Chapter 927： Prada

Head to head Hollywood 927 author Qian Duxue full text 2471 words

Milan, Italy, is known as the fashion capital. Prada is the top presence in the fashion capital. In recent years, Prada's life has not been easy. However, Prada has always been the focus of reports in the fashion circle, especially in Italy. The secret contact between the American company and Prada, I do not know whether it was the intentional disclosure of Prada insiders, or whether the media really has the ability to pervade and detect such confidential information. In short, the news leaked, and it was published! Milan's "Repubblica" announced a shocking news that due to a series of large-scale debt acquisitions and mismanagement, "Prada", the pride of the Italian fashion industry, is ready to sell and is negotiating an acquisition with an American company. According to reliable sources, this company is a newly emerging giant group in the United States in the past few years, with unimaginable influence, not only strong financial strength, but also a strong brand name. If it is just financing, it is good to say that if it is really an overall acquisition of Prada... The amount involved in the entire acquisition plan may exceed 3.5 billion euros! However, "Milan Vogue" then published an official announcement from Prada, categorically denying the rumors that the brand was about to be acquired. Prada's spokesman said that Prada has indeed received a lot of investment and acquisition intentions, but Prada is operating well and has good debts. Since the beginning of this year, its income has increased significantly, and there is no plan to sell it for the time being. In front of the media, there are always falsehoods and truths. The truth of the matter is that Ms. Miuccia Prada, the three-generation head of Prada, her husband, Paggio Bethel, the current CEO of Prada, and Anna Wintour, the intermediate contact, flew to Tokyo together. Meet Dunn. Now Prada has encountered many difficulties, especially the debt ratio as high as 75%, which makes Prada unable to breathe. Don't look at Prada's current products selling pretty well, but the annual profit is not enough to pay off debts. So that Prada's debt is increasing every year. In the 1990s, Prada Group spent 900 million euros to acquire fashion clothing brand companies Helmut_Lang and Jill_Sander, as well as a number of fashion brands, in an attempt to integrate resources and create a luxury giant like LVMH. However, due to the contradictions between the two parties in terms of design and business philosophy, as well as Prada's excessively artistic management style, the products of the new brand have been dragging the group for a long time. Prada is now valued at 2 billion euros and has a debt of 1.5 billion euros. In the previous life, in order to solve the debt problem, Prada had to sell the equity of the two companies at a discount, and the merger failed completely. However, this still fails to solve Prada's debt problem, and the shadow of debt is still looming. In 2006, Prada sold a 5% stake in Prada's headquarters to Intesa Sanpaolo, Italy, and raised 100 million euros, which was a temporary relief. And because of the subsequent movie "The Devil Wears Prada", the performance has improved significantly, barely surviving the subprime mortgage crisis. However, the fundamental problem is still not solved! Although Prada has survived the subprime mortgage crisis and did not declare bankruptcy like many luxury companies, the debt crisis has also become more serious, increasing to 4 billion euros! I really can’t live anymore. Several times I went public for financing, but I failed one after another, and several times I negotiated mergers and acquisitions, but they all failed. If it wasn't for the last Hong Kong government stock market to do a big favor and allow Prada to go public, I am afraid that Prada will also enter the end of bankruptcy. It can be said that Prada is now in crisis. Very difficult! At present, Prada has a market valuation of about 2 billion euros, a debt of 1.5 billion euros, and a total amount of mergers and acquisitions of 3.5 billion euros, which few companies in the world can eat. Furthermore, the mergers and acquisitions of luxury companies are not the same as mergers and acquisitions of ordinary companies. No upstart with no background or brand image, no matter how rich you are, it is impossible to buy Prada! This arrogant aristocratic luxury family attaches great importance to decency. As it happens, the New Universal Group has enough decent. Don't look at the fact that New Universal Group has only been established for just 2 years, but Universal Pictures, the core industry of New Universal Group, has a history as long as Prada! And in the world's fame, brand value and attention, higher than Prada! The brand combination of "Universal + Prada" will definitely have a shocking effect. Miuccia Prada and her husband Pagio Bethel, being able to come to Japan to see Dunn in person, is enough to show the importance they attach to this merger. Prada's crisis didn't fully explode. But the problem is already very serious. If you can't solve it with agglomeration, there will be a big problem! As it happens, New Universal has the strength to solve this problem. Coupled with Anna Wintour's help, this meeting was naturally facilitated. For such a formal meeting, Tang En would not show up with beautiful girls. Through Zhou Fangyuxiong's relationship, he invited Mr. Yohji Yamamoto, the great **** of Japanese fashion, and his daughter, Yamamoto, to "meet" the Prada couple together. Miuccia Prada came to see Dunn, definitely not to discuss the price and business negotiations. Because of the project team of negotiation and acquisition, Robert Iger is in charge. Dunn often does not interfere in the acquisition of such professional projects. They will come all the way to Japan, mainly to experience Tang En's charisma face to face to see if his charisma can match Prada! In this case, I would ask two top designers in the fashion industry to accompany them, at least in terms of meeting atmosphere, to be more friendly and more artistic. "I think Prada should continue to raise prices for such an excellent product!" Talking to a group of people in the fashion circle, Tang En really couldn't say anything of artistic value, but fortunately he could say something nice and hit Miuccia. Heart of Prada. "The price of our products is not low." Miuccia Prada smiled slightly and seemed to disagree. Yohji Yamamoto was even more shocked. Raise the price? What are you kidding? Yohji Yamamoto also runs his own luxury brand "Yoji Yamamoto", which is the most famous world-class luxury goods in Asia. However, in the past two years, Yohji Yamamoto has also encountered problems in the operation. As a last resort, on the one hand, he relied on financing from Adidas, and on the other hand, his products can only be selected for discount promotion to increase sales. Tang En shook his head and said, "Luxury goods are not ordinary commodities. What customers buy is a sense of art, a consumption experience, and a sense of psychological pleasure. If customers' 'sense of superiority' is discounted, it will inevitably lead to some customers. Lost. In the past two decades, LV's products have been increasing in price, but sales have continued to increase. This reflects the essential difference between the luxury industry and the general retail industry." Yohji Yamamoto looked panicked. Dunn sighed secretly. No wonder Yohji Yamamoto went bankrupt in just a few years and ended up worse than Prada. Yohji Yamamoto's idea is simply stupider than Prada! Prada's CEO is at least Pagio Bethel, barely a businessman, with Miuccia Prada as design director. Yohji Yamamoto is different. He is not only the boss of the company, but also the head of the company's operations, or the design director... Really think of himself as a god? Professional things, let professional people do it! . Nine Heavens God Empero