Chapter 1010： Arrive at Sun Valley

Michael Ovitz established CAA, which was a leader in Hollywood, and once contributed to many big deals in the Hollywood industry.

However, his pattern can only be limited to Hollywood.

Looking at the entire American business circle, the most powerful role of the "middleman" is the Allen family, led by the third-generation head Herb Allen.

How capable is he?

For example, the former chairman of Coca-Cola, Robert Goizueta, retired and wanted to pass the job to his children. As a result, it was Herb Allen and Warren Buffett who stopped the confession, expelled the heir, and hired Neville Isdell from the outside.

For example, Disney's 1996 acquisition of Metropolitan ABC was approached in a driveway in Sun Valley, in which Allen was paid $2 million for providing rationalization advice to ABC.

For example, Allen & Co.'s political advisers chose former senator and presidential candidate Bill Bradley, who lost his run against President George W. Bush in 2000.

For example, Bill Gates sold a large number of Microsoft shares in the past, seeking diversified investment, and trading in the stock market came from Allen & Co.

On the "Forbes" rich list, the assets of the Allen family are assessed at $1.8 billion, which is obviously difficult to be recognized by the industry.

The Allen Company is a private company, and no one knows how much money their family has.

Of course, it is not as amazing as Dunn and Bill Gates, but the family wealth of only 1.8 billion US dollars does not have such a big face at all.

By convention, the Sun Valley Conference will last for 5 days.

A jet plane flew in.

Big names from the media, entertainment, computing, networking worlds—people like Bill Gates, Dunn Walker, Michael Eisner, Meg Whitman. They arrive with their families and will be here to listen to speeches, attend symposiums, ride bicycles, play golf, and go boating on the water.

Of course, the most important activity is the rich movement called "The Clash of Elephants". In fact, it is a discussion meeting between the rich.

Dunn attended this kind of meeting for the first time, and Michael Ovitz came with him.

Legendary Pictures will go public this year.

However, with the scale of Legendary Pictures' IPO, it is not eligible to be discussed in a business meeting of this level.

"Microsoft was the overlord of the previous generation of home computers. With the rise of the Internet and the emergence of emerging media such as Google, Microsoft, a giant in the technology field, has hidden dangers. When Google went public last year, there was news that Come out, Microsoft intends to buy Yahoo!"

Before the plane landed, Tang En looked through the window and looked at the ground getting closer, worried about the content of this meeting.

Michael Ovitz said: "This is a century-level merger. However, Microsoft owns the world's second largest portal site MSN, and Yahoo is the world's largest portal site. The cooperation agreement between these two giants is likely to be Violation of the Hart Scott Lodino Act."

This is a bill mainly used to regulate mergers and acquisitions and cooperation between industry competitors. Not only that, but EU regulators will also investigate.

It is natural to say that the merger is successful, but if it fails, it will cause billions of dollars worth of losses to Microsoft.

Even a giant like Microsoft would not dare to take risks lightly to acquire Yahoo.

The safest way is to pull in Time Warner and News Corporation, and dismember Yahoo!

Each takes what he needs, and the three are equally divided!

Microsoft gains Yahoo's market share and technology in the search engine space to compete with Google in order to expand its ad sales business.

News Corporation acquired Yahoo's Community Interaction Department, which complemented its investment in Myspace blog, and completed a larger layout in the field of online social networking.

Time Warner acquired Yahoo's core asset portal and merged with its subsidiary AOL to restore the vitality of AOL in its heyday and bring Time Warner out of the predicament dragged down by the Internet business.

In the previous life, the deal could not be reached.

Because Yahoo is not reconciled, they believe that they still have the ability to continue to grow and become a giant in the new media era, and they do not need to split assets and sell the company.

However, the media landscape in this world has undergone great changes.

The structure of News Corporation, Microsoft, Google, and Time Warner has not changed much, but an accident has appeared, and a super giant - New Universal Group has emerged!

The strength of the New Universal Group is astonishing.

With such a big market change, will Yahoo's shareholders and board of directors stick to it as they did in previous lives, but refuse to let it go?

In case it is really disheartened by the newly-rising New Global, and sells Yahoo... For Dunn, it will be in an extremely passive situation.

If Microsoft gets Yahoo's search engine business, it will have the strength to split the market equally with Google. You know, Tang En is a major shareholder of Google, accounting for 10% of the shares!

Google is also New Universal's largest online media partner, Dunn has great influence on Google's strategic decisions.

Time Warner got the business of Yahoo Portal, and it was also a headache. Warner's film and television content is second only to New Universal. If there is the world's largest portal for marketing, it will inevitably have an impact on New Universal's film and television entertainment business.

The most worrying thing is News Corp!

News Corporation invested in a social blog, Myspace, which is currently the largest online social platform with 15 times the number of user registrations than Facebook!

is Facebook's biggest competitor.

If News Corporation gets Yahoo's social interaction business again, and uses Yahoo's traffic to further expand Myspace's market, it is really unknown whether Facebook will rise and defeat its opponents in the future.

Therefore, no matter from which point of view, it is necessary for Dunn to prevent the joint effort of Microsoft, News Corporation and Time Warner.

"Anyway, independent Yahoo is better for us!"

The plane landed, shaking a little.

Dunn's words were firm and unstoppable.

...

Allen & Company is in the investment banking business, but unlike traditional investment banks, it mainly operates in the "private investment industry", which refers to building lucrative long-term relationships with leaders of other companies.

The Sun Valley Conference is probably the largest gathering of business leaders in the United States.

Dunn did not accept the services provided by Allen Company, but directly followed the previous reservation and found Larry Page, one of the three giants of Google.

Every year at the Sun Valley conference, Google is in attendance, either Sergey Brin, Eric Schmidt, or Larry Page.

Larry Page is not a few years older than Dunn, and he showed full confidence, "Microsoft and Yahoo merge? So what? Google has a market share of 65% in the search engine market. Yahoo is only 16%, and Microsoft even has only 16%. 9%. The two together are not our opponents either.”

Dunn frowned, which is why he prefers to communicate with Eric Schmidt.

Sergey Brin and Larry Page, entrepreneurship at its peak, are far less experienced than Eric Schmidt.

"Google can't just focus on the field of search engines. I read the latest Google investment report, there is an investment, I am very interested." Dunn said calmly.

"what?"

Larry Page is curious now.

Tang En's investment vision is definitely a leader in the industry.

Tang En said: "In the past three months, Google has invested in a total of 11 projects, 9 are internal projects, 2 are external projects, all are angel rounds. Among them, there is a company called youtube."

"youtube?" Larry Page smiled, of course he knew, "there is this project, it's a video website. The angel round was negotiated two months ago, and the website was officially launched the day before yesterday."

Tang En said: "Online video will be the next outlet of the Internet. However, whether it is Microsoft's MSN or Yahoo, in the online video business, there are advantages that Google cannot overcome. If the two companies merge, YouTube will not Any chance of success!"

Larry Page did not show an overly positive attitude, but he also knew that the merger of Microsoft and Yahoo was to resist Google.

Whether or not they succeed in the future, Google is safest if the merger fails.

Larry Page said: "Next, we will ease relations with Yahoo and start business cooperation in commercial advertising and online video."

The bigger Yahoo! the less likely they will sell the company.

When it comes to the rich like Yang Jieyuan, money is really just a number for them. How big is the gap between a net worth of $20 billion and a net worth of $2 billion?

What they care more about is the success of their careers, and the glory and prestige that success brings.

Selling the company to make money, small shareholders may agree, the founder will not be reconciled, at least not give up hope when there is still hope.

Dunn nodded with satisfaction and said with a smile, "More than that. This merger involves Microsoft, News Corp, Time Warner and Yahoo. It's best to break them down one by one."

"Have a plan?"

"I got a report that Google gave Facebook an ad order worth $150 million?"

"right."

Larry Page smiled slightly.

This is both a business cooperation and a personal relationship.

In the process of Google's entrepreneurship, Dunn provided a lot of help, not only financial support, but also the help of channels and contacts.

Now that Google is listed, it has a preliminary giant prototype, and it is time to give feedback.

Facebook is a new social networking site, and Larry Page, who had founded Google, knew that it takes a very large amount of money to start a successful website.

Google can give Facebook some convenience in search channels, and can also provide some financial support.

Dunn knew their good intentions, but shook his head, "I read that report, but I rejected it. In my opinion, Google's current partner should not be Facebook, but Myspace!"

Larry Page is shocked!

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