Chapter 878： Technological upgrade of imax

Head to head Hollywood 878 Author Qian Duxue Full text 3621 words

After several discussions, a decision was finally made. The shooting plan of "Avengers" needs to be adjusted, and the latest expression capture equipment must be used. However, it will not be used until next summer, and it will take a year to complete the improvement of the equipment. In other words, the shooting of "Avengers" will be divided into two parts: live-action shooting and green screen shooting. Live shooting, it will start immediately. Green screen shooting will wait until next year, when technology and equipment are more mature, before shooting. For live-action shooting, it is necessary to maintain a huge crew, with hundreds of various staff members. It is also necessary to communicate with the local government to arrange police forces to maintain law and order, and to run around in major cities, which costs a lot. Green screen shooting is much easier, just get a studio, organize a shooting team, and that’s it. According to the shooting plan of "The Avengers", 40% of the shots in the movie need to be shot on location, and 60% of the shots can be completed on green screen. However, 40% of live-action shoots are 8 weeks long, and 60% of green screen shoots are 4-5 weeks long. This also shows that green screen shooting is simple, convenient, and cost-controllable. According to Marvel's schedule plan, "Iron Man" and "Ant-Man 2" will be released next year, and "The Avengers" will be launched in the summer of 2006. From the perspective of time, it is not too late to shoot the green screen part next summer, but there are certain risks due to the lack of opportunities for reshoots, reshoots and follow-up rectification. For commercial films now, the cycle of "shooting + post-production" is usually two years. For example, George Lucas' "Star Wars Episode 3", such as Nolan's "Daredevil 2", such as "The Day After Tomorrow", "Pirates Alliance 2" and other films that have been released. The main reason is to allow enough time to have the opportunity to remedy. of course there are exceptions. For example, a fast shooter like Spielberg must be a movie a year. Marvel's "Avengers" series of movies, because of the format and style, the risk is very small, and the one-year shooting cycle is usually enough. Not to mention a director of Dunn's level. The plot trend of "Avengers" has long been deeply imprinted in his mind. Although this version of "Avengers" is different from the previous life, there is no "Black Widow", no "Captain America", but there are "Ant-Man", "Wasp" and "Spider-Man" participating in the war, and the popularity is even higher! In theory, Dunn's version of "The Avengers" has no possibility of failure. ... Dunn has handed over all the work on the new Universal to Barry Diller, who has begun the final retreat before the launch of "Avengers". Everyone knows that the big boss is very busy, so don't bother him. The exception is Richard Gelfand, the CEO of imax. He came all the way to meet Dunn. "What's the matter?" Dunn's attitude was very friendly. Under the leadership of Richard Gelfand, imax has developed very well. Since imax developed the DMR conversion technology two years ago, and successfully launched the first imax giant-screen film "Pirate Alliance 1: The Curse of the Black Pearl", imax has soared into the sky. Within two years, the company's revenue has quadrupled! Not only that, under the promotion of New Universal, Disney, 20th Century Fox and other companies, cinema chains all over the world are working hard to upgrade the projection system, and cooperate with imax company to launch the imax giant screen hall. Now, nearly 300 imax theaters have been built in more than 40 countries and regions around the world, including more than 100 in North America. The cost of each imax theater will be between 1 million and 1.5 million US dollars, and the biggest expenditure is the imax brand name, equipment rental and technical support fees. Among the 300 imax theaters, 120 are one-time buyout transactions, and for future movie screenings, only 3%-5% of the box office is required to be provided to imax. The remaining more than 170 imax theaters, in addition to the box office share that must be given, also have to pay a large amount of equipment rental. These are the main profit points of imax. In front of Dunn, Richard Gelfand's attitude was even more friendly and humble. He said with a smile, "Boss, I heard... Your movie, you're not going to shoot it with an imax camera?" Dunn nodded, Said: "The Avengers has more characters, and the scene changes are more complicated, not like Daredevil 2. If you shoot with an imax camera, it will be very troublesome to operate." In the history of Hollywood, there has never been a movie. Films shot straight with an imax camera. All through DMR technology, post-transformation. Nolan's Daredevil 2 will be a challenge. He will use an imax camera and shoot some of the best content, which will take up about 20 minutes of the final film. The main reason is that the imax camera is too bulky, and it is almost impossible to use it except for fixed-point shooting. Richard Gelfand said hesitantly: "Boss, with all due respect, in order to present the best visual effect of imax images, we still need to shoot directly through the imax camera." Dunn said: "So, we must upgrade the DMR conversion system. Technology, it is necessary to convert 4K images!" "Before "Project 880" is released, it should be able to be done. However, it may be difficult to upgrade the technology before the release of "The Avengers". This is not only an upgrade of DMR technology, It also includes the upgrade of digital projection technology." Richard Gelfand shook his head. In the previous life, imax did not launch the laser laser digital projection technology until 2013, which replaced the original digital projection technology, increased the resolution of projection to 4K, and greatly solved the problems of light and color. However, in the previous life, imax was hit by "Avatar", and it only started research and development in 2010, and it took three years to complete. In this life, because of the appearance of Dunn, in 2004, he began to urge imax company to increase the cost of research and development. The movie of the future must be the era of giant screens. Whether it is 3D or Dolby sound, it will be more cool with a giant screen. Dunn said "um", "Digital technology is the master of the future, and everyone must invest in R&D at all costs. In addition, I remember that imax once launched HD high-frequency technology?" Richard Gelfand said : "Yes, HD high-frequency technology can increase the frame rate of the movie from the original 24 frames per second to 48 frames per second, reduce the flicker of the picture, and increase the viewing effect. However, because the shooting cost will double , was abolished in 2000." "Is that the high-frequency technology for film?" "Boss, you mean... the introduction of digital HD high-frequency technology?" Richard Gelfand suddenly realized. Tang En said sternly: "3D, imax giant screen, Dolby panoramic sound, high-frequency image... These are the main directions of future movies. I held a meeting with the executives of Marvel Pictures that day, and I mainly mentioned it. , Hollywood's commercial films have completed industrial upgrading, and creativity and technology have stood side by side! Technology is also the root of film!" Richard Gelfand blinked and nodded solemnly, "No problem, after returning, I will immediately start the research and development of HD digital high frequency technology." The high frequency of film will greatly increase the cost of shooting. Double the frequency, double the cost of shooting; double the frequency, double the cost of shooting. Especially imax film, it is more expensive. The numbers are different, the cost is so small that it can be ignored. In the face of digital technology, film will gradually become the edge of the times. "Boss, since you are so fond of digital technology, why don't you set an example yourself?" Richard Gelfand said the purpose of his visit today. Tang En shook his head and said, "It's not enough to be exemplary? "The Avengers" will be shot digitally throughout... eh? Richard Gelfand laughed: "The world's first imax digital camera has been successfully developed. You don't like to use cumbersome imax film cameras, why don't you try our new product?" "When? Why? Didn't you say it sooner?" "It was finalized at the beginning of this month. But we were going to conduct an internal test, so we didn't report it." "Have the internal test passed?" "Very successful, except for some disadvantages in terms of weight, other aspects are similar to ordinary digital video cameras. There's no difference." As soon as these words came out, Tang En was immediately moved. He is very excited! Because of his appearance, the appearance of the imax digital camera was nearly ten years ahead of schedule! His emphasis on digital technology is destined to help imax to reach a higher peak Although the imax digital projection equipment has not been upgraded, it is still 2K resolution. However, if you shoot straight with an imax digital camera, there are still many benefits. The biggest point is that there is no need for post-processing of DMR! This results in more saturated colors, higher definition, and better brightness in the image. Furthermore, if you shoot directly with an imax digital camera, the final picture on the imax giant screen will be 40% larger than the ordinary screen. This is a private product unique to the imax version! If it is converted later by DMR technology, there is no difference in content between imax theaters and ordinary theaters, except that the screen is larger. However, if you shoot straight with an imax camera, it's different. That's two movies! Movies seen in imax theaters have 40% more content than movies in ordinary theaters! This 40% content cannot be seen in ordinary theaters, CD-ROMs, TV broadcasts, or online on-demand. This is the exclusive content of the imax giant screen hall! This is the core selling point of imax in the film industry! If Dunn wants to lead by example and popularize the digital format in Hollywood, he must use a digital camera to shoot "The Avengers" throughout. Besides being too bulky, he rejected the imax film camera, which was also a big reason. However, if there is an imax digital video camera, it is completely different. Digital cameras are much lighter than film cameras. George Lucas was the first director to shoot a Hollywood blockbuster with a digital camera, Nolan was the first director to shoot a Hollywood blockbuster with an imax film camera, and Cameron was the first director to shoot a Hollywood blockbuster with a 3D camera. The director of ... Dunn, he will be the first director in history to use an imax digital camera to make a movie! Reputation matters! Please remember this book's first domain name: . Nine Heavens God Emperor mobile version reading website: