Chapter 904： Film and Fashion

Head to head Hollywood 904 Author Qian Duxue Full text 2457 words

Dunn's entertainment empire goes far beyond the entertainment industry. Movies, TV, music, TV stations, the Internet, smart services, hardware equipment, travel and vacation, consumer goods, etc., are actually based on the overall planning of the core of the movie. In terms of personal ability, he is far from the best chairman, or ceo. His greatest advantage is foresight. When others want to cross the river by feeling the stones, he has already seen the direction of the times and can make the most correct strategic layout for the company. Foresight is the biggest factor for New Global to have today's success and huge scale. He is imitating the integration experience of Disney and Warner in the entertainment industry in the previous life, and then determined the development route of New Universal. However, before that, Tang En mainly aimed at the main business and paid little attention to derivatives. So much so that he even integrated the consumer goods department and the tourism and vacation department into one department. The main reason is that in the early stage of the development of New Global, the brand power was not strong, and the derivative value of consumer goods was not high. Anna Wintour's words seem to have opened a window for Dunn, allowing him to see the future direction of New Universal at a glance! The operating capacity of New Global is too strong, and the cash flow obstacles that have existed in the past few years will almost never appear again. Especially in order to go public, at least $10 billion must be borrowed in order to meet the debt-to-equity ratio requirements. How to spend such a large sum of money is a problem. This year, New Universal will start the "New Universal Store" boutique experience store plan, and invest in the construction of a Harry Potter theme park in the UK, as well as the acquisition of some smart service companies. Overall acquisition spending, that is, about $3.5 billion. According to the current performance trend, New Universal's net profit this year can reach 4.2 billion US dollars, plus the remaining 2.5 billion US dollars of liquidity last year, plus 10 billion US dollars in debt loans... So much money, it is impossible to deposit in the bank, If you can't spend it, you can only pay dividends to shareholders. Loan dividends? Shareholders don't be too happy! Dunn owns most of the shares of New Universal, and once the dividend plan is launched, he will be the biggest winner. However, he was not reconciled. Only companies that lack confidence in performance growth will the board of directors ask for dividends to shareholders, put the money into their pockets first, and be safe. Potential companies, such as Buffett's companies, such as Google, Microsoft, Apple, never pay dividends! Now, Anna Wintour's proposal, let him go. It seems that a new investment direction has been found! Great investment direction! Fashion industry! As Anna Wintour said, the fashion industry will be the last link of downstream derivatives with movies as the core. Dunn is very confident about this. In the previous life, Disney had a very successful experience. At that time, Disney had four core brands: Disney, Marvel, Pixar, and Star Wars, not counting the low-end fashion brands. The luxury partners included Gucci, Hermes, Versace, Marc Jacobs, Louis Vuitton, etc. Many top brands. In 2016, the global retail sales of Disney-licensed derivatives reached $56.6 billion, ranking first in the world and twice as high as the second! Calculated at the most conservative 10% of income dividends, this income can be 5.5 billion US dollars. This is just a brand collaboration. If Disney can own these global fashion brands and merge them into Disney's consumer products division, the yield will be higher. Especially in the luxury industry, the cost of 10 yuan can buy 100,000 US dollars! It is because of the role of the brand! Exactly, what the entertainment empire is best at is building brand influence! The combination of film and fashion definitely complements each other. At this moment, Dunn's heart was very excited. However, he and Anna Wintour are not familiar with each other, so he will not show his attitude easily, and his expression is very calm. Anna Wintour couldn't see Dunn's idea, so she could only continue to expound her own ideas: "In the past 100 years, most of the changes in fashion have been dominated by movies. In the movie "Overnight", Claudia The image of Kolber wearing Clark Gable's men's pajamas directly derived the following fashion trend." "Ingrid Bergman's elegant style in "Casablanca" also made popular clothing more elegant. It was under this influence that Dior's 'New Look' collection was born, an elegant style that reflected the rebuilt luxury of post-war womenswear and influenced the whole world." "By the 1960s, The Wave In Nee & Clyde, Faye Dunaway plays a rebellious woman who wears a beret, a scarf, a tight jumper, a cigarette, and a pistol, and this rebellious behavior has also made the rebellious trend popular." "Flare pants, jeans in the 70s, postmodern cultural style in the 80s, to a large extent rock stars led fashion trends, such as the Beatles, such as Madonna. In the 90s, it was back to the movies, if not Sharon Stone's "Instinct" and her favorite Versace, the Versace brand, would not be where it is today." Dunn didn't let this conversation become a one-sided self-talk, laughing: "You Not to mention, the relationship between movies and fashion is really close, I haven't really discovered it before. The costumes of stars in the movies, the costumes of the red carpet show, the costumes specially designed for the movies, all of which are behind the participation of fashion companies ." Anna Wintour let out a long sigh of relief praised: "That's right! The cooperation and connection between clothing and film will become closer with the development of commercialization! When Prada shoots a movie, it is conceivable that Prada's brand strength and influence will be greatly improved! At that time, Mr. Dior was a costume designer in the film industry, and then the famous Dior brand was born. It is said that , Audrey Hepburn in those days also refused to act in Hitchcock's movies because there was no clothing designed by Mr. Dior himself." "Dior?" Dunn raised his eyebrows, "Although I don't know much about fashion, I don't know much about fashion. I also know something, Dior belongs to the lvmh group, right?" The lvmh group is the largest luxury goods group in the world. It owns dozens of luxury brands such as LV, Givenchy, and Dior. It is very powerful and unshakable in the fashion circle. Big Mac. Anna Wintour shook her head and said, "Dior's perfume department belongs to lvmh, and the fashion department is still operated independently, but it doesn't matter. I invite you over today to talk about Prada." Dunn nodded. He knew that the main event was coming. Prada is definitely the world's first-class luxury fashion brand, but its management is poor, and it has gradually opened the gap with brands such as Hermes, LV, and Gucci. The market for fashion brands is changing with each passing day. A certain brand may become popular all over the world overnight, and a certain brand... can also disappear in just a few years. Dunn moved slightly in his heart. Could it be that... Anna Wintour wants to be an introducer and sell Prada to New Universal? If so, not necessarily! Dunn doesn't know much about the fashion circle, but he has ambitions! There is also ambition! 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