Chapter 955： Products beyond the times

Head to head Hollywood 955 author Qian Duxue full text 2688 words

One-on-one Hollywood Chapter 955 of the timeless product DVD player, especially the high-definition DVD player, can be said to have trapped a large number of people. From DVD players, to HD-DVD players, to Blu-ray players, to DVD players that are compatible with both HD-DVD and Blu-ray... If you are a movie lover, you may need to update in just a few years. 3rd and 4th generation DVD players. An ordinary HD video player will not cost less than $200, and a better one will cost more than $500! This wool is too cruel! Dunn's approach is simple. He wants to use the introduction of high-definition format discs to monopolize the DVD player market! Dunn is not optimistic about the future of optical discs. When the streaming media business is popular, only high-definition Blu-ray can survive. But that's just the future. At least the next five or six years, will be the world of high-definition format. The DVD player market will also become very hot! The heat is so high that it is no worse than a mobile phone. Home theaters, DVD players, and televisions are essential products for almost every family in the world. In the current DVD player market, the leader is Philip, followed by Siemens, Samsung, Sharp, Panasonic and so on. If a year ago, Dunn did not have the opportunity to start this market. Very simple, not enough power. No matter how good or high-end the products developed by Dolby Laboratories are, it is impossible to break the market monopoly of those giant companies. Unless it is to learn how Apple breaks the monopoly of Nokia and Motorola on the mobile phone market. Introducing a product that is ahead of its time! This is the question that Dunn thought of when he signed an agreement with Toshiba on the exclusive copyright distribution of HD-DVD. Otherwise, he would not have paid attention to Toshiba's leaders at the beginning, and he would not have paid attention to Ando Guowei, the president of Sony, now. He's playing a big game! HD-DVD has no technical difficulty. It is upgraded from ordinary DVD players. HD-DVD players have already appeared on the market, and their sales are very hot. Although Dolby Laboratories has not developed and produced a DVD player before, the DVD player has been in existence for nearly 10 years. It is nothing more than the application of laser technology, digital technology, and precision processing technology. There are no technical barriers for a long time, and you can get started quickly. As long as Dolby Laboratories can obtain the research and development materials for Blu-ray in advance, it can directly start the technology research and development of Blu-ray disc playback. Then, produce a Super HD DVD player that is compatible with HD-DVD and Blu-ray! The time to market is at least a year earlier than in the previous life! One year is enough for Dolby Laboratories to madly seize the DVD player market. While other companies are either HD-DVD players or Blu-ray players, only Dolby Laboratories has players that are compatible with both HD formats. At that time, it is no exaggeration to say that in the sales market of high-definition video disc players, there will only be one company - Dolby Laboratories! What Philips, Siemens, and Samsung can only be compared to. With a vision beyond the times, also has innumerable wealth. Negotiations with Sony went very well. One is intentional, the other is intentional, and there is no obstacle. Dunn wanted the research and development materials in the Blu-ray format, but Sony only put forward three requirements: first, confidentiality; second, the copyright belongs to Sony; third, not to be involved in the high-definition video disc market. No way, Ando Guowei didn't have a vision beyond the times, he really couldn't understand Tang En's intentions. Now Guowei Ando is still worrying about gains and losses. He is not sure whether Blu-ray HD can really beat HD-DVD in the future! You know, the current high-definition market is dominated by HD-DVD, which is a 100% monopoly. Moreover, almost all film and television copyrights have been put into the HD-DVD camp. Can the future of Blu-ray really win? The whole Sony is skeptical! Otherwise, Sony in the previous life would not be able to develop its own Blu-ray disc player so late, or a DVD player that is not compatible with HD-DVD. If Sony is really confident, it can start research and development ahead of time, and bring the Blu-ray format and Blu-ray disc player to the market at the same time, so as to achieve the effect of complementing each other and supporting each other. Really scared. In recent years, Sony has been lacking in the field of electronic business. It invests nearly 100 electronic projects in research and development every year, but very few can successfully bring it to the market. And this gave Dunn an opportunity. "Don, I'm getting more and more incomprehensible." After the negotiation ended, Tosca Musk looked at Dunn with a frightened expression. Dunn was angry and funny, "what's your expression?" Tosca Musk asked very seriously: "What do you think? Don't you know how deep the water is in the DVD player market?" "Yes. "Then what do you mean? Dolby Laboratories has never produced DVD players." Dunn pointed to his head, "Trust my wisdom." Tosca Musk gritted his teeth: "I I believe you, but I'm really dizzy, what do you mean?" "It's very simple, make money! Make big money!" Dunn didn't say a word, that is, before the economic crisis, he made enough cash, and then Through the global economic crisis, the era of buying, buying, and buying is opened. Tosca Musk was a little confused, "Make a lot of money? Can you beat Philip?" "Why not?" Dunn tickled the corner of his mouth and smiled, "Now Apple, some directors are still opposed, thinking that they Not the opponents of Nokia and Motorola. Let's take action in advance and set an example for Apple!" Tosca Musk blinked and exclaimed: "Apple really wants to produce mobile phones?" Although the iPhone project is kept secret, Apple The trend of Apple cannot be concealed from the world, and the news that Apple is going to produce mobile phones has already flowed out in the business circle. Dunn frowned: "Pay attention to confidentiality!" Tosca Musk shook his head and continued to ask about the topic just now Dunn, well, I wish you success. However, don't you think that the business of producing DVD players is contrary to the current core strategy of the Interactive Entertainment Department? "The current core strategy of the Interactive Entertainment Department is to complete the Internetization of film technology, and the typical representative is streaming media. Tosca Musk's meaning is very simple. Since New Universal is betting its future on the Internet streaming media business, why still Want to produce DVD players? Isn't that slapping yourself? One is a cutting-edge Internet playback platform and the other is a traditional DVD player. These are two completely contradictory businesses. Dunn smiled, "Guess what? "Tosca Musk tentatively said: "Are you following the Wall Street hedge fund operation model, are you avoiding the risks of streaming media? Do business hedging? Tang En almost laughed angrily. Business hedging? You can't figure it out! You can laugh to death. "Okay, don't test me, what does it mean?" ""The DVD player business and the streaming media business are not contradictory. "Tosca Musk said angrily: "You think I'm stupid? The spear is not contradictory, I will not understand? Tang En touched his nose and said, "If the streaming media business wants to thrive, it will take many years of precipitation. In the next few years, the world of high-definition video disc players. One is long-term investment and the other is short-term operation. "What about when the streaming media business is booming? "It's very simple, sell the DVD player business before the streaming media business is booming!" Sold at the peak of the highest price! "Tosca Musk blinked a few times quickly, thinking deeply. Then, he thought of something, and looked at Dunn with complicated eyes. Dude, aren't you thinking about some conspiracy? In the DVD player business. When it was at its peak, it was sold at the highest price. Then, New Universal launched streaming media, and then destroyed and destroyed the DVD player business that was sold at a high price before! Too cruel?