Chapter 983： Rising Discovery Channel

2004 has come to an end.

American media, as usual, have launched various reviews of the major events that have occurred in the past year.

The same is true for New Universal.

In the past year, New Universal has done four major things in terms of business: in the first quarter, it acquired Discovery Communications; in the second quarter, it established a new Universal store chain; in the third quarter, it launched the Harry Potter theme in Liverpool. Park project; in the fourth quarter, completed the acquisition of Prada and officially entered the fashion industry.

In addition, there are a few small things, such as the launch of facebook, the official release of the online game "World of Warcraft", for example, Dolby Laboratories started the research and development of high-definition DVD players, such as "Charlie and Chocolate" in the movie section. Factory, "Harry Potter 4", "Daredevil 2", "Avengers", "King Kong", "The Da Vinci Code" and many other commercial blockbusters started filming.

Among them, the most remarkable achievement is undoubtedly the Discovery Communication Company.

Since Dunn poached Jeff Zucker from NBC and put him in charge of the New Universal Television and Media Department, he has been ambitious and determined to make the Television and Media Department the largest department with the highest revenue in New Universal.

The STA TV network has achieved amazing results, but after all, it is a strictly restricted professional cable TV station. The subscription fee is too high and the audience base is not wide. So far, thanks to the spring breeze of the American TV series "Warcraft" and the online game "World of Warcraft", the number of member users has increased. It has successfully exceeded the 30 million mark.

However, compared with those large TV networks with nearly 100 million users, the scale is still too small.

USA TV network is a basic cable TV network. It is a low-cost channel with 57 million users. Its revenue is more than STA, but its profit is very low. The overall performance is relatively mediocre.

Therefore, Jeff Zucker tried his best to persuade Dunn to buy Discovery Channel at all costs, which is a TV network with world-class potential.

Dunn agreed, and in the end, New Universal won the exploration communication for a transaction price of about 3.6 billion US dollars.

Jeff Zucker poached his old man David Sarslav from NBC to run Discovery Communications.

A year later, excellent results have been achieved.

According to preliminary estimates, the pre-tax profit of Discovery Communication Channel this year can reach 1 billion US dollars, which is a 60% increase in profit compared with last year!

Among all direct divisions and subsidiaries under New Universal, the profit growth is the highest!

This is thanks to the management of Jeff Zucker and David Sarslav, as well as New Universal's strong worldwide channel resources. Another point I have to admit is that the past exploration and dissemination, the management strategy was wrong.

It's obviously a golden phoenix, but every day I think about it laying eggs in the chicken coop. Isn't this a waste of time?

Only by entrusting the exploration and communication to New Global can we maximize its potential.

As the most outstanding manager of this year's New Universal Group, David Suslav was invited by Dunn to come to Los Angeles from Maryland, the headquarters of Discovery Communications.

"David, it's right to leave the exploration and communication to you!"

Jeff Zucker led David Suslav to come to Dunn, and Dunn took the initiative to go up and shook his hand enthusiastically.

This is the second time David Suslav has met Dunn. The first time was when he was the CEO of Discovery Communication. Dunn gave him some encouragement.

"thanks."

"Let's go, a new Italian-style canteen has been opened in the headquarters park. Let's go and have a taste."

Dunn usually eats in his office area.

Equipped with specialized restaurants and chefs, there are very few "going to the countryside" activities that share the joy of the people.

Dunn took David Sarslav to the market this time, with an obvious intention, that is, to recommend this middle-level group working in a marginal city to every high-level executive.

Tang En's attitude of praise is obvious. Along the way, he will nod, smile or wave with passing employees, "David, do you have any requirements in terms of treatment?"

David Suslav gave a stiff smile.

Of course there are requirements!

It took him less than a year to create a framework for the future development of exploration and communication, and he also handed in an amazing transcript.

How can the annual salary of $1.2 million match his grades?

"I would like to... own shares in some companies."

Americans, they will never hide their struggle for their own interests.

Dunn nodded, expressing his understanding.

New Universal is a non-listed company and a traditional company. In theory, there is no need for option awards. This is a strategy launched by those high-tech companies in Silicon Valley that cannot pay high salaries. It uses stocks to motivate employees to work hard.

This is of course a good management strategy and can stimulate the greatest enthusiasm of employees.

This is why Silicon Valley companies are more dynamic than other traditional companies. So over the years, many traditional companies have gradually started to offer option rewards.

However, Hollywood doesn't talk about that.

Hollywood's convention is to only pay dividends, not stocks.

Love to do it, don't pull it down.

Hollywood is at the top of the industry and has a domineering style.

Tang En smiled, "No surprise, in the summer of 2006, New Global will be listed on the Nasdaq. Before that, the group will conduct a final allotment of shares for employees, allowing some latecomers to join. employees get the benefits they deserve.”

"real?"

David Suslav was pleasantly surprised.

Once there is a new round of allotment within New Global, based on his achievements... his share will not even be worse than that of the group's presidents and vice presidents.

Jeff Zucker, who was walking aside, smiled and said, "The motion has been passed. Before February next year, the ration of 13 million shares will be completed. It is not a subscription, but a gift."

Back then, when it was still Dunn Films, there was a private placement, and the stock at that time was bought by employees. With that money, Dunn completed the astonishing acquisition of Universal Pictures.

Fortunately, the price was not expensive at the time, and the old employees subscribed, including many Hollywood stars, who also actively participated, such as Leonardo, Nicole Kidman, Kate Winslet, Mel Gibson et al.

Now that New Global is not short of money, there is no need to squeeze the wealth of employees.

Besides, even if you subscribe, employees can't afford it!

At the current valuation of New Global, the valuation of one share is more than 120 US dollars, and 1 million shares is 120 million US dollars!

Who can afford it?

Before the listing of the new global, a large-scale reward is carried out internally. It can be regarded as a distribution of dividends from the rapid development of New Global in recent years.

New Global has more than 310,000 employees around the world. Mainly, there are too many employees in Universal Music, Universal Studios, Universal Distribution and Universal Store. Of course, these low-level employees cannot get any shares.

The object of allotment is mainly for the management.

13 million shares, at current market prices, more than $1.5 billion!

David Suslav was extremely excited in his heart.

Based on his achievements, not to mention getting 1 million shares, 500,000 shares are always possible, right? That's $60 million, and it's likely to double as soon as New Universal hits the market!

The speed of making money is faster than going to Silicon Valley to start a business!

At this time, Tang En had already walked out of the Tang En headquarters building, and happened to pass by two young and beautiful female employees, one was very timid, the other boldly took the initiative to say hello, and gave him a big wink, flames The red lips are very delicate.

Tang En nodded and smiled at them, without saying much, just turned his head to David Saslav and said: "The allotment is only the first step of reward. After the allotment is completed, before March, the group will conduct a large-scale dividend, and the scale will not Below $5 billion."

Now, the total shares of New Universal is 987 million, which is a total share capital of 1 billion after adding 13 million new bonus allotments.

If David Sarslav can really get 500,000 shares of the allotment, then this time the dividend of $5 billion will be rewarded... $2.5 million in dividends for nothing!

So cool!

In particular, Tang En's decision to distribute shares first and then distribute dividends, rather than first distribute dividends and then distribute shares, will allow more people to enjoy the rights and interests of this dividend distribution.

This boss is really cool!

Of course, if he knew how much cash Tang En would have received through this dividend distribution, he would have lost his soul in shock.

...

This meeting was mainly about work, of course.

At the end of the year, David Suslav will make a business report to Dunn, summarize the work of the past year, and make a conceptual exposition of the future development of Discovery Channel.

"First of all, in the management of each TV channel, I have reformed the way I used to manage advertising sales talent I chose to let creative talent replace them. Only then will they be able to Make building your brand, engaging your audience, and producing the best content your top priority.”

"In this regard, I admire Mr. Welch's 'undemocratic' management style, which will only devote resources to those channels and programmes that perform well, while others will have to be discarded. I think that Exploratory Communications is currently forming this A virtuous cycle where companies can spend more money on content because good content is easier to get great returns on.”

David Suslav's claims are not new, and even a bit bombastic.

The argument of attaching importance to creative talents, Dunn often mentioned in high-level meetings, the success of STA TV network is a typical example. As for the "undemocratic" investment method, Jack Welch has advocated and expounded it in the internal meetings of the Strategy Committee for many times.

Jeff Zucker interrupted him, "Tell me the details, your execution process."

David Suslav put down the pasta that had been rolled with a fork, his face unchanged, but his heart was horrified.

Boss Tang En, who is sitting opposite him... is eating noodles with chopsticks?

He can even use chopsticks!

amazing!

"Cough cough... Then I'll give two examples. One is the ban on the Discovery Times Channel, and the other is the reform of the Discovery Learning Channel for the domestic market in the United States and the Discovery Travel Life Channel for overseas markets."

Clearly, David Suslav is very skilled in the business.

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