Chapter 962： cultural imperialism

Head to head Hollywood 962 Author Qian Duxue Full text 4464 words

"Harry Potter and the Prisoner of Azkaban" is the third installment in the series, and after Chris Columbus made two "children's films", the director of this one was replaced by Mexican Alfonso C. Cuaron, began the transition from children's films to teen films. Affected by the transformation, the film's box office performance is not as crazy as the first two. However, this is a series of "Harry Potter" films, the production cost is 300 million US dollars, and it is still a big killer in the box office market! In its first weekend, the film grossed $93 million at the North American box office. Now that three weeks have passed, the North American box office has exceeded 200 million US dollars, and the overseas box office has also successfully exceeded 200 million US dollars. Affected by this, Dunn Pictures was also invited by the White House and planned to bring a copy of "Harry Potter and the Prisoner of Azkaban" to the President's family to play. Of course it's a privilege. But not about power, but an economic account. If the president goes to the cinema to watch a movie, with all kinds of security measures, a trip would cost at least $500,000. It's a lot easier to take a movie to the White House for screening, and it won't cost you more than $30,000. Yes, it costs money for the White House to invite studios to show films. Hollywood is not a charity, and the president has to pay. Such an invitation, Tang En understood. President Bush Jr. has twin daughters, both 22 years old this year, with no younger children. It's not so much that the president's family wants to see "Harry Potter and the Prisoner of Azkaban", it's better that the president wants to meet and chat with Dunn. Dunn didn't care for a college, and went to the White House with a few staff members. It's the weekend, and the president is on vacation. His wife and two twin daughters were present, as well as a tall 20-year-old girl whom Dunn knew. This is President Bush's own niece, Lauren Bush. She is a New York socialite, a contract supermodel of Elite Modeling Company, and has had many close contacts with Leonardo. Because of this, the Bush family also severely reprimanded her. However, Lauren Bush is not a good person. He stopped dating Leonardo, but met a Pakistani boyfriend, which caused an uproar in the media, claiming that "she is helping Mr. President to maintain the Middle East. post-war peace". Dunn has no interest in the girls of the Bush family. They are distinguished, but their appearance is unsatisfactory and unattractive. Just saying to Laura Bush, "New Universal is getting involved in the fashion industry, there is an opportunity to cooperate", which naturally attracted the favor and gratification of the Bush family. When the movie was broadcast, as Dunn expected, the president was more interested in exchanging opinions with Dunn, the new Hollywood media tycoon. "In the next few years, in addition to restoring economic development, the most important national policy is to strengthen the export of cultural industries. Internally, it is necessary to further determine the anti-Tosla joint venture bill and implement domestic economic protectionism, especially For some small and medium-sized enterprises, it is necessary to unswervingly promote the export of culture to the outside world." After the terrorist attack, the US military sent troops to Afghanistan. Except for the opposition of some countries, it has been widely supported by the whole world. However, the subsequent dispatch of troops to Iraq was greatly questioned. This put a lot of pressure on the Bush administration, and almost failed to be re-elected. In the next term, the U.S. government will strongly support Hollywood's cultural hegemony overseas, forming "cultural imperialism" overseas, and subtly making people around the world follow American thinking. The success of Hollywood has never been the success of Hollywood movies. The Hollywood films of the year were not necessarily better than Soviet films and European films. Behind the success of Hollywood is often the theory of "political economy", which comes from the complicity of capital and the state. Back then, Hollywood film export companies were even known as the "Little State Council". Dunn is deeply touched by this, Hollywood is the entertainment capital full of political flavor. The movie is still being shown, so the voices of the two of them are very small, Dunn whispered: "Hollywood's work is good enough. The hamburger triggered the Mediterranean food culture is on the verge of dying out. The stars in Hollywood movies don't wear underwear, Once again, it caused the unsalable sales of similar products in the market. In today's globalized world, the penetration of cultural empires is even more ubiquitous." The president said: "Many countries are blatantly violating the WTO agreement, and they are all promoting protectionist policies for their own films. There are too many countries involved, which is difficult to handle." Dunn smiled, "Movie protectionism is just a wall, and Hollywood has long found a way to overcome the wall. From the perspective of consumption, the development of film-related commodities is often Make consumers ignore the cultural origin of the product. For example, Disney, from cartoons and amusement parks, to cable TV and gift shops, Disney advertises global, repetitive consumption." The president glanced at him amusingly, "Another example New Universal?" Tang En sternly said: "Not only that, from suits to leather shoes, to McDonald's to Coca-Cola, from Disney to New Universal... Today's consumers are all facing the pressure of global cultural assimilation. It cannot be avoided. Hollywood is the powerful driving force behind all of this." The president pondered for a while and nodded, "So in the next few years, the federal government will further increase policy support for the cultural and entertainment industry, and further promote the tax cut bill. ." Dunn was satisfied. He has no ideals of nationalism, especially for the United States. As long as it can bring substantial benefits to Hollywood and itself, that's enough. However, this cannot be said, and we must continue to be with the light, saying: "In the film industry, many countries have developed a 'third film' trend to resist the influence of Hollywood. Fortunately, these are ideologically and aesthetically opposed to the concept. Hollywood's works have no commercial basis and only provide texts for theoretical circles, with little impact. However, they have to be treated with caution." "If Hollywood wants to have a greater impact on the world's entertainment pattern and cultural process, it must further develop Going out. The American entertainment industry is not the Americanization of the world, but the globalization of entertainment. Globalization cannot be completely equal to 'Americanization', otherwise, there will inevitably be strong resistance. It is necessary to make the best use of the situation and make a smooth transition. "This is the case in the entertainment industry, as well as in the economic field. Even with globalization, the inequalities between the 'center' and the 'periphery' will continue to exist. However, the state's control over the economy has been greatly weakened, and transnational capital will continue to exist on the international stage. China is playing an increasingly important role. On the basis of this theory, a large multinational group is very necessary, very necessary!" In these words, Tang En was taking a precaution. President George W. Bush just said that externally, we should implement cultural hegemonism. Internally, it is to strengthen anti-trust control to protect more small and medium-sized enterprises and make the domestic entertainment market in the United States more competitive and dynamic. This is not a good signal for large group companies, and it will increase the difficulty of mergers and acquisitions and the risk of review. As the strength of the new global group becomes stronger and stronger, the capital strength will become stronger and stronger, and the speed of expansion will become faster and faster. Entering the fashion industry is just the beginning. In fact, many key businesses under New Global are still in the stage of "Grass Stage Team" and have a very promising development space. Such as facebook, such as Netflix. If a company of this level develops, if it does not break up with New Global, it is likely to face antitrust investigations. In addition, Dolby Laboratories, which is involved in the hardware field, and Blizzard Studios based on World of Warcraft. The development of the game industry is getting faster and faster! Last year, global video game revenue surpassed movie box office revenue for the first time. Only in November this year, the total output value of video games in North America has reached 12 billion US dollars, leading the total box office of North American movies by 3 billion US dollars. Blizzard's scale is still too small to meet Dunn's ambition to shape the ace of the game industry. Next, New Universal will definitely have a blockbuster acquisition of the game industry! In 2004, the market value of game giant EA was only $10 billion. Seeing that the other party was silent, Dunn continued: "The plane and vertical integration of the film and television industry is an inevitable trend. The investment in movies is getting bigger and bigger. This "Harry Potter 3", including the production cost and The total investment will be as high as 300 million US dollars in terms of publicity and distribution costs. If there is no integration of more channels, the profit pressure will be very high if only relying on the movie box office and peripheral income. At the same time, the advantages of large multinational groups and multinational property rights can make 'global' and 'Local' combined into one, to help our films open to overseas markets more easily. Just like Ford's slogan - 'To be a multinational group, you must turn the world into local'." This The topic is very big, and Mr. President can't make a decision. He wants to discuss with his staff, so he changes the subject with a smile: "By the way, I always hear about Hollywood's assembly line production, what does this mean?" "It's a bit complicated. ." Dunn sorted out his thoughts and said slowly: "It's mainly a few steps, creative, investment, production, props, clothing, music, publicity and other procedural processes, as well as art, finance, and law. Modular work In short, the producer signs a contract with the distributor, and advances the fund-raising by dividing the account; then the producer contacts many professional small and medium-sized companies, such as actor brokerage companies, photographic equipment companies, special effects production companies, etc., resulting in Supporting assembly operations. The issuer will sign contracts with entertainment platforms such as chain video stores and cable TV, and share risks through surrounding property rights. If it is a large group company, there will also be derived income from tourism real estate, games, consumer goods, etc. So from this From a perspective, the integration of the upstream, middle and downstream industries of the film industry by large group companies will not only greatly improve efficiency, but also greatly reduce the production cycle and production costs, and create more social wealth." President Bush said with a face. black. Speaking of it again! The integration of upstream, midstream and downstream industry chains, to put it bluntly, is not to achieve more market benefits through monopoly? It's just that this monopoly strategy is more advanced, more obscure, and difficult to judge. In desperation, the President had no choice but to say: "New Universal is an iconic Hollywood company. As long as it is within the scope of the law, the White House will definitely support it in terms of administration." Dunn smiled slightly, and the goal was achieved. Afterwards, the two were silent for a long time at the same time and started watching a movie. After less than half an hour, Mr. President spoke again and sighed: "The Federation also knows that diversified group operations will be better in terms of economic benefits and will be more conducive to Hollywood's occupation of the market. At the same time, we must also recognize that diversity If the proportion of overseas markets continues to increase, what will the American story look like? Will Hollywood movies still symbolize American culture? This will no longer be the core value of the United States.” Dunn Agreed: "The power of capital cannot be underestimated." "When I was governor in the 1990s, some members of Congress raised this concern that if the Germans bought Twentieth Century Fox, then the war between the two world wars would be a problem. Will there be structural changes in the film? This has to be taken seriously." Dunn smiled: "Don't assume, it has already happened. Columbia Pictures has always been under the control of the Japanese consortium." The president said sternly: "This is different. , Japan is within the security range of the Seventh Fleet, and many other countries do not have such restrictions." The so-called security, to put it bluntly, is control and supervision. In fact, this is indeed the case After acquiring Columbia Pictures, Japan has been working hard to promote Japanese culture and made many Japanese-themed movies. However, its influence is limited, and it has not diverged from the value orientation of the United States on the issue of right and wrong. Tang En said very seriously: "Yes, this is very important, and this is the reason why I spared no effort to buy Universal Pictures back from the French. It will be successful in a short time, and it will take a long time. Those controlled by overseas capital. Companies are likely to use Hollywood, the US export window, to promote their cultural thinking." "Do you have a way?" "Simple!" "How?" Dunn laughed: "I and NBC chairman Steven F. Burke has a good relationship. At present, NBC is studying a plan to take advantage of Sony's current predicament to acquire Sony Entertainment. Sony Entertainment should be like this, and 20th Century Fox should be the same, buy it back from the Australians!" Murdoch It was the big sponsor of President Bush Jr., he coughed lightly and immediately shook his head: "Rupert has long been a member of the United States, and there is no such controversy at 20th Century Fox. Besides, 20th Century Fox is so big. Who can move it?" Sony Entertainment has a large scale, but also has high debts, and the cash flow that it really needs to spend is not much. Twentieth Century Fox is different. This is a listed company with a current market value of $26 billion, including film, television, radio, publishing and many other businesses. Who has the strength to buy Fox? Dunn smiled and said nothing. "The Avengers" and "X-Men" are both series of comics under Marvel, but due to historical reasons, the film adaptation rights have been separated. The Avengers are owned by Marvel Studios, and the X-Men are owned by Twentieth Century Fox. 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