at all. $2 billion or $4 billion, how big of a difference can it make? As long as "Star Wars Episode 3" can be successful, even if Lucasfilm is sold to New Universal, will the price still be lower? You must know that Disney can offer a sky-high price of $2.2 billion for a shabby Hollywood animation studio. Dunn nodded lightly, and then smiled, "Let's go, let's go to the movies, "Pirates Alliance 2: Gathering of Souls" is about to start, I have a hunch that this movie...will be a huge hit!" Please Remember this book's first launch domain name: . Mobile version reading website: